People with disabilities are recognised as a priority group within the Swedish library sector. However, significant knowledge gaps exist regarding issues affecting this group, and the regional library plans in Sweden have not been thoroughly examined in this context. Therefore, this study aimed to deepen the understanding of how people with disabilities and related issues are addressed within a Swedish library context. By analysing how this group and the associated matters are described and interpreted in relation to norms, barriers, and accessibility, the study provides knowledge to support further work within the field. All 20 regional library plans in Sweden were examined using thematic analysis, with theoretical frameworks drawn from crip theory and the social model of disability. The findings indicated that people with disabilities were most frequently mentioned in connection with legal texts or in discussions about accessibility. Various approaches to describing and categorising this group were also identified. Although goals aimed at promoting inclusion and removing barriers were evident, the group was simultaneously portrayed as a different group, depending on how and where they were addressed in the library plans. This revealed what is described as a paradox of differentiation: the ambition to create services for all may in advertently reinforce perceptions of people with disabilities as “other”. The study underscores an underexplored area and emphasises the need for further research to enhance understanding about this prioritised group.