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Caring for Fashion by Doing the Laundry: Generating Alternative Acts of Consumption from the Laundry Basket
University of Borås, Faculty of Textiles, Engineering and Business. (Design)ORCID iD: 0000-0002-4500-4430
2025 (English)In: Fashion Highlight, ISSN 2975-0466, no SI1, p. 552-561Article in journal (Refereed) Published
Sustainable development
According to the author(s), the content of this publication falls within the area of sustainable development.
Abstract [en]

Wearing has long been the primary act of fashion, yet fashion consumers additionally engage in a complex, interactive relationship with garments when they are not worn. This paper explores the nuanced relationship between care and fashion consumption by examining the acts of care involved in doing the laundry. In identifying laundry as a series of seemingly small quasi-events that intertwine identity, social norms, and cultural consumption, caring for fashion can be reframed by abstracting typical laundry acts, such as progressing folding into a caring act of holding. Common consumption patterns and behaviours can be altered by disrupting standard laundry practices and engaging consumers in care activities based on joy, fulfilment, or even frustration. Examining how we consume fashion objects in our homes through the laundry basket can provide further insight into body-object relationships from the perspectives of care, maintenance, and dependence. This can thereby redefine expressions of bonding and our engagement with material culture by suggesting the consumption of acts as opposed to things as a means to care for fashion.

Place, publisher, year, edition, pages
Florence, Italy, 2025. no SI1, p. 552-561
Keywords [en]
Laundry, Care, Consuming Acts, Expressions of Bonding, Body-Object Relationships
National Category
Design
Research subject
Textiles and Fashion (Design)
Identifiers
URN: urn:nbn:se:hb:diva-34062DOI: 10.36253/fh-3136Scopus ID: 2-s2.0-105014853262OAI: oai:DiVA.org:hb-34062DiVA, id: diva2:1988123
Conference
Prosperity Fashion
Available from: 2025-08-11 Created: 2025-08-11 Last updated: 2026-03-05Bibliographically approved

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Halldórsdóttir, Helga

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Citation style
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Language
  • de-DE
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Output format
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