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Ownership Transfer and Lifecycle Management Using Digital Product Passports: A Study on Consumer Perception of Garments Re-use
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2025 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study explores consumer perceptions of ownership transfer and lifecycle management using Digital Product Passports (DPP) during the garment use phase with a particular focus on rental, resale and reuse practices. In response to the fashion industry's challenges with overproduction, rapid consumption cycles and environmental degradation, this study investigates how Digital Product Passports (DPP) can serve as tools by engaging consumers to extend product lifecycles. Drawing on the Theory of Planned Behavior (TPB), the study investigates how attitudes, social norms and perceived behavioral control influence consumers willingness to adopt DPP. A qualitative methodology was followed using semi-structured interviews with participants who had experience or awareness of circular fashion practices. Thematic analysis revealed generally positive attitudes toward DPP especially when systems were easy to use and information was perceived as trustworthy. Social influence from peers, family and sustainability oriented brands also shaped consumer behavior while perceived behavioral control was linked to digital confidence, interface simplicity and privacy concerns. Beyond the TPB framework, the study uncovered additional behavioral insights including emotional attachment to garments, selective engagement based on garment value and the impact of user interface design on adoption. These findings provide theoretical and practical contributions by suggesting that emotional, technological and policy related factors must be integrated to support the broader adoption of DPP. The study concludes by outlining implications for policymakers, brands and designers by emphasizing the need for inclusive, consumer-centered DPP systems to enable circular practice in the textile industry.

Place, publisher, year, edition, pages
2025.
Keywords [en]
Digital Product Passport, Ownership Transfer, Re-use, Circular Economy, Consumer Perception
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-33843OAI: oai:DiVA.org:hb-33843DiVA, id: diva2:1979843
Available from: 2025-07-02 Created: 2025-07-01 Last updated: 2025-09-24Bibliographically approved

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CiteExportLink to record
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Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • de-DE
  • en-GB
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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