From wardrobe to webshop: a qualitative study exploring challenges and resources in re-commerce apparel logistics
2025 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
The purpose of this study is to explore the logistics challenges faced by second-hand fashion retailers in re-commerce, and to identify the important resources that support their logistics operations in business-to-consumer (B2C) contexts. As the fashion industry responds to growing environmental pressures and circular economy regulations, such as the EU’s Extended Producer Responsibility (EPR) for textiles, businesses are increasingly adopting resale models to extend product life cycles, reduce textile waste as well as pursuing a new market opportunity. Despite this momentum, there is limited research on how logistics influence the success of B2C re-commerce operations. To address this gap, the study adopts a qualitative approach, drawing on semi-structured interviews with 10 stakeholders, including fashion brands, charities and independent resellers operating in the Nordic region (excluding Iceland). The data is analyzed thematically and interpreted through the lens of the Resource Based View (RBV), with a specific focus on the VRIO (Valuable, Rare, Inimitable and Organized) framework to evaluate resource value and competitive potential. The results reveal several recurring challenges, including labor-intensive processes due to individual handling, supply variability, and issues related to profitability. At the same time, resources such as operational technology, standardization practices, customer-facing resources, assortment strategy and garment supply infrastructure were identified as important resources of logistics performance. However, the VRIO analysis showed that while many organizations possess valuable resources and are organized to support these resources, they often lack distinctiveness. Thus, none of the identified resources currently offer the rarity or inimitability required to generate sustained competitive advantage. The study offers practical insights for textile and fashion companies aiming to develop more efficient and scalable re-commerce models and contributes to a deeper understanding of how internal resources can support the transition toward circular business practices in the fashion industry.
Place, publisher, year, edition, pages
2025.
Keywords [en]
Re-commerce, Circular Supply Chains, Logistics, Resource Based View, Textile and Fashion Industry.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-33741OAI: oai:DiVA.org:hb-33741DiVA, id: diva2:1976784
2025-07-012025-06-252025-09-24Bibliographically approved