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Generativ AI och framtidens webbdesign: En fallstudie av användares upplevelse av AI-genererade webbplatser
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Generative AI and the future of web design : A case study of user experience of AI-generated websites (English)
Abstract [en]

The increased widespread use of AI tools has put to surface the potential to generate usable and credible websites. This study explores the usability and credibility of websites generated with AI compared with human-created ones. Three websites were created, one human-created and two AI-generated, using different AI tools. A user testing study was conducted with nine participants to explore the usability and credibility of the websites. The test was conducted with semi-structured interview while the participants performed tasks on the websites, followed by SUS questionnaires. The results indicate that AI-generated websites were comparable to the human-created website. However, the AI-generated websites had less credibility due to lack of detailed information and a personal touch. The study suggests a careful approach to use AI-tools for website creation and to be aware in the process to achieve good usability and credibility. 

Place, publisher, year, edition, pages
2024.
Keywords [sv]
Artificiell intelligens, användbarhet, trovärdighet, webbdesign, användartest, SUS, tematisk analys
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-33045OAI: oai:DiVA.org:hb-33045DiVA, id: diva2:1925680
Available from: 2025-01-10 Created: 2025-01-09 Last updated: 2025-09-24Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf