Att navigera hållbarhet: Förståelse för användarupplevelse och trovärdighet av hållbar webbdesign
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesisAlternative title
Navigating sustainability : Understanding user experience and credibility of sustainable web design (English)
Abstract [en]
The rapid expansion of digital technology presents environmental challenges, emphasizing the significance of sustainable web design in achieving the United Nations' Sustainable Development Goals by 2030. This study examines the impact of implementing web sustainability guidelines and introducing an eco mode on user experience, aiming to explore a sustainable alternative. It examines the impact on user experience, particularly in terms of first impressions, credibility, and motivation. Utilizing a comparative analysis employing both quantitative and qualitative methods, user experiences were assessed through a web survey using the AttrakDiff tool, supplemented by both open and closed questionnaires. The results suggest that eco mode can enhance sustainability but may have mixed effects on user satisfaction. While users generally responded positively to designs with lower resource consumption, some expressed concerns regarding diminished aesthetics and inspiration. Thoughtful implementation of sustainable web design can enhance user experience by striking a balance between sustainability and usability. This research contributes to understanding effective sustainable practices in web design and sets a foundation for future studies on their implementation.
Place, publisher, year, edition, pages
2024.
Keywords [sv]
Hållbar webbdesign, användarupplevelse, eco mode, digital hållbarhet, AttrakDiff, webbgränssnittsdesign, hållbara riktlinjer.
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-32365OAI: oai:DiVA.org:hb-32365DiVA, id: diva2:1889055
2024-08-152024-08-142025-09-24Bibliographically approved