Purpose: The purpose of the paper is to identify emerging revenue streams and business model opportunities offered within fashion-tech, and what transformational roles and skills are required in order to support fashion-tech business model transformation and value capture. 

Design/methodology/approach: A focus group study is conducted digitally in three episodes with about ten invited industry practitioners representing fashion brands, technology firms, telecom operators and provider of circularity services. Ontologically, this adopts a four-step process on fashion-tech to explore current state, future directions, transitions required, and supporting roles and skills to assist transitions.  

Findings: The top 3 revenue streams identified are subscriptions, digital platforms and data selling, while sustainable and circular business model was considered the most important for capturing value via these revenue streams. 7 meta-level skillset were resultant which revealed 11 future job roles essential for fashion-tech transformation. 

Research limitations/implications: The paper highlights a list of prospective revenue streams, BM transformation requirements, skillsets and roles that are offered within, and required for, fashion-tech value chains, thus providing systematic understanding of digital transformation in the fashion industry. However, the results cannot be generalized. Practical implications (if applicable): The paper sheds some key takeaways for companies working with fashion-tech business models in terms of revenue streams, business models, roles and skillsets to consider. 

Originality/value: The novelty lies in its suggested approach of starting from revenue streams and then aligning it with transformations in business model elements, in order to understand how to capture value from fashion-tech business models.