While localized small series production is a key opportunity in the textile and apparel industry, trade-offs can challenge implementation in the EU. To understand such conflicting demands, the paper presents a multiple case study, which adopts a holistic paradox-based approach, supplemented by supply network configuration. The study is based on interviews with companies representing four cases that differ on ownership and customization. The findings show performing and organizing paradoxes, driven by diverse stakeholder demands, limited resources, sustainability goals, and small volume production models, and strategic responses like reduced product complexity, temporal separation for conflicting processes, and collaborative supply chain relationships.