Selfies and nature photography represent and stage idealised forms of the self and nature respectively, constructing specific norms of share-worthy imagery, experiences, and ultimately ‘beauty’. Connecting these two genres, we suggest that the visual and co-located textual sign systems (e.g. hashtags, shares, likes) of nature-selfies code these entanglements and facilitate certain understandings of and engagements with 'nature' or 'wilderness'; nature-selfies thereby not only connect but are also implicated in both ends of this mediation. Building on extant the STS  the disciplinarily diverse literature on platforms, in our contribution, we investigate expressions of the aligned data practices of taking, sharing, and interacting with selfies as influenced by the infrastructural arrangements es of specific social media platforms. Exploring five instances cases of different nature-selfie contexts through field and desk research, we find that nature-selfies mediate (often unequal) human-nature and human-human relationships through ‘stuff’ and its absence. These relationships not only demarcate community membership, but also impact and exploit nature in material and discursive terms. We suggest further study of taking, sharing, and interacting with nature-selfies and nature-through-selfies as a (in many ways) highly impactful everyday practice of engaging with the environment, possibly contributing to an understanding of the tensions expressed within the sustainability issues of our times.