The purpose of this study is to analyse how reading is promoted in two digital libraries for children; Barnens bibliotek and Polarbibblo. Theoretically the websites are analysed using three main approaches to reading: traditional, pragmatic and emancipatory. Qualitative content analysis was used to analyze the material and to identify the ways in which reading is promoted through the websites. Findings showed that these children's digital libraries use their material and activities mainly to inspire and inform their users. Polarbibblo allows the children to act as authors and illustrators and to share a story or two. Barnens bibliotek is similar but puts more into guiding the children on how to find information and literature. Although these two libraries have different content and features, both libraries work to inspire and stimulate reading for children. The study shows that of the three reading approaches, the pragmatic and the emancipatory are dominant. The traditional approach doesn't seem to get any greater attention in these children’s digital libraries.