Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
“Det är på gott och ont”: En enkätundersökning om Googles insamling av användardata
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“It’s for better and for worse” : A survey about Google’s collection of user data (English)
Abstract [en]

his study focuses on Google’s user agreements and how students within the field of library and information science at the University of Borås are perceiving and relating to these agreements. User agreements are designed as contracts which makes the user data available for Google, but also for the user to protect his or her personal integrity. A problem recent studies show is that few internet users read these agreements and don’t know enough about what Google collect and do with their user data. In this study the concept of surveillance capitalism is used to describe how Google has become a dominant actor on a new form of market. This market is partly formed by Google’s business model which turns user data into financial gain for the company. It is discussed in recent studies that this form of exploitation of user data is problematic and is intruding on people’s personal integrity. The theoretical framework was constructed from theories that social norms influence human behaviour which makes people sign the agreements without reading them. Technological determinism and affordance are also used to discuss how technology contributes to influence people. Surveys where distributed to examine how the students perceived Google’s user agreements. The results of the study show that the students seems to know a lot about what Google collects and how the user data is used, although they rarely read them since they perceive the agreements as complicated and too long. 

Place, publisher, year, edition, pages
2020.
Keywords [sv]
Övervakningskapitalism, Google, Användardata, Personlig integritet, Användarvillkor, Sekretesspolicy, Teknologisk determinism
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-23782OAI: oai:DiVA.org:hb-23782DiVA, id: diva2:1467849
Available from: 2020-09-18 Created: 2020-09-16 Last updated: 2025-09-24Bibliographically approved

Open Access in DiVA

fulltext(878 kB)301 downloads
File information
File name FULLTEXT01.pdfFile size 878 kBChecksum SHA-512
51dc32b8d26e158b53389c71fb251ef2fb4b440b74a3c2f1a55fa2f3825cd92af3f795064d28cf22caa0902ee8173537051d1c82aeb97c729a7c99557cb4492e
Type fulltextMimetype application/pdf

By organisation
Faculty of Librarianship, Information, Education and IT
Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 301 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 692 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf