The Brazilian textile industry has many years of experience in producing apparel within the country. Brazil is a country with a well developed supply chain, yet they import a big amount of manufactured textile products from Asia each year. Globalization has made fashion brands look outside of the country's borders to be able to deliver a good price to the end consumer. In this study an investigation has been made to elucidate why the apparel companies import from Asia, what is imported from Asia and how the image of the companies would be affected by working more sustainably by utilizing the existing resources available in Brazil. In order to learn why companies do import, semi-structured interviews have been made with people who work and have good knowledge regarding this subject. To put this matter into context a Brazilian apparel company named Cia.hering has been used as an exponent for this report. This to get a more clear view on how the company might be affected by producing more locally and if it would be possible. To learn about how the Brazilian consumers look at sustainable fashion and what they think of Cia.Hering as a company a survey has been conducted. The outcome of this study shows that the consumers have a big effect on how companies choose to produce but that it is up to the individual apparel company to choose how they want to produce their goods. Producing locally makes it a lot easier to control the full supply chain and to work as a more transparent company.