The proposal describes an ongoing research project called Data-Driven Innovation which comprises 14 researchers and 13 business partners. The project is characterized by partnership, collaboration, and interaction between the involved researchers and the business partners. The purpose of the project is to identify tools that can support the business partners in their efforts to exploit data in order to enhance service delivery and to create competitive advantage. The project is applying a socio-technical perspective in order to avoid a too one-sided technical focus. The proposal ends with presenting a number of challenges due to the increased complexity concerning the management of multiple business partners and researchers. The challenges are: maintaining the balance between competing interests, managing the problem of generalization, mutual learning, and ensure partnership throughout the project.