In today’s competitive business world, companies require small lead times, low costs and high customer service levels to survive. Because of this, companies have become more customer focused . The result is that companies have been putting in significant effort to reduce their lead times. The purpose of this master thesis was to reduce lead time at BEAB etikett & system AB (BEAB) by focusing both on ordering and production times. In order to achieve this all processes from receiving an order to shipment of the order are mapped in a current state map. Some changes based on the Toyota Production System (TPS) were implemented. The results were then mapped in a future state map. BEAB has more than 30 years experience of producing labels in different sizes and shapes. The products’ range varies from hanger labels on clothing to self adhesive labels for pallets. Due to globalization and stiff competition, the 8 days lead time at BEAB has to be reduced so that they could maintain their customers, and even increase their customer base. It was found that the most appropriate mapping method for lead time reduction was Value Stream Mapping (VSM). From the results achieved by VSM it was obvious that the press machines were bottlenecks. In order to increase their capacity, their change over time should be reduced. Another observation derived from the VSM, was that a new order passing through the ordering department is an unnecessary step. Some other recommended changes based on applying TPS are: • Reduction of work in process inventory (WIP) • Reduction of waiting time between press and converter • Stop the process to build in quality (this sounds awkward) • Collect more information • Implementation of the 5S methodology By implementing these changes, the future state map was created and the total lead time was reduced from 8 days to 6 days. The production lead time reduced from 4.35 days to 4 days.