Purpose: The purpose of this research is to explore current practices regarding circular economies in the apparel industry and to construct a framework for integrating circular economy practices in the Swedish apparel industry. Methodology: With a constructionist view and an abductive approach the purpose is to be achieved through two qualitative case studies. The themes identified were analysed and interpreted. Theoretical perspectives: The theoretical framework is based upon a business context, on the basis of the textile management in general and logistics, recycling, sustainability and reverse systems in particular. Empirical foundation: The empirical material consists primarily of 9 in-depth semi-structured interviews with various roles at Uniforms for the Dedicated and Filippa K, as well as through a Skype interview with the project manager of Re:Design Studio. They have been asked to talk about their view of sustainability, their practices and future developments. Conclusion: When integrating circular practices in the value chain the authors have identified five main areas that should be integrated, in order to develop towards a circular economy: reimagine, reduce, reuse, repair and recycle.