The purpose of this thesis is to examine projects for reading promotion, aimed at boys, between 8 and 16 years of age. The relations between librarians approaches to reading and methods for reading promotion are analysed with a gender perspective. The study is based on qualitative methods. Librarians involved in four reading projects have been interviewed. In the analysis, our empirical material is related to theories of approaches to reading. Results have also been compared with earlier studies regarding boys reading, reading promotion, gender and male stereotypes. We find that an emancipatory approach towards reading is the most common. The librarians´ views showed that discussion, development, reading for pleasure and focus on the content of the book were central to the methods used in the projects. The librarians focused on the boys’ own interests, as well as on discussions and reading development.