The purpose of this study is to determine who visits the V Frölunda Library, Gothenbug, what magazines they read and why. The data presented in this thesis are collected using four methods: general observation and counting numbers of visitors, interviews with 202 magazine readers, the completion of 1308 questiomaires regarding approximately 350 maghes and interviews with more than 100 library visitors. The data indicates that men are significantly overrepresented among magazine readers as compared to the female visitors. These men are primarily from the white collar sector of the community. This leads to a pronounced underrepresentation of the blue coIlar workers. Young people visit the magazine room in the library at a rate about twice that expected from the population distribution. Women are primarily interested in magazines dealing with the home whereas men are more interested in business, cars, boats and sports. The young people seem to favour magazines dealing with sports and computers whereas the retired people read primarily business and health journals. The vast majority read the magazines for their own satisfaction while some do it for learning. It was also found that about 30 % of the magazines were never read by anyone. These results are consistant with those reported in previous studies.