CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Navigering i bedrägeriernas labyrint: En undersökning av användares upplevelser av dark patterns i gränssnittsdesign
University of Borås, Faculty of Librarianship, Information, Education and IT.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Navigating the maze of deception : An exploration of user experiences with dark patterns in interface design (English)
Abstract [en]

As consumers increasingly use subscription-based services, there is a rising tendency to discontinue a service to try others, due to a larger variety of options available. This incentive has prompted the widespread use of dark patterns by companies aiming to make the termination of their services more difficult for users by creating overly complicated cancellation processes. An excessive number of steps, confusing options, and unclear wording are among the tactics used to complicate these processes. To gain insight in this phenomena, this study aims to create knowledge about the effectiveness of various dark patterns within the category of Interface interference, with a particular focus on their ability to mislead users in a cancellation process, and their subsequent impacts on usability and user experience. Using a mixed-methods approach, the study engages user testing with a website prototype to provide an understanding of the different categories of dark patterns' effects on usability and user experience. The findings indicate that the dark pattern categories False hierarchy and Trick question resulted in the most pronounced negative reactions and led to most deviations in the prototype interaction data, signifying a severe impact on usability and experience. Additionally, the categories Hidden information and Preselection, while not provoking as many immediate reactions, were frequently overlooked by users. This observation underscores their potential as concealed manipulative agents, misleading users in a subtler manner.

Place, publisher, year, edition, pages
2023.
Keywords [sv]
dark patterns, interface interference, gränssnittsdesign, användarupplevelse, persuasive design, användbarhet, informationsarkitektur
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-30710OAI: oai:DiVA.org:hb-30710DiVA, id: diva2:1809961
Available from: 2023-11-08 Created: 2023-11-06 Last updated: 2023-11-08Bibliographically approved

Open Access in DiVA

fulltext(3098 kB)14 downloads
File information
File name FULLTEXT01.pdfFile size 3098 kBChecksum SHA-512
60226f4e5df70e76750877d80cf09a3aad5fed8fcf31ee6f6b933ccfc679cdffbac14d224fd5ec3cc7193cc8eba26310daab0896d0da77439b58753d9ba0964b
Type fulltextMimetype application/pdf

By organisation
Faculty of Librarianship, Information, Education and IT
Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 14 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 72 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf