In this study Onyx's website was evaluated. Onyx is a gym in Borås founded in 1999, and today has over4000 members in wide ages. The aim of this study was to evaluate the company´s website with regard to IA and UX, and to examine how the IA can be improved to create better UX. A major focus of this examination was to create a good balance between users needs and the company´s goals. To examine how this can be achieved a survey was first performed, in which the users and their goals of the visit of the website were identified. To study the users behavior when interacting with the website, in more detail, a total of ten CI sessions were performed, with a so called “think aloud” method. The users were told to follow our instructions to perform tasks on the websiste, and at the same time talk about what they were doing, and how they felt about the situation. First five introductory sessions were performed, which formed the basis for creating the paper prototype used during the five follow up sessions. With help from our ten CI sessions we were able to identified where problems on the website occur, and why. Based on theresults off all of the performed methods, together with previous research in IA and UX, a development proposal for Onyx.se was produced.