Within this study there has been a new website created for the environment company Miljökontakt. Miljökontakt is a consultant company who works with education in and brings attention to the environment area. 

This study takes a deeper look into the general and the specific elements that are essential to generate new customers to businesses in the environment industry. The study has been carried out with the help of previous research and interviews in the form of contextual inquiries. 

The study shows that it’s important to create a brand trust and to increase the brand credibility both on the web and off the web. The study show that there are a lot of important elements to consider when making a website in the environment business. Reputation is a big part of the environment business, but a good webpage is also essential if you want to generate new customers. The study shows that important elements to create trust and credibility on the web are, among other thin