What kind of sustainable future do Europeans want? And what do they believe is possible? This report explores that question by presenting twelve distinct scenarios for 2035, each describing a possible path toward a more sustainable society. Survey responses from 2,358 individuals across France, Germany, Spain, and Poland reveal a fascinating and sometimes surprising picture of how people today relate to longterm change.While views differ across countries, the study uncovers striking similarities. Incentive-based solutions are consistently more appealing than those based on bans orrestrictions. Scenarios like Radical Circularity and Production Close to Home receive strong support across the board, suggesting a clear appetite for solutions that combine environmental responsibility with tangible economic and social benefits.Conversely, scenarios that suggest increased surveillance, loss of ownership, or the exclusion of lower-income groups – such as AI Coaches for Sustainability, We Own Nothing, or Climate Consumption for the Rich – are met with wide spread skepticism. Respondents value independence, equity, and transparency, and are wary of futures where technology or wealth become gatekeepers to sustainability. Importantly, respondents demonstrate thoughtful engagement with these scenarios. Many emphasize the need for fairness and shared responsibility, while also pointing to the complexity of balancing environmental, social, and economic factors. Skepticism around political will, economic disruption, and the role of elites is frequent-but so is a desire for meaningful, systemic change. Finally, while perceived likelihood often lags behind desirability, people are ready to think critically about the road ahead, but imagining new pathways is fundamentally difficult. The responses form a map not of what will happen, but of what could -and perhaps should - guide Europe’s transition in the years to come.

In this report, we present an analysis of Swedes' attitudes towards diferent sustainable futures. How desirable do they find them? How likely? Why? And what futures seem actionable enough to make them happen? By answering these questions, we sketch out a map of the future