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Publications (10 of 36) Show all publications
Losman, B., Rostang, O., Lanå Bolin, L., Jedbratt,, J., Bresky, E., Aldman, A., . . . Valvring, E. (2025). Four Nations, Twelve Tomorrows.
Open this publication in new window or tab >>Four Nations, Twelve Tomorrows
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2025 (English)Report (Other academic)
Abstract [en]

What kind of sustainable future do Europeans want? And what do they believe is possible? This report explores that question by presenting twelve distinct scenarios for 2035, each describing a possible path toward a more sustainable society. Survey responses from 2,358 individuals across France, Germany, Spain, and Poland reveal a fascinating and sometimes surprising picture of how people today relate to longterm change.While views differ across countries, the study uncovers striking similarities. Incentive-based solutions are consistently more appealing than those based on bans orrestrictions. Scenarios like Radical Circularity and Production Close to Home receive strong support across the board, suggesting a clear appetite for solutions that combine environmental responsibility with tangible economic and social benefits.Conversely, scenarios that suggest increased surveillance, loss of ownership, or the exclusion of lower-income groups – such as AI Coaches for Sustainability, We Own Nothing, or Climate Consumption for the Rich – are met with wide spread skepticism. Respondents value independence, equity, and transparency, and are wary of futures where technology or wealth become gatekeepers to sustainability. Importantly, respondents demonstrate thoughtful engagement with these scenarios. Many emphasize the need for fairness and shared responsibility, while also pointing to the complexity of balancing environmental, social, and economic factors. Skepticism around political will, economic disruption, and the role of elites is frequent-but so is a desire for meaningful, systemic change. Finally, while perceived likelihood often lags behind desirability, people are ready to think critically about the road ahead, but imagining new pathways is fundamentally difficult. The responses form a map not of what will happen, but of what could -and perhaps should - guide Europe’s transition in the years to come.

National Category
Environmental Studies in Social Sciences
Research subject
Textiles and Fashion (General)
Identifiers
urn:nbn:se:hb:diva-34060 (URN)
Projects
Textile & Fashion 2030The European Union.
Note

Produced by the government assignment Textile & Fashion 2030 at the University of Borås. Co-funded by the European Union. The report Four Nations, Twelve Tomorrows is the sixth publication in the field of demand and sustainable consumption at Science Park Borås. The work is part of the innovation environment's efforts toward a systemic transition to a circular economy.

Main authors: Olivier Rostang, Kairos Future and Birgitta Losman Sustainability Strategist and Project Manager, Science Park Borås.

Project contributors: Olivier Rostang, Birgitta Losman, Lisa Lanå Bolin, Jörgen Jedbratt, Anett Aldman, Erik Bresky, Lena-Marie Jensen, Jonas Larsson, Erik Valvring, Adrian Zethraeus.

Available from: 2025-08-10 Created: 2025-08-10 Last updated: 2025-09-24
Lidström, A., Larsson, J. & Martner, G. (2025). Made in Bangladesh, dumped in Ghana, back in Malmö – three ways to be complicit. Malmö
Open this publication in new window or tab >>Made in Bangladesh, dumped in Ghana, back in Malmö – three ways to be complicit
2025 (English)Artistic output (Refereed)
Abstract [en]

Most garments produced and purchased today are worn only a few times beforebeing discarded. Despite major fashion companies' promises to reuse and recycle,vast amounts of clothing still end up in landfills, or washed up on beaches in theGlobal South.A year ago, Greenpeace Africa activists visited a beach in Accra, Ghana, collecting afraction of the thousands of tons of discarded clothing polluting the coastline. Thesegarments were then sent back to the countries where they were originally sold asnew. From this fraction, three garments were selected as the foundation for theproject “THREE WAYS TO BE COMPLICIT” by Anna Lidström, Gustav Martner, andJonas Larsson.This project uses the garments as artistic material to explore three differentperspectives on our shared responsibility in the environmental crisis and the globalimpact of the fashion industry.

Place, publisher, year, pages
Malmö: , 2025
National Category
Design
Research subject
Textiles and Fashion (Design)
Identifiers
urn:nbn:se:hb:diva-34896 (URN)
Available from: 2026-01-15 Created: 2026-01-15 Last updated: 2026-01-19Bibliographically approved
Bardey, A., Booth, M., Heger, G. & Larsson, J. (2021). Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe. International Journal of Market Research
Open this publication in new window or tab >>Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe
2021 (English)In: International Journal of Market Research, ISSN 1470-7853Article in journal (Refereed) Epub ahead of print
Abstract [en]

Fashion overconsumerism and overproduction have placed the fashion industry one of the world's most polluting industries. In addition to its environmental impact, research has shown that materialism leads to lower life satisfaction and decision fatigue. Recently, studies have highlighted an increased interest in sustainable fashion consumption and ethical lifestyle. The capsule wardrobe phenomenon, that is, defined by limited clothing pieces that focus on quality, longevity, and minimal or classic design, has gained exposure as a road map for consumers to remain fashionable while consuming less. Until today, no research has evaluated the impact of minimalist wardrobe on consumers. Using a phenomenological approach, the present study method to understand 10 female participants' lived experiences with a capsule wardrobe. Our results showed a positive impact of a 3-week capsule wardrobe on our participants who felt less stressed, detached from fashion trends, have found joy in their fashion style, and enhanced their awareness of conscious consumption. Our findings highlight the richness of minimalism, sustainable consumption, and self-expression through an innovative and relevant phenomenon.

Keywords
capsule wardrobe phenomenon, fashion trends, minimalism, self-expression, stress, sustainable consumption
National Category
Business Administration
Identifiers
urn:nbn:se:hb:diva-26053 (URN)10.1177/1470785321993743 (DOI)000631241000001 ()2-s2.0-85122125449 (Scopus ID)
Available from: 2021-07-12 Created: 2021-07-12 Last updated: 2025-09-24Bibliographically approved
Larsson, J., Vellesalu, A., Pal, R., Zethraeus, A. & Carlsson, J. (2019). Feasibility of servitization: Transforming fashion value chains to circularity through service innovation.
Open this publication in new window or tab >>Feasibility of servitization: Transforming fashion value chains to circularity through service innovation
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2019 (English)Report (Other academic)
Publisher
p. 60
Series
Re:textile Feasibility Series
National Category
Textile, Rubber and Polymeric Materials Economics and Business Design
Research subject
Textiles and Fashion (General); Business and IT
Identifiers
urn:nbn:se:hb:diva-21873 (URN)978-91-88838-51-3 (ISBN)978-91-88838-52-0 (ISBN)
Funder
Region Västra Götaland
Available from: 2019-10-21 Created: 2019-10-21 Last updated: 2025-09-24Bibliographically approved
Vellesalu, A., Larsson, J., Kapsali, V., Crew, J., McGee, K. & Teunissen, J. (2019). The hackathon model as a framework for competence mapping of research, conceptual ideation, technical realisation and entrepreneurship at masters level education for fashion-tech design. In: INTED2019 Proceedings: . Paper presented at 13th annual International Technology, Education and Development Conference, Valencia, 11-13 March, 2019. Valencia, Spain
Open this publication in new window or tab >>The hackathon model as a framework for competence mapping of research, conceptual ideation, technical realisation and entrepreneurship at masters level education for fashion-tech design
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2019 (English)In: INTED2019 Proceedings, Valencia, Spain, 2019Conference paper, Published paper (Other academic)
Abstract [en]

Fashion-tech is an interdisciplinary field that intersects design, natural sciences, engineering, economics and management and defined as ‘technology that enables a fashion experience for the user wearing it or interacting with it’. Benchmarking research, conducted as part of the Education for Fashion-Tech (E4FT) project funded by Erasmus+, revealed that training at Master’s Level within this field is fragmented in terms of skills and knowledge required for business and product innovation. The aim of E4FT is to enhance the knowledge and skills of learners in the novel field of fashion-tech. This study draws upon a hackathon model as a framework to assess master’s student competences in research, conceptual ideation, technical realisation and entrepreneurship in fashion tech design and product development. This paper evaluates the findings from the hackathon event to underpin the development of a bespoke MA level programme in fashion-tech design within the project. A three day hackathon, designed to test the limits of participant knowledge in the design and development process of fashion-tech products, was carried out with a participant group of 23 MA level design and management students from University of Borås, University of the Arts London and Politecnico di Milano. Data on participant experience and perception of own knowledge and skills was collated via pre- and post-event surveys and analysed using statistical analysis. Findings revealed that perceived levels of competence in research, conceptual ideation, technical realisation and entrepreneurship increased by an average of 12,6% as a result of the hackathon. Furthermore, the participants found the hackathon approach a valuable and engaging learning method.

Place, publisher, year, edition, pages
Valencia, Spain: , 2019
Keywords
Fashion-Tech, Higher Education, Hackathon, Educational Experience, Competence Mapping
National Category
Pedagogy Design
Identifiers
urn:nbn:se:hb:diva-15884 (URN)10.21125/inted.2019 (DOI)978-84-09-08619-1 (ISBN)
Conference
13th annual International Technology, Education and Development Conference, Valencia, 11-13 March, 2019
Projects
Education4Fashion-Tech
Available from: 2019-03-19 Created: 2019-03-19 Last updated: 2025-09-24Bibliographically approved
Pal, R., Larsson, J., Torstensson, H. & Scott, M. (2018). Feasibility of Fashion Remanufacturing: Organizing fashion value chains for circularity through remanufacturing (including redesign).
Open this publication in new window or tab >>Feasibility of Fashion Remanufacturing: Organizing fashion value chains for circularity through remanufacturing (including redesign)
2018 (English)Report (Refereed)
Abstract [en]

Despite the increasing need of remanufacturing in fashion industry for leading towards dematerialization, higher revalue addition, possibility to generate highest profit margin, along with create more employment in the industry, it is still practiced on a very small scale. A net-positive environmental impact however, can only be made through remanufacturing with higher scale. However research investigations on this matter are insufficient and knowledge of the practices on new value chain models, associated processes, and designers’ approach to the product development process is still limited.

The general aim of this study is to investigate how remanufacturing can be made feasible industrially for sustainable competitiveness in the fashion industry.

This feasibility study was conducted by Re:Textile group in collaboration with several Swedish players, e.g. fashion branded retailers, local textile and apparel manufacturers, and charities. 3 participatory action projects were developed between 2017-2018 in order to elucidate the different possibilities of organizing remanufacturing in fashion industry context, and check the viability of these options. 3 different fashion remanufacturing models were considered to be interesting via literature review, and were planned for further exploration. These were: scaled remanufacturing, distributed redesign and PSS redesign-as-a-service.

The study identifies the key decision making variables in each of these models, the critical success factors and also in connection assessing the feasibility of each model by constructing various scenarios.

Publisher
p. 81
Series
Re:textile Feasibility Series
National Category
Textile, Rubber and Polymeric Materials Economics and Business Design
Research subject
Textiles and Fashion (General); Business and IT
Identifiers
urn:nbn:se:hb:diva-21868 (URN)978-91-88838-53-7 (ISBN)978-91-88838-54-4 (ISBN)
Projects
Re:textile
Funder
Region Västra Götaland
Available from: 2019-10-20 Created: 2019-10-20 Last updated: 2025-09-24Bibliographically approved
Pal, R., Larsson, J., Harper, S. & Vellesalu, A. (2017). Competitive manufacturing for reshoring textile and clothing supply chains to high-cost environment – A delphi approach. In: K. S. Pawar; A. Potter and A. Lisec (Ed.), Data Driven Supply Chains: . Paper presented at 22nd International Symposium on Logistics (ISL 2017), Ljubljana Slovenia, July 9-12, 2017. (pp. 70-80). Nottingham: Centre for Concurrent Enterprise, Nottingham University Business School
Open this publication in new window or tab >>Competitive manufacturing for reshoring textile and clothing supply chains to high-cost environment – A delphi approach
2017 (English)In: Data Driven Supply Chains / [ed] K. S. Pawar; A. Potter and A. Lisec, Nottingham: Centre for Concurrent Enterprise, Nottingham University Business School, 2017, p. 70-80Conference paper, Published paper (Refereed)
Abstract [en]

Existing knowledge of reshoring, enabled largely by competitive manufacturing (CM) strategies in high-cost locations, is limited particularly in context to labour-intensive industries, like textile and clothing (T&C). The purpose of the paper is to identify and prioritize various CM-related supply chain factors that can enable reshoring of T&C to high-cost area. Following a systematic literature review, a multiple round Delphi study is conducted with T&C manufacturers in Sweden to seek practitioners’ perspective. While there is high consensus on the success factors, flexibility to meet short lead times, high product/service quality, and product/service customization; low degree of agreement is reached for the perceived challenges. Some out of literature debates emerged in terms of challenges related to CM in high-cost area, regarding increased fixed costs of production, rise in inventory level due to high product variety requirement, and low skill level against access to skills. Along with the decisive knowledge on the CM-related success factors for reshored supply chains, the Delphi study offers an interesting practitioners’ perspective from a labour-intensive sector like T&C.

Place, publisher, year, edition, pages
Nottingham: Centre for Concurrent Enterprise, Nottingham University Business School, 2017
Keywords
Competitive manufacturing, reshoring, supply chain, Delphi study, textile and clothing
National Category
Business Administration Transport Systems and Logistics
Research subject
Textiles and Fashion (General)
Identifiers
urn:nbn:se:hb:diva-12452 (URN)10.1108/IJLM-10-2017-0270 (DOI)000448387800003 ()2-s2.0-85049834200 (Scopus ID)9780853583196 (ISBN)
Conference
22nd International Symposium on Logistics (ISL 2017), Ljubljana Slovenia, July 9-12, 2017.
Projects
Konkurrenskraftig lokal textiltillverkning, Sparbanksstiftelsen Sjuhärad
Funder
Sparbanksstiftelsen Sjuhärad
Available from: 2017-07-27 Created: 2017-07-27 Last updated: 2025-09-24Bibliographically approved
Carlsson, J., Gwilt, A., Larsson, J., Mattila, H., Pal, R., Torstensson, H. & Lidström, A. (2017). Feasibility of conditional design: Organizing a circular textile value chain by design principles.
Open this publication in new window or tab >>Feasibility of conditional design: Organizing a circular textile value chain by design principles
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2017 (English)Report (Other academic)
Series
Re:textile Feasibility Series
National Category
Textile, Rubber and Polymeric Materials Economics and Business Design
Research subject
Textiles and Fashion (General); Textiles and Fashion (Design); Business and IT
Identifiers
urn:nbn:se:hb:diva-21867 (URN)978-91-88838-56-8 (ISBN)978-91-88838-55-1 (ISBN)
Projects
Re:textile
Funder
Region Västra Götaland
Available from: 2019-10-20 Created: 2019-10-20 Last updated: 2025-09-24Bibliographically approved
Larsson, J., Pal, R., Lindqvist, R., Johansson, M. & Hernandez, N. (2016). From Roll to Bag: D5.2 Final Product Construction Report.
Open this publication in new window or tab >>From Roll to Bag: D5.2 Final Product Construction Report
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2016 (English)Report (Other academic)
Abstract [en]

This is the final product construction report for the From Roll to Bag project. The purpose of this report is to present the implementation of the new pattern technology to selected products and to present the modularity for consumer selection. For fulfilling the tasks (5.1 and 5.2) two garments where chosen, one jacket and one shirt, and customization options regarding fit, model, colour and function were developed for each of them. This includes implementation of novel pattern technology to products, graphics, a product architecture with customisation options and initial production tests to verify perfect fit in production and later in use. The more challenging part was to guarantee manufacturability as the patterns require automated manufacturing equipment due to their detailed construction and the pattern matching. Such equipment includes a cutter with a scanner that identifies the outline of the printed pattern and cuts accoringly. If garments with less detailed graphics are considered for production, pre-dyed fabrics can be used and that requires less investments in manufacturing equipment. Such set up would miss one point of the project but in the tradeoff between investment cost and product price point it may be a viable solution. The garments and customization modules are also fit for production but in order to achieve a detailed production evaluation with exact production times and material consumption a long run of products is needed. Considerations about customer’s experiences in this type value chains are also discussed.

Publisher
p. 47
National Category
Production Engineering, Human Work Science and Ergonomics Design
Research subject
Textiles and Fashion (General); Textiles and Fashion (Design)
Identifiers
urn:nbn:se:hb:diva-10485 (URN)
Projects
From Roll to Bag
Funder
EU, Horizon 2020, 644114
Available from: 2016-08-15 Created: 2016-08-15 Last updated: 2025-09-25Bibliographically approved
Pal, R., Larsson, J., Mattila, H. & Honkala, M. (2016). Local fashion value chains: Success factors and competitive advantages. In: Textiles: Inseperable from the human environment: . Paper presented at 90th Textile Institute World Conference, 25-28 April Poznan, Poland (pp. 631-638).
Open this publication in new window or tab >>Local fashion value chains: Success factors and competitive advantages
2016 (English)In: Textiles: Inseperable from the human environment, 2016, p. 631-638Conference paper, Published paper (Refereed)
Abstract [en]

Globalization had forced fashion companies to move their manufacturing to low cost bases. However, in the recent times several challenges like poor transparency, ethical issues, high transportation costs, long lead times, etc. have motivated major reshoring initiatives. Steadily the fashion companies in the west are relocating back their production and are motivated by trends of greater product customization, supply chain transparency and digital technologies. In addition, several initiatives have been launched to support this development, for example the US initiatives: [TC]2 “Reshoring Fashion Initiative” and “Apparel Made for You”. However detailed scholarly discussion on what enables success of such local fashion value chain models are limited. This paper explores the drivers, critical success factors and competitive advantages in designing such local fashion value chains by drawing inferences from a European initiative called “fromRolltoBag”. An action research is employed to collect empirical data through observations and interviews with the project stakeholders. Results show that the competitive success lies in designing a consumer-driven, digitally-enabled fashion value chain, enabled by the strategy of differentiation through: (i) advanced digitalization of design and manufacturing operations, (ii) flexible, integrated and agile operations, and (iii) enhanced customer experience/interaction with the extended product-service system.

Keywords
Local manufacturing, consumer-driven, digital fashion, competitive advantage, critical success factor
National Category
Economics and Business
Research subject
Textiles and Fashion (General)
Identifiers
urn:nbn:se:hb:diva-10552 (URN)978-83-928618-5-0 (ISBN)
Conference
90th Textile Institute World Conference, 25-28 April Poznan, Poland
Projects
fromRolltoBag
Funder
EU, Horizon 2020, 644114
Available from: 2016-08-18 Created: 2016-08-18 Last updated: 2025-09-24Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-4035-9590

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