This article presents the design, methodology, and materials of an inter‐Nordic, empirical study of literary reading among students in teacher education, in which relations between literary style and experiential aspects of literary reading (e.g. empathy and transportation) were assessed empirically. The primary aim of the article is to introduce paradigms and measures from interdisciplinary empirical research on literary reading which is less known in a Nordic context but which is rapidly gaining momentum internationally. The participants in the study read Katherine Mansfield's short story “The Fly” (1922) in the original version versus in a manipulated version in which typical features of literariness (e.g. metaphors and similes) were removed. Combining quantitative measures of empathy, appreciation of literature, and aspects of reading engagement with qualitative methods, the aim is to probe deeper into readers’ subjective reading experience.

Reading, even when silent and individual, is a social phenomenon and has often been studied as such. Complementary to this view, research has begun to explore how reading is embodied beyond simply being ‘wired’ in the brain. This article brings the social and embodied perspectives together in a very literal sense. Reporting a qualitative study of reading practices across student focus groups from six European countries, it identifies an underexplored factor in reading behaviour and experience. This factor is the sheer physical presence, and concurrent activity, of other people in the environment where one engages in individual silent reading. The primary goal of the study was to explore the role and possible associations of a number of variables (text type, purpose, device) in selecting generic (e.g. indoors vs outdoors) as well as specific (e.g. home vs library) reading environments. Across all six samples included in the study, participants spontaneously attested to varied, and partly surprising, forms of sensitivity to company and social space in their daily efforts to align body with mind for reading. The article reports these emergent trends and discusses their potential implications for research and practice.

The music and film industries have long come to terms with the digital, and now the traditional printed book is challenged by digital formats. The e-book has become established in most countries, but is still a small part of the book industry. In this book a group of researchers follow the actors involved in the Swedish e-book market, from authors and publishers to libraries, booksellers and readers during 2012-2016. Using surveys, interviews and other sources the main actors were researched and it is shown how they act and react towards the e-book and towards each other. While the main focus in on Sweden as a small language country, several international comparisons are made. 

Are printed books disappearing soon? How are reading habits changing when the book becomes digital? Which forces are driving radical change and which are holding it back? The book discusses these and related questions and shows that after a period of rapid increase in the production and use of e-books, several factors slow down the rate of adoption, but digitisation of the book is an ongoing process and the current e-book is not the end of the story.

Abstract:

Reading, even when silent and individual, is a social phenomenon and has often been studied as such. Complementary to this view, research has begun to explore how reading is embodied beyond simply being ‘wired’ in the brain. This article brings the social and embodied perspectives together in a very literal sense. Reporting a qualitative study of reading practices across student focus groups from six European countries, it identifies an underexplored factor in reading behaviour and experience. This factor is the sheer physical presence, and concurrent activity, of other people in the environment where one engages in individual silent reading. The primary goal of the study was to explore the role and possible associations of a number of variables (text type, purpose, device) in selecting generic (e.g. indoors vs outdoors) as well as specific (e.g. home vs library) reading environments. Across all six samples included in the study, participants spontaneously attested to varied, and partly surprising, forms of sensitivity to company and social space in their daily efforts to align body with mind for reading. The article reports these emergent trends and discusses their potential implications for research and practice.