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  • 601.
    Xu, Jiazhe
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Huang, Rong
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ji, Yingchao
    University of Borås, Faculty of Textiles, Engineering and Business.
    Private Labels in China - Case Studies of RT-Mart and ICA2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Private labels have been developing in Europe for a long time, but China is still in the primary stage. Compared with the developed countries, Chinese retail enterprises, especially supermarkets, have a lower level of their private label development. With the expansion of Chinese retail business, private labels have been adopted by more and more enterprises. However, the existing supermarkets’ private labels are not well known to Chinese consumers. The purpose of this study is to compare the different opinions regarding private labels from Chinese young consumers and Swedish young consumers towards RT-Mart and ICA respectively. Both the Chinese supermarket RT-Mart and the Swedish supermarket ICA have a large number of stores and quite a lot of influences in the local area. This study uses a case study method to study from the perspective of the consumer. This paper first introduces the background of private labels, and then analyzes the actual situation of ICA and RT-Mart. From the consumer perspective, we studied the different ideas of young consumers in two countries on their private labels. The analysis is based on young consumers of different nationalities.

  • 602.
    Ygge, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ekebring, Klara
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lyxmärkens associationer till ett land: Motiv för associering med varumärkets ursprungsland2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As globalization allows companies to target a global market, business strategies need to be adjusted accordingly. To compete with the increased number of competitors differentiation strategies are necessary, and building a strong brand is more important than ever. The marketing strategies to communicate the brand identity in order to achieve global brand recognition are therefore a contemporary topic. One of these strategies commonly used is the communication of country-of-origin which associates a brand to country-specific attributes and/or a heritage. As a product can be produced and passed through many countries before reaching the end consumer, there is a need to specify what elements of the product that originates from where. In this study the element of country-of-brand-origin, hence where the brand originates from and not where the products are produced, are examined. For luxury brands in particular the provenance is an important element since they often have a rich heritage associated to their brand identity.

    This study examines six European luxury fashion brands that are operating on the North American market. Data is collected through semi structured interviews with informants from each of the companies. The study aims for understanding the usage and meaning of the country-of-brand-origin as a branding approach, as well as the internal attitudes and motives in a company perspective. The findings suggest that country-of-brand-origin is an important part in a luxury brand’s identity but is often not explicitly communicated.

  • 603.
    Zhang Jin, Ria
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hasl, Caroline
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumentbeteende för barnmat i Kina: faktorer att överväga inför expansion2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research was to examine the consumer behavior for baby food in China,which in turn led to identifying factors, which Swedish baby food companies should considerwhen thinking about an expansion to China. Due to the lack of security for baby food inChina, there has been an increase of the demand for foreign baby food in China. This has ledto potential for many companies. Factors have therefore been identified which can affect theapproach for an expansion for a Swedish baby food company in China.The research was conducted through a mixed method methodology where a self-administeredquestionnaire was executed in China towards Chinese consumers and a semi-structuredinterview was executed with the Swedish baby food company Child Food Factory. Thequestionnaire examined the consumer behavior for baby food in China in order to identify theattitudes and values that exist. Furthermore, consumers' buying habits and needs for babyfood was examined, as well as opinions regarding foreign baby food and organically producedbaby food. The semi-structured interview examined the concept which Child Food Factoryhas for their product and how the product will be received by the Chinese market, this sinceChild Food Factory was in the process of bring their baby food product in to China.The empirical findings were analyzed and the results comprises of identified characteristics inthe Chinese consumers concerning consumer behavior and values for baby food. Some of thecharacteristics that were identified was that the Chinese consumers are affected mostly byfamily, friends and relatives when it comes to purchasing baby food and the most commonway to purchase baby food is in a supermarket. They also felt that safety was the mostimportant attribute for baby food.Furthermore, the factors regarding baby food in the Chinese market were identified forSwedish baby food companies to consider if planning an expansion to China. Some of thefactors that were identified was that baby food companies need to consider their marketing sothat it is adapted to the Chinese culture. The baby food companies also need to bear in mindthe fact that family and security have a big influence. Another factor is to be able to use theadvantage of being a foreign company in a strengthening way for the expansion to China.Please note that this research is written in Swedish.

  • 604. Åberg, Annika
    et al.
    Fellesson, Markus
    Salomonson, Nicklas
    University of Borås, School of Business and IT.
    Misbehaving Customers: Are We Creating Frankenstein's Monster in Service Research?2011Conference paper (Refereed)
    Abstract [en]

    The customer has become an organizational imperative, a “sovereign ruler” and orienting both organizational activities and individual subjectivities towards customer needs is therefore not merely a desirable ideal, but in many cases also an explicit norm. There are however few studies that directly address the more fundamental consequences of this customer paradigm. In this conceptual paper we address that there are potential structural conflicts between the customer-orientation/customer ideal and other, often unspoken, operational logics and argue that customer misbehavior emerges as a result of maintaining and reproducing the customer discourse. In addition we broaden the prevailing individual-centric view on misbehavior by bringing forward the structural positions held by customers and customer oriented staff.

  • 605.
    Österlund, Urban
    University of Borås, Faculty of Textiles, Engineering and Business.
    Inconsistency and ambiguity in the research on capital structure2015Conference paper (Refereed)
  • 606.
    Österlund, Urban
    University of Borås, Faculty of Textiles, Engineering and Business.
    Inconsistency and ambiguity in the research on capital structure2014Conference paper (Refereed)
  • 607.
    Österlund, Urban
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business. Jönköping University.
    Ljungkvist, Torbjörn
    Högskolan i Skövde.
    Quasi-markets and abnormal growth: The case of the Swedish personal assistant industry2018Conference paper (Refereed)
  • 608.
    Östlund, Fabian
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Garay Martinez, Vanessa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Belöningens roll2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The essay’s language is swedish.Our study is about motivation and dissatisfaction with employees and managers. The work ismore about what motivates people in the workplace and what makes them unhappy. Themotivation can be achieved through two types of rewards, monetary and non-monetaryrewards. Where monetary reward involves performance pay or a bonus and non-monetarymeans travel, equipment and other benefits. This is the most common form of reward systemwhose purpose is to create a high motivation to ensure the effectiveness of the business ororganization. The essay is based on Herzberg’s two-factor theory, which consists ofmotivation and hygiene factors. The problem that remains today is the companies are notready to raise the hygiene factors if they consider those that exist are already reasonable. Thismay mean that employees don’t feel motivated enough, which in turn leads to adissatisfaction at the workplace. Companies use reward system to recruit, motivate and retaincompetent employees to their organizations.In this paper, the question was: How the factors and rewards affect employees and managers,and which factors motivate and create displeasure at the workplace?Our purpose was to highlight the views of managers and employees what is important to themwhen it comes to motivation and hygiene factors and rewards. The aim is to have a betterinsight into the reward system’s functionality in the organization, how different rewards andfactors satisfy the employees.We have choser open unstructured interviews to work with because we want to create adeeper discussion about how important reward systems are for the respondents. Weinterviewed seven respondents, of which four are managers and three employees.In our study, we have come to the conclusion that managers and employees are satisfied withtheir monetary and non-monetary rewards and that they experience some dissatisfaction at theworkplace. The study also showed that factors like rarely getting feedback, bad workingconditions, work under pressure, bad relationships between colleagues and a lot ofresponsibility can in the future lead to employees getting tired of the job and that they canthen apply for work at new companies that have better reward systems.

  • 609.
    Oudhuis, Margareta (Editor)
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Riestola, Päivi (Editor)
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Ledarskap för livskraftiga organisationer2016Report (Other academic)
    Abstract [sv]

    Sverige har sedan lång tid tillbaka varit världsledande när det gäller ett inkluderande ledarskap med en medarbetarorienterad styrning. Utvecklingen sedan 1990-talet har dock medfört att nya ägarformer och en mångfald skilda lednings- och styrningsprinciper har tillkommit som ställer nya krav på ledarskapet, vilket inneburit en rad utmaningar för chefer som utövar ett inkluderande ledarskap.

    Rapporten grundar sig i en forskningscirkel som rör frågan om svenskt management med ett inkluderande ledarskap fortsatt är relevant i dagens globala värld. I forskningscirkeln har ingått två arbetslivsforskare och fem chefer och ledare i ideell och privat sektor. Gemensamt för alla deltagare är en tro på ett inkluderande ledarskap som ett sätt att leda för att bibehålla och utveckla livskraft i organisationer.

    Resultatet visar att ett inkluderande ledarskap fortsatt är relevant och har framtiden för sig. Närhet och tillit mellan chef och medarbetare visar sig vara nödvändigt för att kunna utveckla och upprätthålla organisatorisk resiliens eller långsiktig livskraft. 

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