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  • 51.
    Ericsson, Dag
    University of Borås, School of Engineering.
    The big shift: från kostnadsminimering till värdeinnovation2010Conference paper (Other academic)
  • 52.
    Ericsson, Dag
    et al.
    University of Borås, School of Engineering.
    Eriksson, David
    University of Borås, School of Engineering.
    Kommunikation och kundinsikt: en fallstudie från möbelbranschen2013In: Inköp och Logistik, ISSN 1102-8890Article in journal (Other (popular science, discussion, etc.))
    Abstract [sv]

    I augusti 2006 stod Hans Karlsson, grundare, ägare och vd i möbelföretaget Hans K, inför ett val av affärsmodell. För att överleva, blev de tvungna gå från en detaljistdriven ”pushmodell” baserad på prispress, volym och enstaka artiklar, till en kunddriven, ”pullmodell” baserad på design, service och flexibilitet. Något som han egentligen inte upplevde som ett val utan en tvingande nödvändighet. Företag i de flesta branscher har mycket att lära av denna praktiska tillämpning, skriver professor Dag Ericsson och tekn. dr. David Ericsson i denna artikel.

  • 53.
    Ericsson, Dag
    et al.
    University of Borås, School of Engineering.
    Karlsson, H.
    Et etterspörseldrevet firma i möbelbranschen: utvikling, marked og logistikk i symbiose2010Conference paper (Refereed)
  • 54.
    Ericsson, Dag
    et al.
    University of Borås, School of Engineering.
    Sundström, Malin
    University of Borås, School of Business and IT.
    Value Innovation and Demand Chain Management: keys to future success in the fashion industry2012In: Nordic Textile Journal, ISSN 1404-2487, Vol. 1, p. 83-90Article in journal (Refereed)
    Abstract [en]

    Value innovation is a key in developing competitive advantage in most industries. Value innovation is both related to the physical products and accompanying value-adding services. Logistics has evolved from an order qualifier – that is a necessity – to an order winner. Increased focus on the consumer and co-creation with the consumer as a vital partner lead to alignments and rethinking of the channel structure. The supply chain evolves into a demand chain! Deeper knowledge about the why, how, and when of consumer buying behaviour is a main ingredient in demand chain thinking, and the starting point in designing and developing segmented demand chains in the fashion market. These chains are built on partnership and trust oriented relationships. The game of power is increasingly replaced by the game of trust. This is a necessity when the competition shifts from rivalry between companies to rivalry between chains. In this position paper we discuss visions of the fashion future, and how to develop innovative concepts that deliver added value to the consumer. The “old school” of distribution economy, and the concept of convenience, are the basic theoretical grounds, and we argue that innovations could be reached when investing in consumer insights and closer relationships in the demand chain.

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    fulltext
  • 55. Hilletofth, P.
    et al.
    Ericsson, D.
    University of Borås, School of Engineering.
    Hilmola, O.P.
    Ujvari, S.
    Differentiated Supply Chains Strategies Based on Customer Insights2008In: Proceedings of the 18th International Conference on Flexible Automation and Intelligent Manufacturing (FAIM 2008) Skövde 30/6-2/7 2008, 2008, p. 540-547Conference paper (Refereed)
  • 56. Hilletofth, P.
    et al.
    Ericsson, D.
    University of Borås, School of Engineering.
    Hilmola, O.P.
    Ujvari, S.
    Integration and Formalization of Strategic Product Development and Commercialization in a Manufacturing Company -A Challenge for Supply Chain Management2008In: Proceedings of the 18th International Conference on Flexible Automation and Intelligent Manufacturing (FAIM), 2008, p. 532-539Conference paper (Refereed)
  • 57. Hilletofth, P.
    et al.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Coordinating demand and supply processes: Towards demand-supply chain management2010Conference paper (Refereed)
  • 58. Hilletofth, P
    et al.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Christopher, M
    Demand Chain Management: A Case Study from the Swedish Appliance Industry2009In: Industrial management & data systems, ISSN 0263-5577, E-ISSN 1758-5783, Vol. 109, no 9, p. 1179-1196Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to increase the understanding of demand chain management (DCM) by investigating how it has been structured and executed in an international manufacturing company. Design/methodology/approach - The main emphasis has been on producing descriptive results and the applied research strategy has been an embedded single case study. The case organization originates from Sweden, but it has significant international presence. Empirical data have been collected mainly from in-depth interviews with key persons representing senior management in the case company.Findings - This research shows that DCM is about developing synergies between the demand creation and the demand fulfillment processes. A completely implemented DCM approach should incorporate all the major demand creation and fulfillment processes. This kind of fully implemented approach probably does not exist in real life today but some companies have started to develop versions including some of the major processes, and this research provides an example of this. The ultimate goal of DCM is to gain competitive advantages by differentiating not only the products, but also the delivery process. This is necessary in markets characterized of intensive competition, high product variety, large amount of customer-adapted products, and short product life cycles. It can be concluded that DCM is not another name for demand driven supply chains (SCs) or a fad. It is rather a way to finally benefit from decade long marketing discussions on how to achieve customer focus. It highlights the interplay between marketing and supply chain management (SCM) as an enabler of value creation.Research limitations/implications - This research work is limited to one Swedish company; however the case company has large international presence and is in top three in their industry measured by sales, which provides some ground for the generalization of the research. Practical implications - This paper gives an insight for managers and practitioners to the value of coordinating marketing and SCM to develop a truly customer-driven organization and SC. Originality/value - Several studies have addressed the synergies between marketing and SCM but failed to address how to in some detail realize this in practice. This paper contributes by discussing how to realize this coordination in practice.

  • 59. Hilletofth, P.
    et al.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Hilmola, O.P.
    Hedenstierna, P.
    New Product Development in a Manufacturing Company: A Challenge for Supply Chain Management2009In: Proceedings of the 19th International Conference on Flexible Automation and Intelligent Manufacturing, Middlesbrough, UK, 2009, 2009, p. 1169-1177Conference paper (Refereed)
  • 60. Hilletofth, P.
    et al.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Lumsden, K.
    Coordinating new product development and supply chain management2010In: International journal of value chain management, ISSN 1741-5357, E-ISSN 1741-5365, Vol. 4, no 1/2, p. 170-192Article in journal (Refereed)
    Abstract [en]

    Effective implementation of the new product development (NPD) process not only enables management to coordinate the efficient flow of new products, but will also assist to support ramp-up of various supply chain activities and other related activities supporting the commercialisation of the product. Thus, companies need to address all these issues in parallel to be successful and this requires some kind of integrative product development approach. The purpose of this research is to increase the understanding of how NPD is connected to supply chain management (SCM) by investigating how the NPD process is structured and executed in two international manufacturing companies seeking to realise an innovative, predictable and efficient product development. Several essential linkages between NPD and SCM have been derived from case study findings concerning important issues for successful product development.

  • 61. Hjort, K.
    et al.
    Lantz, B.
    University of Borås, School of Engineering.
    Ericsson, D.
    University of Borås, School of Engineering.
    Gattorna, J
    Customer segmentation based on buying and returning behaviour2013In: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 43, no 10, p. 852-865Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this paper is twofold: first, to empirically test whether a “one size fits all” strategy fits the fashion e-commerce business and second, to evaluate whether consumer returns are a central aspect of the creation of profitability and, if so, to discuss the role of returns management (RM) in the supply chain strategy. Design/methodology/approach – Transactional sales and return data were analysed and used to categorise customers based on their buying and returning behaviours, measuring each customer's net contribution margins. Findings – The e-commerce business collects a vast quantity of data, but these data are seldom used for the development of service differentiation. This study analysed behaviour patterns and determined that the segmentation of customers on the basis of both sales and return patterns can facilitate a differentiated service delivery approach. Research limitations/implications – This research empirically supports the theory that customer buying and returning behaviours can be used to appropriately categorise customers and thereby guide the development of a more differentiated service approach. Practical implications – The findings support a differentiated service delivery system that utilises a more dynamic approach, conserving resources and linking the supply chain and/or organisational strategies with customers' buying and returning behaviours to avoid over and underservicing customers. Originality/value – Consumer returns are often viewed as a negative aspect of doing business; interestingly, however, the authors revealed that the most profitable customer is a repeat customer who frequently returns goods.

  • 62.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Ericsson, Dag
    University of Borås, School of Engineering.
    An application of Avoidance and Gatekeeping to manage returns in a distance selling setting2010In: Proceedings of the 22nd Annual Conference for Nordic Researchers in Logistics, 2010Conference paper (Refereed)
    Abstract [en]

    ABSTRACT Purpose of this paper The purpose of this paper is twofold, to explore what causes returns in distant selling through examining return reason codes and their distribution. Further to investigate, how and if Returns Management, especially return avoidance and gatekeeping can be applied to a mail order / e-commerce organisation. Design/methodology/approach A single organization case study, designed with both quantitative and qualitative strategies, was used to explore the relatively unobserved area of consumer returns. The results have been evaluated and discussed with different managers from the company under study, to substantiate authenticity and trustworthiness. Findings The paper presents interesting insight into the field of consumer returns in a distant setting. It shows that a considerable amount of returns are size and fit related as one might expect. However it also presents interesting results that a quite large percentage of returns are dependent on consumers i.e. not collecting deliveries etc. Research limitations/implications The presented study provides a starting-point for further research in the mail order/e-commerce business. Practical implications When deciding a strategy for how to handle the problems of returns it is of outmost importance to consider why customers are returning. The returns avoidance process is perhaps the most efficient and effective way of reducing return costs, understanding customer requirements are an important ingredient in this. What is original/value of paper Most studies within the field of returns focus on products or the efficient handling of returns. This study focuses on understanding what causes returns through examining order and returns data, especially return reason codes.

  • 63.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Lantz, Björn
    University of Borås, School of Engineering.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Customer segmentation based on buying and returning behaviour: supportin differentiated service delivery in fashion e-commerce2012Conference paper (Refereed)
  • 64. Hjorth, K.
    et al.
    Ericsson, Dag
    University of Borås, School of Engineering.
    An application of Avoidance and Gatekeeping to manage returns in a distance selling setting2010Conference paper (Refereed)
  • 65.
    Sundström, Malin
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ericsson, Dag
    University of Borås, Faculty of Textiles, Engineering and Business.
    Detaljhandel i förändring: konsumentinsikt, värdenät och nya affärsmodeller2015Report (Other academic)
    Abstract [sv]

    Detaljhandeln är en bransch som ofta genomgår förändringar eftersom den agerar på en snabbrörlig konsumentmarknad. Managementfrågor inom handeln tar därför sin utgångspunkt i hur efterfrågan och köpvanor ser ut och syftar traditionellt till att styra upp företagens affärsmodeller, butiksformat och koncept. Den här texten beskriver en detaljhandel i förändring där förändringsmotorn är digitalisering och bränslet är konsumenters beteende. Författarna belyser viktiga förändringar som nya värdenät och affärsmodeller och ger praktiska exempel på företag som anpassat sig till en sådan verlighet. Det handlar om att hantera transformering, att gå från att vara del av en traditionell värdekedja till att bli motor i ett innovativt nätverk där företag samverkar utan tydliga produktionsgränser mellan tillverkare, transportör, grossist och återförsäljare. Butikerna får på så sätt en helt ny och innovativ roll där en viktig lärdom är att tänka ”utifrån och in” och att ständigt fokusera på vad konsumenterna vill ha.

    Det växer alltid fram nya trender i samhället och digitaliseringen är en av de mest markanta i modern tid. Konsumenter vill kunna välja mellan att hämta varorna i en butik, få dem hemsända eller levererade var som helst och när som helst. De vill också kunna returnera varor till butik eller annat inlämningsställe på ett enkelt sätt. Nyckelorden är enkelhet, flexibilitet, bekvämlighet och transparens, vilket ökar kraven på helhetssyn och styrning. I den här rapporten tydliggörs dessa krav och sammanfattas i behovet av samarbete, gemensam utveckling och innovation i hela nätverket och i den totala kedjan från tillverkare till konsument.

    Download full text (pdf)
    fulltext
  • 66.
    Sundström, Malin
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ericsson, Dag
    University of Borås, Faculty of Textiles, Engineering and Business.
    Oudhuis, Margaretha (Editor)
    University of Borås, Faculty of Textiles, Engineering and Business.
    Dellve, Lotta (Editor)
    University of Borås, Faculty of Textiles, Engineering and Business. University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    DETALJHANDEL I FÖRÄNDRING: Konsumentinsikt, värdenät och nya affärsmodeller2015Report (Refereed)
    Abstract [sv]

    Detaljhandeln är en bransch som ofta genomgår förändringar eftersom den agerar på en snabb- rörlig konsumentmarknad. Managementfrågor inom handeln tar därför sin utgångspunkt i hur efterfrågan och köpvanor ser ut och syftar traditionellt till att styra upp företagens affärsmo- deller, butiksformat och koncept. Den här texten beskriver en detaljhandel i förändring där förändringsmotorn är digitalisering och bränslet är konsumenters beteende. Författarna belyser viktiga förändringar som nya värdenät och affärsmodeller och ger praktiska exempel på före- tag som anpassat sig till en sådan verlighet. Det handlar om att hantera transformering, att gå från att vara del av en traditionell värdekedja till att bli motor i ett innovativt nätverk där före- tag samverkar utan tydliga produktionsgränser mellan tillverkare, transportör, grossist och återförsäljare. Butikerna får på så sätt en helt ny och innovativ roll där en viktig lärdom är att tänka ”utifrån och in” och att ständigt fokusera på vad konsumenterna tillverkare till konsu- ment.vill ha.

    Det växer alltid fram nya trender i samhället och digitaliseringen är en av de mest markanta i modern tid. Konsumenter vill kunna välja mellan att hämta varorna i en butik, få dem hem- sända eller levererade var som helst och när som helst. De vill också kunna returnera varor till butik eller annat inlämningsställe på ett enkelt sätt. Nyckelorden är enkelhet, flexibilitet, be- kvämlighet och transparens, vilket ökar kraven på helhetssyn och styrning. I den här rapporten tydliggörs dessa krav och sammanfattas i behovet av samarbete, gemensam utveckling och innovation i hela nätverket.

    Download full text (pdf)
    fulltext
  • 67.
    Torstensson, Håkan
    et al.
    University of Borås, Swedish School of Textiles.
    Hjort, Klas
    University of Borås, Swedish School of Textiles.
    Larsson, Jonas
    University of Borås, Swedish School of Textiles.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Hållbar distanshandel2012Report (Other academic)
12 51 - 67 of 67
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