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  • 301.
    Malmgren De Oliveira, Stefanie
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    On seeing: in fashion design2016Licentiatavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    In fashion design, the designer strives for the development of ideas in view of significant visual goals. The process of specifying and developing ideas is a highly visual process. Based on what has been ‘seen’ as for example in a reference material or in explorations, designers define possible tracks to follow, decide which ideas to deepen or which ones to reject. Their activities can thus be described as a process of seeing.

    There is nothing novel about the importance of seeing as an act in the design process; on the contrary, seeing, is usually an intuitive act that any designer explicates throughout the process of shaping his/her vision. However, the systematisation of seeing in the design process in order to advance ways of working in the field of fashion design is still very much an area that is open for further research.

    In this thesis, possible ways of seeing are explored through experiments in different stages of the design process. Based on an image serving as a point of departure, seen elements were derived and put in relation to a body in a two-dimensional photographic sketching stage, in accordance with different ideas of dress. Selected ideas were then further elaborated and explored in terms of their design possibilities.

    The results of the experiments are propositions of design ideas that have been ‘seen’ in a single sketch or a series of sketches. The contribution of this licentiate thesis are: 1) A thorough mapping of two design stages (point of departure and two-dimensional sketching stage), and how they provide a deeper understanding of the design process, leading to 2) an improved sensibility with regard to design possibilities, their value and developments, and finally 3) the establishing of a methodology with which to discern the composition of a visual language/vision in fashion design based on ‘seeing’.

    The act of seeing is presented as the fundamental tool of designing for shaping a vision. By delving into the systematisation of the notion of seeing in a fashion design process, a methodology of seeing is introduced, which aims to enhance the possible ways of visualisation when designing.

  • 302.
    MAN YING, SZETO
    Högskolan i Borås, Institutionen Textilhögskolan.
    N_stalgia2010Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    I investigate the idea together with the concepts of Imperfection, Arte Povera and Up-cycling Fashion, which conducts me to experiment with various unconventional materials and techniques. By this, a new working method is also created to provide colors, shapes and structures to the final outfits, which further gives spiritual values to the whole collection.

  • 303.
    MARKWORDT, HANNA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Knit on Demand-Customized knitwear reaching new dimensions2010Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The fashion market has since the very beginning been characterized by high variety, emotions and desires. The development of the industry however has arrived at a present reality where an overflow of such characteristics has resulted in a challenging volatility and fragmentation. The companies on this playground are facing hard competition, time and costs pressure and an ever informed and demanding end customer. In addition to the nature of the fashion industry itself, there are a presence of further external variables that affects both individuals as the companies; financial crises, un-employment, natural catastrophes and terror, to mention a few. New trends indicate an increasing desire of authentic products that are produced in a sustainable way by respecting both human resources as natural. Whether this fact is a concrete result from the external realities may be discussed. What is more certain however is that mass production and “short time for low cost” is getting questioned as individuals are increasingly caring for what stands behind a brand name and a product. In this context, the strategic approach of customisation finds it relevance and opportunity in gaining market space. By producing more precisely or exactly what each customer desires, such strategic implementation enables to respond to each individuals whilst presenting competitive advantages on the challenging market situation. No un-necessary production and efficient and lean supply and demand chain management, results in a win-win situation where company and customer together creates what is worth and only what is needed. This strategic approach lies as a foundation concept behind Knit on Demand: a project that was initiated at the Swedish School of Textiles in spring 2006. A group of students were challenged to study the feasibility behind the commercialisation of customized knitwear. Already in an early stage two parties got involved in the project; the knitwear producer Ivanhoe AB in Gällstad and the retailer Som Concept in Stockholm. After attentive researches and analyzes, the partners arrived at the intended launch in early 2009, from which phase sales started to run in the store Som Concept. Knit on Demand had now reached a more concrete level of a business idea and is per today prepared to face new dimensions as a player on the Swedish fashion market. In order to do so successively, a solid marketing concept is required as not only the external reality is fierce but the end customers are concerned of those variables and there through more demanding than ever. The purpose of this specific thesis project was to develop a marketing concept to be implemented in the creation of a Knit on Demand web site. Literature studies, interviews with involved parties and benchmark analysis, contributed with concrete and valuable information, from which the thesis framework was carried out.By considering above mentioned external realities and by analyzing more closely the strategic approach of customisation, of fashion marketing and of Knit on Demand itself, a marketing concept was build up. From such foundation, creative solutions were developed and are presented in the final part of this very report.

  • 304.
    Maschke, Christina
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    The patterned thread: new textiles inspired by ikat2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The work of this MA thesis develops a new approach to hand weaving in which the design process is led by the technique of resistant dyeing. The process is inspired by the visual properties of traditional ikats. It follows the technical ikat procedure of primary resistant dyeing and subsequently weaving. Whithin the research a new way of weaving is explored in which the dyed thread dictates the weaving process and therefore influences the weaving motif. In addition different design variables such as material, binding pattern and finishing are used to push forward the developed concept. The aim of this work is to explore new aesthetic expressions between regular and irregular motifs through the application of design thinking. The result presents an innovative approach in the ikat technique in order to create random distributed patterns and how they can be already influenced in the stage of yarn preparation.

  • 305.
    Mattsson, Anna
    Högskolan i Borås, Institutionen Textilhögskolan.
    Skogens Eko2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Naturen inspirerar mig, i detta projekt jobbar jag med strukturen hos trädstammar och bark, och översätter det jag ser till vävda textiler. När jag befinner mig i naturen känner jag mig ofta lugn och kan koppla bort allt annat i min omgivning. Det lugnet vill jag återskapa och föra in i en rumslighet. I barkens olika strukturer såg jag intressanta varierande ytor som jag ville jobba med i textil. I mitt examensarbete har jag designat textilier med uppmätt akustiska egenskaper för offentlig miljö. Genom att testa materialen på SP Sveriges Tekniska Forskningsinstitut, har jag undersökt hur akustiskt dämpande de är. Resultatet har blivit en kollektion med tre vävda textilier med olika utseende och ljudpåverkande funktioner. Nature inspires me, in this project I am working with the structure of tree trunks and bark, and the translation of things I see into woven fabrics. When I am in the nature I often feel calm and relaxed. I can ignore everything else in my environment. I would like to re-create this calm feeling and bring it into a room. In the different bark structures can I see an interesting variety in the shapes witch I would like to work with in textile. In my bachelor degree work I have designed textiles with measured acoustical effects for public spaces. By making samples and test them at SP Technical Research Institute of Sweden, I have examined the acoustic damping of the materials. The result is a collection of three woven fabrics with different appearances and sound affecting functions.

  • 306.
    MATTSSON, CHARLOTTA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Welcome to Uchronia2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    For as long as I can remember words and stories have been my safe haven. Whenever the demands of the real world feel overwelming I take my refuge in my imagination. So I decided to base my collection on this world of mine, this haven. The materials and silouettes describe my world, each outfit describing a different charachter.

  • 307.
    McQuillan, Holly
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Hybrid zero waste design practices.: Zero waste pattern for composite garment weaving and its implications2019Konferensbidrag (Refereegranskat)
    Abstract [en]

    This practice-based design research explores methods of eliminating textile waste through utilising zero waste pattern cutting to expand the outcomes possible through composite garment weaving and speculates as to the implications for the wider industry and society. Employing a hermeneutic phenomenological approach, I tested known strategies in the context of industry and responded with new emergent strategies to the challenges that arose. The findings that emerged from the iterative design practice, and surrounding discussions and reflections, inform the experimental design work that follows. It is this experimental ‘future-making’ that is the focus of this paper, which outlines foundational pattern cutting theory and methods for an emerging field – composite garment weaving – as well as findings relating to the impact and use of technology in the fashion industry while bringing into sharp relief the inherent conflicts that exist within the fashion system.

  • 308.
    McQuillan, Holly
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Waste, so What?: A reflection on waste and the role of designers in a circular economy.2019Ingår i: Nordic Design Research Journal., 2019, Vol. 8Konferensbidrag (Refereegranskat)
    Abstract [en]

    This paper discusses research currently being undertaken which addresses the interrelated volume, value and cost of waste and the responsibility designers have in their creation. The paper beginning by outlining the contemporary waste problem (in the fashion industry). Then utilizing observations made during recent field tests - where waste reduction and elimination were applied to existing designs - the impact that explicit and implicit design hierarchies and complexity have on waste minimization attempts are discussed. Questions such as: is waste a problem in the context of proposed circular economy models? After all, if we have a circular economy, then any waste we make can be put back into the cycle. So, will the CE let designers (and industry) off the hook? Lastly, I speculate as to what a fashion industry without waste might look like, discussing my design response to the issues raised.

  • 309.
    McQuillan, Holly
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Zero Waste Design Thinking2019Licentiatavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    The fashion system is contributing to the environmental and social crises on an ever increasing scale. The industry must transform in order to situate itself within the environmental and social limits proposed by economist Kate Raworth, and the 17 sustainable development goals set out by the United Nations. This research explored methods of eliminating textile waste through utilising zero waste pattern cutting to expand the outcomes possible within industrial contexts and speculates as to the implications for the wider industry and society. Employing an experimental and phenomenological approach, this thesis outlines the testing of known strategies in the context of industry and responds with new emergent strategies to the challenges that arose. A series of interviews were conducted with designers who have applied zero-waste fashion design in an industry context – both large and small scale – to unpack the strategies used and contextualise the difficulties faced. The findings that emerged from the iterative design practice and the experience of working within the field tests inform the surrounding discussions and reflections. This reflection brings into sharp relief the inherent conflicts that exist within the fashion system and has led to the development of a series of theoretical models.The implications for design and industry are broad. Firstly that while this thesis outlines garment design strategies, and broader – company-wide – approaches that can work to reduce waste in a given context, this research finds that a holistic transformation of the internal design and management processes of the industry is required for them to be successful. In response, theoretical models have been developed which seek to articulate the constraints, roles and actions of design within broader company practices, while contextualising these within the economic system it operates. It is clear that reducing waste will only have a minor positive effect on the environmental outcomes unless we also reduce consumption of raw materials through reducing yield or reducing consumption – ideally both. These findings and models point towards a necessary recalibration of the industry as a whole – small changes are not enough as the existing methods, processes and ethos are deeply embedded, and its agents are resistant to change. The results concur with previous research and conclude that a fundamental shift in thinking is required – one that prioritises a different set of constraints to those the industry and society currently focus on – in order to make the rapid and meaningful change necessary.

  • 310.
    McQuillan, Holly
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Archer, Jen
    Massey University.
    Menzies, Greta
    Massey University.
    Bailey, Jo
    Massey Univeristy.
    Kane, Karl
    Massey University.
    Fox, Emma
    Massey University.
    Make/Use:: A System for Open Source, User-Modifiable, Zero Waste Fashion Practice2018Ingår i: Fashion Practice: the journal of design, creative process & the fashion industry, ISSN 1756-9370, E-ISSN 1756-9389, Vol. 10, nr 1, s. 7-33Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper discusses Make/Use, a multi-disciplinary research project exploring “User Modifiable Zero Waste Fashion”. In particular, it addresses the use of textile print and a parametric matrix to facilitate the cognitive and creative processes involved in the transformation from two-dimensional (2D) to three-dimensional (3D) form. The Make/Use project centers on the development and testing of an embedded navigational system by which users can formulate a functional understanding of the form and construction of a garment and its opportunities for manipulation. It questions how the encoding of navigational clues and markers into a garment might aid in its facility for creation and modification by the user, aiming to enhance emotional investment and connection, and extending its functional life by providing embedded opportunities for alteration and visible repair.

  • 311.
    McQuillan, Holly
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Rissanen, Timo
    Parsons School of Design.
    Mind-Body-Garment-Cloth2020Ingår i: Crafting Anatomies: The Body as Site in Fashion and Textile Research Practice / [ed] Katherine Townsend, Rhian Solomon, Amanda Briggs-Goode, Bloomsbury Academic, 2020Kapitel i bok, del av antologi (Refereegranskat)
    Abstract [en]

    As our understanding of fashion and sustainability broadens beyond quantified accounts of supply chains and material use, the fashion system requires an expanded, holistic understanding of the fabricated body and mind, and how design may contribute to their formation. In this chapter we weave connections between mind, body, garment and cloth, beginning with our practice in zero waste fashion design, in relation to industry and user. We then examine these ideas in relation to radical craft practitioners such as the Friends of Light collective and Yoshiyuki Minami of Manonik, both of whom employ hand-weaving to create three-dimensional garments with minimal waste, while intentionally and explicitly giving value to the meditative aspect of the ancient yet modern craft. We contrast these practices with those of avant garde fashion designers Rickard Lindqvist of Atacac and Gabi Asfour of Threeasfour, whose garments may produce fabric waste but whose practices seem to be underpinned by a holistic embracing of the body in their designed garments. The chapter asks questions about the presence and absence of mind-body connections in contemporary fashion design practice, and the roles of technology, weaving and cutting, framed as crafts, in facilitating these connections.

  • 312.
    Meier, Florian
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    "beau platt“: Contemporary Fashion Practice in the field of concrete and virtual visualizations of flat expressions2017Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This work traces the visual potential of 2Dimensional space inthree dimensional garments and questions aesthetic standardsin the field of menswear. The aim is to discuss the visualconsensus of flat and spatial construction.

    Construction has been chosen as the key aspect for digital and analoginvestigations. It builds the main emphasis of this project and leads toa deeper visual understanding of how we perceive garments with clearborders between three - and two dimensional sections.

    The design process has a dual structure.

    1st stage - ‚virtual investigation‘

    This is where the experiments start. By using Simulation andrendering software such as ‚CLO3D‘, ‚Marvellous Designer‘ and ‚Keyshot‘the aim is to develop and unlock multiple constructionprinciples that deal with similar visual aspects. These results suggest anetwork of variations (garment types/parts, e.g. sleeve construction,trousers etc..) that need to be translated into real prototypes.

    2nd stage - ‚Analog translation‘

    Based on the preferred results of the 1st stage, the aim is to filter oneconstruction principle for further studies.The choice of working with the flat sleeve construction is the keyaspect and builds the fundamental for ellaborating the design process.This phase is mainly characterised by material and shape experimentsand relates to a lasting construction principle.

    The result suggest a spread of examples that deal with the sameconstruction principle. The examplified versions include differentmaterial qualities and differ in terms of their complexity in detailsolutions and production.The final choice works as a unit and offers different ways ofapproaching and developing the construction principle further.Especially the layering aspect in example 8 and 9 became dominantand very important for increasing the visual expression.That indication offers an imidiate and direct approach and showsthe potential within the field of 2D expressions.Nevertheless my next step would lead me back to the digital studiesto understand more about the diversity of layers in two dimensionalgarments. Eventually it would suggest both a wearable as well as aconceptual outcome.

  • 313.
    Meijer, Elin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Over and Out: Exploring underwear elements incorporated in garments2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Underwear primarily serves five different purposes; to hide body parts that should not be on show, to protect the outergarments from bodily fluids, to keep warm and to look aesthetically pleasing. Even though one of the functions of underwear is to be aesthetically pleasing, it is still generally not suppose to be on show, but to be covered with outergarments. This work aims to challenge the way we look at underwear and outerwear as two separate categories of dress and why underwear is usually seen as something that is reserved for the intimate sphere and is so strongly linked to sexuality.

    Through working with different clashes between underwear and outerwear, this work presents suggestions of how underwear and outerwear can be merged and worn together, examples of how underwear can be showed off instead of hidden and shows new ideas and expressions for the outer- and undergarments that has been explored. Furthermore, when looking at the collection as a whole, as well as each look individually, it presents a material- and color exploration, where their traditional usage has been both challenged and highlighted.

  • 314.
    Melin, Lena
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Min magiska värld2015Självständigt arbete på grundnivå (kandidatexamen), 12 poäng / 18 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    ”Min magiska värld” är en textil installation avsedd att fungera som en sagohörna i ett bibliotek för barn i förskoleåldern. Med utgångspunkt i 3 mönster skapas en fantasivärld som möter barn på bibliotek. Mönstrade ylletyger har tillverkats för att sedan filtas och placeras i rummet. Meningen med mönstren är att skapa en känsla av skog, harmoni och delaktighet i rummet.

  • 315.
    Mellander, Josefin
    Högskolan i Borås, Institutionen Textilhögskolan.
    Finding home- Understanding the relationship between home and body2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This work is based on the results of my research regarding the human relationship to a home. It started with me thinking about that I have to move away from my home soon. Living here has been a slow gathering of things and furniture. As a result I have a home I feel completely safe in. This made me wonder what it is that I need to give me that feeling, the feeling of home. The aim of this work is to understand the relationship between home and body To gain knowledge of the subject I have studied literature on the phenomenon of a home, how different from each other homes can be and how some people manage without having a home. Reading about these things made me realise how big the subject was. I found so much material that I could work with, but I felt as if I had gotten lost in my search for answers. Therefore I went back to the starting point- the feeling of home. To get some answers it made sense to me to try and portray that feeling of home on a body. This work is the result of me finding a home in clothing.

  • 316.
    MELLQVIST, KARIN
    Högskolan i Borås, Institutionen Textilhögskolan.
    Homage to the Fringes2014Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This work began as an investigation of tufting within fashion design. It is in- teresting because there is a lack of tufting within fashion design, especially of long tufted fringes. How can a technique that is usually used for interior design, for example rugs, be brought successfully into a fashion context? The question how to create longer fringes than usual for tufting emerged after experiments made in various materials. In order for the machine to create long fringes, lighter materials like plastic were tested and also differ- ent ways of using the machine. Since the tufted expression became very organic with the long plastic fringes, tufted try-outs were made in geometric shapes to see what hap- pened at the front of the garment. Would the geometric shape totally disappear? It was decided to take the plastic material further together with more tra- ditional materials for tufting like wool and linen, in order to get the expres- sion of both lengths and materials in the fringes and to investigate how they could be combined in interesting ways on the human body. During the way it was found that the long plastic fringes together with the traditional materials needed a flat contrast, and that is when the plain tuft- ing weave was introduced as an important part of the garment with differ- ent placements of the tufted areas, which give great shape and volume to the garments. There are great possibilities to find new expressions through tufting with long fringes within fashion design, shown in this work. If the technique is developed with fashion in mind, could it be a technique used to replace parts of the fur industry?

  • 317.
    MIKAELSSON, JENNIE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    JAKOBSSON, ALEXANDRA
    Högskolan i Borås, Institutionen Textilhögskolan.
    AllWorkIt.se- en affärsplan om unika arbetskläder på internet2010Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Syftet med vårt arbete var att utforma en affärsplan, där idén är att sälja arbetskläder till privatpersoner via e-handel. Bakgrunden är att vi ser ett ökat intresse för fritidsaktiviteter hos privatpersoner som kräver någon form av arbetskläder. Exempelvis har vi noterat de populära tv-programmen om matlagning, bakning, heminredning och trädgårdsarbete. Vi har även observerat att den moderna människan gärna pysslar om sitt hem och vi vill att de skall kunna göra det i stil. Vi tycker att kombinationen funktionalitet och design är en intressant infallsvinkel för denna typ av kläder. Att sälja via e-handel tycker vi är ett modernt och demokratiskt val av försäljningskanal. E-handel är tillgängligt för en mycket bred målgrupp och ökar kontinuerligt i användarantal. Vi har valt att fokusera mycket på att tillfredsställa kundens behov och har därför valt att inrikta vår affärsidé på att effektivisera kundservice, kundnytta och leverans. Vi har sett att våra konkurrenter brister på detta område. Några av dem har exempelvis endast webb-baserad kundsupport och långa leveranstider. Vi kommer inte i inledningsskedet att kunna konkurrera med det stora sortiment som flera av de andra aktörerna på marknaden har. Det är också en av anledningarna till att vi valt att nischa oss mot en genomgripande kundservice. Med anledning av att arbetet i huvudsak skall handla om detaljhandel så har vi avgränsat arbetet till att endast se till privatpersoner och lämnat företagskunder därhän. Vår målgrupp är då en mycket hobbyintresserad kvinna eller man som vill bruka arbetskläder med stil och hög kvalitet. Men det kan även vara en kvinna eller man som har högre krav på sina yrkeskläder vad gällande modegrad och hållfasthet än vad arbetsgivaren kan erbjuda. Vi har intervjuat systemutvecklaren och e-handelsexperten Ralf Lindberg på 3bits Consulting AB. Han har hjälpt oss med ett flertal frågor kring det praktiska arbetet kring en webb-butik. Vi har även tagit hjälp av ett flertal medarbetare på Segers Fabriker AB för hjälp kring detaljerade frågor kring sortiment, logistik och inköpspriser. Den referenslitteratur vi har använt oss av har varit aktuell och relevant. Vi har försökt att vara källkritiska i vårt val av elektroniska källor och har i största mån undvikit internetlexikon så som Wikipedia där ursprunget är osäkert. De konklusioner vi gjort i arbetet är att vår affärsplan och affärsidé är genomförbar men med den konkurrens och de förutsättningar som finns på marknaden gör det till ett tufft uppdrag att erövra marknadsandelar.

  • 318.
    MIMMIE, KLÖFVER
    Högskolan i Borås, Institutionen Textilhögskolan.
    Avtryck2011Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Måste man synas för att vara någon? Om jag smälter in, finns jag då inte?I sagornas värld är allt tillåtet, allt är möjligt. I Avtryck utmanar jag mitt kollektionstänk och jag skapar en gränsöverskridande textilkollektion. Jag utformar textilier ämnade till tre olika produkter, ett plagg, ett möbeltyg och ett digitaltryck som en fond. Målet är att sammanföra produkterna och skapa en helhet. Likt en fabel vill jag belysa ett ämne på ett lättsamt sätt i min formgivning. Jag arbetar med hur textila mönster och strukturer på en kropp förhåller sig till andra former och ytor i en rumslighet.

  • 319.
    Minhas, Frida
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Memic, Mersiha
    Högskolan i Borås, Institutionen Textilhögskolan.
    The fast fashion phenomenon: Luxury fashion brands responding to fast fashion2011Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Purpose: The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background: It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. The Italian luxury fashion designer Giorgio Armani has said that "Fast fashion is a growing reality in our sector". Anna Wintour, the editor-in-chief of American Vogue has credited Zara for creating a ‘seasonless cycle for fashion’. Fast fashion brands such as H&M, Zara, Mango and Topshop have through interpreting catwalk trends with a speedy time-to-market been extremely successful at attracting the fashion conscious consumer. Even loyal high-end customers have started to mix their luxury fashion with fast fashion. Luxury fashion brands once dismissed the fast fashion brands as irrelevant to their high-end business, which however have started to drain away sales from the luxury fashion brands. Method: A qualitative research approach was taken to meet the purpose of collecting the relevant data. An interview was made with PR and Marketing Manager at Group 88, Robert Meeder who manages brands such as Gucci, Burberry and Bottega Veneta in Copenhagen. We also did a content analysis on articles collected that address the issue of how different luxury fashion brands have responded to fast fashion for the empirical study. Conclusion: Luxury fashion brands have responded to fast fashion by inclining towards the fast fashion model or reacting against it. Some of the reactions have been to offer lower priced lines under their own sub-brands. They have also allowed their customers to buy products during online webcasts in order to ensure early deliveries. Improvements have been made within logistics in order to speed up the time-to-market. The luxury fashion brands are also working more ‘seasonless’ than before and focusing on their heritage to portray a slower and more indulgent image to the consumer.

  • 320.
    MKHABELA, IRMGARD
    Högskolan i Borås, Institutionen Textilhögskolan.
    ‘‘Push/pull’ …cloth directed”. Exploring possible draping techniques based on Madame Gres’ method to create shape and fo2014Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This study is concerned with the development of a method for creating shapes and form in clothing with minimum exertion on the cloth, using simple construction techniques. It is an exploration of an approach to producing clothing in a less familiar manner to the usual way of working which involves, almost always, drafting or flat-pattern making. With the expression of the movement of the textile around the body as the main aim, the ‘push/pull’ principle is employed to direct its flow in both a symmetric and asymmetric fashion. It is a principle inspired by Madame Gres, the French designer of the 1930s to 1980s, famous for her neo-classic inspired gowns. The textile, usually a rectangle, is manipulated without cutting into it but by pushing and pulling first, through the upper limbs of the body, and then ‘worked’ around the rest of the body, using draping and pleating to create shapes which are spontaneous, elaborate and not pre-determined. Furthermore, the approach explores the aesthetic potential of draping and combining the Filter 80 PPI, an industrial textile used for filtering, with conventional clothing materials, linen and/or cotton in this case. The parallels and constasts of this mix are noted, together with the distinct expressions, which nonetheless both display a simple approach in construction, minimal manipulation of the textile, the use of the upper limbs as natural obstacles, and the ‘no-cut’ principle of the rectangular piece of cloth. With free form construction and reflection, one discovers expressions possible only through the use of an experimental approach in working.

  • 321.
    Moberg Eklund, Stina
    Högskolan i Borås, Institutionen Textilhögskolan.
    An inner void2012Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The main idea is to examine the space between the body and the garment. To higlight the inner void that is in between. By pushing lines away from the expected and recognized positions. I emphasize parts and make them stand out from the body. By using supporting materials my method has been to construct volume in the garment instead of building up a contrution which is filled inside. The choice of denim as the main fabric in this collection is because of how it is affected by the body. The result is a collection of garments that both highlight and obscure the lines of the body.

  • 322.
    MOLIN, JOSEFINE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ANDERSSON, SOFIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Ett fast-fashion företag. Att kommunicera miljö och hållbarhet2013Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    I denna studie har vi har valt att undersöka och analysera ett enskilt fast fashion-företag kring ämnet miljö och hållbarhet, nämligen Gina Tricot. Valet av företag grundar sig i intresset av att undersöka hur ett förhållandevis ungt fast fashion-företag engagerar sig inom miljö och hållbarhet. Denna uppsats skrivs med mål om att ge alla intresserade en inblick i hur ett växande modeföretag tänker kring mode kopplat till miljö och hållbarhet, och om deras målgrupp verkligen lägger vikt vid dessa aspekter när de handlar kläder. Syftet med studien är att granska hur och varför ett fast fashion-företag arbetar med och kommunicerar miljö och hållbarhet, samt undersöka hur kunderna uppfattar och påverkas av företagets arbete och kommunikation. Hur viktigt är hållbarhet för företaget och hur viktigt är det för deras målgrupp och kunder? Begreppen som behandlas, för att kunna besvara syftet i uppsatsen, är CSR och hållbarhet. CSR står för Corporate Social Responsibility och begreppet hållbarhet kan definieras som ”en utveckling som tillgodoser våra behov idag utan att äventyra kommande generationers möjligheter att tillgodose sina”. Gina Tricot arbetar på flera olika sätt med miljö och hållbarhet. För att ta del av det arbete har använt oss av sekundärdata, i form av information på deras egen hemsida. Vi har också använt oss av primärdata i form av en intervju med Gina Tricots hållbarhetschef Marcus Bergman. För att besvara syftet har vi även gjort två undersökningar på Gina Tricots kunder, en webbenkät och en besöksenkät. För att kunna analysera informationen på ett bra sätt tar vi i teorin upp olika modeller, som till exempel PESTEL och Kommunikations-modellen. I analysen dras paralleller mellan vår teori och empiri. Hur arbetar och kommunicerar Gina Tricot i förhållande till de olika modellerna? Vi analyserar även kring varför Gina Tricot har valt att arbeta som de gör. Hur mycket styrs de av media? Hur kommer framtiden att se ut? Vår sammanfattade slutsats är att Gina Tricot arbetar mycket med miljö och hållbarhet även om vi inte kan sätta det i förhållande till hur mycket andra företag arbetar inom området. Vi drar slutsatsen att de arbetar inom och med området för att det är en pågående trend, för att undvika skandaler, samt för att kunderna förväntar sig det av dem. Gina Tricot har hittills valt, av flera anledningar, att inte kommunicera sitt engagemang, mer än på internet, och når därför inte kunderna i så stor utsträckning. Av undersökningen kan vi dra slutsatsen att kunderna idag förväntar sig att Gina Tricot tar ansvar, men att kunderna inte vet hur stort det är eller hur de gör det, eftersom de inte ser någon kommunikation. Vi kan också dra slutsatsen att kunderna idag efterfrågar att få veta mer kring Gina Tricots miljö- och hållbarhetsarbete. Enkäterna visar också att kunderna skulle påverkas i sitt val av butik vid en eventuell skandal kring företaget.

  • 323.
    Moschopoulos, Theodosios
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Dahlström, Sofia
    Högskolan i Borås, Institutionen Textilhögskolan.
    Colour Forecasting and its managerial implications2012Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    In this thesis we examine the colour forecasting process, its methodology and how it is communicated and used in fashion companies. The study is foremost based on qualitative research and on semi-structured interviews with people within the forecasting industry. We have divided the data collection process that constitutes the basis of the actual forecast into steps, which consist of gathering both objective facts and more soft, subjective experiences. After having collected the data, colour forecasters start their analysis by breaking them down into thematical categories that depict specific patterns (themes). We have identified colour expertise, intuition, creativity and inspiration as the factors that help the forecaster interpret those patterns. The final forecasted colour stories are being presented in different media and contexts. Besides design style, market, customer base and lead-time, it is foremost the different management philosophies of either building creative, solid collections or fast fashion that define how to use the colour forecasting material. To help the reader understand the process we have constructed a model (aDaMas).

  • 324.
    MOTIN, MALIN
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ANDERSSON, JULIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Butiksetableringens byggstenar2013Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Syftet med uppsatsen är att undersöka om det finns ett kundunderlag för etablering av en modebutik i en mellanstor svensk stad. Butiken som kommer vara vår utgångspunkt i den empiriska delen är modekedjan Monki. Huvudfrågan lyder ”Hur genomförs en marknadsundersökning inför etablering av en modebutik?” För att besvara denna har vi även två delfrågor ”Hur definieras en målgrupp?” samt ”Vad ligger till grund för att lokalisera ett tillfredställande butiksläge?”. För att kunna svara på våra frågor har det genomförts fyra intervjuer med ett butiksbiträde från fyra olika Monkibutiker belägna i Göteborg. Därefter genomfördes två olika typer av observationer, en som omfattade en lägesobservation av de fyra butikerna i Göteborg och en som omfattade en observation av kunder utanför två butiker i Göteborg. Slutligen gjordes en större marknadsundersökning i form av en enkät i Borås City samt köpcentrumet Knalleland där vi fick 97 svar. I analysen har vi använt oss av verktyg från den teoretiska referensramen samt kopplat ihop det med vår empiriska undersökning. För att analysera kunderna har vi använt oss att de olika segmenteringsvariablerna som innefattar geografisk-, demografisk-, psykografisk- och beteendemässigsegmentering. Vi har samt använt modellen Life-Value där man fokuserar på kundernas livsstil och segmenterar utefter det. För att lokalisera ett tillfredställande butiksläge har vi nyttjat konkurrensmedelmixen sexhörningen där hörnet läge har legat i fokus. Efter den empiriska undersökningen är vi inte helt övertygade om att det skulle vara lönsamt i dagsläget att etablera en Monkibutik i Borås. Dels på grund av att Borås ligger nära Göteborg vilket kan bidra till att handelsområdet för butikerna i Göteborg även täcker in kunderna i Borås. Även på grund av att det var många i undersökningen som kände till modekedjan men inte tillräckligt som skulle tänka sig att handla där. För att etablera en ny butik krävs det att många bitar ska passa ihop. Det vi slutligen kom fram till är att hitta rätt målgrupp kräver att man kan definiera de attraktiva kundernas sätt att leva, värderingar och intressen. Livsstilsegmentering är en viktig del i den moderna målgruppsdefinieringen. Annan viktig del vid butiksetableringen är också att ta hänsyn till befintliga attraktiva handelsområden där troliga konkurrenter befinner sig och där då också kunderna rör sig. Då placeringen av butiken ska göras är det viktigt att hitta rätt typ av område som passar in med affärsidén. Största delen hänger på att kunderna finns och tillgängligt lämpligt butiksläge. Vi ser dock att det kanske är svårt att kunna förutspå hur väl en etablering kommer lyckas förrän den är genomförd.

  • 325.
    Moëll, Caroline
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    JERSEY, SURE !: Special developed jersey knits with color effects2017Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This study investigates the effect of single jersey, based on its original formas a cylinder. It is also an investigation of color and transforming surfaceof garment.The outfits are based on the cylinder in construction. With some cuts andseams, developed into garments.

    The surface of the fabric has qualities recognizable to rib, but the constructionis different. By using cotton and polyester yarns, the stripesshrinks in different directions and when the body integrates with thefabric, shape, gravity and movement will make the material transform byopen and closing the lines.

    Different color effects are presented in the collection. The result is suggestingdifferent color effects, depending on size of the stripes, the saturationof the colors and the placement on the body.

  • 326.
    Mueller, Anne
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Janssen, Berit
    Högskolan i Borås, Institutionen Textilhögskolan.
    Production Planning Solutions for Mass Customised Fashion2012Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This thesis concentrates on different production planning solutions for mass customised fashion with regard to machine setups. The purpose of this research is to reveal the significant aspects and challenges for SMEs that have to be considered when production steps need to be aligned to the mass customisation principle. Therefore a theoretical framework will approach the subject of production planning, as well as mass customisation. In addition, a case study will assure scientific support by developing and examining production planning solutions. The different levels of production set-ups induce the technological facilities that are indispensable for an integration of mass customisation. Finally it will be analysed and discussed whether it is feasible for an SME to invest in such a business strategy. Especially in a SME the boundaries between pure tailor- made customisation and pure mass customisation are often blurred, wherefore the findings should contribute to a clarification. Since mass customisation is a future- oriented concept, this paper is of definite interest to small companies, which intend to successfully achieve mass customisation.

  • 327.
    MUHAMMAD, ASIF
    Högskolan i Borås, Institutionen Textilhögskolan.
    To study how to improve the productivity of yarn and fabric production in a production mill2011Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Productivity in every sector is essential, Production areas like textile require more production, more profit with less cost. Everyone should play their own role in achieving better production rate in these working sectors.There are many factors which can improve the productivity, but here we will focus on some specific areas. By working on these issues or factors, we can achieve our productivity goal. There are challenges for production managers and they need to take healthy measures for the enhancement in their production rates e.g. to find the best raw material available, to train its team and keep them updated to the latest technologies etc.This thesis is comprised of different factors which can affect the productivity in textile field. Here we will discuss the textile sector of Pakistan. All the information and collection of data is taken out and is referenced to the textile industry of Pakistan.

  • 328.
    Muslu, Deniz
    Högskolan i Borås, Institutionen Textilhögskolan.
    INNOVATION AND SUSTAINABILITY IN FASHION INDUSTRY2013Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Abstract This research is designed to see the level of innovativeness of fashion brands in terms of being sustainable. It also aims to find out if there is a relation between business models and innovativeness within sustainability of fashion brands. Following the literature review, desk research, consumer survey and expert interviews are carried out. Desk research is made through web pages of fashion brands and some organizations. The information from the web pages revealed a lot about the current sustainability actions. In this desk research, 10 companies are examined in regard to their sustainability actions, to learn about what has been done and to see what can be considered as innovative in terms of sustainability. Following the desk research, a consumer survey is designed to explore the consumer opinion on the topics of sustainability and innovation. A consumer survey of 100 people is conducted at the Swedish School of Textiles. Due to the need for conscious knowledge about sustainability and innovation, people who studies or works in the textile school is specifically chosen as a cluster. The sample is called “Informed consumers” and is believed to have savvy about innovation and sustainability. How sustainability actions of brands are perceived, how consumers evaluate fashion brands and what they understand from “innovativeness” are some questions explored in the survey. Results are given via frequency distribution charts and maps. Following the survey, 5 interviews are made with contacts from the companies to study the issue also from the perspective of the business world. These expert interviews are verbally structured and are explained within the research. The method of interviews is qualitative research method and the result provides the reader an insight. To propose an assessment method for fashion companies, “The Innovation within Sustainability Index” is constructed. Although this index is inspired by some current environmental index models, the final model is original and includes the consumer perspective as well as author’s own evaluation on the innovative sustainability actions of the fashion companies. The companies which are evaluated in the index are: H&M, Lindex, Gina Tricot, Zara, Acne, Filippa K, Patagonia and Nike. At the end, it was not possible to point out significant relation between business models and innovativeness within sustainability. However, this result may differ when the model is applied to larger samples.

  • 329.
    Möller, Fredrik
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Step Into My Office!2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    People go to work and people go home. Playing out their roles and their lives, going in and out of character. We create our own characters depending on where we are and with who we are.

    In this project a set of characters having a “casual Friday” at work has been interpreted. Working with the office dress codes and breaking them down.

    The intention is to explore the relation between 2D-3D in garment and print, using distortion to create new silhouettes and characters. Inspiration is taken from 80´s movies set in the office space and 90´s casual wear.

    Working without restrictions when combining transferprinted characters/garments and real garments where the “Casual Friday” theme is always present. Photos of real people were taken to keep an essence of reality throughout the line-up. The silhouettes, characters and garments created in Photoshop is based on how the de-signer would usually draw them with paper and pen.

    What could be defined as missing today is the interpretation of 2D prints working it´s way towards 3D in a more direct way, as well as going from 2D to 3D in the line-up. To actually be able to put a nice silhouette together in the computer and then keep on working on that same silhouette on body. By working with transparent monofilament fabrics there is also great ways of what to show underneath.

    The results show that the relationship between 2D prints and 3D garments is striking and a good source for new design solutions in garments. To cover one part of the body in 2D and then work on the rest in 3D has been restricting in a good way. New ways of altering the body has been found as well as new ways of constructing simple garments. By creating something strong in the stage of digital sketching made it possible to work in the same way practically. Keeping the flat 2D feeling even though you´re working with something in 3D.

  • 330.
    Nibart-Berthonneau, Juliette
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Bouncing Patterns: Exploring three-dimensional woven patterns in relation to material, form and structure2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Improvement in Jacquard computational weaving technologies, and normalization of digital tools, enable complex multi-layer weave constructions. Developments of smart fibers, combined with researches into specific heat-treatments, and new experimental working methods bring the possibility to investigate advanced dynamic three-dimensional textiles. Bouncing Patterns focuses on challenging the traditional flat format of weaving. By studying the interrelation between shrinking materials and heat-treatment, observing the way surface and structure relate to each other, and understanding the influence of miscellaneous repeated striped patterns on each form's tectonic. Working on a Jacquard power loom facilitated fast technical prototyping. Observed in laboratory, variations of components have been tested in order to reach a precise understanding of material's behaviors, to find the optimal 'recipe' enabling to systematize, and reproduce the form generating process. The three-dimensional multi-layer woven material results of hollow self-supporting patterns, stiff and flexible. Hand manipulations complemented industrial production's tools. Compression and pleating methods have been used to modulate their shapes. Although a few ingredients remained unstable, the textile's visual expression and haptic qualities revealed a both sculptural and structural potential, placing the work on the edge of artistic and design practice. They could perform as sensitive unique pieces, or become functional raw materials with insulating filtering properties relevant for interior spaces or architecture.

  • 331.
    NILSSON, ERIKA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    LINDQVIST, MIMMI
    Högskolan i Borås, Institutionen Textilhögskolan.
    Visuell kommunikation- säljfrämjande åtgärd för ökad försäljning av miljövänliga plagg i butik2014Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    I denna uppsats om visuell kommunikation kommer olika teorier att tas upp, vi har genomfört intervjuer med kunder, gjort observationer i butiker och sammanställt fakta för att ta reda på hur en förbättrad visuell kommunikation av de miljövänliga plaggen kan påverka konsumenter att handla mer miljövänligt. Engelsk titel: Visual communication- sales promotion of eco-friendly garments in stores Engelska nyckelord: Visual communication, Sustainability, Environmental clothing, Consumer behavior Sammanfattning på engelska:

  • 332.
    NILSSON, HANNAH
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    SKÅNBERG, MALIN
    Högskolan i Borås, Institutionen Textilhögskolan.
    : Kläders påverkan på kundbemötandet - en studie om kläders påverkan på kundservice inom detaljhandel2014Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Kundservice har blivit allt viktigare inom detaljhandel i och med den ökade försäljningen som sker på internet. Kundservice har nästan blivit en form av marknadsföring för fysiska butiker. Trotts den hårda konkurrensen mellan butiker på marknaden kan man som kund uppleva dålig service och kundbemötande. Det kan bero på fler faktorer, en av faktorerna skulle kunna vara att butikssäljare är snabba att kategorisera kunder efter deras attribut. Så hur stor påverka har egentligen våra kläder på människors bedömning om oss? Kan kundbemötandet i butik påverkas av de kläder som en kund bär? Detta är frågor som väckte intresset för ämnet i den här studien och som ligger till grund för studiens huvudfråga. Syftet är att få en större förståelse för butiksförsäljares agerande mot olika kunder, samt att undersöka om kläderna har någon påverkan på varför de bemöter kunder på olika sätt. Vi vill även undersöka om det skiljer sig i kundbemötandet mellan en stor och en liten butik och vad det i så fall beror på. Det har genomförts deltagande observationer, enkätundersökning samt intervjuer med butiksförsäljare. Där deltagande observation utfördes på Hennes & Mauritz, NK Fashion & Denim samt Sally Jones i Göteborg. Därefter har vi analyserat våra resultat med den teoretiska data vi fått fram. De metoder vi har valt att använda oss av anser vi vara mest lämpade för att kunna besvara studiens frågeställning. Resultatet visar att kundbemötandet kan variera beroende på vad kunden har på sig, men främst på ett positivt sätt. Det vi sett är att de tillfrågade i undersökningen upplevt att de i regel fått ett bra kundbemötande. I dom fall de varit mer välklädda har personerna endast känt att de fått ett ännu bättre bemötande.

  • 333.
    Nilsson, Linnéa
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Open Structures: Designing alterable 3D printed textiles2015Ingår i: Tangible Means - Experiential Knowledge through Materials proceedings / [ed] Anne Louise Bang, Jacob Buur, Irene Alma Lønne & Nithikul Nimkulrat, Kolding, 2015, s. 133-144Konferensbidrag (Refereegranskat)
    Abstract [en]

    The design of textiles is flexible. The soft, pliable nature of textiles means that their expressiveness and physical properties can be altered long after the material has been produced, by e.g. adding or removing colour, pattern, density, or by printing, laser-cutting, etc. This transformability means that the design of textiles can be further developed in another design process in relation to a specific product or context. In the emerging field of textiles produced using 3D modelling and additive manufacturing, structures can be defined in detail and, later, altered or completely redesigned in CAD programs. However, the designs of these textiles are generally fixed when the structures emerge from the 3D printer. This paper describes a practice-based project that explores the transformability of 3D printed textiles, considers the question of whether some of the openness that characterises their digital form can be introduced to their physical form, and then explores what form this could take. It begins by describing the project which forms the basis for the exploration, the outcome of which thus far consists of two experimental 3D printed textiles with changeable physical structures. It then discusses the considerations and decisions involved when designing for such transformable textiles, proposing ways to understand and describe what is taking place: First, by relating them to the considerations made when defining open design systems; second, by introducing two types of design decisions, which together define which aspects of the textile’s design are closed to further development, and which are open for others to develop. 

  • 334.
    Nilsson, Linnéa
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Textile Influence: exploring the relationship between textiles and products in the design process2015Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    Textile materials and textile design are a part of countless products in our surroundings,as well as diverse design fields and industries, each of which has very different materialtraditions and working methods. The aim of this thesis is to add to our understandingof the relationship between textiles and products in the design process, and to explorehow textiles enter and influence product design processes and how products functionin textile design processes. A further aim is to examine the effect of new textiletechnology, such as smart textiles and 3D printed textiles, on this dynamic.

    This thesis is the result of an interplay between theoretical work, experimentalpractice-based projects, and observation of design practice, and it presents two typesof results: Firstly, descriptions of how the relationship can manifest itself in the designprocess, which give a broad picture of the relationship between textile and productand in so doing add to our understanding of textiles as design materials and highlightsome of the additional complexities and possibilities for the design process that comewith new forms of textiles. Secondly, this thesis presents ways of describing thedynamics between textiles and products in the design process, with the intention ofopening up for reflection on how we design, and can design, with textiles. Here, themain outcome is a theoretical framework which examines the relationship from botha product design and a textile design perspective, and includes methods and questionsthat can be used to explore and define how textiles and products meet in the designprocess.

  • 335.
    Nilsson, Linnéa
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Vallgårda, Anna
    Worbin, Linda
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Designing with Smart Textiles: A new research program2011Ingår i: Nordes, ISSN 1604-9705, nr 4Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    No longer is it sufficient to add ‘smart’ to textiles to secure interesting research results. We have surpassed the initial stages of explorations and testing and now need to raise the bar. We have thus specified a research program in which we investigate what it means to design with smart textiles. What can we design with smart textiles? And how do we design with smart textiles? We now explore how these complex, often abstract, materials can enter traditional design practices and what role smart textile can play in the design of our environment. In this paper, we discuss the challenges we see at present, we outline our new research program and we qualify it through three examples of our ongoing projects: The smart textile sample collection, Dynamic textile patterns, and Bonad [tapestry]. The paper is as much an invitation to join forces, as it is a description of a maturing process within design research. We are over the first love, now what?

  • 336.
    Nilsson, Malin
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Lantz, Louise
    Högskolan i Borås, Institutionen Textilhögskolan.
    Product Return Process: Developing a Web-Based Return Form to Improve the Information Flow between an Apparel Company and Its Retailers2012Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Handling product returns has become a critical activity for organizations as the volume of gods flowing back through the supply chain rapidly increases. Few research studies have published specific empirical data concerning the reverse logistics practices of companies. Information technology and information support has long been recognized as a competitive weapon – capable of enhancing company performance and achieving efficient reverse logistics. Reverse logistics is very unlike the forward, as it is more reactive and also has less visibility. Unlike forward logistics, incoming products from reverse logistics are not tracked broadly because of the lack of information systems resources necessary. The investigated apparel company in this study is operating on the global market and expands their sales twenty per cent each year, resulting in increased pressure in the return flow. To meet this future demands, the return process has to be more efficient and not so time consuming. This study emerged from a case study made at the return department of this apparel company based on a research question. An improvement area was discovered through interviews, internal documents and observations. This area was investigated in existing theories through books and scientific research papers. From the theories and the case study, a hypothesis was created in order to be tested. To strengthen the hypothesis, an experiment was developed and performed at selected retailers and at the apparel company. Research Question Where in the product return process can improvements be made in order to make the information flow more efficient between retailers and an apparel company? Hypothesis By creating a web-based return form, the information flow between retailers and an apparel company will be more efficient, resulting in a more effective and structured product return process. Through the experiment, various factors that strengthen the hypothesis were discovered. For instance, the information flow becomes more effective when retailers have clear guidelines how to send back products and when inserting the information into the computer system before returning. As the apparel company knows what is coming back, the disposition of returned products can be predetermined which will speed up the return process. Shared and available information across various parties facilitate the daily work with better communication. Furthermore, activities that are existing today within the return process can be eliminated which result in more effective product return process. Refund for retailers can be made quicker which result in more satisfied retailers and creates stronger relationships.

  • 337.
    Nilsson, Saga
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    More than meets the dye: a textile design exploration of combining fibre-specific dyeing and structural weaving to create a multidimensional fabric2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This project explores the combination of a woven structure consisting of different fibers with dyeing to create a multidimensional woven textile capable of altering in expression. This project aims to show how a designer can work with fibre-specific dyeing and multiple fibers in a woven textile and the many possibilities this lends in a design process. With a sustainable approach to the matter used in the project, creating more with less, a suggestion is made of an alternative method of creating multidimensional fabrics. The chemical reaction between pigment and fiber is explored to show a greater appreciation for the textile material and to create fabrics capable of multiple expressions. One woven fabric, in individual pieces, is dyed in reactive-, acid- and disperse-dye. The cellulose-, wool- and synthetic yarns in the fabric absorb their intended pigment but also show how they react to another category of dye. A series of dyed samples, all originating from the same woven material with an abstract pattern, show the varied expression the treatment can achieve. The fabric and method presented in the project show an example of how one can compose a series of textiles with less matter but with more expression.

  • 338.
    Nitsche, Tanja Marie
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    About Solving and Dissolving: Investigating the design possibilities of bio plastic2018Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Translating the conceptual term of sustainability into materials and exploring bio plastics in order to generate visually and tacitly intriguing objects are the aims for this project. Other designers and previous projects in the field of textile design showed how the material works in a small scale. This project used the material’s design properties to generate groups of object elements. The three main design properties of the material, transparency, biomorph expression and flexibility, and their opposites, opaqueness, geometric expression and stiffness, were combined in different sets which resulted in the used artistic methodology. Therefore, the material properties and earlier established techniques formed the base for finding the overall forms of the installations.

    The collection and a book about the surface design possibilities for plant based plastic show how the material can be manufactured. The installations focus on the interplay between colour, light and shadow, material texture and pattern in relation to the overall shape of the object. Moulding, laser cutting and the addition of other ingredients like recycled paper, fibres and mica powder influenced the material’s durability, flexibility, transparency and texture. Experiments revealed that the colours change over time and all of them are highly influenced in their intensity and shade by the light source behind the material.

    This project visualises how all these factors interact and which techniques and tools are required to process the new material. Moreover, it generates new options for a new formal language and terminology for sustainable interior textiles.

  • 339.
    Nordberg, Johan
    Högskolan i Borås, Institutionen Textilhögskolan.
    Contour2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Traditional sketching with pen on paper can be seen as to visualize the memory. Limited to a framework of influences, experiences and ideas the outcome will result in something already known. In searching for knowledge an experimental sketch method counteracts this framework. The aim of this work is to explore morph animation of archetypical garments. Shape interpolation in Adobe Flash software makes it possible to calculate the way between two silhouettes. The result is a third silhouette, a morph of selected garments and depends on where the animation is paused. The work also deals with the gap between visualize(sketching) and making(construction/realization). In the investigation a new way of using animation as an sketch method have been found. Also how to use computer based 3D sketching in fashion design and an alternative construction method based on paper craft techniques have been developed. The collection consists of garments based on a morph between a classic skirt and a blazer to discuss new visions and possibility’s in fashion. Can the way we sketch, construct and produce affect garment definitions? And how could the findings in this work being used in a commercial industry.

  • 340. Nordenståhl, Caisa
    SCALE UP!: An exploration of the limitations of the printing screen, the fabric width and the circle as a shape2017Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    SCALE UP! is an exploration in hand-printed surface patterns in relation to scale. The aim is to make hand-printed large-scale surface patterns, by challenging the limitations of the printing screen, the fabric width and the circle as a shape; with the circle as a pattern and structure to visualise it, by colours and bleed-through. The project is based in an interest in working large-scale, in the area of screen printing. We often see printed full-width fabrics where the repeat fills the whole width. However, a possibility to take it one step further and not be limited by the width of the fabric or the size of the printing screen was seen. Why be satisfied with the size of a full-width pattern and see the printing screen as a frame to keep within? The striving to challenge the size of the printing screen and the fabric width were the basis of the project. The result is one piece ~4,2 x 4,8 m big consisting of six hand-printed cloths.

  • 341.
    NORDIN, MALINE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Excavation2011Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The story and project decription, method development of my degree work with the result being the exam collection.

  • 342.
    Nordqvist, Amanda
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Colour and light2016Självständigt arbete på grundnivå (kandidatexamen), 12 poäng / 18 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This work explores how colour and light can be used as the prime design materials. They are investigated in unison in relation to spatiality. Colour is a way for us to understand and identify what we see, it is primary for how we interpret our surroundings. The aim is to explore colour, light and reflections, by the means of printing and dyeing of translucent materials, as an attempt to challenge the visual perception of the spectator and the experience of how spatiality is perceived. The project investigates how the boundaries of a textile can be questioned, for example where does a pattern begin and end? Does it only belong to the textile or can it transcend to it’s surroundings? The investigational process is experimental and explores combinations of colour and light in translucent materials, coloured through the techniques of heat transfer printing and dyeing. Swatches made are analysed in relation to each other and to light, with a focus on their visual performance. The final design examples discusses the idea of how textile, light and colour can be used to create, define and illuminate spatiality.

  • 343.
    Norrsell, Lovisa
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    GIVING TEXTILES FORM: Exploring Self-supporting Possibilities2017Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Giving textiles form is a project in textile design exploring how textiles can create self-supporting three-dimensional forms with after finishing techniques. The project focuses on the textile to be self-supporting, by working against and challenging the properties of a textile fabric. The motive for the project is to widen the definition of what a textile can do. The methods of origami and traditional Japanese wood joinery are used to find a functioning and durable construction, as well as manipulating the textiles with colour and after finishing techniques. The result of this work is three coloured textile forms that are three-dimensional and self-supporting, the use of colour strengthens the depth and adds a spatial dimension. This work contributes to broaden the field of textile design by expanding the use of textile.

  • 344.
    NYKVIST, EVELINA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    RINGHEIM, JENNIFER
    Högskolan i Borås, Institutionen Textilhögskolan.
    Hemparty: en studie om hur det är möjligt att tillämpa hempartyts säljverktyg på internet2011Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    I ett samhälle där tiden blir en allt mer avgörande faktor ökar konsumenternas efterfrågan på tidsbesparande konsumtion. E-handel erbjuder konsumenter besparandet av tid och bekvämlighet genom att det är möjligt att göra inköp, när som helst och var som helst. När företag väljer att tillämpa e-handel innebär det att de inte längre kan möta kunden öga mot öga. Vid hemparty, som är en form av direkthandel, sker försäljningen i direktkontakt med kunden. Försäljningen äger rum i kundens hem tillsammans med dennes vänner och bekanta. Deltagaren på ett hemparty erbjuds personlig försäljning likväl som möjlighet att prova och uppleva produkten. Samma möjlighet erbjuds dessvärre inte över internet. För produkter som behöver upplevas, såsom kläder, krävs kreativa e-handelslösningar för att komma nära den fysiska upplevelsen som ges vid hempartyn. Detta leder fram till uppsatsens forskningsfråga: Hur kan ett direkthandelsföretag inom modebranschen tillämpa hempartyts säljverktyg på internet i form av en nätbutik? För att besvara vår forskningsfråga krävs det att vi tar reda på vilka hempartyts säljverktyg är, detta gör vi i samarbete med direkthandels- och klädföretaget Cattis Design och dess kunder. Genom att låta företagets kunder besvara en internetenkät ville vi få en uppfattning om vad dem hade för attityder till hemparty och klädinköp över internet. Tillsammans med den kvantitativa metoden har vi även utfört kvalitativa undersökningar i form av en företagsintervju och en observation under ett hemparty. Tillsammans med resultatet från våra undersökningar och litteratur har vi kunnat definiera vilka hempartyt säljverktyg är. Vi har kommit fram till att direkthandelsföretag som vill tillämpa hempartyts säljverktyg på internet bör fokusera på att involvera och engagera kunden i köpprocessen. Nätbutiken bör vara personlig och ge kunden möjlighet att få personlig rådgivning. För att skapa känslan av socialt umgänge i en nätbutik kan företag använda sig av sociala medier och på så sätt låta kunderna integrera med varandra. Several direct selling companies see the e-commerce as an opportunity to provide their customers with more available products, by giving them the opportunity to place orders over the internet. Direct selling, in form of home parties, is a unique way to create a consumers base for a company. When the company has established a solid customer base, it’s possible to develop the business by starting a store on the internet or in some cases a traditional commerce store. Selling through home parties means that the company usually conducted face-to-face manner either where products are demonstrated to an individual or to a group. The service gives directly to the costumers who are offered personal selling as well as the opportunity to try out and experience the product in their homes, or in other location away from permanent retail premises. E-commerce does not offer the customers the same opportunities for personal selling over the internet. Nor does the customer have the same opportunity to experience the product. For products that need to be experienced such as clothes that need to be tried on, requires creative e-commerce solutions for getting close to the physical experience when the personal touch is often missed by consumers on the internet. This paper is therefore discussing how a direct selling company can apply the same sales tools on the internet which home party gives.

  • 345.
    NYMAN, YVONNE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    CHU, ANNY
    Högskolan i Borås, Institutionen Textilhögskolan.
    #Sociala medier: en studie om hur textila modeföretag bör kommunicera med kunder i sociala medier2013Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Syftet med denna studie är att undersöka hur textila modeföretag kan använda sociala medier. Vi frågar oss också hur företagen ska använda medierna för att få en närmre relation med kunder och hur sociala medier kan skada och stärka textila modeföretag. Vi gör en studie på hur textila modeföretag ska lyckas skapa närmre relationer utanför sociala medier och går in på budskap, word of mouth och lite om mediekanaler för att sedan se hur detta kan appliceras till sociala medier. För att få svar på vårt problem kände vi att det var viktigt att undersöka textila modeföretags syn på sin närvaro i sociala medier. För att göra detta valde vi att göra en kvalitativ studie med fyra företag; Monki, Rut & Circle, Shelta och Blue Jeans Company. Vi valde att göra semistrukturerade intervjuer med företagen för att få en lagom strukturerad intervju med utrymme för följdfrågor och diskussioner. De fyra företagen som ställde upp i vår empiriska undersökning hade alla en sak gemensamt och det är att de har olika tankar bakom varje social mediekanal. Det finns olika syften med varje kanal och fungerar nästan som en andra hemsida eller kundservice portal. Vi ser också hur bloggen har blivit mindre intressant hos företagen och kanaler som Facebook och Instagram har tagit över allt mer. Vi såg att företagen har en strategi för social mediekanalerna men att den inte var tillräckligt tydlig och utarbetad som den annars hade varit om det hade varit en ”typisk” marknadsföringsstrategi. De slutsatser vi kommit fram till genom vår undersökning är att företagen måste börja se sociala medier som ett strategiskt val då det krävs mycket resurser och tid för att underhålla och sköta. Det är enkelt att starta ett konto, det är oftast gratis och företagen syns för stor del av sin målgrupp men utan strategisk tanke bakom och omhändertagande utnyttjar företag inte möjligheterna med sociala medier. De bör se det som ett verktyg i deras relationsmarknadsföring och interaktiva kommunikation. Sociala medier är en stor tillgång om företag använder det på rätt sätt. Vad vi menar med det är att allt som ett företag publicerar sprids som en löpeld och därför måste allt material som läggs ut handskas med försiktighet. Ett felsteg är svårt och omständligt att reparera.

  • 346.
    NÄSSEL, MALIN
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    PERSSON, LINNÉA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Characteristics of and how to maintain a luxury brand2011Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. The characteristics of a luxury brand are that the majority has their production in-house and provide high quality, made by an experienced and eccentric designer. The luxury brands have a distinct and clear image and identity. The brands are available in both stores and online shops and their offered products are in the high price sector. To maintain a luxury brand, the involvement and control of fabric, production and quality is essential. The designer must maintain the right appearance, image and identity in every step of the business. Moreover, a combination of different marketing channels is good to use, as it is a way to reach a large amount of people. If the luxury company decides to use social media, the engagement is vital. Regarding the distribution channels, a luxury brand should have an online shop and regular stores. Yet, it is important that the price reflect the products value.

  • 347.
    OGHEDEN, PAULINE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Customer Returns in E-Commerce & Consumer Interaction via Social Media2010Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    How can a company decrease their return rates? And can be this conducted by integrating more with the customer via social media? These two main research questions are the core of this Master-Thesis and are related on the mail-order company BON’A PARTE. The focus on the target markets is Denmark, Germany, and Sweden.Fitting problems, different expectations of the order, and inadequate price-performance ratio are the most return reasons for BON’A PARTE customers. In the fashion industry it is very important to satisfy the customer, especially meeting their demands. Due to the straightforwardness of the Internet it is difficult for mail-order companies to build customer loyalty since Internet users can change via one click to the competitors.In order to reach the study purpose, research question related to e-commerce, returns management, and consumer interaction via social media were focused on.The used methodology during the work was literature, a survey, and a case study. For the theory part literature was used and the survey gave an important overview of the return reasons within the company. By ordering garments from the company a qualitative analysis could be developed which reflected the customers’ expectations.By minimizing the gaps between the customers and the company, which involves keeping the company’s promise the return rate can be decrease and BON’A PARTE can build up a personal relationship to their customers. Social media, like the networks Facebook and Twitter are good possibilities to reach new customers and keep their loyal ones. Through interacting with blogs BON’A PARTE can communicate in a better way with their consumers.

  • 348.
    OHLSSON, SARA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Jönsson, Emma
    Högskolan i Borås, Institutionen Textilhögskolan.
    Internet som försäljningskanal: Vilka för- och nackdelar upplever konsumenten?2010Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Internet utvecklas hela tiden och allt fler människor använder sig av Internet när de gör sina inköp av kläder. Denna rapport kommer att ta upp hur kunden tycker att det är att handla sina kläder via nätet. Genom egna studier i form av en enkätundersökning till konsumenter i olika åldrar, tidigare gjorda undersökningarna och annan litteratur ska vi beskriva vad konsumenterna tycker om Internet som försäljningskanal. Vi kommer beskriva vilka faktorer som är avgörande när kunden väljer att göra sina köp på Internet. En viktig faktor är tryggheten man måste skapa på Internetsidan för att kunden ska genomföra sitt köp.Det finns många fördelar med att ha en Internetbutik och därtill även nackdelar dessa kommer kartläggas i rapporten.Genom våra respondenters svar i enkätundersökning kommer vi att redogöra vad Internetbutiker kan tänka på för att locka till sig fler kunder och tillfredsställa de befintliga kunderna. För att lyckas med sin Internetbutik finns det fem faktorer man ska tänka på. Dessa är marknadsföring, webb, IT, logistik och kundservice. Vi kommer förklara vad de olika begreppen innebär för en Internetbutik.

  • 349.
    Olausson, Lisa
    Högskolan i Borås, Institutionen Textilhögskolan.
    Finns det Hjärterum så finns det Stjärterum: en matta att sitta på och samlas runt2006Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The Swedish government has declared the year of 2006 a special Year of Mulitculture. This has inspired me to look for similarities and differences all over the world, especially the use of rug carpets. During travelling to Indonesia and a visit to the sister of the Sultan of Yogyakarta, I experienced a pleasant moment drinking chilled lemonade. We were all sitting on carpets on the floor. To sit on, and get together around a carpet, is an excellent function which we don’t do in the western world. Here we use chairs and tables, and there’s not enough room sometimes. The latter is something I want to change and develop. The purpose of this final work has been to examine how to cerate different patterns and outer shapes for woven rugs. The shapes will be formed by using PVC plastics and use it’s preferences to melt it in a certain way in order to create different shapes. My idea for this prototype is to fold it in different ways. That to get different colours, shapes, thicknesses and some level up. The patterns of my creations are inspired by the old Swedish carpenter’s tradition of ornate decorative carving. Another impotent aspect has been to get a serious cooperation with an established industry. Horredsmattan AB is a small company in the county. They have been my support in weaving, material access and ending the finish of my carpet. My project has generated two different carpets called Dubbel Lycka (Double Happiness) and Glädje (Joy). Each one can be folded and transformed in their own way. Dubbel Lycka looks like a double weaved fabric which can be folded in a large number of ways. Glädje has got a pattern that gets other expressions if you fouled it or if it is cut to pieces. Both carpets have a multipurpose function as a sittingand gettogether area. There’s always room for a friend, isn’t it?

  • 350.
    OLSSON, FELICIA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    LINDSTRÖM, TOVA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Sortimentsstyrning inom second-hand2014Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Det finns olika strategier för företag att styra sitt sortiment och sortimentsstyrningen är av viktig betydelse för ett företags lönsamhet. Second-hand företag skiljer sig vanligtvis i sin sortimentsstyrning från hur man traditionellt sätt arbetar med att bygga upp ett sortiment. Det beror bland annat på att de oftast bygger upp sitt sortiment av skänkt gods vilket gör att de inte kan styra över sortimentets utseende på samma sätt som ett traditionellt företag kan. Syftet med den här uppsatsen är att ta reda på hur second-hand företag arbetar med sin sortimentsstyrning för att sedan sätta det i relation till det traditionella styrningssättet. Vi har valt att undersöka två olika second-hand företag, Emmaus Björkå, en ideell förening och Beyond Retro, ett vinstdrivande vintage företag som på olika sätt arbetar med att bygga upp sitt sortiment. Den teoretiska referensramen består främst av teorier ur Lönsamhet i butik (2010) som förklarar sortimentets uppbyggnad. Men även en del vetenskapliga artiklar som förklarar det traditionella sättet att styra ett sortiment så som Classification into levels for fashion apparel (2001). Vi har sammanställt det empiriska materialet om företagen genom att skriva om respektive företags sortimentsstyrningsarbete. I analysen har vi satt det empiriska materialet i relation till den teoretiska referensramen. Eftersom att vi inte kunde få in det djup av undersökningsmaterial från Beyond Retro som vi hade hoppats på har vi valt att främst analysera Emmaus Björkås sortiment. Det undersökningsmaterial som vi fått in från Beyond Retro har istället fungerat som kompletterande material för en jämförande analys av företagen som talar för deras likheter och olikheter. Vi kan konstatera att det finns olika sätt för second-hand företag att arbeta med sin sorti-mentsstyrning. Det vanligaste inom second-hand företag är att bygga upp sitt sortiment utifrån skänkt gods, det här sättet bidrar oftast till ett brett sortiment på grund av den stora mängd varor som man får in. Men det finns second-hand företag som har börjat ta efter det tradition-ella sättet att bygga upp sitt sortiment, vilket innebär att man köper in sina varor från noga utvalda leverantörer, man arbetar mer aktivt med service och kvalité samt exponering och inspiration i butiken.

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