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  • 301.
    Erdtman, Edvin
    et al.
    Linköping Universitet.
    Bohlén, Martin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ahlström, Peter
    University of Borås, Faculty of Textiles, Engineering and Business.
    Gkourmpis, Thomas
    Borealis AB.
    Berlin, Mikael
    Tetra Pak Packaging Solutions AB.
    Andersson, Thorbjörn
    Tetra Pak Packaging Solutions AB.
    Bolton, Kim
    University of Borås, Faculty of Textiles, Engineering and Business.
    A molecular-level computational study of the diffusion and solubility of water and oxygen in carbonaceous polyethylene nanocomposites2016In: Journal of Polymer Science Part B: Polymer Physics, ISSN 0887-6266, E-ISSN 1099-0488, Vol. 54, 589-602 p.Article in journal (Refereed)
    Abstract [en]

    Monte Carlo and molecular dynamics simulations were performed to investigate the effect on the solubility, diffusion, and permeability of water and oxygen when adding graphene or single-walled carbon nanotubes (SWCNTs) to polyethylene (PE). When compared with pure PE, addition of graphene lowered the solubility of water, whereas at lower temperatures, the oxygen solubility increased because of the oxygen–graphene interaction. Addition of SWCNTs lowered the solubility of both water and oxygen when compared with pure PE. A detailed analysis showed that an ordered structure of PE is induced near the additive surface, which leads to a decrease in the diffusion coefficient of both penetrants in this region. The addition of graphene does not change the permeation coefficient of oxygen (in the direction parallel to the filler) and, in fact, may even increase this coefficient when compared with pure PE. In contrast, the water permeability is decreased when graphene is added to PE. The addition of SWCNTs decreases the permeability of both penetrants. Graphene can consequently be added to selectively increase the solubility and permeation of oxygen over water, at least at lower temperatures. 

  • 302.
    Ericsson, Amanda
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Brooks, Andrew
    African Second-hand Clothes: Mima-te and the development of sustainable fashion2015In: Routledge Handbook of Sustainability and Fashion, Abingdon, Oxon: Routledge , 2015, 91-99 p.Chapter in book (Other academic)
    Abstract [en]

    A vast surplus of unwanted clothing is produced from excessive consumption in the Global North where a far greater volume of second-hand clothing is collected than can be locally retailed in charity shops or as ‘vintage fashion’. The majority of collected second-hand clothes are exported and sold overseas in market places in the developing world, with diverse and disputed economic and cultural effects. We discuss an African fashion brand, Mima-te which is collecting American and European second-hand clothes found in the markets of Maputo, Mozambique and up-cycling them, creating value and crafting new fashion.

  • 303.
    Ericsson, Daniel
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lagergren, Ida
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lutens kretslopp på Södra Cell Värö2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Rapporten handlar om lutens kretslopp på Södra Cell Värö, dess betydelse för pappersmassaproduktionen samt riskerna som finns vid användning av lut. Lut används när pappersmassa framställs på Södra Cell Värö (sulfatprocess). Kokeriet kokar träflis, tunnlut (svartlut) och vitlut. Luten tillsätts för att lösa upp ligninet i träfibrerna. Lignin är som ett lim som håller ihop träfibrerna. Lutvätskan som lämnar kokeriet kallas för tunnlut och indunstningen torkar tunnluten i flera steg. När luten har torkats kallas den för brännlut (tjocklut) och förbränns i sodapannan. Smältan från sodapannan blandas med svaglut och bildar grönlut. I grönluten tillsätts bränd kalk och bildar kalkmjölk. Ur kalkmjölken separeras vitlut och mesa. Vitluten återinförs till kokeriet och kretsloppet fortsätter. Luten har stor betydelse för produktionen av pappersmassa på Södra Cell Värö. Om någon del i lutkretsloppet inte fungerar tvingas hela fabriken att stanna. Användning av lut är inte riskfritt. Lut är ett frätande ämne och det räcker med små kvantiteter för att orsaka stor skada. Därför är det viktigt att rätt skyddsutrustning används och respekt visas. Om Södra Cell Värö inte skulle använda lut skulle tillverkningsprocessen se annorlunda ut. Mekanisk process eller sulfitprocess skulle användas istället. Fördelarna med att använda lut är att kvalitén på pappersmassan blir bättre. Därför får pappersmassan ett större användningsområde. Nackdelarna med att använda lut är dels risken för olyckor, dels att vedutbytet endast är 50 %. Syftet med rapporten är att ge läsaren lärdom om hur lutens kretslopp fungerar och lutens betydelse på ett massabruk som Södra Cell Värö samt informera om vilka risker det finns vid arbete med lut.

  • 304.
    Eriksson, Christian
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Petersson, Åsa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Big bath accounting: förekommer strategin i svenska börsnoterade företag?2015Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Big bath accounting is a strategy where the decision makers of a company manipulates the stated result according to their own preferences, most often to influence the result negatively by writing down its intangible assets. Earlier studies have shown that this phenomenon occurs more frequently in connection with a newly appointed CEO.This paper aims to investigate the occurrence of Big bath by writing down goodwill among public companies in Sweden, and to investigate if a newly appointed CEO could be one of the explanations to this phenomenon. This study has a deductive approach and the research questions have been analyzed with a quantitative data analysis.The data in this study have been collected from the companies financial statements during the time period between 2005-2013. The collected data have been used for the statistical tests that this paper contains. The result shows a positive connection between writing down goodwill and a newly appointed CEO and also between writing down goodwill and a negative result. Furthermore, a positive connection was found between Big bath and a newly appointed CEO and also between Big bath and a negative result which indicates that this strategy exists on the Stockholm stock exchange.The essay is written in Swedish.

  • 305.
    Eriksson, David
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lessons on knowledge creation in supply chain management2015In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 27, no 4, 346-368 p.Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this study is to convey lessons learned from a long-term research project and present a coherent approach for researching relevant areas, ranging from ontology to quality.

    Design/methodology/approach - A PhD process is used as a case to present conceptual ideas on performing research in logistics/supply chain management (SCM).

    Findings - The research integrates different views on knowledge and the world and how to perform research in logistics/SCM. Models explaining micro and macro abduction, and the relationship between research, the context and researcher subjectivity are suggested.

    Research limitations/implications - Knowledge on why and how critical realism can be used in logistics/SCM research is advanced. Abduction is presented as a micro/macro process, which should not have any specific "finish line", and is supported with both ontological and epistemological arguments.

    Practical implications - Research in logistics/SCM can be improved by connecting different aspects of viewing and creating knowledge. Reflecting on how exactly a publication is related to a project, researchers can better describe how they contribute to knowledge creation, and also understand the relationship between micro and macro abduction.

    Originality/value - Through presenting an approach to knowledge creation in the context of a PhD thesis, this research distinguishes itself in a field with a growing need to define its own views of the world and of knowledge. The paper advances current understanding of knowledge creation in logistics/SCM, expanding on earlier models and presenting a broader view of the research process and the associated dilemmas. The paper also contains novel considerations of the differences between publication types and how these affect the presentation of the research.

  • 306.
    Eriksson, David
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Svensson, Göran
    Elements affecting social responsibility in supply chains2015In: Supply Chain Management: An International Journal, ISSN 1359-8546, Vol. 20, no 5, 561-566 p.Article in journal (Refereed)
    Abstract [en]

    Purpose– The purpose of this paper is to assess elements that affect social responsibility in supply chains and beyond. The elements are classified into drivers, facilitators and inhibitors.

    Design/methodology/approach– This paper presents an assessment of supply chain management research published over the period of 2009-2013.

    Findings– Sixteen elements are identified and presented in a framework along with their proposed constituents. The elements capture structures and management principles of supply chains that are important for social responsibility.

    Research limitations/implications– The elements provide a basis to better understand how social responsibility in supply chains is related to contextual factors. The framework of elements is still only an initial step toward enhanced understanding of how the context affects social responsibility in supply chains.

    Practical implications– The framework may guide companies to acknowledge elements that are known to improve or deteriorate social responsibility in supply chains.

    Originality/value– This paper contributes to capture the state-of-the-art knowledge based upon recent research. It is also a stepping stone toward improved insights on what drives, facilitates and inhibits individuals in social responsibility.

  • 307.
    Eriksson, David
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Svensson, Göran
    The Process of Responsibility, Decoupling Point, and Disengagement of Moral and Social Responsibility in Supply Chains: Empirical Findings and Prescriptive Thoughts2016In: Journal of Business Ethics, ISSN 0167-4544, E-ISSN 1573-0697, Vol. 134, no 2, 281-298 p.Article in journal (Refereed)
    Abstract [en]

    The aim of the paper is to explore and assess the process of responsibility, decoupling point, and disengagement of moral responsibility, in combination with business sustainability (BSus) in supply chains. The research is based on a qualitative approach consisting of two multifaceted case studies, each including multiple case companies and different empirical research characteristics, and a review of BSus in supply chain literature. The case studies apply moral disengagement (MDis) to propose how moral responsibility can deteriorate in supply chains, and the literature review identifies elements of BSus in supply chain management (SCM). The contribution of this paper is to compare these two research streams and evaluate the efficacy of the concepts proposed in the case studies. Through this study, BSus gains an entirely different and complementary toolkit which should facilitate further and more effective research in SCM. The theory of MDis also provides a foundation for reinforcing explanatory and prescriptive aspects of ‘best practices’ in the SCM literature. The findings also establish a basis for organizing and monitoring supply chains so as to improve BSus efforts. Considering moral responsibility as a flow this research explains why and how certain practices may impede BSus efforts in supply chains. Original and/or innovative outcomes include explanatory and prescriptive insights that emerge from a combination of empirical findings from two case studies, including seven companies and a framework for improving BSus management in supply chains, based on a typology of moral disengagement.

  • 308.
    Eriksson, Emelie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ärm och ärmhåls-konstruktioner i trikå: En undersökning i passformsproblem på trikåplagg med en förlängd axel2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study is to try to solve fit problems on women’s jersey models with a dropped shoulder. The study is written in collaboration with a large Swedish clothing company and investigates a problem that the company itself has identified. The problem concerns the fit of some of the company's jersey sweaters for ladies, each with a dropped shoulder and a looser fit. The fit problems that the jersey models are having occurred at the shoulder, the armhole and bicep. In research and literature there is no information about fitting problems and how to adjust the construction of jersey garments with a dropped shoulder. At present, the company does not have time to test and develop the jersey models, and the study has therefore focused on trying to solve the problem of the fit for them. To achieve the aim, an experimental method has been used. This has been done through CAD-based pattern construction, sewing test prototypes and verified by fittings on human fitting models and on a dummy. The result of the study shows that a medium to high sleeve crown is needed for clothes with an extended shoulder to achieve good fit on the sleeve and around the armhole.

  • 309.
    Eriksson, Johanna
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Wollin, Madeleine
    University of Borås, Faculty of Textiles, Engineering and Business.
    Born, Trained or Excluded Microentrepreneur2017Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose– The assumption that microcredit alone can contribute to worldwide povertyalleviation is debated, the opponents voicing the need of non-credit services in addition togive the poor access to capital. Social intermediation services are argued to be essential inmaking a difference in a time where the impact of microfinance itself has been reappraised inseveral studies. Simultaneously, the shift to commercialization of the industry due to pressureto accomplish self–sustainability is inescapable; concerns over its benefits for the poor ispronounced. Some are suggesting positive effects, others argue there being negative effectsdue to the change in focus. The purpose of this study is to generate knowledge about theinfluence MFIs have in enabling individuals to be microentrepreneurs in Sri Lanka.Design/methodology/approach– This will be accomplished through investigating theconditions and terminology used by MFIs in relation to entrepreneurship and theirrequirements of training. The findings may be used as guidance to other MFIs andstakeholders, both nationally and globally, who wish to engage in this field. The study relieson qualitative methodology where multiple case studies were analyzed and the findings basedon primary data conducted from nine semi-structured interviews. The cases have beenselected according to theoretical sampling.Findings– Based on the findings and theories applied, it can be stated that the ambition of theMFIs in Sri Lanka is to contribute to the microentrepreneurs development. This isaccomplished by giving them microcredit, training and motivation to start a sustainablebusiness and thus rise out of poverty. The findings suggest that the MFIs have an importantrole, but that the responsibility following as a result of their influence is compromised. Theconclusion is that the MFIs do not acknowledge everyone to be entrepreneurs, and are lackingin providing the most optimal training and supply of microfinance services for theirmicroentrepreneurs to succeed. This is limiting the microentrepreneurs progress and excludesan unknown part of potential microentrepreneurs.Originality/value– The findings of this study can help us to understand how MFIs in SriLanka enable or restrict the microentrepreneur because of their expectations and otherconsequences due to the market of microfinance and the fundamental assumptions whichmicrofinance is based on. Our contribution provides context on what conditions andlimitations MFIs create for microentrepreneurs in rising out of poverty with the assistance ofmicrofinance. The findings may be used as guidance to other MFIs and stakeholders, bothnationally and globally, who wish to engage in this field.

  • 310.
    Eriksson, Kajsa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Crowdfunding: flera nyanser av engagemang2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study addresses Internet-based crowdfunding, which is a financing methodwhere a large number of people give small amounts of money to a project via a crowdfundingplatform on the Internet. The focus of the study is engagement: what creates engagement incrowdfunding and what can increase the engagement. The study also examines ifcommunication only via the Internet is enough to create great engagement. The purpose of thestudy is to contribute to the knowledge development in the research area of crowdfunding. Bydoing that, it will also increase the knowledge among creators of crowdfunding campaignsand enable them to increase the engagement among backers and potential backers in thedevelopment of their campaigns. The research questions that will help achieve the purpose ofthe study are: why do people engage in crowdfunding? How can the interaction betweenbacker and creator of campaigns improve? How can face-to-face communication, throughevents, increase engagement in crowdfunding campaigns? To address these questions andachieve the purpose seven semi-structured interviews were conducted with people who hadbacked crowdfunding campaigns. The result of the study shows that there are differentmotives to why people engage in crowdfunding campaigns. The motives that was mostrepresented by the respondents was in order to help a friend and wanting to realize a certainproject. Other motives that were represented by several respondents were to back campaignsbecause they had confidence and trust in the creators of the campaigns, to receive rewards fortheir engagement, be a part of the community and to back a campaign because they like theidea of crowdfunding. The result of the study also shows three improvement possibilities inthe interaction between creator of the campaigns and the backers: 1) more dynamic updates onthe crowdfunding platform with focus on other than the financial aspect, 2) more updates afterthe end of the campaign and 3) that creators of the campaigns could show their projects in alivestream. The result of the study also shows that face-to-face communication, throughevents, can increase the engagement in crowdfunding campaigns. This is because backers canmeet the persons behind the crowdfunding campaign and see the result of the campaign in reallife and not just via Internet. How creators of crowdfunding campaigns can use the result ofthis study is indicated in the study. The language of the study is Swedish.

  • 311.
    Eriksson, Malin
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Mattsson, Ellinor
    University of Borås, Faculty of Textiles, Engineering and Business.
    Vretlund, Johanna
    University of Borås, Faculty of Textiles, Engineering and Business.
    Transparens: konsumenters inblick i den textila branschen: Ett medel för att öka medvetenhet?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Transparency is a business approach which has become more and more popular for fashion companies to apply in recent years. The purpose of transparency is to publish internal company information for stakeholders. Most often, the information is about how companies act socially, environmentally and economically. This study investigates consumer attitudes towards fashion companies that have chosen to apply transparency in their business practices. In order to explicate previous research, the study also examines how consumers want this information assigned along with what specific information consumers’ request. The study’s empirical data is based on nine qualitative interviews conducted with female consumers of different ages.The result of the study shows that consumers in general have no deeper knowledge or awareness of transparency or corporate social responsibility. This unconsciousness proved to have a major impact on the consumer's behavior, attitude and preferences towards transparency. Even though all respondents have a positive attitude towards the idea of transparency, there is some skepticism about the concept. The intentions of applying transparency and the content that is being conveyed are questioned. Respondents believe that the content can easily be manipulated in order to make companies appear better than they actually are. However, this skepticism can be reduced if an external party can control and review the company's transparency.This study also shows that consumers are happy to see that companies publish and convey internal information. The information should be brief, straightforward and easy to understand. It should be assigned to the consumers, instead of asking the consumers to search for it themselves. Perceptions of how the information should be conveyed differ greatly among respondents depending on age and amount of prior knowledge. Therefore it is crucial for companies to adapt the content and pick an appropriate platform for their customers. By understanding the target group's preferences, companies can more easily find a starting point in their work with corporate social responsibility and more effectively to convey it to stakeholders. However, there is a need to raise general awareness of the industry's problems. A way to do this is by discussing the subject in broader channels. This study is written in Swedish.

  • 312.
    Eriksson, Siw
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business. Design & Human Factors/Chalmers University of Technology.
    Jiaqi, Yao
    Design & Human Factors/Chalmers University of Technology.
    Lieng, Phu
    Design & Human Factors/Chalmers University of Technology.
    Sandsjö, Leif
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Wallgren, Pontus
    Design & Human Factors/Chalmers University of Technology.
    Karlsson, MariAnne
    Design & Human Factors/Chalmers University of Technology.
    Ambulance Personnel Participating in Co-Design of a New Concept for Detection of Traumatic Injuries in Emergency Care2016Conference paper (Other academic)
    Abstract [en]

    BACKGROUNDStudies in product development argue the importance of user involvement when designing products. Benefits include targeting relevant problems, finding usable and innovative solutions, and elicit user needs and expectations that may prove critical when introducing the new product.

    However, some difficulties have been identified. These are mainly related to differences between the users and developers in terms of skills, experiences, terminology, goals and perspectives and that the users tend to neglect the value of their input. Typically users are also included too late in the process to have any real opportunities to alter the final product.

    The aim of this study was to explore how early inclusion of user competence might influence the development of a novel concept for detection of traumatic injuries in emergency care.

    METHODSAmbulance nurses representing car and helicopter ambulance were invited to three consecutive workshops to co-design key products of the new concept together with development personnel from the company behind the new concept and design researchers/engineers. The workshops were held in the ideation, concept generation, and development stages of the project. Each workshop was prepared by the researchers to enable and stimulate interaction within the group by applying design practices and provide mock-ups/illustrations. 

    RESULTS Preliminary results from interviews tell that the company representatives report more detailed knowledge about the ambulance personnel’s needs earlier in the process compared to previous projects, and that this knowledge contributed to products with higher usability.

    The ambulance personnel were positive and pleased to contribute their knowledge. One response was “it is very interesting to contribute to the development of a future product”.

    CONCLUSIONSThe tested co-design process facilitated the ambulance nurses to contribute their knowledge so that needs and requirements was understood and integrated by the engineers in the design of the new concept for emergency care.

  • 313.
    Eriksson, Siw
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sandsjö, Leif
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare. MedTech West.
    Three-dimensional Fabrics as Medical Textiles2015In: Advances in 3D Textiles: A volume in Woodhead Publishing Series in Textiles / [ed] X. Chen, Woodhead Publishing Limited, 2015, 305-340 p.Chapter in book (Other academic)
    Abstract [en]

    The number of 3D textile applications in medicine is rapidly increasing as new technology and procedures are introduced in health care.  A first estimate of current medical applications of both general and 3D textiles is presented based on the medical devices classification system established by the US Food and Drug Administration. The textile specifics for these applications are covered from a textile technique perspective where the different 3D weaving as well as knitting, braiding and non-woven techniques are described and how their properties they can contribute in medical applications. In addition, emerging opportunities based on smart textiles as part of textile systems are described on a general level. The strong application areas of 3D medical textiles, i.e. wound management, vascular grafting and scaffolding for tissue engineering are covered in detail both from the medical and textiles perspective. Finally, some future lines of development are suggested and a short discussion on how new 3D textiles applications can be developed in close cooperation between the textile industry and the health care sector is presented.

  • 314.
    Eriksson, Siw
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sandsjö, Leif
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Guo, Li
    University of Borås, Faculty of Textiles, Engineering and Business.
    Löfhede, Johan
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lindholm, Hanna
    University of Borås, Faculty of Textiles, Engineering and Business.
    Thordstein, Magnus
    Sahlgrenska University Hospital, Gothenburg University.
    3D Weaving Technique Applied in Long Term Monitoring of Brain Activity2012In: Proceedings of The 4th World Conference on 3D Fabrics and Their Applications., Manchester/Aachen, 2012Conference paper (Other academic)
  • 315.
    Eriksson, Siw
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sandsjö, Leif
    University of Borås, Faculty of Caring Science, Work Life and Social Welfare.
    Karlsson, MariAnne
    Design & Human Factor, Chalmers University of Technology.
    Facilitating User Involvement in Development of 3D Smart Textiles For Healthcare Applications2015In: Proceedings of the 6th World Conference on 3D Fabrics and their Applications, Manchester,UK/Raleigh,USA, 2015Conference paper (Other academic)
    Abstract [en]

    Smart textiles are textiles based on different types of smart materials that can sense or react on environmental stimuli. This new technology is a growing area which exhibits characteristics particularly suitable for capturing (electro) physiological signals, e.g. to monitor ECG, EEG or respiration. These textiles most often form a three dimensional structure where different materials with different characteristics are bound together in different layers. However, in order to take full advantage of these new opportunities the textile industry needs to find new methods to develop innovative smart textile products. One strong and valuable contribution is to involve users early in the development process.

    The aim of this paper is to highlight how product representations, e.g. prototypes or material samples, can be used to facilitate the communication between users and developers in the development of new healthcare solutions based on textiles. The study presented in this paper was performed through participatory observation. The case is based on the development of a textile structure with three dimensional properties for long-term monitoring of EEG signals.   

    The main findings are that product representations support the exchange of knowledge and experiences between users and developers by five different facilitating roles:

    Product representations serve to demonstrate (technical) solutions; to verbalise, i.e. serve to fill in were words are missing or when terms are not understood; to visualise, i.e. facilitating members of the development team to envision or adapt mental images of the intended future product; to stimulate, i.e. to inspire the development team to suggest new ideas or design; and, finally, to integrate, i.e. to unite different perspectives within the development team.

    Conclusion: By using product representations during the development process to facilitate the dialogue between users and developers, the textile industry may take full advantage of the opportunities made available by new development of materials and new technology in order to fulfil users’ needs.

  • 316.
    Eriksson, Sören
    et al.
    Högskolan i Jönköping, IHH, Nationalekonomi.
    Backman, Mikaela
    Högskolan i Jönköping, IHH, Nationalekonomi.
    Balkow, Jenny
    University of Borås, Faculty of Textiles, Engineering and Business. Högskolan i Jönköping, IHH, Företagsekonomi.
    Dahlkild, Jenny
    Högskolan i Jönköping, IHH, Nationalekonomi.
    Varför producera utomlands?: 11 fallstudier från Jönköpings län om outsourcing och offshoring2008Book (Other academic)
  • 317.
    Erla Adamsdóttir, Lilý
    University of Borås, Faculty of Textiles, Engineering and Business.
    Tension Attention!: Dancing Embroidery2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This Master’s degree project explores the design possibilities of thread tension, to create a transformation in an interactive, 3D embroidered, wooden surface. The aim is to create a playful visual expression on a surface triggered by interaction. The surface is manipulated by embroidery and the embroidery is manipulated by the tension in the thread. Together all parts create a simple mechanism that allows the viewer to sink into a playful loop of a rising and collapsing structure. Dancing embroidery.  The work explores the potential of the thread as a key factor together with interaction to make a transformation of a surface possible. The thread is used both in the function of the surface and at the same time it creates a strong visual expression as it stands out to show its strength and power.

  • 318.
    Essén, Anna
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sevon, Lisa
    University of Borås, Faculty of Textiles, Engineering and Business.
    Att ta sig igenom bruset: en studie om SMeFs förutsättningar för omnikanaler2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The high market competition today makes it difficult for brands to be seen by their customers. The consumer is drifting between channels and the way companies communicate has to be updated and adapted to this behaviour. It is crucial for companies to engage their customers in order to get noticed. Consumers also communicate opinions among themselves in the form of electronic word of mouth (eWOM) affecting the company. There is a complexity into which channels are best amended to face these circumstances. The purpose of this qualitative study is to investigate small and medium-sized e-commerce enterprises (SMeE) potential to communicate through digital and physical platforms. Furthermore, the study aims to examine how a combination of different channels can be used to make the company visible through the noise of competitors. Collected empirical data consists of eight semi-structured interviews with respondents specifically selected through purposive sampling and, to some extent, snowball sampling. The respondents were selected to represent several practises from a business perspective. Shannon and Weaver's (1949) model of communication consist of transmitter, tools, noise and receiver and is used as an analysing tool. The SMeE opportunities are explored as well as if a physical presence can create an interactive environment for the company and the customer. Digital tools can be a cost-effective way for SMeE to reach out to the consumer. These can in turn form a unified customer experience in creating an omnichannel. The conclusion of the study is that SMeE can reach through the noise by focusing the tools across an omnichannel model. Strategically selected channels can provide SMeE effective communication that penetrates the noise and reach the customer. This study is written in swedish.

  • 319.
    Eurenius, Mario
    University of Borås, Faculty of Textiles, Engineering and Business.
    Inverted dart2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The field I’m working in is “design through construction”. Construction as a field in fashion design when creating has expanded and there are many views upon how one can work whit-in this field. I’m working with a cut and then bending or displacing it through placing it on the body so it creates volume which starts from its vertex. One could say that it works like an inverted dart. This way to work has a potential to create volume that stands out from the body without using standard ways e.g. like adding a new pattern piece or build a crinoline. It might answer to the question: How can one create shape or arrange shape without adding anchor points? Therefor I explore the relation between body and shape through inverted dart. I’ve been executing experiments through a trial and error method diverged in three steps when in the physi- cal part examine my aim in tests based on the body pressing a cut apart which gives an effect in the vertex of the cut. Through my research I’ve have come to a conclusion that the body in itself can transform garment trough an inverted dart by stepping into it. The relation between the body and material through the inverted dart has qualities were body can arrange dress and define it trough folding fabric and body can through the inverted dart make room for itself. This idea and development is relating to the basics when make dress, body and material and how we can work whit these opponents. Instead of thinking about new variables like new technical tools, e.g. the laser cutter when pushing boundaries one can also take new turns with basics. In this work the body defines dress through the inverted dart (an interaction between body and dress) and create new ways of handling fabric and shape. This perspective on design and art can also been used when working in other fields when distort basic prin- ciples to create new expression. As an example there might be possibilities to develop basics in architecture by studying society and therefore understand fundamental values in this field and, how you by change these variables can develop design.

  • 320.
    Fagerberg, Angelica
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Gunnarsson, Ida
    University of Borås, Faculty of Textiles, Engineering and Business.
    Varumärkesstrategi i sociala medier: en undersökning ur det mindre, oberoende företagets perspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen behandlar ämnet om varumärkesstrategi i sociala medier och syftet har varit att undersöka hur mindre, oberoende företag som erbjuder kläder arbetar med varumärkesstrategi i sociala medier. Den teoretiska referensramen består av fakta inom ett antal ämnen så som varumärken och deras strategi, kommunikation, sociala medier samt interaktion. Denna information har samlats in genom litteratur samt vetenskapliga artiklar inom området. Den empiriska undersökningen har bestått av intervjuer med mindre, oberoende företag som erbjuder kläder i Göteborg och Borås och observationer av dessa företags kanaler på diverse sociala medier. Intervjuerna och observationerna har undersökt hur företagen ställer sig till de olika ämnesområden som valts ut för denna uppsats, det vill säga varumärke, varumärkesstrategi, kommunikation, sociala medier samt interaktion och har lett till följande resultat: Vi har kommit fram till att de undersökta företagen arbetar med varumärkesstrategier i viss grad men utan att ha dokumenterade stadgar över hur dessa är utformade. Företagen arbetar i stor utsträckning med att vara personliga i sina sociala medier med syfte att skapa nära och goda relationer med sina kunder, något de anser är mycket viktigt i egenskap av ett mindre, oberoende företag. Företagen har samtliga haft snarlika sätt att marknadsföra sig och en del av dem menar att sociala medier ger mer respons än övriga sätt att göra reklam på.

  • 321.
    Fahlström, Mikaela
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Feldt, Emma
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ahnstedt, Jacob
    University of Borås, Faculty of Textiles, Engineering and Business.
    Odling av filamentösa svampen Neurospora intermedia i tunndrank2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det pågår ständigt forskning på att göra bioetanolen till ett mer konkurrenskraftigt bränsle gentemot fossila bränslen. Flera försök till att optimera processen både ekonomiskt och energimässigt görs i flera länder världen över. I detta examensarbete har den filamentösa svampen Neurospora intermedia odlats i tunndrank som är en restprodukt från bioetanolsproduktionen. Olika utspädningar på tunndranken har använts för att se vilken som producerar mest bioetanol. Enligt detta examensarbete produceras det mest bioetanol när N. intermedia odlas i 50 % utspädd tunndrank. När den optimala utspädningen hade hittats prövades det vilken tid under odlingen som N. intermedia producerade den högsta koncentrationen bioetanol. Efter 39 timmar hade det producerats 4,34 g/l bioetanol och det var även vid denna tidpunkt som biomassan hade de bästa protein- och RNA-innehållen för att kunna torka biomassan och producera djurfoder till lantbruket.

    The full text will be freely available from 2018-07-01 12:00
  • 322.
    Falck, Ewelina
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Nordström, Klara
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumentens möte med teknologi i butik: Den digitaliserade köpprocessen2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Konsumenter födda i generation Y är mer digitalt kompetenta i jämförelse med tidigare generationer. De har växt upp i takt med teknologins utveckling och ser inga hinder med att använda den. Denna studie behandlar därför hur olika teknologiska lösningar kan användas i fysiska modebutiker för att undersöka hur detta påverkar konsumenternas köpprocess. Personlig service utgörs vanligtvis av att personalen tar kontakt med en konsument och riktar sin uppmärksamhet gentemot denne och försöker få personen i fråga att fullfölja köpprocessen. Med olika teknologiska lösningar tillåts konsumenter däremot att genomföra denna köpprocess mer självständigt och därför har denna studie även ett serviceperspektiv där vi undersöker hur den personliga servicen förändras av teknologins inverkan. Den teknologi som specifikt har undersökts har bestått av RFID- och NFC- tekniker via pekskärmar i provrum och betalstationer. Vidare har studien innefattat dels hur konsumenter upplever dessa typer av teknologier i en fysisk modebutik och dels hur konsumenter vill erhålla personlig service. Detta har gjorts genom en enkätundersökning via Internet och en kundundersökning med intervjuer i en labbmiljö. Vårt resultat visar att konsumenterna upplever teknologin som ett uppskattat och underlättande verktyg i köpprocessen då de föredrar att genomföra köp på ett effektivt sätt och på egen hand. Fortsättningsvis ser vi att konsumenterna efterfrågar en personlig service men däremot önskas överhuvudtaget ingen mänsklig kontakt med personalen i butik.Engelsk titel (kopiera från uppsats) *: Consumer´s meeting with technology in storesEngelska nyckelord *: Technology, RFID, NFC, Omni, In-store, Buying Process, Personalized ServiceSustainable development anges som nyckelord på engelska?: NEJEngelsk sammanfattning *: Consumers born in generation Y are more digitally literate than people born in previous generations. They have grown up in pace with the development of technology and sees no obstacles with using it. This study therefore addresses how technological solutions can be used in physical fashion stores to investigate how this affects the consumer´s buying process. Personalized service usually consists of that the staff will contact a consumer and direct her attention towards the costumer in attempt to complete their buying process. With different technological solutions the consumer is allowed to perform this process more independently and therefore this study also holds a service perspective, where we examine how the personalized service is affected by the technology´s impact. The technologies that have been studied specifically consisted of RFID and NFC technologies via touch screens in fitting rooms and pay stations. Furthermore, this study includes both how consumers experience these types of technologies in a physical fashion store and also how consumers want to receive personalized service. This has been done through a survey via the Internet and through a customer survey with interviews in a lab environment. Our results show that consumers perceive the technology as a valued and facilitative tool in the buying process since they prefer to make purchases in an efficient way and by their selves. Henceforth, we can see that consumers want a personalized service but no human contact at all is desired with the staff in the fashion store.

  • 323. Fatarella, Enrico
    et al.
    Corsi, Leopoldo
    Nesti, Solitario
    Mylläri, Ville
    Järvelä, Pentti
    Skrifvars, Mikael
    University of Borås, Faculty of Textiles, Engineering and Business.
    Syrjala, Seppo
    Polymeric composition comprising functionalized PEEK2014Patent (Other (popular science, discussion, etc.))
    Abstract [en]

    The present invention relates to a polymeric composition comprising functionalized polyetheretherketone (PEEK) of formula (II), in admixture with a co-polymer having a melting point lower than the melting point of the non-functionalized PEEK of formula (I). The invention further relates to the use of said composition for the preparation of fibers having antibacterial, decontaminant and self-cleaning properties, useful, for example, for making sanitary garments, such as sanitary coats and masks and for making, for example, filters for ventilation systems and filters for kitchen hoods.

  • 324.
    Fatarella, Enrico
    et al.
    Next Technology Tecnotessile Società Nazionale di Ricerca s.r.l.
    Mylläri, Ville
    Tampere University of Technology.
    Ruzzante, Marco
    Next Technology Tecnotessile Società Nazionale di Ricerca s.r.l.
    Pogni, Rebecca
    Department of Biotechnology, Chemistry and Pharmacy, University of Siena.
    Baratto, Maria
    Department of Biotechnology, Chemistry and Pharmacy, University of Siena.
    Skrifvars, Mikael
    University of Borås, Faculty of Textiles, Engineering and Business.
    Syrjälä, Seppo
    Tampere University of Technology.
    Järvelä, Pentti
    Tampere University of Technology.
    Sulfonated polyetheretherketone/polypropylene polymer blends for the production of photoactive materials2015In: Journal of Applied Polymer Science, ISSN 0021-8995, E-ISSN 1097-4628, Vol. 132, no 8Article in journal (Refereed)
  • 325.
    Fazelinejad, Somayeh
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ferreira, Jorge A.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Brandberg, Tomas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Fungal biomass and ethanol from lignocelluloses using Rhizopus pellets under simultaneous saccharification, filtration, and fermentation (SSFF)2016In: Biofuel Research Journal, ISSN 2292-8782, Vol. 9, 372-378 p.Article in journal (Refereed)
    Abstract [en]

    The economic viability of the 2nd generation bioethanol production process cannot rely on a single product but on a biorefinery built around it. In this work, ethanol and fungal biomass (animal feed) were produced from acid-pretreated wheat straw slurry under an innovative simultaneous saccharification, fermentation, and filtration (SSFF) strategy. A membrane unit separated the solids from the liquid and the latter was converted to biomass or to both biomassand ethanol in the fermentation reactor containing Rhizopus sp. pellets. Biomass yields of up to 0.34 g/g based on the consumed monomeric sugars and acetic acid were achieved. A surplus of glucose in the feed resulted in ethanol production and reduced the biomass yield, whereas limiting glucose concentrations resulted in higher consumption of xylose and acetic acid. The specific growth rate, in the range of 0.013-0.015/h, did not appear to be influenced by the composition of the carbon source. Under anaerobic conditions, an ethanol yield of 0.40 g/g was obtained. The present strategy benefits fromthe easier separation of the biomass from the medium and the fungus ability to assimilate carbon residuals in comparison with when yeast is used. More specifically, it allows in-situ separation of insoluble solids leading to the production of pure fungal biomass as a value-added product. (C) 2016 BRTeam. All rights reserved.

  • 326.
    Fejzi, Ramize
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Karlsson, Jenny
    University of Borås, Faculty of Textiles, Engineering and Business.
    Effektiv logistikplanering: Effektiv logistikplanering på NCC Anläggning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Construction work is road construction, site preparation, foundation and advanced scheduling of land. These areas are often narrow and this cases requires an effective logistics planning. Ground construction is often required interaction with many involved parties such as house building where several actors are involved or in the infrastructure where the workplace requires an interaction between the work vehicles and other road users. The ground construction is flexible and possible complications of the work is sometimes difficult to anticipate. Delivery planning must work for production to proceed and it is important to know how the supply chains different parts look like, as well as the importance of logistics for the time schedule. For improvements to be achieved in purchasing, the suppliers play a key role. According to LEAN method there must clearly be made to the suppliers how the work should be proceed with deliveries and that they have to keep their part of the agreement. Just In Time deliveries reduce the amount of stored material in the workplace significantly and 5S routines provide a more secure and structured workplace.

  • 327.
    Fell, Hannah
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Montes, Irene
    University of Borås, Faculty of Textiles, Engineering and Business.
    Service Innovations within Extended Responsibilities - a study of post-retail initiatives in the textile and clothing industry2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Abstract Purpose - The purpose of this paper is to investigate businesses with Service Innovations (SI) that take voluntary Extended Responsibility (ER) in the post-retail textile and clothing industry. Through an investigation of multiple cases the research describes various existing Service Innovations and explains how they affect Extended Responsibilities. Furthermore it investigates if the degree of openness of Extended Responsibility activities has an impact on the Service Innovation of a business. Methodology - This study is based on a qualitative, multiple case study design. The empirical data were collected from 7 semi-structured interviews with textile companies representing the 2 defined critical case criteria. The interviews were transcribed, coded and analyzed using a comparative analysis approach. The main limitations of the study are the limited amount of cases as well as the focus on post-retail activities, which does not consider Extended Responsibilities in former product stages. Findings - The findings of the analysis are presented case by case and subsequently grouped to more general model. Service Innovations that cover Extended Responsibilities can be applied in 3 recognized business patterns: Traditional service provider, networks and platforms. Traditional service provider are the least open and innovative but cover the most responsibilities. Networks are more open and innovative than traditional service provider but the service experience and the collective learning is still limited to the networker and its partners. The partners do not share a service experience. Networker are not limited to own products which is why they take less responsibilities than traditional service provider. Platforms are the most open and innovative form of Service Innovations. However they only take informative responsibility. Nevertheless they facilitate a framework for others to take Extended Responsibilities. Contribution - This paper contributes to the Academia by investigating voluntary Extended Responsibility schemes that include any actor in the value chain and by giving new insights in post-retail initiatives in the textile industry in the form of services. Practical contributions are made by analyzing the connection of two phenomena for competitive advantage. The investigated cases can be role models for entrepreneurs as well as established companies.

  • 328. Fellahi, Soltana
    et al.
    Chibani, Abdelwaheb
    Feuk-Lagerstedt, Elisabeth
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Identification of two new keratinolytic proteases from a Bacillus pumilus strain using protein analysis and gene sequencing2016In: AMB Express, ISSN 2191-0855, E-ISSN 2191-0855, Vol. 6, no 1Article in journal (Refereed)
    Abstract [en]

    The Bacillus strain (CCUG 66887) has a high capacity to excrete keratinase with the ability to degrade both alpha- and beta keratin. In this study we aimed to show the characteristics of the keratinolytic protease and to identify its gene by using liquid chromatography-electrospray ionization tandem mass spectrometry methods (nanoHPLC-ESI-MS/MS) followed by Mascot data base search. The results showed that the enzyme in fact consists of two different keratinases, both with a molecular mass of 38 kDa. Further, DNA sequencing generated the open reading frame (ORF) of one of the genes (Ker1), and de novo genome sequencing identified the ORF of the second gene (Ker2). The two keratinase genes contain 1153 base pairs each and have a gene similarity of 67 %. In addition, the Bacillus strain was classified as Bacillus pumilus and its genes were annotated in the GeneBank at NCBI (accession: CP011109.1). Amino acid sequences alignment with known B. pumilus proteases indicated that the two keratinases of B. pumilus strain C4 are subtilisin-like serine proteases belonging to the Protease S8 family. Taken together, these result suggest the two keratinases as promising candidates for enzymatic processing of keratinous wastes in waste refinery.[on SciFinder (R)]

  • 329.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Bråkiga och besvärliga resenärer - kundorienteringens roll i kollektivtrafiken2015In: Bråkiga och besvärliga resenärer - kundorienteringens roll i kollektivtrafiken, 2015Conference paper (Refereed)
  • 330.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Dealing with difficult customers: A tension between service orientation ideals and daily front line work2016Conference paper (Refereed)
  • 331.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Frontline employees’ expectations about customers: disturbance or co-creators of value?2014Conference paper (Refereed)
    Abstract [en]

    Following their recognition as value co-creating partners, customers have been ascribed an increasingly active role in service production. However, what is expected of customers in service situations is a surprisingly uninvestigated area. The purpose of the paper is to explore expectations about customers among frontline employees in retail. The paper draws on 35 in-depth interviews with frontline employees in three retail industries. The identified expectations reveal a service practice that is heavily structured by ideals of rational efficiency. These ideals make the customers’ value co-creating capacity conditional: just as the employees themselves, the customers have to conform to the logic of the service system if value is to be created. Arguably, co-creation needs to be discussed both on a strategic level, in terms of what the “customer”/the market wants, and on an operative level, to bring forward how frontline employees and customers together are trying to accomplish co-creation in practice.

  • 332.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Good service work and bad customer behaviour2014Conference paper (Refereed)
    Abstract [en]

    Purpose: The paper explores negative customer interactions in retail from a front line employee perspective. It particularly focuses on how such incidents are defined and perceived against a backdrop of service work. Methodology: The paper draws on 35 in-depth interviews with front line staff in three retail industries (groceries, consumer electronics and women’s fashion) where the respondents report on their experiences with customers who they perceive as troublesome in one way or another. Episodes of customer misbehaviour were identified and analysed using the critical incident technique and the NVivo software for qualitative data analysis. Findings: Several generic forms of customer misbehaviour were identified both within and across the industries, and are illustrated in the paper. While congruent with previous research on customer misbehaviour on an overall level, a closer analysis of what the respondents perceived as “deviant” reveals an interesting aspect of service work in modern retailing. Whereas customers’ interactional shortcomings (e.g. rudeness and unsociability) were partly seen as natural (albeit not fully accepted) aspects of service work, the tolerance for behaviour that infringed on operational efficiency were much more limited. Arguably, this indicates that efficiency is more profound to retail services than is generally acknowledged. Originality: Traditionally, service management has been firmly rooted in a win-win paradigm, where company interactions with customers are supposed to be constructive, harmonic and mutually value creating. However, this ideal is not always lived up to in service practice. While much has been said about interactional failures as perceived from the customers’ side, research taking an employee perspective is still spares. As the present paper show, such a perspective adds valuable knowledge not only about service work but also about the service itself.

  • 333.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Service orientation and difficult customers: A front line dilemma2015Conference paper (Refereed)
  • 334.
    Fellesson, Markus
    et al.
    Centrum för tjänsteforskning, Karlstads universitet.
    Salomonson, Nicklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    The expected retail customer: Value co-creator, co-producer or disturbance?2016In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 30, 204-211 p.Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to explore expectations among front-line employees regarding their customers and how these expectations can be understood in relation to strategies of customer participation and value co-creation. Two categories of expectations are identified; operative and interactive. In particular, the operative expectations reveal a service practice that is heavily structured by large-scale systems and ideals of rational efficiency. It is argued that co-creation needs to be discussed on both the strategic level, i.e. in terms of what the “customer”/market wants, and on the operative level, where the customer’s direct contribution to the value-creating process has its focus.

  • 335.
    Femenías, Paula
    et al.
    Department of Architecture, Chalmers University of Technology, Gothenburg, Sweden.
    Fridh, Kristina
    Academy of Design and Crafts (HDK), University of Gothenburg, Sweden.
    Zetterblom, Margareta
    University of Borås, Faculty of Textiles, Engineering and Business.
    Keune, Svenja
    University of Borås, Faculty of Textiles, Engineering and Business.
    Talman, Riikka
    University of Borås, Faculty of Textiles, Engineering and Business.
    Henrysson, Erica
    Department of Architecture, Chalmers University of Technology, Gothenburg, Sweden.
    Mörk, Klara
    The Swedish School of Textiles (THS), University of Borås, Sweden.
    Earthy textiles. Experiences from a joint Teaching Encounter between Textile Design and Architecture2017In: Cumulus REDO Conference Proceedings Design School Kolding 30 May – 2 June 2017 / [ed] Anne Louise Bang,Mette Mikkelsen, Anette Flinck, 2017, 236-251 p.Conference paper (Refereed)
    Abstract [en]

    This paper presents experiences from a two-day teaching workshop where first year students in architecture meet with first year students in textile design for an assignment on building structures with textile, soil and plants designing for indoor gardening with the aim of inspiring for more sustainable lifestyles. The background is a research project on textile architecture with the objective of exploring this new field and to establish a platform for long-term collaboration between the disciplines of architecture and textile design. The paper addresses pedagogical challenges in the meeting between first-years students of different disciplines and traditions, but also in the meeting between research and undergraduate teaching. The students produced creative results but had difficulties in exploring the full complexity of the task. An evaluative discussion is based on observations, photo documentation, notes during group discussions, follow-up questionnaires among the students and reflections among involved researchers.

  • 336.
    Ferreira, Javier
    et al.
    KTH, Medicinsk teknik.
    Pau, Iván
    Universidad Politecnica de Madrid.
    Lindecrantz, Kaj
    KTH, Medicinsk teknik.
    Seoane, Fernando
    University of Borås, Faculty of Textiles, Engineering and Business. KTH-School of Technology and Health.
    A handheld and textile-enabled bioimpedance system for ubiquitous body composition analysis.: An initial functional validation2016In: IEEE journal of biomedical and health informatics, ISSN 2168-2194, E-ISSN 2168-2208, no 99Article in journal (Refereed)
    Abstract [en]

    In recent years, many efforts have been made to promote a healthcare paradigm shift from the traditional reactive hospital-centered healthcare approach towards a proactive, patient-oriented and self-managed approach that could improve service quality and help reduce costs while contributing to sustainability. Managing and caring for patients with chronic diseases accounts over 75% of healthcare costs in developed countries. One of the most resource demanding diseases is chronic kidney disease (CKD), which often leads to a gradual and irreparable loss of renal function, with up to 12% of the population showing signs of different stages of this disease. Peritoneal dialysis and home haemodialysis are life-saving home-based renal replacement treatments that, compared to conventional in-center hemodialysis, provide similar long-term patient survival, less restrictions of life-style, such as a more flexible diet, and better flexibility in terms of treatment options and locations. Bioimpedance has been largely used clinically for decades in nutrition for assessing body fluid distributions. Moreover, bioimpedance methods are used to assess the overhydratation state of CKD patients, allowing clinicians to estimate the amount of fluid that should be removed by ultrafiltration. In this work, the initial validation of a handheld bioimpedance system for the assessment of body fluid status that could be used to assist the patient in home-based CKD treatments is presented. The body fluid monitoring system comprises a custom-made handheld tetrapolar bioimpedance spectrometer and a textile-based electrode garment for total body fluid assessment. The system performance was evaluated against the same measurements acquired using a commercial bioimpedance spectrometer for medical use on several voluntary subjects. The analysis of the measurement results and the comparison of the fluid estimations indicated that both devices are equivalent from a measurement performance perspective, allowing for its use on ubiquitous e-healthcare dialysis solutions.

  • 337.
    Ferreira, Jorge
    University of Borås, Faculty of Textiles, Engineering and Business.
    Integration of filamentous fungi in ethanol dry-mill biorefinery2015Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The industrial production of bioethanol as a replacement to gasoline is well-established worldwide, using starch- or sugar-rich substrates. Additionally, the bioethanol plants produce animal feeds derived from fermentation leftovers. The biorefinery character of bioethanol plants can be enhanced via process diversification. This entails the production of more value-added products, which can be accomplished by including edible filamentous fungi as the second biocatalysts while taking advantage of the available equipment for cost-effective inclusion. The process diversification can be achieved either via valorisation of the process leftovers or via inclusion of other residual substrates.

     

    In dry-mill biorefineries, baker’s yeast is unable to consume residual pentose sugars and other more complex substrates in the process leftovers so called whole stillage and thin stillage. Edible ascomycetes and zygomycetes fungi can be used to accomplish yeast and consume those residual substrates in stillage as well as from external substrates of lignocellulosic origin, e.g. spent sulphite liquor and wheat straw. The conversion of these substrates to ethanol, and biomass rich in protein, lipids, respective essential amino acids and fatty acids as well as chitosan was investigated in this thesis.

     

    Among the filamentous fungi studied, Neurospora intermedia was the best ethanol producer from thin stillage. Process developments included primary shake-flasks experiments, followed by pilot scale-up using 26 L, 2.3 m3 and 80 m3 bioreactors. The 26 L bioreactor, as a bubble column led to similar performance as an airlift bioreactor, and also a continuous mode could be successfully used instead of a batch process. By using a dilution rate of 0.1 h-1, around 5 g/L of ethanol and 4 g/L of biomass rich in protein, lipids, amino acids and fatty acids essential to humans were obtained. The inclusion of the process can potentially lead to a spent medium lower in solids and viscosity which may facilitate the energy-intensive evaporation and drying steps as well as the water recycling back to the process. By applying a two-stage cultivation with whole stillage, up to 7.6 g/L of ethanol could be produced using 1 FPU cellulase/g suspended solids and 5.8 g/L of biomass containing 42% (w/w) crude protein. In the first stage (ethanol production), N. intermedia was used, while Aspergillus oryzae was the biocatalyst in the second stage for further biomass production. Both strains were able to degrade complex substrates both in liquid and solid fraction of whole stillage. The extrinsic substrates included spent sulphite liquor and pretreated wheat straw slurry. When the former was used, up to around 7 g/L of Rhizopus sp. could be obtained in a 26 L airlift bioreactor. The biomass was rich in protein and lipids (30–50% and 2–7% on a dry weight basis, respectively). The monomers of the latter were continuously filtered for production of biomass under simultaneous saccharification fermentation and filtration. Biomass yields of up to 0.34 g/g of consumed monomeric sugars and acetic acid were obtained.

     

    The inclusion of the process for valorisation of thin stillage can potentially lead to the production of 11,000 m3 ethanol and 6,300 tonnes of biomass at a typical facility producing 200,000 m3 ethanol/year.

  • 338.
    Ferreira, Jorge A.
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Airlift bioreactors for fish feed fungal biomass production using edible filamentous fungi2017Conference paper (Refereed)
    Abstract [en]

    Airlift bioreactors are generally considered to be better alternatives for cultivation of filamentous fungi in comparison to stirred-tank bioreactors or bubble columns bioreactors. The reason for the former includes fungal growth around all internal parts including impellers, baffles or pH, temperature and oxygen probes limiting mass transfer, whereas the latter is limited by air flow rates that can be applied before the system provides deficient mixing and so mass transfer rates. Spent sulphite liquor, a by-product from the paper pulp industry, was used for cultivation of edible Rhizopus sp., a strain isolated from Indonesian tempeh used as human food, using a 26 L airlift bioreactor. Increasing the aeration rate from 0.15 to 1 vvm led to increased biomass production (1 vs 7 g/L). The aeration rate was also found to influence fungal morphology and metabolite production during batch cultivation. Rhizopus sp. shifted from mycelial suspensions at 0.15 and 0.5 vvm to small compact pellets of regular size at 1 vvm. The production of ethanol and lactic acid, a proof of sub-optimal aeration conditions, was also reduced when increasing the aeration rate from 0.15 to 1 vvm. The produced biomass was found to be composed, on a dry weight basis, of 30-50% protein, 2-7% lipids, and 3-9% glucosamine. Considering the edible character of the fungus used as well as its biomass nutritional characteristics, there is a potential for its use as fishmeal replacement within the increasing aquaculture sector.

  • 339.
    Ferreira, Jorge A.
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Airlift bioreactors for fish feed fungal biomass production using edible filamentous fungi2017In: FFBiotech Symposium, University of Lille, Villeneuve d'Ascq, France, 2017Conference paper (Refereed)
  • 340.
    Ferreira, Jorge A.
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Improving the biorefinery "status" of ethanol plants with edible filamentous fungi2016Conference paper (Refereed)
  • 341.
    Ferreira, Jorge A
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Production of ethanol and biomass from thin stillage by Neurospora intermedia: A pilot study for process diversification2015In: Engineering in Life Sciences, ISSN 1618-0240, E-ISSN 1618-2863, Vol. 15, no 8, 751-759 p.Article in journal (Refereed)
    Abstract [en]

    Dry mill ethanol processes produce ethanol and animal feed from whole grains,where the wastewater after the distillation and separation of solid materials is called“thin stillage.” In this work, similar production of ethanol (3.5 g/L) and biomass(5 g/L) from thin stillage was obtained during batch cultivation of the edible fungusNeurospora intermedia in a 2-m high airlift reactor and bubble column. The fungalbiomass, containing 50% w/w protein and 12% w/w lipids, was rich in essentialamino acids and omega-3 and -6 fatty acids. In a continuousmode of fermentation,dilution rates of up to 0.2 h−1 could be applied without cell washout in the bubblecolumn at 0.5 vvm. At 0.1 h−1, around 5 g/L of ethanol and 4 g/L of biomasscontaining ca. 50% w/w protein were produced. The fungus was able to assimilatesaccharides in the liquid fraction as well as sugar backbones such as xylan andarabinan in the solid fraction. The inclusion of the current process could potentiallylead to the production of 11 000 m3 of ethanol (5.5% improvement vs. normalindustrial process) and around 6300 tons of high-quality biomass for animal feed ata typical facility producing 200 000 m3 ethanol per year.

  • 342.
    Ferreira, Jorge A.
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Mahboubi, Amir
    University of Borås, Faculty of Textiles, Engineering and Business.
    Lennartsson, Patrik R.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Taherzadeh, Mohammad J
    University of Borås, Faculty of Textiles, Engineering and Business.
    Waste biorefineries using filamentous ascomycetes fungi: Present status and future prospects2016In: Bioresource Technology, ISSN 0960-8524, E-ISSN 1873-2976, Vol. 215, no sept, 334-345 p.Article in journal (Refereed)
    Abstract [en]

    Filamentous ascomycetes fungi have had important roles in natural cycles, and are already used industrially for e.g. supplying of citric, gluconic and itaconic acids as well as many enzymes. Faster human activities result in higher consumption of our resources and producing more wastes. Therefore, these fungi can be explored to use their capabilities to convert back wastes to resources. The present paper reviews the capabilities of these fungi in growing on various residuals, producing lignocellulose-degrading enzymes and production of organic acids, ethanol, pigments, etc. Particular attention has been on Aspergillus, Fusarium, Neurospora and Monascus genera. Since various species are used for production of human food, their biomass can be considered for feed applications and so biomass compositional characteristics as well as aspects related to culture in bioreactor are also provided. The review has been further complemented with future research avenues.[on SciFinder (R)]

  • 343.
    Fischer, Franziska
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sunduk, Maria
    University of Borås, Faculty of Textiles, Engineering and Business.
    Men’s Fashion: A Study of the Fashion Consuming Behaviour of Swedish Men2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Even though the fashion consumption of men has increased there are differences in consumption in relation to women. Men’s consumer behaviour becomes more similar to women’s consumer behaviour, which is an important moment in men’s fashion. The literature review is based on fashion and consumer behaviour. In this thesis consumer behaviour is concerned with subcultures such as male consumers, Sweden and the Generation Y. The consumers of the Generation Y consume differently compared to former generations and it is the most consumption orientated generation. A qualitative research was conducted to understand how men of the Generation Y consume fashion. In-depth interviews with eight Swedish men of the Generation Y were directed to understand what is important to them when consuming fashion. Further, the purpose was to find out what Swedish men want to express through their clothing, what influences them concerning their consumption decisions and why men think that they consume fashion differently than women. It was found out that their purchasing decisions are based on a combination of the fit, price and quality of the garment. Additionally, self-expression through clothing is important for the respondents. The pressure in the Swedish society to fit in has also an influence on their decisions. Regarding consumption differences between men and women the participants think that the price gap is the most important factor.

  • 344.
    Flisberg, Kristina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Anaerobic Co-digestion of Sewage sludge, Algae and Coffee Ground2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Energy shortfall and air pollution are some of the challenges the human kind is facing today. Fossil fuel is still the most widely used fuel, which is a non-renewable resource, increasing excess carbon dioxide into the air. To overcome these issues, and reduce the carbon footprint, a greater development of renewable energy from green and natural resources is required. Compared to fossil energy, renewable energy has the benefit to reduce greenhouse gas emissions. There are different solutions available for green and renewable energy. Biomass is all biologically produced matter. Through the biological breakdown of biomass, biogas can be produced through the process called anaerobic digestion. This work was focused on the production of biogas, using algal biomass, sewage sludge and coffee grounds in an anaerobic co-digestion system. The main goal of this study was to investigate the feasibility of combining these three substrates. Two different types of algae were employed; Chlorella vulgaris and Scenedesmus sp. and the investigations included even the cultivation and harvesting of algal biomass. The production of biogas was examined under anaerobic conditions using 5 batch reactors in duplicate under constant temperature of 37 °C in 30 days. The result showed that co-digestion of algal biomass with sewage sludge led to an enhanced biogas production by 75 % compared to that of just sewage sludge. This indicates the synergistic effects of co-digestion. However, the addition of coffee ground to the mixture lowered the biogas production. All mixtures except the two with coffee grounds were in neutral pH. Methanogens, involved in the last step in biogas production are very sensitive to pH, and pH around 7 is the optimal for their activity. Furthermore, the presence of caffeine in the coffee ground could also inhibit the biogas production.

  • 345.
    Fläde, Isabell
    University of Borås, Faculty of Textiles, Engineering and Business.
    Mätning på rätt sätt: Förenkla kommunikationen mellan designtekniker och leverantör inom textilbranschen, underlätta processen vid plaggframtagning2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is commissioned by a Swedish fashion company who had trouble with communication problems. The company is working with many different suppliers worldwide and they have noticed that the suppliers often misunderstand the garment measurement-chart. This leads to differences beyond tolerance, which in turn leads to unnecessary process times. By giving correct measuring information from the beginning, it would contribute to a more efficient process with less difference. There is no standard in the literature, on how to measure garments. Neither does the company have a separate guide for how this should be done. Therefore, a measuring guide will be developed for the company, focusing on women’s tops. Literature have been reviewed to see what differences, and what relations, there is between different garment measuring’s. Studies have been done before chosen the desired measurements as well as making the sketches. After compiling, the measuring document was tested on selected testpersons with varied knowledge’s. Afterwards, depending on the result, the document was changed to the better. The study shows results indicating that the measurement descriptions and sketches together, provide a good understanding of the desired measuring, regardless of knowledge. This reduces misunderstanding and therefore simplifies the communication between design technicians and suppliers.

  • 346.
    Folkesson, Josefine
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kristoffersson, Emma
    University of Borås, Faculty of Textiles, Engineering and Business.
    Butikspersonalens textila materialkännedom: En studie om butikspersonalens kunskap om textila material2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I dagens samhälle råder det ofta en bristande kunskap hos butikspersonal gällande textila material, och de har ofta problem med att besvara kundernas frågor gällande exempelvis krympning, fällning eller tvättråd. För att en butik ska kunna utmärka sig från e-handeln är det av största vikt att personalen är experter på dessa frågor. Syftet med examensarbetet är att undersöka om den textila materialkunskapen hos butikspersonal är tillräckligt god för att matcha kundens förväntningar. Studien har genomförts med hjälp av tidigare forskning, samt egna undersökningar. Vi har utformat och genomfört två olika enkäter, en riktad till butikspersonal och en till kunder, samt genomfört en deltagande observation i butik. Vi har använt oss av åtta olika kedjeföretag inom fast fashion-segmentet för att genomföra vår studie. I uppsatsen förklaras två olika teorier angående servicekvalitet. Vi beskriver SERVQUAL- modellen och kundgapsmodell. Ur dessa har vi tagit fram en egen undersökningsmodell för att kunna besvara våra forskningsfrågor. Genom vår undersökning kom vi fram till att butikspersonalens kunskap om textila material inte är tillräckligt god för att matcha kundernas förväntningar. Vi har även kommit fram till att väldigt få blir erbjudna utbildningar angående textila material från företaget de arbetar på. En stor majoritet av butikspersonalen önskar att företaget de arbetar på ska erbjuda kurser eller fler kurser inom textila material, och vi har genom enkäterna och tidigare forskning kommit fram till att detta är en lämplig metod för att öka kunskapsnivån.

  • 347.
    Fors, Emma
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Tälth, Natalie
    University of Borås, Faculty of Textiles, Engineering and Business.
    Normernas karaktär i K2 och K3: Är principbaserade normer förenliga medlegalitetsprincipen?2016Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Principal-based standards give few guidelines of how the standards should be followed andthey give room for interpretations. The income tax act expresses that the income statementshould be calculated through accrual basis and the taxation time should be determined bygenerally accepted accounting principles. On the other hand, the tax law expresses a principleof legality in the governmental law that states that there has to exist a legal support for a crimeto be committed and no penalty can otherwise be addressed. When generally acceptedaccounting principles should determine the time of taxation it generates accountingdifferences. The term of generally accepted accounting principles is difficult to interpret andrequires additional standards to create its meaning.The problem that exists when principle-based standards affect a company’s taxation, clarifieswhen there is a material relationship between accounting and taxation. A material relationshipmeans that the accounting rules are applicable even for the taxable income. The material linkexists when the income tax act refers to generally accepted accounting principles, when thetaxation time should be determined. The Swedish Accounting Standards Board has thereforeestablished comprehensive framework’s that aims to guide companies when accountaccording to generally accepted accounting principles. The K-regulations shall apply forcompanies in different categories depending on their sizes. The study examines the two mostcommon frameworks, K2 and K3.The purpose of this study is to examine if principle-based standards are consistent with theprinciple of legality. To achieve the purpose of this study, a comparative content analysis ofthe The Swedish Accounting Standards Boards K-regulations, K2 and K3, is conducted. Wewish to evaluate to what extent the standards characteristics are rule- or principle-based and toevaluate the extent of the standards consistency with the principle of legality and thegovernmental law. In the beginning of this study we did not find enough relevant literature inthe field of study and we therefore want to contribute with knowledge. We also want toobserve the problems that the tax law contributes when it refers to the term of generallyaccepted accounting principles.We have clarified our analysis of the standards in K2 and K3 in a model. The modelincorporates two dimensions, partly to what extent the standards should be considered as ruleorprinciple-based and partly to what extent the standards should be considered consistentwith the principle of legality. To achieve the purpose of this study we examined standards thatoccur in both frameworks: fundamental principles, definition of assets, liabilities, incomesand costs, tangible fixed assets, intangible fixed assets, inventories, provisions and accruals. The conclusion of the study is that principle-based standards in a large extent should beconsider non consistent with the principle of legality due to that an analogy is permitted inaccounting. Principle-based standards create room for interpretation, which leads todifferences between similar companies both in accounting and in taxation. The standards inK3 should accordingly not be considered consistent with the principle of legality.This study is further on written in Swedish.

  • 348.
    Forsbäck, Katarina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Passformsgrund till formad sportjacka: Digital framtagningsmetod med fokus på passform och gradering2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    When developing a digital pattern for a new garment a basic pattern is required to efficient the construction time. In companies where the construction process is handed over to the producing factory is the reason sometimes a lack of time for this process at the head office. This report aim is to develop a basic pattern to a sports company’s shaped jackets for women. The pattern is intended to efficient the construction time for the company's constructors when developing future jacket models. In order to achieve the result digital pattern making, toile sewing and fitting will be crucial methods to use. The basic pattern will be graded in the company’s size range. To verify the fit of the graded pattern test persons will be scanned and a virtual fitting session will be done on avatars in a 3D simulation program. The results show’s a basic pattern were the fit problem over bust area has been corrected. To enhance the usability of the pattern, three different sleeve types have been developed. The fit problem and the form of the sleeves have been solved in the pattern construction by moving the cut lines, twists and adding shape. The digital fitting process shows the grading’s outcome when the garment is tested in the company's bigger and smaller sizes. Screenshots from the 3D simulation software visualizes the cut lines placement and the fit of the garment.

  • 349.
    Forsman, Lina
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Madsen, Denise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Consumers’ Attitudes towards Sustainability and Sustainable Labels in the FashionIndustry: A Qualitative Study2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In the last decades sustainability has become a major topic in society. The population isgrowing, which has increased production and has resulted in a negative impact on the environment. The fashion industry has become a big contributor to the negative impact on the environment through fast fashion. Although consumers continue buying low price garmentson a weekly basis, more and more consumers are becoming more aware of sustainability. As aresult, sustainable labels have entered the industry with a controversy confusing consumers with the different labels available in all industries. It has also created doubt in the reliability of the labels expressed by consumers. Using sustainable labeling is a way of spreading information and awareness about sustainability and to understand how consumers prefer to receive information, and how this affects their purchasing behavior. This has lead to the purpose of the study, which is to explore Generation Y’s attitudes towards sustainability and sustainable labels within the fashion industry.

    The research was a qualitative study with an exploratory approach. The research used two focus groups from generation Y to collect empirical data about consumers’ attitudes towards fashion sustainability. The sample was purposively chosen with generation Y being the most consumption-oriented generation of all time, and more socially and environmentally aware which was preferred in this study.

    Conclusions that could be drawn from the study were that the participants knew about sustainable labels and could name several labels, although only in general and not in regards to apparel. The participants were also critical towards sustainability within the fashion industry due to overproduction and environmentally unfriendly materials that the industry uses, making consumer question the fashion industry’s real intentions. There is an interest insustainable clothing but it is perceived as too expensive and unavailable, where one must actively seek for sustainable products. A preferred way to receive sustainable information through labeling was to use a comprehensive regulatory requirement schemes, similar to the one the appliance industry uses.

  • 350.
    Foss, Emma
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Mikkelä, Johanna
    University of Borås, Faculty of Textiles, Engineering and Business.
    Marknadsföring och reklam på Facebook: påtvingad marknadsföring vs tillståndsmarknadsföring2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As the use of social networks increases so does the use of marketing and advertising on these networks. The largest social network today is Facebook, which has about 1.5 billion users. Companies have begun to understand the importance of using Facebook, but they must learn how they should use Facebook as a marketing channel and which form of marketing that is most suitable to use on the platform.The purpose of this study is to try to clarify how Facebook users are affected by the different forms of marketing, forced marketing and permission marketing, and how they react to advertising on Facebook and if there is a difference between men and women. The purpose has been answered by putting together two focus groups consisting of both men and women. The results from these groups shows that permission marketing is the most suitable method for companies to use, but it also shows that there is an understanding that both forms of marketing exists. Based on this study, we have found 3 important things that companies should keep in mind when they use Facebook for marketing. 1) Companies must consider which form of marketing they should use and why, 2) segmentation of users to reach out to the right audience, to make the effect of advertising as high as possible, and 3) to capture users’ attention, it is important that the advertisement contains interesting text with suitable images. It’s not possible to generalize the results of the study and therefore further studies on the phenomenon are needed to provide a more accurate picture. This essay is written in Swedish.

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