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  • 251.
    KOWALSKI, JO-ANNE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Dead Skin, Living Machine: textile under surgery2013Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Dead Skin, Living Machine is a process of making / building textile dead skin as inspirational source with respect to textile interaction. Knits are elaborated within perception, identity and interaction as witnesses of object's life in our environment, while the act of knitting is wildly ruled by its own responsive potential. Knitting and videos dialog work tend to explore the emergence of textile material.

  • 252.
    Krawczyk, Ewelina
    Högskolan i Borås, Institutionen Textilhögskolan.
    Understanding China's love for luxury.An analysis of luxury consumption in China2012Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. The study tries also proving that the perception of luxury and conspicuous consumption can be changed in time in the process of bigger internationalization of the country. The research focus is put primarily on psychology of luxury consumer in China and what stands behind their motivation of purchasing high-end products.

  • 253.
    Kristensen Johnstone, Tonje
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Electroluminescent Textiles2019Ingår i: Material District, 2019Konferensbidrag (Refereegranskat)
    Abstract [en]

    In this research, the aim was to explore the materiality of light through a textile design perspective. Print designs were developed with textile printing methodology, using multiple screens and blending ink colours through mixing and overprinting. This is in contrast to existing electroluminescent panels, which typically use single-colour prints with clear graphic shapes.

    These electroluminescent prints consist of a transparent electrode, printed first in pattern with a phosphor paste, then a ceramic dielectric layer, and finally a second electrode. When alternating current is applied through the electrodes, the phosphor illuminates.

    Sample one emphasises the clarity of a single screen phosphor print, but is printed using a blend of two colours of phosphor ink, usually used unmixed. The scratchy detail of the knit pattern adds texture and depth.

    Sample two takes advantage of the blue phosphor’s translucency, creating a three-colour print using only two screens through overlapping and blending. The design is based on a twill weave, and, rather than the clean edges of typical electroluminescent printing, embraces the speckled background as a pattern element. The alignment of the two layers of the printed pattern lends a visual depth to the result, in contrast to the flatness of sample one.

    The pattern in sample three is created by rasterising and combining images of two knitted textiles. The use of two complementary colours in the print amplifies the raster, creating a visual vibration that keeps the eye moving over the pattern surface.

  • 254. Kristensen Johnstone, Tonje
    Sample collection exhibition: Photocromic weave2019Övrigt (Refereegranskat)
  • 255.
    Kristensen Johnstone, Tonje
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Spatial definers in surface pattern design – introducing alternative design variables as tools in the textile design process2019Konferensbidrag (Refereegranskat)
    Abstract [en]

    Spatial definers in surface pattern design – introducing alternative design variables as tools in the textile design process

     

    Within the field of textile design, the understanding of surface patterns is fundamental knowledge and a somewhat specific professional skill. The purpose here is to report on experiments explicitly introducing abstract spatial definers, such as “above”, “behind” etc., in the textile design process as basic surface pattern variables.

     

    This idea was tested out in student workshops on four (five) different European art and design universities during a period of three months. The primary focus of the workshops was to test surface patterns as spatial definers, by introducing a design variable that answers the question “what is the pattern doing as a space definer?”.

     

    The results of the workshops demonstrated a potential of using conceptual spatial determinations as design variables, as the design solutions were clearly influenced by the introduction of these variables. In addition to adding to the knowledge of the field, the results can be used by designers who seek alternative working methods, or as material for reflection and inspiration when teaching surface pattern design in design education programmes.

     

    Using workshops in teaching is a means of gaining valuable insights and learning in creative practice. Transforming this knowledge into teaching methods and pedagogical tools would allow methods and ideas to be re-thought, and unconventional ways of surface pattern design thinking to be explored. This paper contributes to the development of design methods and provides an alternative perspective on surface pattern design. It also highlights a small area that is rarely in focus in textile design research.

  • 256.
    Kristensen Johnstone, Tonje
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Surface patterns, spatiality and pattern relations in textile design2017Licentiatavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    This licentiate thesis focuses on surface patterns, spatiality, and pattern relations in textile design, and aims to explore surface patterns as spatial definers and what they mean in the context of surface patterns. A secondary focus relates to applying conceptual spatial determinations as alternative design variables in design processes, and exploring how these could be used to define and analyse pattern relations.

    Through a series of exploratory design experiments that used printed and projected surface patterns in a three-dimensional setting, which were documented using photographs and film, the notion of pattern relations, wherein scale was used as a design variable, was explored. The outcome of the experiments showed the expressional possibilities that surface patterns may provide in a defined space, and how these are connected to pattern relations. In order to encourage an accompanying discussion regarding alternative methods of analysing surface patterns, the construction of a theoretical model was initiated. Workshops with design students were used as another practical method in this work.

    The results showed that there is great potential in using conceptual spatial determinations to define pattern relations by viewing surface patterns as spatial definers, rather than taking a traditional perspective on their functions. Another outcome is the theoretical model, which proposes a specific approach to pattern relations.

    This research demonstrates how conceptual spatial determinations can benefit the textile design process, as well as design teaching, which could in turn provide the field with new expressions that may lead to a change in or fruitful addition to the practice.

  • 257.
    Krogh Tolstrup, Anne
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Illusory deception: Investigating the possibilities of garment through colorful print and layering2017Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This degree work explores the possibilities of illusory print expressions in fashion design, through the layeringand gathering of opaque and transparent garments. The three-dimensional illusion, in the silhouettes, createan interesting relationship between multiple layering of garment and print. In combination they expressdepth, movement and deception on the human body resulting in an interesting effect that creates an opticalillusion. The discovery of illusionary effect is a result of multiple investigations between diverse prints invarious materials gathered in layers. Depending on which angle the viewer look, different visual illusionsappear and activates the feeling of movement and three-dimensional illusion on the human body. The effectof utilizing different tactility surfaces in the concept of layering is a new visual expression in dressing. Theoutcome should be seen as a motivation to explore and translate things around us by transforming the worldinto a print and decorate it on the body in multiple layers and colors.

  • 258.
    Krull Eriksen, Katrine
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Introducing Plaster: Exploring Artistic Expressions of Natural Dyed Plaster2018Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Introducing Plaster is a degree work in textile design exploring the fusion of natural dyes and plaster, and how this can be applied as a textile design material. The outcome is presented as an experimental investigation, placed in the context of surface and material design. This study derived from a growing interest in how new materials can be implemented into the field of textile design using established textile techniques and methods. Natural dye, texture and flexibility where explored through the method of hands-on-experimentation. The study moved foreword by asking the question: “What happens if?”, and the findings have been analyzed and selected for further development. The final collection consists of five pieces made entirely from plaster, showing another approach to how textile techniques and methods can be developed and adapted to fit materials from another field, for instance: Plaster.

  • 259.
    Kumar Kundu, Chanchal
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    R, Rajesh
    Högskolan i Borås, Institutionen Textilhögskolan.
    ANALYSIS OF CHALLENGES IN EXISTING TEXTILE RETAIL BUSINESS FOR IMPLEMENTING SUSTAINABLE RESILIENT SUPPLY CHAIN2010Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    ABSTRACTThe global retail business is always changing and this change brings new issues in front of us and deserves responsibilities to address these issues. The Textile Retail Business is also experiencing this change as the whole retail textile supply chain has already become globalized with the time especially in terms of sourcing of raw materials and production as well. This phenomenon has raised the questions of threats regarding sustainability and resiliency of the supply chain. Today’s retailers are working closely with these topics in a competition basis to achieve competitive advantages in their supply chain. This dissertation aims to sketch out the possible latent challenges for which the companies prefer to work with a scattered supply chain in terms of different geographical location as it involves lot of time, transportation and business risks. Additionally this scattered supply chain disputes the environmental and resilient approach of the total chain. Moreover, we try to shed light to validate the inter-relation between ecological sustainability and resiliency of the supply chain. Based on the case study on two companies having different sizes but similar values towards environment which are also located in different geographical region, we have tried to find out the answers. Companies build up supply chain firstly evaluating flexibility and resiliency of their own supply chain only by considering the technology availability, quality and pricing involved with the product and then they want to be sustainable and resilient by addressing other issues. The main challenges for the companies to alter their position are the product specific characteristics, availability of knowhow and the suitable process cost involved with product. It has proposed for the companies who are working with numerous supply chains located in different geographical location to do some adjustments among their nearby suppliers for a typical product on experimental basis especially providing technological and logistics support to their suppliers.

  • 260.
    KÄLLQVIST, MATILDA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    WEILÖV, AMANDA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Exponering av ekologiska kläder: en studie om hur modebutiker med hjälp av väl utförd exponering kan påverka sin försäljning av ekologiska kläder2014Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    För att ett företag ska bli lönsamt krävs anpassning till kundens efterfrågan. Då de flesta kunder tar majoriteten av alla köpbeslut på plats i butiken, blir varuexponeringen i många fall avgörande. Genom att skapa en inspirerande varuexponering som framhäver de ekologiska kläderna kan företag således påverka fler kunder att handla ekologiskt och på så sätt öka efterfrågan. Syftet med vår studie är att granska hur Gina Tricot, Lindex och Polarn O. Pyret exponerar sina ekologiska kläder i butik samt att studera exponeringsmetoder butikerna kan applicera på sitt ekologiska sortiment, för att påverka försäljningen. Insamling av material till studien har gjorts med kvalitativ metod så som intervjuer och observationer. Vi har sedan analyserat det inhämtade materialet utifrån teorier i ämnet. Resultatet av vår studie visar att samtliga butiker arbetar mycket med att märka sina miljövänliga plagg med hang tags och liknande men utöver det så brister det i kommunikationen till kunderna. Genom en tydligare och mer kreativ exponering med mer fokus på de miljöanpassade alternativen hade de kunnat inspirera fler kunder till att handla mer ekologiskt och därmed få en större lönsamhet på det ekologiska sortimentet.

  • 261.
    LAAKSO, JOHANNA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    SALMI, MILLA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Apparel and Footwear Environmental Assessment Tool: Understanding how Rapid Design Module is used and if it can contribute to sustainability-oriented organizational culture2014Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The aim of this thesis is to study the usage of an Apparel and Footwear Environmental Assessment Tool, the Rapid Design Module, in Swedish companies in the textile and fashion industry and the tool’s possible impact on the change process of organizational culture towards a more sustainable one. A qualitative study has been conducted via interviewing and observing employees using the focal tool on-site in three different companies. A theoretical framework within organizational culture was developed along with necessary cultural traits a company should nurture in order to change its culture towards a more sustainable one. The most important findings pointed out that companies should develop common guidelines in order to use the tool in question coherently and in unison. The tool was found to act as a change initiator in the employee level of the companies and additionally management support was found to be essential in order to empower employees in taking initiative in their work. Furthermore, the tool showed signs of increased collaboration within the companies’ external and internal environments, i.e. learning from one another, as well as it was observed to encourage interdependent thinking, which both are the necessary traits mentioned earlier.

  • 262.
    LAMPROPOULOU, ALEXIA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    IOSIFIDIS, DIMITRIOS
    Högskolan i Borås, Institutionen Textilhögskolan.
    End of use programs and their effect on brand equity of fashion companies in Sweden2014Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This paper shows the way end of use programs affect brand equity since they can become a brand’s asset and create competitive advantage under specific circumstances. It is also suggested that through marketing strategies, long term business strategies and transparency it is possible for fashion companies to enhance brand equity and acquire all the positive effects from end of use programs.

  • 263.
    Landahl, Karin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    The Myth of the Silhouette: On form thinking in knitwear design2015Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    This thesis presents and discusses the results of foundational experimental designresearch in the field of fashion design methodology, with a particular focus onknitwear. The research explored and broadened the foundations of form-thinkingin the design process for knitwear and knitting, with the objective of developingalternative form-concepts and working methods relevant to practitioners andstudents active in the field.

    Knitting is not simply designing using yet another technique; it is designing from adifferent perspective. When making a knitted item, no material has to be preparedbeforehand, as material and item can be created at one and the same time. Thus,the prevalent distinction between form and material as two separate parameters inthe design process for knitwear can be questioned. Hence, developing the designprocess for knitwear by focusing on alternative ways of understanding the notionof form is of great significance as regards further developments in the wider field ofknit and knitwear design.

    The key aim of the research was to replace the silhouette – used as a guidingprinciple in form thinking – with the notion of invariants, which define what wedo as we knit a given garment. The notion of invariants used in this thesis comesfrom topology, and refers to properties that do not change under non-destructivetransformations. The form of the garment is then given by basic invariants, whichdefine what we build and how we build it. As these properties do not changeunder non-destructive transformations, they do not suggest a specific silhouettewith regard to ready-made garments, but rather a more fundamental form, whichcharacterises the garment throughout making and use. Employed in this way,the notion of an invariant introduces a form of concrete geometry which focusesdirectly on the specifics of making.

    Several initial experiments are described in brief, and this is followed by a discussionof the three more elaborate design experiments which led to the development of atheoretical framework. This is then exemplified with the last design experiment, inwhich theory informs the set-up, and consequently shows the design potentials ofthe suggested method.

  • 264.
    Landestorp, Erika
    Högskolan i Borås, Institutionen Textilhögskolan.
    Vägen till en färdig textil2004Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This work describes the process from sketch to functional textile. Starting points are thoughts about the transition from sketch to fabric, and the possibility to sketch before decisions are made about the quality of the final fabric. The first result of this study is the final product, a hand weaved clothing in thin wool that fulfils set demands. The second result is the knowledge that it is possible to make a purposeful sketch without knowing the final product.

  • 265.
    Larsen, Ulrik Martin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Dressing wearing: Movement directed by dress - dress directed by movement2016Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    Contemporary dance and modern ballet often focus on conveying emotions through patterns of movement which may be abstract, obvious, or anywhere in between, supported by music, sound, or spoken words that set the mood. Scenography is typically sparse or confined to the available space, leaving the dancers as the main instrument of communication. This work explores dressing and wearing, with a focus on how garments can inform and direct movement, choreography, and performance, and in turn how movement may inform and contribute to the development of dynamic garments. Through a series of live experiments, ranging from self-instigated performance/video work in collaboration with choreographers and dancers to performances of garment interaction associated with everyday life dressing, the performative, spatial, and interactive properties of garments are explored. The results present alternative models of collaborative interaction related to various aspects of kinaesthetics, choreography, scenography, and performance space, and offer wide-ranging creative potential. The work shows how designers and choreographers can collaborate on performance scenarios within the context of modern ballet and contemporary dance productions, thus creating conceptual garments that influence the design, choreography, and movement pattern based on a re-conception of what it means to dress and to wear. In relation to the act of dressing and undressing, alternative types of garment and ways of wearing and performing were found where garments act as co-choreographers in the development of performances. Moreover, by having wearing and dressing as a form of choreography these acts, act as the co-creator of garments both in our everday lives and on stage. As a consequence, the results also demonstrates how the agency of garments can function as a manuscript in modern dance, and how performance itself redefines the notion of wearing and the concept of garments.

  • 266.
    Larsson, Daniel
    Högskolan i Borås, Institutionen Textilhögskolan.
    GET YOUR FISTS IN THE SOIL AND PRAISE THY LORD: examines sustainable functions for another workwear2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This work examines sustainable functions for another workwear. It argues for a culture shift within many fields: private, politically, global, local as well as in fashion. The background is earth and human beings current situation which needs to be changed in order to create a sustainable living. This is understood in the ecological, sociocultural and economical sustainable model and contextualixed for agricultural workwear. The issue of construction methods in workwear is examined and understood in relationship to the non-rationale and aesthetical function; the need to work and the need to dwell. New ideas of rationale function workwear is proposed which argues for the need of a greater look upon sustainability and non-rationale ideas within the field of current workwear. This includes: 1. Construction methods for a. Greater movement, b. Fewer stretch points within garments and c. Advanced vs. simplicity. 2. Aesthetic forms exploring a. Aesthetic as sustainable, b.The two natures of working and dwelling spoken is terms of construction and empty space, c. Different cultures of old and new. 3. Material: a. sustainable raw fibers as organic Hemp and Cotton b. Second hand material as deadstock, surplus and waste, c. Performing materials for different occasions 4.Colour and structure: a. Bio-organic natural Indigo dyeing vats, b. Dyeing with natural dyes as Madder, Brazil Wood and Acorns on cellulose based material, c. D.I.Y coating with Beewax, Flax Oil and Parafine, d. The spectrum of new/clean and patina of age/worn. which all are used as expressive research tools to understand different perspectives of sustainable function for another workwear within a culture shift; the background of the past, the beauty of life and finally proposals for a future seen as the ecological age.

  • 267.
    Larsson, Jennifer
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    KNOTS: A work about exploring design possibilities in draping based on principles of a knot.2018Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This work is an exploration of design possibilities within draping based on a knot. This to show alternative possibilities and expressions through the knot in construction of clothing. The knot serves as a draping tool, has a function in each garment and is also decorative.

    The result is performed in 7 outfits based on experiments draped on a mannequin or my own body. The experiments are developed mainly through the branching strategy (Jones 1992)achieved with draping sessions in different materials, sizes and placements of the knot.

    Having the knot as starting point allows alternative expressions in construction of well known garments. It is also suggesting a method of closing a piece of clothing using the garment itself which could be developed further in 2D pattern construction.

  • 268.
    Larsson, Jonas Larsson
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Pal, Rudrajeet
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Lindqvist, Rickard
    Högskolan i Borås, Akademin för textil, teknik och ekonomi. Atacac AB.
    Johansson, Mats
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Hernandez, Niina
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    From Roll to Bag: D5.2 Final Product Construction Report2016Rapport (Övrigt vetenskapligt)
    Abstract [en]

    This is the final product construction report for the From Roll to Bag project. The purpose of this report is to present the implementation of the new pattern technology to selected products and to present the modularity for consumer selection. For fulfilling the tasks (5.1 and 5.2) two garments where chosen, one jacket and one shirt, and customization options regarding fit, model, colour and function were developed for each of them. This includes implementation of novel pattern technology to products, graphics, a product architecture with customisation options and initial production tests to verify perfect fit in production and later in use. The more challenging part was to guarantee manufacturability as the patterns require automated manufacturing equipment due to their detailed construction and the pattern matching. Such equipment includes a cutter with a scanner that identifies the outline of the printed pattern and cuts accoringly. If garments with less detailed graphics are considered for production, pre-dyed fabrics can be used and that requires less investments in manufacturing equipment. Such set up would miss one point of the project but in the tradeoff between investment cost and product price point it may be a viable solution. The garments and customization modules are also fit for production but in order to achieve a detailed production evaluation with exact production times and material consumption a long run of products is needed. Considerations about customer’s experiences in this type value chains are also discussed.

  • 269.
    Larsson, Jonas
    et al.
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Vellesalu, Ann
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Pal, Rudrajeet
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Zethraeus, Adrian
    Carlsson, Jan
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Feasibility of servitization: Transforming fashion value chains to circularity through service innovation2019Rapport (Övrigt vetenskapligt)
  • 270.
    Larsson, Josefin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Exquisite corpse: Exploring the methods of surrealism to challenge the hierarchies of body, dress and accessories2017Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Just as the surrealistic movement challenged our perception of reality, the present work applies surrealistic methods to challenge our preconceived hierarchies between body, dress, and accessory. Adding to past surrealistic work in fashion design, the present work does not only strive to create surrealistic expressions, but to enhance the creative process through surrealistic methods. Three surrealistic methods were tested: Entopic Graphomani, Frottage, and Exquisite Corpse. The methods ability to challenge hierarchies between body, dress, and accessory was assessed through their ability to result in an element of surprise. For the present work, Exquisite Corpse had the greatest potential. By using participant observation and an adapted version of Exquisite Corpse seven looks were developed. The present work concludes that the surrealistic methods can by used not only to develop surrealistic expressions, but also to enhance the creative process within fashion design.

  • 271.
    Lebis, Evelyn
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Interactive Costume Design2016Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Is improvisation during collaboration a design choice? What is the difference between responsive inspiration and collaboration? Who is in charge of the artistic end result? And what influences the designer’s mood? These questions come across when investigating how to present wearable technology and the role of performance.

  • 272.
    Ledendal, Marie
    Högskolan i Borås, Institutionen Textilhögskolan.
    Chromatic chlorophyll: Conceptual hospital textiles with chromatic Smart Materials2009Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    THIS PROJECT AIMS TO look at how Smart Textiles can change today’s view and use of the interiors of the healthcare environment, through conceptual examples of the usability of the Photochromics and Thermochromics working as an information bridge for more isolated patients. The thesis has a practical experimental approach and points out some of the chromatic materials possibilities in relation to present research of the two chromatic materials. The thesis discusses the relation between healing environment and the importance of aesthetics, with a purpose to meet Emotional and Social needs of feeling “alive”, “well” and “included”. Research indicate that nature has a calming affect on patients, therefore flowers and leaves have been inspiration for the expression of the textiles. The colour change creates a subtle communicative bridge between patient and movement in the hospital - “the Rhythm of the House” and the outdoor -“the Rhythm of the Sun”. The conceptual proposal presents a design solution where the colour changeability stands for a communicative level, as well as a decorative and a dynamic level. The textile samples communicate the visual and hepatic expression, as well as the integration of the electronics. The scenario for the thesis is set to the 2015-20, due to reasonability for Smart Textiles to be developed to be used as interior textile products for the healthcare environment.

  • 273.
    LEIDERMARK, SOFIA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    MARECEK, MIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Consumer insight: a research of sportswear shopping2010Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The report is an attempt to incorporate consumer insight in the female sportswear segment to figureout how it can be used in the clothing industry. The consumer insight methods are performed on anexperimental basis to get a perception of how it can be done and figure out how it differs fromtraditional market research. The research aims to clarify the important parameters on which buyingdecisions are made. The parameters will be based on price, function, fit, brand, design etc. Thereport is made in cooperation with the company Röhnisch sportswear.The consumer insight concept is a part of a consumer driven or consumer oriented businessapproach. The concept strives to find unconscious needs, the driving forces behind them and furtherput them in a context to solve a problem for the consumer. The aim is to satisfy consumers and atthe same time develop a competitive and successful business model. While traditional marketingresearch usually describe what is, a consumer insight approach aim to understand why.The methods used in this research are participative observations, in-depth interviews, gymobservations and market survey. The qualitative and quantitative methods have been compared anddiscussed. The relevance and the importance of the methods used are highlighted and prioritizinglists are estimated. The result shows a wide variety of shopping behaviours. Varied shoppingbehaviour can be seen depending on products. Essential parameters for an exercising garment are fitand design. The importance of other parameters is also discussed in the report. On one hand aselective, focused and deterministic approach is seen and on the other hand a more passive andopen attitude is observed. Feeling comfortable in terms of aesthetical aspects is essential to motivatethe exercising activity.

  • 274.
    Lentsius, Kairi
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Cut In: Exploring Curved Laser Cut Lines & The Relation To Garment Construction2015Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This project investigates laser cutting in relation to textile manipulation and creating three-dimensional form. More precisely, this collection of nine outfits becomes an exploration about expressions of laser cut lines and their interrelation to the body through folding and draping the textile material. The laser cut bridge line used, will be the guiding part for a garments construction and through this different shapes are tested. This way of working with the material, its character and added manipulation will propose a new understanding of and an alternative for constructing a garment. This investigation is also a proposal for a new mind-set when it comes to using laser cutting in fashion design. Laser cutting has mainly been regarded as a technique for decoration, yet the machine could have a much greater role in the design process. Textile manipulation in this work is seen not only as a surface decoration but as a method of creating a 3D form from a 2D material which in this case is a method of design for shaping a garment. Through this, the work will hopefully challenge the industry in terms of working with laser cutting, garment construction and also textile manipulation.

  • 275.
    Lewis, Erin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi. Högskolan i Borås.
    Design Potentials of Magnetic Yarns2018Ingår i: : 8th European Conference on Protective Clothing, May 7-9, Porto, Portugal, 2018Konferensbidrag (Refereegranskat)
    Abstract [en]

    Introduction

    Magnetism holds a strong potential as a design material due to the array of possible expressions based on its fundamental behaviours of attraction and repulsion. The magnetic phenomenon presents itself simultaneously as visual and non-visual material through its quality of being imperceptible under certain conditions until manifested in some way, such as physical interaction or electronic control. This balancing of physical constants, material and immaterial considerations of magnetic phenomenon, become a rich site for exploration and experimentation when combined with the immense variables available in textile design such as yarn attributes (yarn number, yarn twist, fiber composition) and textile structure (woven, non-woven, knit, twisted and interlaced). Therefore, the use of magnetism as a design material holds a strong potential for dynamic and responsive textile expressions when used in composition with one another. While the discourse surrounding the material-immaterial relationship is active and present across various design disciplines [1,2,3], the representation of magnetic phenomenon as a design material remains underrepresented in the field of textile design. This experiment illustrates a method of creating yarns that are responsive to magnetic fields through a process of hand-painting natural, synthetic, and combination yarns with a widely-available ferromagnetic solution. The result is a reference catalogue of yarns exhibiting design potentials for textile-based magnetic interactions.

    Experiment

    This poster presentation describes a method of creating yarns that are responsive to magnetic fields through a process of hand-painting natural, synthetic, and combination yarns with a widely-available ferromagnetic solution. The yarns measure 10 cm in length and are grouped in bundles to form tassels. They are anchored to a fixed structure at a central point from which all movement arises. A magnetic field is applied to the yarns through the use of permanent- and electro-magnets. These painted yarns exhibit a unique variety of behaviours and characteristics ranging from lifting/dropping, expansion/compression, splaying, and fluctuating movements, as well as the yarn’s ability to hold structural form. These expressions are based on the yarn variants of fiber composition, weight, twist, flexibility, absorption ability, and evenness of absorption.

    Results

    This experiment results in a catalogue of natural and synthetic yarn attributes pre- and post- ferritic treatment, which identities their magnetic and behavioural abilities. The results suggest design potentials to be further explored through textile construction methods such as weaving and knitting.

    Figure 1. Magnetic yarns in a woven textile construction.

    Acknowledgement

    This research is supported by the Swedish School of Textiles, University of Borås, Sweden

    References

    1. Wiberg, M. (2014). Methodology for materiality: Interaction design research through a material lens. Personal and Ubiquitous Computing, 18(3), 625-636.
    2. Dunne, Anthony. (2006). Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design (Rev. ed.]. ed.). MIT Press.
    3. Kwon, H., Kim, H., & Lee, W. (2014). Intangibles wear materiality via material composition. Personal and Ubiquitous Computing, 18(3), 651-669.

     

  • 276.
    Lewis, Erin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi. Högskolan i Borås.
    Kinetic Body Extensions for Social Interactions2018Proceedings (redaktörskap) (Refereegranskat)
    Abstract [en]

    This studio invites participants to explore ways of extending physical expressivity through a combined use of wearable electronics and structural textile design. Participants are introduced to an electronics and material prototyping method developed by Social Body Lab for constructing kinetic textile body extensions intended for use in social interactions. Participants will learn to use a servo motor in combination with folded and pleated paper, textiles, and structural materials to create a kinetic wearable module that can expand and contract in form. These kinetic modules can vary in size, form, complexity, and placement on the body, depending on the intended application. Pressure, flexion, ambient light, and electromyography (EMG) are sensors that will be explored as possible triggers for these modules using body movements and gestures. Through prototyping, testing, wearing, and group discussion, participants will explore ways in which their kinetic body extensions can amplify, extend, or subvert existing body language.

  • 277.
    Lewis, Erin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi. Högskolan i Borås.
    Magnetic Textiles: Exploring the Non-Visual in Textile Design2018Övrigt (Övrig (populärvetenskap, debatt, mm))
    Abstract [en]

    Form and Materials 2

     

    Magnetic Textiles: Exploring the Non-Visual in Textile Design

    Instructor: Erin Lewis

     

    This workshop will explore the design possibilities of magnetic phenomenon in textile design. Magnetic phenomenon holds the quality of being imperceptible until manifested in some way, such as through physical interaction. This phenomenon presents itself as a non-visual material, and, paradoxically, as a physical material to be utilized in design. The inclusion of magnetic threads in textile constructions allow for hidden attributes to be expressed, for example through kinetic behaviours and haptic feedback, which thereby enhance the dimensions of design available to us. This area of non-visual material exploration becomes particularly rich when combined with the variables specific to textile design such as yarn compositions, structure, and texture.

     

    In this workshop students will work with magnetic and non-magnetic threads, wires, or yarns, to create a series of magnetic textile design samples using one or more textile construction technique(s) of their choosing (e.g. knitting, crochet, weaving, etc.). Students will design textiles that emit sound waves or electromagnetic radiation, or that are kinetically actuated through the use of neodymium magnets. Students will have both independent and supported work periods. Samples will be presented on the last day of the workshop in a group critique format.

  • 278.
    LI, YANZI
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    MOUSSEAUX, SARAH
    Högskolan i Borås, Institutionen Textilhögskolan.
    Luxury fashion brands on social media: a study of young2013Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers’ perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts.

  • 279.
    LIDÉN, HELEN
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    GUSTAFSSON, EMELIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Fad Fashion: ur ett varumärkesperspektiv2010Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    En studie gällande Fad Fashion kopplat till varumärken.

  • 280.
    LILIUS, METTE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ENGSTRÖM, CAROLINE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Marknadsundersökning -En undersökning om vad Raglady by Taras befintliga kunder tycker om en eventuell internetbutik2011Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Marknadsundersökning -En undersökning om vad Raglady by Taras befintliga kunder tycker om en eventuell internetbutik. Market research -A study on what Raglady by Taras existing customers think of any internet store.

  • 281.
    Lilliestam, Kristina
    Högskolan i Borås, Institutionen Textilhögskolan.
    Textila Konstruktioner i Rymddimensioner2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Mitt arbete handlar om mötet mellan rysk konstruktivism och science fiction. Detta har jag gestaltat i ett textilt rum inspirerad av science fictionkarraktären Doktorn ur Doctor Who. Doktorn är en utomjording av en långt mer utvecklad art och från en mer avancerad civilisation än människorna, som reser i tid och rum i sitt tids-och rymdskepp TARDIS. Jag har designat ett rum som är min textila tolkning av TARDIS innersta. Arbetet kretsar kring tankar om gestaltning av en flerdimensionalitet som bara kan anas, inte ses eller förstås. Jag har arbetat med optiska och optiskt omöjliga mönster, UV-ljus och fluorescens för att få en känsla av fler dimensioner än våra vanliga mänskliga fyra. Syftet är att förvirra betraktaren, att irritera ögat och hjärnan till att leta efter lösningar som inte finns. My thesis is about the meeting of russian constructivism and science fiction. I have constructed a textile room inspired by a fictional character, The Doctor from Doctor Who. The Doctor is an alien from an ancient and advanced civilization, travelling through time and space in his space-time ship TARDIS. The thesis is my textile interpretation of TARDIS’ center. I have studied the possibilities of creating dimensions, or the experience of dimensions, that humans can’t see or understand. For this I have studied optical patterns in combination with black lights and fluorescence. My aim is to confuse and irritate the eye and the brain of the beholder, and to make her look for solutions that aren’t there.

  • 282.
    Lind, Malin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Smocked patterns: An exploration of jacquard woven patterns and smocking techniques for a spatial textile design context2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This degree work relates to the textile design field where the aim is to design jacquard woven patterns for smocking techniques, in order to create three-dimensional pattern surfaces for a spatial textile design context. Smocking is a traditional embroidery technique where the stitches manipulate the fabric and create decorative areas. Jacquard woven patterns work as templates for the smocking stitches so the pattern shapes the fabric. Bindings and yarn colour combinations were explored in an industrial jacquard machine and tried out with different smocking variations made by hand. Experiments with scale and materials have been done. The result consists of three woven textile objects smocked with two variants of lozenge smocking. The work demonstrates examples of smocked three-dimensional surfaces in various scales and shapes, which can be further developed into interior products, for instance room dividers or sound absorbers. The primary motive was to update the traditional smocking technique with patterns and colours, with the intension to develop a contemporary expression. The smocking technique acts as a method to manipulate patterns and can work as a sketching tool in pattern design. The purpose is to inspire alternative ways of sketching with patterns.

  • 283.
    LINDBERG, MARIKA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ISMAILI, SEBAHAT
    Högskolan i Borås, Institutionen Textilhögskolan.
    Gerillamarknadsföring -Konsten att sprida ett budskap med knappa resurser2011Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag. Vi har valt att i vår uppsats lägga fokus på konsumenterna och hur de ser på traditionell marknadsföring jämfört mot mer kreativa medieval. En viktig faktor och den del som hela begreppet gerillamarknadsföring bygger på är word-of-mouth. Detta är ett fenomen som går ut på att folk som utsätts för en viss kampanj pratar vidare om detta och på så sätt sprider budskapet vidare. Vi bygger vår empiri på en enkätundersökning där 80 personer besvarade frågor hur de upplever traditionell marknadsföring samt vad de får för uppfattning av fyra olika exempel på gerillakampanjer. Resultatet bekräftar den teori som vi har angående att denna form av marknadsföring skulle skapa ett större intresse samt tendera att öka folks benägenhet till word-of-mouth. On average we are exposed to 3000 advertising messages a day, but only about 14% of the unconventional campaigns have any effect. We have become too aware of how advertising affects us and critical of the media to buy these messages. Jay Conrad Levinson's founded about 30 years ago the concept of guerrilla marketing. This creative marketing method was initially meant for those companies with limited resources. The method can be very cost effective and widely used today among both large and small companies. We have chosen in this essay to focus on consumers and how they see traditional marketing compared to the more creative media choices. An important factor, and the part that the whole concept of guerrilla marketing is based on is word-of-mouth. This is a phenomenon that involves people who are exposed to a particular campaign talking further about this, and thus spread its message. We build our empirical work on a survey in which 80 people answered the questions how they see traditional marketing and what they get for the idea of ​​four different examples of guerrilla campaigns. The result confirms the theory that we have regarding this form of marketing would create a greater interest and tend to increase people's propensity to word-of-mouth.

  • 284.
    LINDBLAD, ANGELICA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    JAKOBSSON, EMILIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Kunskapsöverföring, en studie om hur textilföretag kommunicerar produkters miljö- och funktionsfördelar2014Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    : I dagens samhälle upplever konsumenter ofta att det är en djungel av information men att den trots det i vissa fall är bristfällig. Är det konsumentens uppgift att hämta information hos företagen eller borde företag ta större ansvar och informera sin marknad? Det tillverkas och används idag mer textilier än någonsin vilket har en stor påverkan på samhället då tillverkning sker i flera steg och kemikalier är inblandade i många processer. Kemikalier tillsätts för allt fler ändamål bland annat för att tillföra specifika egenskaper till textilier. Dessvärre kan användningen innebära allvarliga risker för människors hälsa och miljö. Ett problem med dessa kemikalier är att det inte finns tillräcklig kunskap på området och det är svårt att få fram information. Nya vägar måste hittas och lösningar skapas då jordens resurser är begränsade. Vi har i uppsatsen besvarat vår problemställning ”Hur kommunicerar en varumärkesleverantör sina produkters miljö- och funktionsegenskaper till butik?” och ”Hur upplever konsumenten produktinformation vid köp av miljövänliga och funktionella produkter och hur önskar den få information förmedlad?” samt ”Hur viktig är information angående textila produkters miljö- och funktionsegenskaper för konsument?”. Syftet med denna uppsats är att undersöka och analysera hur varumärkesleverantörer i textilbranschen informerar butiker om produkters miljö- och funktionsegenskaper samt undersöka hur konsument upplever informationen. För att kunna uppnå syftet med uppsatsen och besvara problemställningen har vi genomfört intervjuer med butikschefen på Stadium i Knalleland, Borås samt butikschefen på Naturkompaniet i Göteborg. Vi har även genomfört kundundersökningar i dessa butiker. Kommunikation mellan varumärkesleverantör och butik ser olika ut från företag till företag men vi har kunnat konstatera att huvudsaklig kommunikation sker digitalt, men även genom utbildning och leverantörsbesök. Kommunikation och informationsutbyte sker även under anordnade utbildningar och leverantörsbesök samt i ett fåtal fall över telefon. Konsument anser att information angående produkters funktionsegenskaper är väldigt viktigt medan en betydligt mindre del anser information angående miljö väldigt viktigt. Detta avspeglar sig i resultatet av hur konsument upplever information kring funktion och miljö då butikspersonalen förmedlar information om funktion i större utsträckning än information om miljö. Konsumenter föredrar att i första hand få information förmedlad via hangtags eller etiketter och bland övriga poster; att få information via internet, broschyrer och skyltar i butik samt information via butikspersonal är utfallet jämnt. Nyckelord: Funktion, miljövänlig, kommunikation & information.

  • 285.
    Linderoth, Louise
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Have a seat: An exploration of the typical pair of jeans within construction and expression based on the sitting body. Focusing on the question “are you your legs?2017Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This work investigates the typical denim jean in a sitting position with a focus on serving several possible answers to the question ”are you your legs?”. By exploring both the constructional, preconceptional and expressional possibilities within a pair of jeans, a method of using the waist-line and hem-line as measurement-points is found. The purpose of this study is to investigate the way of wearing jeans in a static seated position. Trough the years mainly the standing body has been used as base to create clothes. Only a few construction- and design-methods has been seen based on a sitting body. By challenging the narrow frame of jeans in both construction and expression, a range of innovative examples are found. Trough keeping and exaggerating the typical jean-details such as stitchings, pockets and flys, the jeans are still recognizable as the typical pair of jeans and the focus on distortion and challenging of a pair of jeans in relation to the sitting body is clear. By using the sitting body as base in both construction and design develpoing the limit is pushed further in questioning what a body is, what it needs and how it could be dressed.

  • 286.
    LINDQVIST, EMMA
    Högskolan i Borås, Institutionen Textilhögskolan.
    5-i-92013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This bachelor degree work investigates fashion as a non-verbal form of communication by the use of prints. Prints in fashion design today are categorized as placed prints or all-over prints. This work explores new dimensions in the use of a placed print by allowing it to interact with garment and body. It strives to take the prints within fashion one step further then just been pure surface decorations. With the main inspiration in T-shirt print design, the aim is to investigate the relation between halftoned, placed prints and garment by trying to achieve a depth within the expression. The main focus in the process is to find and define the depth within the printed textile and then to be able to apply it on garments on the body. Through research in material transparency in combination with screen printing, the work strives for a 3D moiré effect while moving. The work is to be seen as a suggestion of principles for interaction between prints, garments and body and to open up for a more complex way of working with prints within fashion. The combination between the striking 3D prints and the sharp black and white halftones creates a dynamic line-up. The collection provides the viewer with recognisable graphic pictures and elements as well as more abstract prints through layering. In this work it is found a possible technique to allow a message in a print to be communicated stronger. Through layering the printed textiles a new dimension were added to the expression in the motives and garments when interacting with the body. The continuation of this could be to try this effect with different motives and messages to be told. An interesting point of view would be to start with the viewer or receiver rather then the designers personal development in the project. It could possibly be as simple as creating a traditional T-shirt print with the message to communicate. Another alternative could be to carry out the communication of the motive in a whole garment and in how different garment types meet each other.

  • 287.
    Linnea, Bågander
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Body of movement2018Konferensbidrag (Refereegranskat)
    Abstract [en]

     This work aims to suggest materialized expressions based

    the moving body. As a principle of design, it treats the

    body as a whole and focuses on the in-betweens that the

    body creates in movement as aesthetics, not looking at its

    surface or the traditional ways of dividing the body (e.g.

    sweater, pants).

    In conclusion, the results suggest that the body movement

    has a spatial continuation as dynamic space that can be

    materialized. It is a suggestion a principle of design applied

    in the work cuttlefish, choreographed by Nicole Neidert

    and Inside/outside, choreographed by Karolin Kent.

  • 288.
    LJUNG, OSKAR
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ÅKESSON, MICHAEL
    Högskolan i Borås, Institutionen Textilhögskolan.
    Relationsmarknadsföring inom modebranschen: En studie av kundklubbar, nyhetsutskick och den personliga interaktionen i detaljhandeln2011Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna. Samtidigt som mer kraft läggs på relationsbyggande åtgärder märks det ändå i underskningar att en stor andel är missnöjda med kundklubbar, nyhetsutskick och det personliga bemötandet, vilket leder fram till rapportens syfte: att undersöka konsumenternas uppfattning i detta. För att genomföra denna undersökning utformades en kvantitativ, standardiserad enkät som distribuerades via internet till män och kvinnor i åldern 18-30 år som var boende inom Borås med omnejd. Primärdata som undersökningen genererade jämfördes sedan med sekundärdata från studielitteratur, vetenskapliga artiklar, artiklar från olika tidskrifter, samt i viss mån uppsatser på minst C-nivå. Detta ledde fram till resultat som visade på att en majoritet av de svarande är kundklubbsmedlemmar samt får nyhetsutskick i någon form, att de främst är ute efter rabatter och snabba nyheter, men att de i viss mån är missnöjda med hur de får information från butikerna. Relationship marketing is today a vital part of most companies marketing. Shortly summarized, the relationship marketing is a way of marketing which focuses on establishing and developing relationships with the customers. As the consumers today, much thanks to the Internet, have access to a lot of information, it raises awareness and gives the customer a greater choice of where and by whom she should buy. Conventional marketing methods are increasingly ineffective and companies spend more energy to create a relationship with the customer as an individual. Within the fashion industry's retailing business, this approach is shown in the terms of customer clubs, newsletters and personal interaction in the stores. While more and more companies spends time and money in relationship-building measures, surveys are yet saying that a big part of the customers are dissatisfied with the customer clubs, newsletters, and the personal treatment, which leads us to the main purpose of this report: to investigate consumer attitudes in this matters. To conduct this study we designed a quantitative, standardized questionnaire that was distributed via the Internet to men and women aged 18-30 years who were living in Borås and the surrounding areas. Primary data that were generated by the survey were then compared with secondary data from the studyliterature, scientific papers, articles from various magazines, and to some essays of at least C-level. This led to results that showed that a majority of respondents are customer club members and receive newsletters in some kind of form, that they are primarily looking for discounts and fast news, but that they are dissatisfied with how they obtain information from stores.

  • 289.
    Ljungdahl, Sara
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Lönnqvist, Netta
    Högskolan i Borås, Institutionen Textilhögskolan.
    Media för mode: framgångsfaktorer för onlinemagasin2010Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Sociala medier och communities har blivit en del av de flesta konsumenters vardag. Företag använder internet som medium för att bygga upp lojalitet och nätverka med sina kunder och i förlängningen nå framgång. Syftet med denna studie är att undersöka hur ett onlinemagasin kan bygga nätverk och skapa relationer till sin målgrupp för att bli framgångsrikt. Framgång på internet handlar om att få fler besökare till hemsidan och därför vill vi förstå vad det är som gör kunder lojala när det kommer till användandet av internethemsidor inom mode. Det saknas forskning kring hur nätverkande inom mode kan skapa kundlojalitet på internet, och det tomrummet ämnar vi fylla. Genom att använda oss av en forskningsmodell för ”kundlojalitet genom nätverkande”, har vi kunnat ta fram diskussionsfrågor som vi låtit tre fokusgrupper diskutera. Vi har använt onlinemagasinet Mods Magazine som fallföretag och intervjuat magasinets styrande personer samt magasinets målgrupp. Vår forskning pekar på att det finns mycket potential för att integrera och nätverka med användarna för att skapa fördelar för såväl företag som dess målgrupp. Ny och innovativ teknologi bör introduceras med försiktighet, eftersom många användare uppskattar enkla lösningar då de tar del i uppdaterade informationsflöden om nyheter och inspiration. Framgångsfaktorer som påverkar attityden att använda ett onlinemagasin är enligt vår undersökning kundanpassning, kontext, underhållning, upplevd nytta och integration. Nätverkande bör ske via redan befintliga nätverk inom sociala medier som redan används av större delen av målgruppen. Vill företaget bygga nätverk på sin egen hemsida bör den signalera trygghet och vara ständigt uppdaterad, vilket understryker vikten av att bygga upp tillit och upplevd nytta för att användaren ska bli lojal.

  • 290.
    Ljungdahl, Sarah
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    smock x knit: Exploring the possibility of shape in knitwear by looking at theaesthetic properties of smocking, drawing inspiration from sportswear.2018Självständigt arbete på grundnivå (konstnärlig kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Since late eighteenth century smocking has been a part of different fields of fashion. From agricultural clothing and swimsuits, and also inspiring architecture.

    The approach of smocking has always been to tighten the fabric against the body. This work will challenging this by exploring the possibility to build form with smocking on the body, placing it in the context of personas on a winter vacation.

    By extracting elements of the smocking and sketching directly in the knitting machine using different techniques and yarn with contrasting characteristics, the ambition has been to translate aesthetic aspects of smocking via volume, pattern, material and colour into knitted material, targeting a sporty silhouette and expression.

    The result show an alternative way to bout fabricate and view the smocking. By letting the technique build form, placing it in a sports context suggest that smocking no longer is a technique solely for romantic dresses.

  • 291.
    LJUNGSTRÖM, SANDRA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    SPÅNGBERG,
    Högskolan i Borås, Institutionen Textilhögskolan.
    Bridging the gap: A feasibility study of a public showroom2013Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. A survey with 200 participants was carried out with students from the Swedish School of Textiles, to get an understanding of their e-shopping behavior. Findings: It was found that there is an interest in implementing a public showroom. According to the survey results, a majority were in favor of trying on a product before purchasing it. The fashion e-retailers that were interviewed thought that it would be of interest if it would function more as a temporary pop-up solution. Practical implications: The findings are of relevance for fashion e-retailers that are potentially interested in an additional marketing and communication channel for their internal brands. Originality/value: As there was no research regarding Swedish fashion e-retailers attitude towards a public showroom, this thesis contributes with new findings to the academics. Furthermore, it can be used as a guideline to fashion e-retailers in the event of opening of a public showroom.

  • 292.
    Lukkarinen, Suvi
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Xing, Wei
    Högskolan i Borås, Institutionen Textilhögskolan.
    Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland2012Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. Luxury consumption is not a new phenomenon, but in some countries, like China and Finland, the luxury market is still growing since many brands are newly entering these markets. At the same time, new generations have become luxury consumers so these markets are quickly changing. Researches have been made on luxury consumer behaviour in China and Finland. However, there is a lack of updated information available about this subject, especially about Finnish luxury consumers. Furthermore, the driving forces behind the luxury consumption are not the same in different countries. In a competitive industry like luxury fashion, the marketing tactics have to be adapted to specific market conditions in order to succeed. The purpose of this thesis is to gain updated information about Chinese and Finnish luxury consumers and investigate forces behind their luxury consumption. The study focuses on three important influencing forces including culture, motivation and brand equity of Chinese and Finnish luxury consumers. The investigation shows that Chinese luxury consumers, in terms of culture, are more collective and have higher power distance than Finnish consumers; other's influence and emotion have greater impact on Chinese luxury consumers than that on Finnish consumers; in comparison with Chinese consumers, Finnish consumers are more easily motivated to buy luxuries for special time such as holidays or for giving gifts; Chinese luxury consumers are shown to have lower brand loyalty, awareness and association than Finnish consumers.

  • 293.
    Lundberg, Sara
    Högskolan i Borås, Institutionen Textilhögskolan.
    Framing forest2013Självständigt arbete på grundnivå (kandidatexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This report will concern how our relation to the forests has changed according to the development of new social medias. It will give a short history around our relation to the forest and also how and when Internet got introduced in the society. It will treat the image-making on social medias and how it effects our perception of “nature“ and “natural“. In an analog blog, it will investigate the blogging as a phenomenon, and question it’s neutrality. The blog will also investigate analog versus digital. The working method dealt with is based on forest versus internet. The report will sum up by giving examples in the collection of just how mixed up nature and technique really is, and how, and if, we are living in an image of forest.

  • 294.
    Lundberg, Sara
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    OMG(s)!: Investigating the spiritual body2015Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This work aims to discuss the contemporary view on religion and is an investigation of the body’s capacity for spiritual expression. By combining spirituality with contemporary fashion scene and what is praised today, the result presents a suggestion for a new religion, with references to the development of religion through the history of humanity and how the body has functioned in that, exchanged to materials, shapes and symbols used of the contemporary man. The work defines spirituality and religion as two different things, that spirituality is genetic and religion is based on culture. The assumtion is that culture creates its religion based in inherited spirituality. It is be based on the findings of the connections between culture and religion, the ideas of human transformed into gods, and aims to state the importance of religion in societies, even in our modern one, and that is it natural to believe, but the work also aims to brakes the illusion of religions as “real”, but rather is a social and cultural construction to help us deal with our inherited spirituality.

  • 295.
    Lundgren, Mina
    Högskolan i Borås, Institutionen Textilhögskolan.
    Distorted Essentials2014Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    This text is dealing with the intersection of three main elements: abstraction, geometrical form and distortion. Together these three paths forms garments around and in relation to the body. Throughout the project body is reduced into rectangular planes and cylinders. To reduce body into geometrical shapes can be explained as a method or a system through which body is approach as a neutral form. Because body is the source for abstraction, this approach can be applied to any part of the body and repeated in various compositions as it will always relate to a body form in some ways. The project also focuses on how to build holistic compositions through hues. Geometrically reduced body shapes are arranged through three dimensional compositions in which relationships between dominant, subdominant and subordinate forms are specifically in focus. Garments are embodied through weaving, Dominant and subdominant forms are investigated through distortion as a result of leaving warp and weft threads unattached in certain areas in the woven material. The technique expresses both organic and geometric in the material itself. In combination with colour blocks and panels and cylinders as forms, the technique was able to be translated into wearable forms. The project was developed as a dialogue between intuitive search and an intelligent reflective approach to outcomes. Because the projects put strong focus on subconscious notion of form emotions and senses plays an important role as guidance throughout the project. Findings are presented in collection of ten outfits where aesthetic qualities of form are put as a primary factor.

  • 296.
    Madella, Anna
    Högskolan i Borås, Institutionen Textilhögskolan.
    Aperitivo (HappyHour)2011Självständigt arbete på avancerad nivå (masterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    Create an INSIDE environment in relation to an OUTSIDE space. What gives the feeling of being inside and what outside? How much is needed in order to make an open environment close? The aim is to design a space divider for outdoor spaces. A textile flexible surface made not only for separation but also meant to be used as wind shelter, sunshades or as space organizer during happenings. From this concept to two different textile expressions and solutions: a 3 layers curtain where the juxtaposition of layers creates different atmospheres and transparencies and a one piece cutout divider, which creates spaces. ‘A project which explores the relationship between architecture and the textiles solutions in outside environments, where the rigidity of architectonic shapes meets fabrics soft expressions.’

  • 297.
    Makins, Courtney
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Clothing Darwinism: Absent Bodies2019Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Garments are everywhere in today’s society and often presented on the body, although the absence of the body in design can have an integral impact on how they are perceived by an audience. An experimental material coating, aided garments to become sculptural by portraying the essence of the body. This essay argues that garments are challenged through their perception and purpose by the absence of the body, allowing the sculptures to develop a language in their own right. Through means of forming methods, absence of the body and materiality, garments are able to evolve to communicate an idea challenging one’s preconceived garment notions and broadening the spectrum of situational presentational methods.

  • 298.
    Maleki, Laleh
    Högskolan i Borås, Institutionen Textilhögskolan.
    How to get changing patterns on a textile surface by using thermo chromic pigments and an inherently conductive polymer2013Självständigt arbete på avancerad nivå (magisterexamen)Studentuppsats (Examensarbete)
    Abstract [en]

    With regard to the recent interests in smart textiles,this research activity has been conducted with the aim of producing a pattern changing design on textiles. In order to fulfill the demands of such dynamic patterns a combination of conductive polymer and thermochromic pigments were used. The textile substrate was coated by conductive polymer dispersion(PEDOT:PSS) and it was followed with printing thermochromic pigments on the surface of coating. The driving force of such thermochromic reaction has to be provided by the heat generated from conductive layer due to the current of electricity passing through the conductive layer. These experiments were continued by changing the coating recipe in order to achieve the highest possible electrical resistance,which leads to the best initiation of thermochromic reactions.

  • 299.
    Malmberg, Li
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Mörén, Ami
    Högskolan i Borås, Institutionen Textilhögskolan.
    Wilhelmsson, Kristina
    Högskolan i Borås, Institutionen Textilhögskolan.
    Elvine: är det glittriga polotröjor? - En studie om varumärkeskommunikation i butik2008Självständigt arbete på grundnivå (högskoleexamen)Studentuppsats (Examensarbete)
    Abstract [sv]

    Idag finns det väldigt många aktörer inom modeindustrin som alla kämpar om en plats på marknaden. Varumärket har därför blivit ett allt viktigare konkurrensmedel och ett sätt att utmärka sig och skapa mervärde för konsumenten. Vi tycker att det är intressant att se på hur ett varumärke kommunicerar och om företaget bakom varumärket lyckas förmedla sitt kärnvärde till konsumenten. Syftet med den här uppsatsen var att se på vad varumärket Elvine kommunicerar till konsument via butik. Elvine är ett Göteborgsbaserat varumärke som har skapat streetwearkläder sedan år 2000. Vi ville se på om varumärket Elvines identitet stämmer överrens med dess image. Vi ville också undersöka ifall butikerna som distributionskanaler av varumärket påverkar konsumenternas uppfattning. Med utgångspunkt i syftet hade vi också för avsikt att ge företaget några rekommendationer angående hur de kan stärka sin varumärkeskommunikation. För att kunna besvara vårt syfte har vi genomfört en omfattande kvantitativ konsumentundersökning samt djupintervjuat företaget Elvine och tagit reda på butikssäljarnas syn på varumärket och dess konsumenter. Vår tolkning om varumärkets kärnvärde har sin grund i intervjun med företaget. Ur intervjun har vi även plockat ut begrepp som företaget själva använder när de pratar om varumärket. De här begreppen har konsumenter, företaget och butikssäljarna fått gradera. Vi har sedan fört över resultaten till en överskådlig tolkningsmodell som jämför uppfattningarna parterna emellan. I vår konsumentundersökning har vi sammanlagt intervjuat 85 besökare till tre utvalda återförsäljare av Elvine i Göteborg. Förutom att gradera olika begrepp fick respondenterna svara på olika frågor gällande köpbeteende, varumärkeskännedom och associationer kring varumärket Elvine. Resultaten från konsumentundersökningen visar att Elvine har en hög varumärkeskännedom då 73 % av respondenterna kände till varumärket. De vanligaste kategoriseringarna respondenterna associerar till är jackor, snyggt och sportigt. Uppfattningen om varumärket skiljer sig dock något butikerna emellan. Utifrån respondenternas uppfattningar om vem som bär Elvinekläder har vi kommit fram till att varumärket främst uppfattas som ett killvarumärke. Med hjälp av teorier kring effektiv kommunikation, produktens olika nivåer och varumärkesuppbyggnad har vi analyserat resultatet från samtliga undersökningar. Utifrån våra analyser kan vi dra slutsatsen att delar av Elvines varumärkesidentitet stämmer överens med dess image. Respondenterna använder ord som vi kan relatera till vår tolkning av varumärkets kärnvärde. Uppfattningarna och associationerna kring vilka som använder Elvinekläder ger dock en splittrad bild av varumärket. Resultatet visar också att de butiker vi har med i vår studie i viss mån påverkar konsumentens uppfattning. De tre butikerna har olika image som de kommunicerar och vi kan dra vissa paralleller mellan butikernas image och respondenternas uppfattningar. Genom de resultat vi har fått fram i vår undersökning och de slutsatser vi har dragit ger vi avslutningsvis företaget Elvine några varumärkesstärkande förslag. Trots att varumärket är välkänt finns det alltid mer att göra för att få en enhetligare kommunikation och därigenom få en starkare position i konsumenternas medvetande.

  • 300.
    Malmgren de Oliveira, Stefanie
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Acts of seeing: seeing as a methodological tool in fashion design2018Doktorsavhandling, monografi (Övrigt vetenskapligt)
    Abstract [en]

    Fashion design can be described as perpetually having to produce new suggestions of dress. The foundational tool for realising such propositions in a precise and focused way is the act of seeing. Rather than referring to the sense of sight or visual perception, the act of seeing builds on the concept of the ‘inner eye’ in the sense of imagination, discovery, and the direction of design ideas.

    Seeing as a foundational act in the creative process is not a novel concept; on the contrary, it is usually an intuitive act that any designer performs when directing design ideas towards aesthetic goals. However, systematisation and an awareness of seeing in design processes, as methods of developing ways of working in the field of fashion design, are still open for further research. Therefore, the research presented in this thesis is aimed to systematically explore the act of seeing as a methodological tool in fashion design processes.

    The experiments described in this thesis were used to explore the act of seeing in relation to concepts such as ideation, decision-making, direction, and reflection. The acts of seeing were documented iteratively in photographic sequences, and were important materials for documentation and reflection. The interaction between seeing and doing was recorded using action/reaction chains, and analysed through two modes of seeing: forming and materialising.

    The most important contributions of this research are: 1) The hypothesis that the act of seeing is a methodological tool that is fundamental to creative processes. 2) A framework of ideas that builds on the interplay between the act of seeing and consequential act of doing, which was the basis for experiments that shifted between the two modes forming and materialising. 3) A mapping of different kinds of seeing.

    This raises awareness of design sensibilities, and could lead to more conscious and focused ways of working in which the act of seeing is a foundation for ways of designing that are both methodological and systematic.

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