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  • 201.
    Guo, Dawei
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Liu, Zhikun
    University of Borås, Faculty of Textiles, Engineering and Business.
    Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. There is no denying that the female Chinese consumers are playing an increasingly important role in the global luxury goods market. Chinese female luxury consumers between 30 and 50 are considered to be called Chinese Dama. The influences of this group of people on fashion luxuries market is becoming more significant. However, no research seems to have noticed the middle aged female luxury consumers group named Chinese Dama.The purpose of our research is to find out the reasons why this group of people, who are so called “Chinese Dama”, are consuming fashion luxuries. We want to define and identify this special fashion luxury consuming group. Hopefully, the findings in our thesis can inspire some fashion luxury companies to notice this new purchasing power and to come up with better sale and product strategies for Chinese Dama.A qualitative research method was developed to meet the purpose of collecting relevant data. Interviews were made with Chinese Dama we met in Gothenburg airport and a Munich fashion luxury shopping mall. We also made a content analysis on articles collected that explain the issue of who are Chinese Dama and the features and lifestyle of Chinese Dama for the empirical study.The findings of our research can provide information for marketers in the luxury market, which concludes that Chinese females have different type of attitudes and motivations including those found by other scholars and the new motivations and attitudes that were discovered in our investigation towards purchasing fashion luxuries, which are brand awareness, materialism, social comparison for attitudes and guanxi, saving face and reselling to make profit. We not only confirm common acknowledge about Chinese Dama, which is known by everyone in China, but also obtain a better understanding of Chinese Dama. We also concluded that the expression Chinese Dama is no longer appropriate.

  • 202.
    Gustafsson, Julia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kihl J, Ida
    University of Borås, Faculty of Textiles, Engineering and Business.
    Said, Mariam
    University of Borås, Faculty of Textiles, Engineering and Business.
    Humor i reklam: en studie i kulturella skillnader2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The growth of globalization has resulted in more organizations entering the competitiveinternational market which has influenced organizations to disseminate their message globally- commonly through the use of advertising. Television commercial is a media channelconsidered to be highly effective if applied with humor as a communication strategy. Theeffectiveness of this strategy generates in high awareness according to previous studies.However, there is a need of highlighting the cross-cultural distinctions when promoting acrossinternational boarders as humor is perceived differently depending on culture, which cannegatively affect the results. As the cultural characteristics in this matter tend to beoverlooked, this quantitative research is focusing on highlighting the cross-culturalcharacteristics in humorous advertising, through the use of Hofstede’s framework of nationalculture. The countries Sweden and China were compared with emphasize on cultureassociated to the reaction toward different humor styles in television commercials linked toperceived emotions. For identifying the humor types, Rod Martin’s four humor stylesaffiliative humor, self-enhancing humor, aggressive humor, and self-defeating humor, wereused.The purpose of this research was to disseminate the importance of cross-cultural aspects inhumor advertising with emphasize on culture and how emotions are perceived in Swedish andChinese culture. The importance relied within how to effectively apply humor in commercialsover cross-cultural boundaries. The questionnaires were performed by Swedish and Chineseuniversity students that generated in the collection of the empirical chapter. The researchfindings indicated that affiliative humor and aggressive humor used in commercial is equallyperceived emotionally in both Chinese and Swedish culture and also affects the purchaseintention similarly. Whereas self-defeating humor and self-enhancing humor are emotionallyequally perceived in both cultures, but the Chinese consumers are more willing to purchasethe product.

  • 203.
    Gården Hurtig, Johannes
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hurtig, Mathias
    University of Borås, Faculty of Textiles, Engineering and Business.
    Influencers och recensioner från ett trovärdighets-perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Marketing today doesn’t look like it has done before, the digitization has resulted in a big change and lots of new opportunities for companies and individuals to advertise. Word-of-mouth has changed from something being said about a product or service in a conversation between two or more people to also be available online. There are a lot of different types of online word-of-mouth (eWOM), and we’re going to target influencers and online reviews. The study will look into the trust for influencers and online reviews perceived by the consumers and also examine how or if the amount of trust will alter depending on if the consumer approaches a high- or low involvement purchase. The study will be of a qualitative method where interviews will be held with six respondents. The questions will be cohere to the purpose of the study and the research questions. The result from this study shows that the consumer trust for influencers isn’t as significant as the trust for online reviews, despite that several of the consumers points out that there is factors that can change the amount of trust for both influencers and online reviews. For example an influencer with a lot of followers can appear to be more trustworthy than one with less, and a not that well known website with online reviews can appear less trustworthy. The respondents have agreed that influencers work better as inspiration for products and services, although they all thought that reviews are the deciding factor to making a purchase.

  • 204.
    Göbel, Hannes
    et al.
    University of Borås, School of Business and IT.
    Cronholm, Stefan
    University of Borås, School of Business and IT.
    Hallqvist, Carina
    University of Borås, School of Business and IT.
    Söderström, Eva
    Andersson, Leif
    IT Service Management: Core Processes Aligning Business and IT2014Conference paper (Refereed)
    Abstract [en]

    The problem we address is that researchers have insufficiently investigated the processes and nuances of Business and IT alignment. One attempt to tackle Business and IT alignment in a process-oriented way is to adopt the concept of IT Service Management (ITSM). However, identified challenges entails that ITSM is hard to define and that existing ITSM frameworks sometimes are considered as overly complex containing an extensive process scope, making it costly and hard to implement. The purpose of this workshop paper is to understand in what way are ITSM core processes supporting business and IT alignment? Our qualitative research approach embraced a two-phase method based on empirical studies where identified core processes were mapped using the Strategic Alignment Model. The result shows that the core of ITSM consists of five processes and that these processes somewhat constitute the bridges and interfaces that aligns Business and IT.

  • 205.
    Göbel, Hannes
    et al.
    University of Borås, School of Business and IT.
    Cronholm, Stefan
    University of Borås, School of Business and IT.
    Manfredsson, Peter
    University of Borås, Swedish School of Textiles.
    LeAgile Management: an IT Service Management Perspective2014Conference paper (Refereed)
    Abstract [en]

    Purpose: In order to reduce or eliminate different organizational problems, the sector of manufacturing often makes use of the two popular concepts: Agile and Lean. Lean as well as Agile have been proven to contribute with significant benefits such as responding to changing environments and to reduce costs. A literature review reveals that researchers have advanced the idea of Lean and Agile concepts coexisting through the development of a theory of “LeAgile” manufacturing. However, the state-of-art shows that Lean and Agile still are separately discussed in a shared context and that they are not yet clearly and fully integrated. Furthermore the existing LeAgile theories are only studied within the industry concerning manufacturing and production systems and the empiric evaluations are vague. The main purpose of this paper is to study Lean and Agile concepts within an IT Service Management (ITSM) context in order to understand how they could be fully integrated and what the expected value is. Methodology: In order to find an answer to the research question, we have applied a qualitative research approach. The research approach embraced three phases in a three year project where researchers studied several ITSM organizations. Findings: Our study shows that it is possible to fully integrate components of Lean and Agile concepts within the ITSM sector. The decoupling point previously defined in Leagile theory have become blurred. We have also shown that embracing “LeAgile IT Service Management” leads to positive effects such as: higher customer satisfaction, better communication between service providers and consumers, increased efficiency (and effectiveness), reduced costs and improved quality. Originality: The originality is justified by the scope of application (ITSM) in combination of the empirical sources used. The scientific contribution is motivated by the debate on how Lean and Agile philosophies can co-exist within organizations. The contribution consists of improved knowledge to each of the Lean and Agile fields separately as well as to the LeAgile theory and ITSM. The practical contribution is motivated by the identification of existing problems within the ITSM sector and how the LeAgile concepts can reduce them.

  • 206.
    Hagberg, Johan
    University of Borås, School of Business and IT.
    Cheapest, largest and best: Representation disputes in the Swedish Market Court2010Conference paper (Refereed)
  • 207.
    Hagberg, Johan
    et al.
    University of Borås, School of Business and IT.
    Haraldson, Sandra
    University of Borås, School of Business and IT.
    Lind, Mikael
    University of Borås, School of Business and IT.
    Long Tails and Lean Chains: Supply Chain Alternatives for e-Commerce2010Conference paper (Other academic)
    Abstract [en]

    E-commerce retail companies offer increasingly larger assortments and include products from a large number of suppliers without holding the goods in stock. Having the goods physically located at the supplier increase the need for coordination in the supply chain, implying modified roles of the actors involved and requires information systems to support the exchange processes between collaborating parties. In order for retailers to be competitive and responsive to customer needs there are increasing efforts to combine different supply chain alternatives, thus requiring additional activities of coordination. This paper seeks to identify different possible supply chain alternatives, to describe their characterizations and to perform a comparative analysis of these alternatives based on inductively generated categories. The purpose of the paper is to identify, describe and analyse different supply chain alternatives in the context of e-commerce when the retailing company is not holding stock. The study applied a multi organizational approach, involving representatives from wholesaling, retailing and distribution companies working jointly with the researchers. The empirical material was collected through workshops and complementary interviews and was modelled as action patterns depicting preconditions for, and effects of business actions, organized in patterns of initiative and response. The paper identifies and describes six different supply alternatives: purchase flow; vendor management inventory flow; direct delivery; cross docking; consolidation of packages; and consolidation of goods. Among other things, the analysis shows how the various supply chain alternatives imply divergent requirements on information systems to support these different supply chain processes. In addition to an identification and overview of the different supply chain alternatives, the results may also serve as valuable input for retailers deciding appropriate combinations of supply chain alternatives. The paper also demonstrates how a multi organizational approach can be used in collaborative projects involving business practitioners and researchers.

  • 208.
    Hagberg, Johan
    et al.
    Göteborgs universitet.
    Jonsson, Anna
    Lunds universitet.
    Egels-Zanden, Nicklas
    Göteborgs universitet.
    Lammgård, Catrin
    Göteborgs universitet.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Handelns digitalisering: Undran inför framtidens affärer2016Book (Refereed)
    Abstract [sv]

    Handeln har länge kretsat kring det personliga mötet där den fysiska butiken - affären - har spelat en betydande roll för hur affärer görs. När handeln nu digitaliserats väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken problematiseras och diskuteras handelns digitalisering med utgångspunkt i den fysiska butiken. Vidare behandlas vad som skapar värde för affären och affärerna utifrån teman om konsumenter, format, varuflöden, transparens och organisering. Med exempel från bland annat ICA, IKEA och Nudie Jeans lyfter författarna fram funderingar och tolkningar om vad digitaliseringen innebär för handeln och framtidens affärer - i dubbel bemärkelse.

  • 209.
    Hagberg, Johan
    et al.
    University of Borås, School of Business and IT.
    Kjellberg, Hans
    Who performs marketing? Dimensions of agential variation in market practice2010In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 39, no 6, p. 1028-1037Article in journal (Refereed)
    Abstract [en]

    Recently, there has been a renewed academic interest in marketing practice. To capture the practical performance of marketing, however, a re-conceptualization of marketing practitioners is needed. To this end we explore how to characterize those who perform marketing. Working abductively by combining previous ideas on the constitution of economic agents with two longitudinal case studies of Swedish retail trade, we identify general dimensions of agential variation in three areas: in the constitution of agents, i.e. in how agents are put together/what agents are made of; in their programs of actions, i.e. the motives, interests and/or functions ascribed to agents; and in their capacities, i.e. in what market agents are capable of. We then trace implications of the observed heterogeneity of market practitioners for marketing.

  • 210.
    Hagberg, Johan
    et al.
    University of Borås, School of Business and IT.
    Kjellberg, Hans
    Who's doing what? Exploring market practices and practitioners2009Conference paper (Refereed)
    Abstract [en]

    The so-called practice turn (Schatzki et al., 2001) has made entries in many disciplines of contemporary social science. So far, however, there is a paucity of empirical practice studies addressing the activities of market practitioners. In this paper, we analyze marketing practices in two longitudinal case studies of Swedish retail trade. The research question dealt with is: who is performing marketing? We employ the threefold conceptualization of market practices as interlinked exchange, normalizing and representational practices proposed by Kjellberg and Helgesson (2006; 2007) to select a number of empirical vignettes of marketing practice from the case studies. Our analysis shows that important marketing activities were carried out by a multitude of actors, including professionals and amateurs, individuals and collectives, humans and non-humans, specialists and generalists. In our concluding discussion, we trace the implications of this observed heterogeneity of practices and practitioners both for research and for market practice.

  • 211.
    Hagberg, Johan
    et al.
    Handelshögskolan i Göteborg.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Egels-Zandén, Niklas
    Handelshögskolan i Göteborg.
    Digitalization of retailing: A review and framework2015Conference paper (Refereed)
    Abstract [en]

    ‘Digitalization’ is one of the most significant ongoing transformations of contemporary society and encompasses many aspects of business and everyday life. These transformations are especially important for the retail sector as it both affects and is affected by the development. So far, scholarly conversation about retailing’s digitalization has been voluminous but relatively limited to specific aspects of digitalization, e.g., e-commerce. The purpose of this paper is to systematically analyse how retailing has transformed and is being transformed due to digitalization. This is done by reviewing and discussing the literature and developing a framework comprising four elements: exchanges, actors, offerings, and settings. It is argued that digitalization transforms: i) the retailing exchanges in a number of ways and in various facets of exchange: communications, transactions, and distribution; ii) the nature of retail offerings, and leads to blurred distinctions between products and services and what constitutes the actual offering; iii) the retail settings, i.e., where and when retailing takes place; and iv) the actors participating in retailing, i.e. retailers, consumers, and other parties. The article proposes that these elements are mutually reinforcing, which leads to a certain dynamic and far-reaching transformations due to digitalization. It is concluded that digitalization, far from being restricted to e-commerce, is more or less transforming all areas of retailing, which will possibly also have implications for the very definition of retailing.

  • 212.
    Hagberg, Johan
    et al.
    Handelshögskolan Göteborg.
    Sundström, Malin
    University of Borås, School of Business and IT.
    Egels-Zandén, Niklas
    Handelshögskolan Göteborg.
    Digitalization of retailing: Beyond e-commerce2014Conference paper (Other academic)
    Abstract [en]

    ”Digitalization” is one of the greatest transformation of contemporary society. The on-going changes due to digitalization are not least important in the retail sector, which both affects and is affected by the development. The Internet’s entry has resulted in new business opportunities (e.g. Quelch & Klein, 1996), new companies (e.g. Mols, 2000), business models (e.g. Sorescu et al., 2011) and forms of commerce (e.g. Gloor, 2000). So far in retailing, digitalization and the Internet has primarily been discussed in terms of an increased presence of e-commerce. However, the Internet is becoming more and more integrated in all forms of retailing and the impact of digitalization goes far beyond the phenomena of e-commerce. The transformation of previously physical products into digital services, the use of digital devices in various steps of the purchasing process as well as consumer recommendations and communications through social media are all examples of much broader and vigorous impacts. In recent years the increasing use of digital mobile devices with Internet has started to transform consumer practices in general including shopping behaviour. New consumer products with mobile Internet are launched at a rapid pace and variety of mobile products and technologies are becoming interlinked (see e.g. Cochoy, 2012). With these mobile devices Internet is also increasingly becoming an element in physical stores (Bodhani 2012). Information retrieval, testing, ordering, payment and service and be done in different channels, and new retail formats such as pop-up stores (Kim et al 2010), click-and-drive (Colla & Lapule, 2012) and others are developed as we speak. New apps are developed for payments (e.g. iZettle), price comparisons (e.g. Pricerunner) or product information (e.g. Good Guide). This broader development will probably have far-reaching effects for retailers, consumers, employees, and suppliers. There is a great need for knowledge about this transformation and its effects (Grewal & Levy, 2009; Doherty & Ellis-Chadwick, 2010; Hagberg et al, 2012). While research on e-commerce is vast and has been extensive already from the outset (e.g. Alba et al., 1997; Burke, 1997; Reynolds, 2000; Bakos, 2001; Burt & Sparks, 2003), retailing research has so far largely ignored the more all-encompassing transformations of digitalization. While scholars have recognized the relevance of the Internet for physical stores, retail formats, apps and so on, there is a paucity of studies that has systematically analyzed the implications of these developments for retailing. Such analysis is central given the potentially far-reaching effects that digitalization could have in the retail industry. Thus, the need to develop a framework that could be used to problematize the consequences of digitization in a retail context is clear. The purpose of this paper is to analyze how retailing is transformed due to digitalization and to develop research propositions on the consequences of these transformations. This paper analyses the digitalization of retailing starting from the retailer-consumer exchange interface, and more specifically along three various facets of exchange: communication, transaction and distribution (Peterson et al., 1997). Communication concerns the access to and exchange of information. Transactions concern the transfer of ownership including monetary transactions, and the actual purchase. Distribution refers to the physical and tangible exchanges of products. In turn, these three facets of exchange are broken down into subcategories, which are further developed with examples from Swedish retailing in order to provide a more detailed understanding of how digitalization transforms retailing in various areas. Conseque4nces are identified and research proposals are developed based on three different “levels” of retailing; micro, meso, and macro, reaching from individual retail employees to societal changes. Among key consequences it is pointed out that digital literacy and skills in the workplace will be a key challenge while also calling for novel forms of knowledge transfer among employees; that the transformations will put pressure on retailers to modify and develop new business models that take challenges and opportunities of digitalization into account; and that it will affect retailers ability to be cost-effective, sustainable and attractive to consumers. In addition to transforming retailing in several ways, the changes imposed by the digitalization may also have consequences for the role retailing will play in society.

  • 213.
    Hagberg, Johan
    et al.
    Göteborgs universitet.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Nicklas, Egels-Zandén
    Göteborgs universitet.
    The digitalization of retailing: an exploratory framework2016In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 44, no 7, p. 694-712Article in journal (Refereed)
    Abstract [en]

    Abstract

    Purpose – Digitalization denotes an on-going transformation of great importance for the retail sector. The purpose of this paper is to analyse the phenomenon of the digitalization of retailing by developing a conceptual framework that can be used to further delineate current transformations of the retailerconsumer interface.

    Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing on the previous literature, it describes and exemplifies how digitalization transforms each of these elements and identifies implications and proposals for future research.

    Findings – Digitalization transforms the following: retailing exchanges (in a number of ways and in various facets of exchange, including communications, transactions, and distribution); the nature of retail offerings (blurred distinctions between products and services, what constitutes the actual offering and how it is priced); retail settings (i.e. where and when retailing takes place); and the actors who participate in retailing (i.e. retailers and consumers, among other parties).

    Research limitations/implications – The framework developed can be used to further delineate current transformations of retailing due to digitalization. The current transformation has created challenges for research, as it demands sensitivity to development over time and insists that categories that have been taken for granted are becoming increasingly blurred due to greater hybridity.

    Originality/value – This paper addresses a significant and on-going transformation in retailing and develops a framework that can both guide future research and aid retail practitioners in analysing retailing’s current transformation due to digitalization.

  • 214.
    Hagel, Felicia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Georgsson, Hanna
    University of Borås, Faculty of Textiles, Engineering and Business.
    Björling, Hannah
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumenters attityd till reklamationsalternativ: samspel mellan känslor, uppfattningar och agerade i fast fashion-branschen2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Complaints, due to broken products, are today mostly handled in two ways in the fast fashion industry. These two ways are replacement of goods or a refund. This paper investigates whether repair of the product would be an acceptable option for the consumer. This is investigated by analyzing consumer attitudes to garment repair instead of traditional complaint alternatives. Repair of the product includes repair in store, the consumers repairing the garment themselves for a compensation or the company offering a sewing kit to the consumer to repair the garment themself. Solomon, Bamossy, Askegaard and Hoggs (2013) ABC-model is applied to analyze consumer attitudes. The purpose is to investigate female consumers attitudes towards complaint alternatives in physical stores, as well as their attitudes to less occured options in the fast fashion industry.

    The empirical data consists of focus groups. In order to achieve the purpose of this paper, the empirical data has been analyzed with previous research and the theoretical model. The theory and the previous research addresses areas such as complaint, sustainability, behavior and attitudes. The study's conclusion is that shop repair is an option if the repair is done without waiting and a warranty of the garment is given. That the consumers themself should repair the garment for a compensation is only an option if the consumer has the knowledge and competence to repair. However, there is skepticism to this option because consumers perceive it as the company's responsibility to remedy. The alternative offering a sewing kit is not an acceptable option for the consumers. It will be a process to apply new complaint alternatives because the customer needs time to accept these alternatives. The consumer's responsibility lies in the choice making. In order for consumers to make alternative choices in complaint situations companies should offer the alternatives as well as encourage and inspire consumers to make the right choice for the environment.

  • 215.
    Hallberg, Isabell
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Öhman, Rebecca
    University of Borås, Faculty of Textiles, Engineering and Business.
    Utbildning för hållbar utveckling: en studie av svenska civilekonomprogrammed redovisningsinrikting2017Independent thesis Advanced level (professional degree), 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Sustainable development is a development aiming to meet the needs of today withoutjeopardizing the needs of future generations. The fast consumption creates a lack of resources,risking to completely run out. International organizations discovered during the 1970`s that ahealthy environment needs to be prioritized to reach a societal development and an economicgrowth. To be able to reach sustainable development a balance between economic, social andenvironmental aspects of sustainable development is necessary. With a growing societalinterest for sustainable development a growing need of right education has emerged.Economists and accountants have a great responsibility in the implementation of a sustainableapproach in their professions. The aim of this study is to contribute with a greaterunderstanding for the integration of sustainable development in the Swedish programs ofMaster of Science in Business and Economics with major in accounting.Our study includes all of the nine programs of Master of Science in Business and Economicsof Sweden with major in accounting. To answer our research questions we have chosen toimplement a quantitative content analysis. A cross-sectional design is a common element incontent analysis and has been used to consider the variation of our selection. An abductiveapproach has been applied. An analytical model has been designed to secure a clear definitionof sustainable development. Previous literature and research has developed theoperationalized words of the four categories to be used in the study.By analyzing the frequency and distribution of economic, social and environmentalsustainable development our study contributes to a greater understanding for the integration ofsustainable development in the programs of Master of Science in Business and Economics ofSweden with major in accounting. The accomplished study leads to the conclusion of anunbalance between the three aspects of sustainable development. It also explains aharmonization of the content in the programs of Master of Science in Business andEconomics of Sweden by implementing an isomorphistic perspective. The result of the studyemphasizes the societal aspect of sustainable development where economic andenvironmental aspects of sustainable development are less integrated. We have proven arelevance of knowledge in economic, social and environmental aspects of sustainabledevelopment in the accounting profession.This paper is written in Swedish.

  • 216.
    Hammar, Markus
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Cavrak, Kristoffer
    University of Borås, Faculty of Textiles, Engineering and Business.
    Rundlöf Kuusk, Joacim
    University of Borås, Faculty of Textiles, Engineering and Business.
    Belöningssystemets utformning & funktion: En fallstudie på två svenska bank- och försäkringsföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to gain increased understanding about the reward system and how it’s designed at Swedish bank and insurance companies but also to see perceptions about what employees of bank and insurance companies have for attitude to reward system and to see if there is a motivation to reach the company’s goals. Two research questions are the basis for achieving and answering the purpose of the thesis. The study has a qualitative method with an abductive approach. The theory covers areas such as the purpose of reward systems and well-known motivation theories. The data collection is done through semi structured interviews with two bank and insurance companies, which resulted in an empirical analysis where each interviews data has been analyzed. The empirical material of the study together with the theory resulted in the conclusion that reward systems at the two companies are structured on similar bases. They have the same purpose and that a combination of monetary and non-monetary rewards works best to motivate employees.

  • 217.
    Hammarstrand, Johanna
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Karlsson, Pierre
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ly, Dennis
    University of Borås, Faculty of Textiles, Engineering and Business.
    Konsumtionsbeteende: unga vuxnas syn på köttkonsumtion och relationen till hållbarhet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The average consumption per person has tripled the last 50 years (IGES 2010). The researchers argue that it depends on marketing and the constant message of that “the more you consume the more attractive and happier you will be”.According to Jordbruksverket (2016) there are multiple reasons as to why it is important to follow the development of meat consumption. The choices and decisions that we take when it comes to our meat consumption affect the climate and environment, our health, animal welfare, rural development and the global food security. Meat consumption increases both globally and in Sweden. The consumption affects several parts of the society and it needs to be more sustainable, especially from an environmental and climate perspective (Jordbruksverket 2013). The statistics indicates that the Swedish people' meat consumption increases, but the trend does not follow the same pattern for the ecological consumption of meat. The statistics displays that the current level of meat consumption does not uphold a sustainable level. As consumption of meat and its effect on the environment are of high relevance, this study focuses on the consumer’s consumption behaviour when it comes to meat consumption by applying Theory of planned behaviour (TPB).The purpose with this study is to seek explanations on what factors affects young adult’s consumption behaviour regarding their consumption of meat, and how their behaviour can be directed towards consuming more sustainable meat products or to a curtailment of meat consumption. This study can be of relevance for politicians, agencies or other organizations, academics and the Swedish people in general. The aim is that the results from this study can serve as a foundation for identifying solutions for the current mass-consumption of meat existing in Sweden. This research has conducted a qualitative research design and three focus groups interviews with four respondents in each group has been conducted, with men and women between 23 – 31 years old.The study shows that it is possible to apply TPB on meat consumption and also for determine the influencing factors in the participants' consumption of meat products. The study concludes that the main factors affecting young adults in meat consumption can be attributed to partners and existing information at the time of purchase.

  • 218.
    Hanson, Alice
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Eriksson, Caroline
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hofström, Michaela
    University of Borås, Faculty of Textiles, Engineering and Business.
    Motivation inom volontärskap: En empirisk studie om vad som motiverar ideellt arbetande inom resor och evenemang2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Volunteers are a prevalent phenomenon in activities and an asset for many organizations. This empirical, qualitative study has been based on focus groups where respondents have been selected from two different areas of volunteers. This is to be able to study possible links between the two different types of volunteers, and how motivation may be described due to the choice of assignments. Terms that are used in this study are event volunteers and volunteer tourists. The study learns about what motivates ideal labor to want to perform and how different factors around motivation can differ depending on assignments. The study finds out what motivates ideal labor to want to perform. There is a lot of new research on the subject motivation, which indicates that the subject is complex and relevant to continue studying. Since previous studies were mostly based on quantitative data, this study is designed on a qualitative basis, to contribute to research on the topic with a more nuanced perspective. The study has resulted in how event organizations can learn from volunteer tourists in terms of motivation. The result has identified two dominant motivational factors common to both groups of volunteers; community and personal development. The result shows that depending on what task the volunteer has, the organisation needs to provide the right incentives.

  • 219.
    Hansson, Ellen
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Viding, Viktoria
    University of Borås, Faculty of Textiles, Engineering and Business.
    Upplev Göteborg!: Fallstudie om ett digitalt redskap hos Göteborg & Co2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Digital devices are nowadays a common strategy in marketing communication and destination development. Despite this, we find the literature on the subject limited. Therefore, this study has strived towards an immersed understanding of Göteborg & Co:s digital device Evenemangskalendern (Event Calendar). It is a digital listing where tourists can find the current events offered in Gothenburg. The questions produced revolves around relevant control documents for the calendar and Göteborg & Co:s view at the use of the calendar as a device for marketing communication. With a background in destination marketing, an inductive case study has taken form with interviews, observations and document analysis. The study is limited to four qualitative interviews, four observation objects and six documents. All with focus on Göteborg & Co:s own material and employees. The result from these sources has in a discussion been merged with theory within destination development, marketing communication, and organization theory. The study shows that the Event Calendar is not included in the solid marketing communication analysis that the rest of goteborg.com go through. The calendar has no fixed processes regarding benchmarking or visitor statistics. This could be due to the fact that the operative work is being executed at another physical place than the strategic work. There is also a limitation in how Göteborg & Co defines a tourist.

  • 220.
    Haraldsson, Anni
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Pavlović, Marina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Framtidens ledare? Fråga personalen!: en studie om kontextuell kompetens och självbedömning hos svenska chefer2017Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine whether contextual intelligence is a possiblesolution to today's vast array of leadership concepts. Primary data from a questionnaire surveywith 389 valid answers were collected regarding six of the behaviors constituting Kutz (2016)theory of contextual intelligence which formed the method of the study. The findings showedthat contextual intelligence proved to be a possible response to the many and criticizedleadership styles that have been idealized. The significance test showed statisticallysignificant differences between managers and employees assessments of Swedish managers’behavior and performance. The results indicated that research based on self-evaluation ischaracterized by serious shortcomings. This study therefore shows that the theory ofcontextual intelligence can not only rely on managers’ self-assessment and should becomplemented by observers' assessments of managers to give a more truthful picture andimprove leadership. In addition, recruitment should rely on research based on moreperspectives than just self-assessments to avoid failures which could reduce organizationaleffectiveness.The thesis is written in Swedish.

  • 221.
    Heed Södergren, Emma
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kottulinsky, Antonia
    University of Borås, Faculty of Textiles, Engineering and Business.
    Ett teknologiskt situationsanpassat lärsystem2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this paper we present our research on learning in event organizations since we haveconcluded that there is no research on this topic. We have chosen a qualitative researchstrategy with multiple case studies where we used semi-structured interviews to go into depthin the event organizations we have studied. The research overview highlights the problem oflearning in organizations today and that organizations must learn to survive and to create acompetitive edge in the industry in which they are operating. Learning in organizationsdepends on their employees and if they may not develop within the organization they will notbecome further motivated. Our research shows that event organizations learn subsequentlyand take the situation as it comes through learning by doing primarily.Research shows that individuals learn different, and our study therefore indicates that theremust be leadership that is adapted to different situations and different learning styles. As theevent industry is time-pressed, a fully customized system will not be sustainable to managemeeting the demands of the market. Today, systems and tools for learning are inadequate toadapt to this fast-changing environment in which the organizations live. We have combinedsystems and tools that together create a more adaptable system for the time-pressed eventorganization.The system deals with an understanding of which situation the employee is in and whichpreferred way it wants to learn and thus the manager can adapt to this to get the maximumoutcome of learning. This will help managers in event organizations to better understand theiremployees, motivate them to a greater extent, thereby creating competitive advantages for thecompany. As the manager is time-pressed, our study also shows that collective learning isimportant for the effectiveness of the organization's learning. In this way, the manager doesnot always have to be the driving force in learning. Our research shows that technologicalsolutions will help the time-pressed organization to create a more collective learning and amore sustainable solution, as this is a more time-efficient tool for sharing knowledge. Whatwe present here is a contribution with a theoretical solution that is also practically feasible,unlike several previous theories.This study is written in Swedish.

  • 222.
    Hellsén, Astrid
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kajavo, Stina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Online-shoppingberoende: En kvantitativ studie om sambandet mellan e-handel och shoppingberoende.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This quantitative study examines consumers shopping behaviour in relation to the digitalization of retailing. The focus of this study is to examine if the increased availability of online shopping can be connected to compulsive buying behaviour. The purpose is to research if those who prefer to consume fashion products online also have a greater tendency to an excessive shopping behavior, which we classify as compulsive buying behaviour. The study also research an online-shopping addiction related to gender and age. Through an online survey, shared on social networks, with questions and claims that measures compulsive buying behaviour, the studys question formulations have been answered. The result shows that people who prefers and do most of their shopping online have a greater tendency to develop a compulsive buying behaviour. We also found that the respondents from the younger generation who participated in this study, have a greater tendency towards developing online-shopping addiction and buy more products online compared to the older generation, where women are in majority. 

  • 223.
    Henningsson, Patricia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Tigerberg, Veronica
    University of Borås, Faculty of Textiles, Engineering and Business.
    Vi ses fram på torget!: att skapa en mer attraktiv mötesplats på torget i Lidköping2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Vi ses fram på torget (Local expression of Lidköping for ‘meet you at the square’) is a thesis about attractive meeting places in public spaces. The post-modern person is once again searching to connect with others in public spaces but is lacking interaction opportunities. Therefore this thesis is largely focusing on social interaction between town inhabitants and how to favour it in public meeting places. In theory there are concepts, guidance and ideas on how to increase the attractiveness and effectiveness. It also covers how public meeting places effect the individual inhabitant and the municipality at large. Meeting places within public spaces have the possibility to give its inhabitants increased well-being, health and satisfaction. Through, for example; involvement, quality and safety strings are attached between a human and the municipality. If the inhabitant is experiencing affiliation and loyalty to the place itself it enhances its identity and strengthens mutually beneficial interaction. The municipality could consequently increase its competitive advantage and value for tourists and it’s own inhabitants.The purpose of the thesis is to create a new model that can form the basis for developing meeting places in existing public spaces. The model is based on previously un-tested theories and existing models of events, marketing and urban development. The model Att skapa attraktiva mötesplatser i det offentliga rummet (To create attractive meeting places in public spaces) is designed, tested, developed and expanded in the thesis. This is a case study applied to the Lidköping square. In the observed focus groups, consisting of inhabitants of Lidköping municipality, discussion focused on attractive meeting places, social interaction, and the Lidköping square itself. A set of empirical findings to use as a study base was the object of the exercise. It was generally found that people appreciate places that are safe and alive with possibilities for activities, interaction and relaxation. Attributes such as seating areas, nature elements and events are requested by the focus groups.This thesis argues that To create attractive meeting places within existing public spaces is a useful development tool and enables productive meeting places within public spaces. Based on the performed study the model is successfully filled in with the inhabitants opinions and suggestions. With some modification and further empirical study the model will be a useful tool that can be developed and used in current and future research. The thesis presents hypothetical suggestions on how to actually create an attractive meeting point at the Lidköping square. The model is also applicable to other places. This field of research is now started and opens up for further work involving the Lidköping municipality.

  • 224.
    Hernquist, Felicia
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Masser, Denise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Visual merchandising online: Utformning av produktsidor för sportkläder2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats handlar om visual merchandising online med fokus på företag som säljer sportkläder. Studien har genomförts ur ett konsumentperspektiv. Vår undersökning syftar till att studera produktsidor för sportkläder för att se hur konsumenter uppfattar den produktinformation, både visuell och verbal, som produktsidorna innehåller. Därigenom ska en kartläggning kunna göras av vilka element som är av vikt för respondenterna samt hur dessa bör utformas. Visual merchandising kan förklaras som den strategiska presentationen av ett företag och deras produkt, eller produkter, vars funktion är att attrahera kunder och underlätta inköpsprocessen. Således är visual merchandising online den visuella försäljningen i en onlinemiljö. Det finns utmaningar vid onlineshopping som tycks vara detta: att kommunicera sina produkter på ett rättvisande sätt som både lockar och ger rätt förväntningar. Man måste väga upp för det som går förlorat när köpet inte längre sker i en fysisk butiksmiljö, där en produkt upplevs både visuellt och taktilt. Forskning visar att en tydlig strategi för visual merchandising ge konkurrensfördelar och vara avgörande för att locka kunder. Som en förstudie analyserades sex olika produktsidor. Undersökningen genomfördes sedan genom semi-strukturerade intervjuer med tio respondenter. Under intervjuerna fick respondenterna besöka produktsidorna för att sedan kunna dela med sig av sina åsikter och iakttagelser. Intervjufrågor formulerades utifrån undersökningsmodellen som formulerats samt det teoretiska ramverket. Undersökningsmodellen skapades utifrån S-O-R-modellen för att kunna kartlägga respondenternas beteenden samt tydliggöra vilka faktorer som ligger till grund för deras respons. Resultaten av studien är en guide för utformningen av en produktsidas element; produktsidans helhet, produktbilder samt produktinformation. Sammanställningen av denna studie visar att en ren och avskalad produktsida föredras. Fokus ska ligga på den valda produkten för att inte sidan ska upplevas som rörig. Viktiga direkta signaler är pris, bild och produktbeskrivning. Dock kan det vara så att om intentionen verkligen är att genomföra ett köp kan annan information som exempelvis rör retur-, leverans- eller köpvillkor anses vara relevanta direkta signaler. För hela plagget är två bilder att föredra, en framifrån och en bakifrån. Bilderna bör vara av mycket god kvalitet och inte heller vara för mörka. Produktbilderna bör ha en sportigare framtoning för att ge konsumenter känslan att det faktiskt är ett sportplagg som presenteras. Konsumenter vill även ha möjlighet att se plaggets detaljer och sömmar. Detta kan göras genom zoom-funktion eller detaljbilder. Den verbala informationen är viktig för att beskriva materialets funktion och komposition då detta kan vara svårt att få en uppfattning om bara genom bilder av ett plagg.

  • 225.
    Hjalber, Josefine
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Andersson, Niklas
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hållbarhetsrapportering: Från frivillig till lagkrav: En studie om utvecklingav hållbarhetsrapportering2018Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The issues regarding sustainability have seen much change since its inception in the late 1980s. One such change in Sweden is the law put into effect in late 2016 which calls for the mandatory reporting of sustainability issues in large Swedish companies. This is the only addition to this law regarding sustainability since 2005. Previously the reporting of these issues has been largely on a voluntary basis, with the passing of this law however it will be a mandatory element for many companies. This study is longitudinal and uses content analysis to compare reports from four Swedish companies from 2004 and 2016 to determine how their reporting has evolved. The main purpose of this paper is to compare the contents of sustainability reports from a time when the reporting was voluntary to when it has become mandatory. The intention is to draw conclusions regarding the effect the law has on companies’ sustainability reports. The study concludes that all of these large companies met the requirements of the respective law change the year before it came into effect. The two largest companies even met the requirements from the 2016 law in 2004. All of the companies’ reports have seen significant development regarding scope and content and the least developed category is Risk and Risk management. Legitimacy Theory and Institutional Theory work as an explanation for how and what companies report in their sustainability reports. It also explains why the law requirements are met before they are put into effect. The study shows that the law is inadequate compared to voluntary reporting standards, though these also possess some weaknesses. Overall the study finds that the way companies report and use sustainability reporting has shaped the law, not the other way around. They strive for legitimacy is a strong driving factor for the form and content of sustainability reports.

  • 226.
    Hjalmarsson, Adam
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Källén, Gustav
    University of Borås, Faculty of Textiles, Engineering and Business.
    Skulders behandling i föreställningsramen: En undersökning utifrån ettintressentperspektiv2017Independent thesis Basic level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In 2011, the International Accounting Standards Board (IASB) consulted with interestedstakeholders and local standard-setters regarding the IASB agenda, which resulted in adecision to revise the current Conceptual Framework. The IASB aimed to revise theConceptual Framework with purpose of updating, improving and filling gaps. The revisionresulted in a number of additions and several changes regarding the liability definition. One ofthe more significant changes was the removal of the probability criterion, which was one ofthe proposals included in the IASB Exposure Draft, published in May 2015. The study showsthat the current Conceptual Framework has received a lot of criticism, which led to thestudy’s purpose.The purpose of this study is to examine stakeholders’ attitudes towards IASB’s revision of theliability definition in the Conceptual Framework and examine whether the attitudes ofstakeholders is different between stakeholder groups. The study should help clarify howorganizations relate to this revision and if there are patterns in stakeholder attitudes. The resultof the study will then help to determine possible consequences and whether the IASB shouldcontinue the revision.Until January 23rd of 2017, 233 organizations had comment on the IASB’s revision. Thesewere examined and a defined selection was made which resulted in 126 comments that werethe basis for this study. Since the purpose of the study has been to analyse documents tointerpret and create a deeper understanding of stakeholder comments, a qualitative contentanalysis has been conducted. Thereafter an abductive research approach was used, whichindicates that the study has elements of both deduction and induction.The result of the study indicates that a majority of respondents share the IASB's viewregarding the revision of the liability definition. The different criteria of the definitionreceived mostly positive attitudes, but each criterion had respondents who opposed theIASB’s proposal. Only one of eleven stakeholders opposed all the criteria of the liabilitydefinition. The main criticism was directed to the IASB's proposal that a liability exists ifthere is no practical ability to avoid a transfer. Negative attitudes also addressed the revisionto be unclear, and difficult to interpret, and that changes are in contrast to existing standards.The study’s conclusions show that there are a number of patterns among stakeholders'attitudes, including the view that more liabilities will be recognized in the balance sheet. TheIASB is therefore considered contradictory as they advocate prudence, which will decrease asmore uncertain liabilities are to be recognized. This contrasts the guidance in existingIVstandards and can generate a high level of uncertainty, which means that financial statementsare interpreted and produced differently. In addition, the IASB is considered contradictorywith the exclusion of the probability criterion. The contradiction of prudence and the removalof the probability criterion can also adversely affect the faithful representation. Based on theseconclusions, the IASB should continue revising the liability definition to create clearerguidelines and reduce uncertainty.

  • 227.
    Hjelm Lidholm, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Radon, Anita
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Balkow, Jenny
    University of Borås, Faculty of Textiles, Engineering and Business.
    Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings2017In: Advanced Fashion Technology and Operations Management / [ed] Alessandra Vecchi, London: London College of Fashion , 2017, p. 235-249Chapter in book (Refereed)
  • 228.
    Hjelmgren, Daniel
    University of Borås, Faculty of Textiles, Engineering and Business.
    Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia’s largest department store2016In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 32, p. 210-217Article in journal (Refereed)
    Abstract [en]

    The aim of this paper is to explore how a company can create a compelling brand meaning by orchestrating what is said in different points of contact with the brand. A case study of Scandinavia's largest store suggests that, in order to create a compelling brand meaning, a retailer need to manage oral and written stories, as well as stories told by facilities, goods, and services. It is argued that all stories need to be coherent in the sense that they all fit the brand meaning, and that it sometimes may require expansion of the retailer's control boundary. The case study also suggests that reality shows can be important points of contact, very much due to their ability to tell credible stories that can humanize the brand, and that individual employees can constitute important assets in these stories.

  • 229.
    Hjelmgren, Daniel
    et al.
    University of Borås, School of Business and IT.
    Salomonson, Nicklas
    University of Borås, School of Business and IT.
    Ekström, Karin M
    University of Borås, School of Business and IT.
    Re:design of textiles: opportunities and barriers in the Swedish furniture and clothing industries2013Conference paper (Refereed)
    Abstract [en]

    The amount of textile waste has been increasing steadily in the Western world during the last decades. Its negative impact on the environment makes it important to investigate the possibility to increase the utilization of waste materials. The purpose of this paper is to study possibilities and structural barriers to utilize waste materials in the Swedish furniture and clothing industries. The study is based on semi-structured interviews with project managers, business developers, designers, and company representatives in the initiative Studio Re: design. The initiative aims to develop new techniques for making use of textile waste. Our study shows that the possibility for making use of waste materials is greater in the furniture industry than in the clothing industry. This is explained by more local production and flexible production in the furniture industry and also greater possibilities to utilize existing sales channels and interactive effects in the design process.

  • 230.
    Hjelmgren, Daniel
    et al.
    University of Borås, School of Business and IT.
    Salomonson, Nicklas
    University of Borås, School of Business and IT.
    Gustafsson, Eva
    University of Borås, School of Business and IT.
    Ekström, Karin M
    University of Borås, School of Business and IT.
    Generation Y’s and Swing’s consumption of clothes: a cost/benefit analysis of sustainable behavior2012Conference paper (Other academic)
    Abstract [en]

    The consumption of clothes is high and steadily increasing. The garment industry’s resource-intensive manufacturing and consumers’ use and disposal of clothes therefore constitute an increasing environmental problem. The negative impact that consumption of clothes has on the environment makes it important to further investigate consumers’ acquisition, use and disposal of clothes. The aim of this paper is through a cost-benefit analysis of consumers’ consumption of clothes study what affect their propensity to consume more environmentally friendly – focusing on consumers representing generation Y and Swing. The study is based on three empirical studies: a survey at the largest retail store in Scandinavia, focus group interviews with members of the generation Y and Swing cohorts, and interviews and observations at a clothes swapping event. Our results show that the propensity to behave environmental friendly when consuming clothes is negatively affected by price sensitivity and various search cost, cost of disposal, information cost, and cost of use. The study also shows that the two cohorts experience different benefits in the consumption of clothes which also may affect their behavior.

  • 231.
    Hjelmgren, Samuel
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Vikander, Anton
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sponsring: Affärsnytta eller välgörenhet?2018Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Swedish companies’ expenses for sponsorship amounted to approximately 7 billion SEK in 2016; it is an increase of 1 billion SEK since 2012. At the same time, nonprofit sports organizations need for funding has increased. This has resulted in a mutual interdependence between companies and nonprofit sports organizations. Despite the fact that the term sponsorship is used frequently there is no established definition of the term. Companies and nonprofit sports organizations have historically different roles influenced by non-commercial versus commercial logics. This encounter and adaptation has given rise to a linguistic struggle about the phenomenon that brought them together. There is a current conflict between business and charity that competes for attributing content to the phenomenon. This is a discoursive conflict which stems from the experiences and perceptions that exist and have existed in both companies and nonprofit sports organizations. These competing discourses are a part of the discourse order sponsorship and contribute together to attributing the phenomenon of sponsoring meaning.This study investigates how sponsors around a Swedish elite football organization constructs the phenomenon of sponsoring based on this discoursive conflict and how an increasing CSR discourse is expressed in sponsors' speech about sponsoring. This was achieved mainly by a discourse analysis of nine interviews with sponsors of a Swedish elite football organization. The study shows that sponsors construct the phenomenon of sponsorship differently in an interdiscourse mixture of the current discursive conflict between business and charity. The interdiscourse description of sponsoring is legitimized by the increasing CSR discourse that strives to create business benefits from beneficial commitments. The study is written in Swedish.

  • 232.
    Hjert, Ylva
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Kullberg, Denise
    University of Borås, Faculty of Textiles, Engineering and Business.
    Widlund, Frida
    University of Borås, Faculty of Textiles, Engineering and Business.
    "Palla klaga": En studie om klagomålshantering och service recovery inom tjänsteindustrin2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Even the most developed companies fail, it is inevitable. The question is not whether a servicefailure will occur, but rather how the company handles the situation when it arises. It has alsobeen proven to be more cost effective to retain previous customers rather than constantlyacquiring new ones. Therefore, it is vital that companies develop strategies for effectiveservice recovery. Previous studies have shown that a customer that has been satisfied with acompanys complaints management feel more loyalty towards the company than a customerwho never experienced any problems.The following bachelor thesis in business discusses the subject of service recovery, with afocus on customer experiences. The purpose of this study is to create more knowledge in thefield of service recovery with a focus on service companies. The research is based on aqualitative study based on empirical data collected from fourteen customer interviews madewith the critical incident technique. We focused on why and how these customers chose toexpress their dissatisfaction, how they got compensated, and also if their views of thecompanies changed after their critical incidents. The empirical data is then reinforced bytheoretical research literature.Based on our study, we have developed a template that illustrates how service focusedenterprises should handle their service recovery. The template consists of three phases of howto act before, during and after a service failure. The template establishes that it is important toshow empathy and provide ample compensations. Through the study, we have concluded thatit is easier to complain if the service personnel acts friendly, interested and helpful.The study is written in swedish.

  • 233.
    Hjort, Klas
    University of Borås, Swedish School of Textiles.
    On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness2013Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. In the reported and described single-case study and through a real-life experiment, performed with the case organisation nelly.com, it is shown that the consumer returns rates are not only influenced by the product itself. They represent a complex problem that has its reasons and causes, whereby the product (size, fit, quality, et cetera) together with consumer buying and returning behaviour ultimately have a combined effect on the organisation. The results from the thesis are based on previous research and rest heavily on the research performed since the start of the research journey. Consumer returns form part of the value creation in e-commerce and therefore returns management is a strategic part of the business as such. Handling consumer returns in a traditional or efficient returns system without knowing the reason for return and the state of the returned item is nothing other than gambling with resources. The proposed returns information system (RIS) framework in the thesis addresses this issue and facilitates the downstream application of the gatekeeping activity, near or at the end-user location; managerial attention is required at the strategic process level to build a proper returns system that is partly, and quite likely, decentralised. Products, suppliers, customers and internal processes cause consumer returns and therefore a returns manager needs to address these with other functions and SC partners. This result is partly new and the proposed alignment of RM as a strategic process is new in the sense that RM is part of value creation. This thesis empirically supports the conclusion that “one size fits all” is outdated and does not fit with ecommerce business. The results imply that managers need to gain a profound understanding of consumers’ buying behaviour and also to create differentiated delivery and returns processes to be able to grow within the existing customer segments and possibly to attract new or non-customers who are out of reach at present. Seeing the RM process as strategic in e-commerce, as proposed in the thesis, facilitates the development of the process to become both effective and efficient. Returns management has the potential for revenue creation and cost reduction.

  • 234.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Ericsson, Dag
    University of Borås, School of Engineering.
    An application of Avoidance and Gatekeeping to manage returns in a distance selling setting2010In: Proceedings of the 22nd Annual Conference for Nordic Researchers in Logistics, 2010Conference paper (Refereed)
    Abstract [en]

    ABSTRACT Purpose of this paper The purpose of this paper is twofold, to explore what causes returns in distant selling through examining return reason codes and their distribution. Further to investigate, how and if Returns Management, especially return avoidance and gatekeeping can be applied to a mail order / e-commerce organisation. Design/methodology/approach A single organization case study, designed with both quantitative and qualitative strategies, was used to explore the relatively unobserved area of consumer returns. The results have been evaluated and discussed with different managers from the company under study, to substantiate authenticity and trustworthiness. Findings The paper presents interesting insight into the field of consumer returns in a distant setting. It shows that a considerable amount of returns are size and fit related as one might expect. However it also presents interesting results that a quite large percentage of returns are dependent on consumers i.e. not collecting deliveries etc. Research limitations/implications The presented study provides a starting-point for further research in the mail order/e-commerce business. Practical implications When deciding a strategy for how to handle the problems of returns it is of outmost importance to consider why customers are returning. The returns avoidance process is perhaps the most efficient and effective way of reducing return costs, understanding customer requirements are an important ingredient in this. What is original/value of paper Most studies within the field of returns focus on products or the efficient handling of returns. This study focuses on understanding what causes returns through examining order and returns data, especially return reason codes.

  • 235.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Eriksson, Peter
    Improved Returns Information System to facilitate Gatekeeping and Returns Avoidance2011Conference paper (Other academic)
  • 236.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Hietala, Peter
    Ericsson, Tobias
    Improved Returns Information System to facilitate Gatekeeping and Returns Avoidance2011Conference paper (Refereed)
  • 237.
    Hjort, Klas
    et al.
    University of Borås, Swedish School of Textiles.
    Lantz, Björn
    University of Borås, School of Engineering.
    Ericsson, Dag
    University of Borås, School of Engineering.
    Customer segmentation based on buying and returning behaviour: supportin differentiated service delivery in fashion e-commerce2012Conference paper (Refereed)
  • 238.
    Hjälte, Joakim
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Larin, Alexander
    University of Borås, Faculty of Textiles, Engineering and Business.
    Upplysningsnivån i finansiella rapporter och dess påverkan på företagens kapitalkostnad – En studie av börsnoterade industriföretag på Nasdaq OMX Stockholm2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines if the level of voluntary disclosure in financial reports affects the cost of equity capital for industrial companies listed on Nasdaq OMX Stockholm. Furthermore, the paper aims to answer if there's a difference in how annual reports and more timely reports affect the cost of equity capital for the companies. We use a quantitative approach where we analyze the selected companies and their financial reports in correlation and regression tests. The study includes 64 companies whose reports are assessed by a self-constructed disclosure index. Our results indicate that voluntary disclosures in annual and more timely reports are associated with our proxy for companies cost of capital. Although our correlation tests show us that there is a negative association between the voluntary disclosures and our proxy for cost of capital, our regression models can’t identify any association. Furthermore, we can’t find a statistically significant difference in association between the voluntary disclosures in the annual reports or in the more timely reports and the proxy for cost of capital.The study is written in Swedish.

  • 239. Holm, Olof
    A study of Business Pathology: Diagnostics Concerning victims of power and tradition in a market economy2003In: Global Issues of Business, Vol. 2, p. 253-263Article in journal (Refereed)
  • 240. Holm, Olof
    Aspects of marketing communication and operational concepts in companies and organisations1998In: Research report, Vol. 73/98, p. 63-74Article in journal (Refereed)
  • 241. Holm, Olof
    Aspekter på konkurrensstrategi/Aspects of Competitive Strategy1989In: Research Report no 41, Vol. 41/1989, no 41, p. 93-106Article in journal (Refereed)
  • 242. Holm, Olof
    Integrated marketing communication: from tactics to strategy2006In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 11, no 1, p. 23-33Article in journal (Refereed)
  • 243. Holm, Olof
    Kooperation i ofärd och välfärd. Studier rörande svensk konsumentkooperation som part på marknaden i historiskt och pedagogiskt perspektiv1984Doctoral thesis, monograph (Other academic)
  • 244. Holm, Olof
    Marknadsekonomin och Försvarsmakten ur marknadsföringsperspektiv2008In: Tidskrift i Sjöväsendet, ISSN 0040-6945, no 2, p. 139-147Article in journal (Other academic)
  • 245. Holm, Olof
    Organisation i dissonans: konsumentrörelse i brytningstid1989Book (Other academic)
  • 246. Holm, Olof
    Organisation i dissonans: om konsumentföreningarna och Kooperativa förbundet i Sverige - rörelse i brytningstid1988Report (Other academic)
  • 247. Holm, Olof
    Victims of Power and tradition in a market economy2004In: Business Strategy Review, ISSN 0955-6419, E-ISSN 1467-8616, Vol. 15, no 1, p. 59-67Article in journal (Refereed)
  • 248.
    Holmgren, Eric
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Norderfors, Christian
    University of Borås, Faculty of Textiles, Engineering and Business.
    Asp Råberg, Simon
    University of Borås, Faculty of Textiles, Engineering and Business.
    Humankapital i årsredovisningar: En granskning av kunskaps- och industriföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the modern economy, the organization's individuals are central to the business core. Economic development has shifted from being industry-based into a business environment with more complex needs and higher requirements on employee expertise. Employee knowledge, experience and efficiency have become a very important asset, especially for knowledge companies in the service sector. The employees' knowledge and ability to create value for the organization is known as the company's human capital. Despite the increasing importance of human capital, the organization's employees can't be included as an asset in the annual report, which means that intriguing information is not available and the actual value of the organization becomes invisible.The purpose of this paper is to investigate the width of the human capital disclosure in Swedish companies to compare knowledge and industry companies and to analyze the development of human capital disclosure over time. To answer the purpose, annual reports are reviewed from 12 listed companies; 6 knowledge companies and 6 industrial companies. The essay has a qualitative approach since its interpreted how companies have chosen to report their human capital from the annual reports, both in text and in numbers, which is then presented in a scoreboard.In conclusion, the results can be summarized as a difference in the width of the human capital disclosure between knowledge and industrial companies. It is primarily employee information that separates the annual reports between the type organizations. The human capital disclosure has also become somewhat more extensive over the surveyed period of time. This study is written in Swedish.

  • 249.
    Holmstrand, Christian
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Petisme, Victor
    University of Borås, Faculty of Textiles, Engineering and Business.
    Gillberg, Oscar
    University of Borås, Faculty of Textiles, Engineering and Business.
    Riskhantering i projekt: en jämförelse mellan teori och praktik2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In today’s business climate, clear and marked risk management is often not particularlyprioritized, but is instead something companies see as an obstacle or nuisance. A companyoften bases its decision on (non-risk adjusted) expected return, which often leads to ignoranceof inherent risks if the expected return is high. To deal with the difficulties of not only basingdecisions on non-risk adjusted return, this paper will show how two different companies dealwith risk and how highly prioritized risk management is. The main conclusion is thatcompanies do not have a particularly systematic management of risks, which makes the topicever more interesting, given the general interest and importance of risk management. Oneinterpretation of this conclusion is that the industry and the organizational structure have alarge influence on which risk management method that is used.

  • 250. Hossain, Forhad
    et al.
    Mattila, Heikki
    University of Borås, Swedish School of Textiles.
    CST: its impact on Bangladesh textile and apparel industry2009In: Textile Asia, ISSN 0049-3554, Vol. 40, no 7/8, p. 50-55Article in journal (Other academic)
2345678 201 - 250 of 610
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