Purpose
No doubt, Service-Dominant (S-D) Logic has had considerable implications for research, practice, and society at large. The overall purpose of S-D Logic is to argue for the adoption of a service-oriented perspective and that service is the fundamental base for exchange. In order to establish a framework for a service-oriented perspective, 11 normative foundational premises have been suggested.
In the IT sector, a service-oriented perspective is encompassed in the widespread field of IT Service Management (ITSM). However, while ITSM practitioners have started to adopt a service-oriented perspective, and to a certain degree are becoming aware of the benefits of S-D Logic, the predominant market view still adheres to Goods-Dominant Logic. Consequently, we argue that the suggested foundational premises of S-D Logic lack embodiment in the context of ITSM. We argue that one reason is the lack of normative and prescriptive guidelines in S-D Logic. Thus, the purpose of this paper is to present normative and prescriptive S-D Logic guidelines for the ITSM context. The purpose of the guidelines is to support ITSM managers to adhere to S-D Logic in order to collaborate around service and new value propositions.
Design/Methodology/approach
In order to fulfil the purpose, researchers and practitioners have jointly applied the Action Design Research (ADR) methodology.
Findings
We present three empirically grounded normative and prescriptive guidelines, derived from three of the foundational premises and evaluated in an ITSM context. The findings show that the investigated foundational premises are valid within an ITSM context, and that they could be extended with normative and prescriptive guidelines.
Research limitations/implications
Although the study is conducted with actors existing in several service ecosystems, our study is limited to the context of ITSM.
Practical implications
The contribution supports ITSM practitioners to adhere to an S-D Logic perspective, and with a fully functional digital tool.
Originality/value
The paper provides prescriptive and normative knowledge by inscribing, applying and analysing FPs in real ITSM contexts, using a digital tool.
Key words: S-D Logic, ITSM, digital tools, service innovation
Paper type: Research paper