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  • 1. Hjelm Lidholm, Sara
    Re-creating processes: when Internet came to the mail order company2011Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The subject of this thesis is the implementation of e-commerce as a technical and commercial strategy of a mail order company. The study is longitudinal and mainly performed with interviews and observations during 2001 and 2009. I have analyzed the material with the help of translation theory and with an emphasis on Callon (1986). The study revealed that the mail order company over time changed the way e-commerce was looked upon and thereby also the way that the company should organize. I identified six different definitions of e-commerce which sequentially replaced one another as the idea that was to be translated in the company. In the beginning of the translating process the idea with e-commerce was identified as mainly technical, but that changed over time and thereafter mainly became a commercial idea about trade. This meant that focus shifted and that the persons involved in translating e-commerce also became more closely linked to the market and the customers. The e-commerce site was then defined as a shop or a warehouse and thereby became connected with familiar physical places and not with abstract digital and technical places such as cyberspace where sites are offline or online. At the end of the study e-commerce tended to be defined as an opportunity for customers to shop together and thereby being social on an interactive media. This meant that the customers contributed in defining new boundaries for the company, boundaries that included the customers since they now could interact with each other as well as with the company on the web site. The idea with e-commerce was thereby translated several times in the company during the time of the study. The translation process was bewildering for the company and meant at the end of the study that it identified itself as an e-commerce company and not as a mail order company, partly due to that 60% of the customer orders were then laid over the Internet. Another reason was that mail order was considered out of date and that e-commerce was and is the main channel for distance shopping today at the studied company.

  • 2.
    Hjelm Lidholm, Sara
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Radon, Anita
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Balkow, Jenny
    University of Borås, Faculty of Textiles, Engineering and Business.
    Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings2017In: Advanced Fashion Technology and Operations Management / [ed] Alessandra Vecchi, London: London College of Fashion , 2017, p. 235-249Chapter in book (Refereed)
  • 3.
    Radon, Anita
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Johansson, Pia
    University of Borås, Faculty of Textiles, Engineering and Business.
    Sundström, Malin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Alm, Håkan
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Behre, Martin
    University of Borås, Faculty of Textiles, Engineering and Business.
    Göbel, Hannes
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Hallqvist, Carina
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Hernandez, Niina
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hjelm-Lidholm, Sara
    University of Borås, Faculty of Textiles, Engineering and Business.
    König, Rikard
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Lindberg, Ulla
    University of Borås, Faculty of Textiles, Engineering and Business.
    Löfström, Tuwe
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Sundell, Håkan
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wallström, Stavroula
    University of Borås, Faculty of Textiles, Engineering and Business.
    What happens when retail meets research?: Special session2016Conference paper (Other academic)
    Abstract [en]

    special session Information

    We are witnessing the beginning of a seismic shift in retail due to digitalization. However, what is meant by digitalization is less clear. Sometimes it is understood as means for automatization and sometimes it is regarded as equal to e-commerce. Sometimes digitalization is considered being both automatization and e-commerce trough new technology. In recent years there has been an increase in Internet and mobile devise usage within the retail sector and e-commerce is growing, encompassing both large and small retailers. Digital tools such as, new applications are developing rapidly in order to search for information about products based on price, health, environmental and ethical considerations, and also to facilitate payments. Also the fixed store settings are changing due to digitalization and at an overall level; digitalization will lead to existing business models being reviewed, challenged and ultimately changed. More specifically, digitalization has consequences for all parts of the physical stores including customer interface, knowledge creation, sustainability performance and logistics. As with all major shifts, digitalization comprises both opportunities and challenges for retail firms and employees, and these needs to be empirically studied and systematically analysed. The Swedish Institute for Innovative Retailing at University of Borås is a research centre with the aim of identifying and analysing emerging trends that digitalization brings for the retail industry.

  • 4.
    Sundström, Malin
    et al.
    University of Borås, Faculty of Textiles, Engineering and Business.
    Hjelm Lidholm, Sara
    University of Borås, Faculty of Textiles, Engineering and Business.
    Radon, Anita
    University of Borås, Faculty of Textiles, Engineering and Business.
    Clicking the boredom away – Exploring impulse fashion buying behavior online2019In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, ISSN 0969-6989, Vol. 47, p. 150-156Article in journal (Refereed)
    Abstract [en]

    This paper presents a Swedish case study focusing on online shopping and impulse purchases of fashion. The paper contributes by bringing new light on the bored-state-of-mind's importance in impulse shopping, and provides insights for further research to examine the topic on a greater scale. Results reveal that young con- sumers’ impulse purchases of fashion items online are often motivated by boredom, and described in two di- mensions: 1) Consumers are often responding to triggers that can break monotony and 2) Boredom occurs in a contextualized totality. When consumers are bored they are easily triggered by stimulus like price, easy access, and free delivery, and it is perceived as easy to click the boredom away. It is suggested that retailers choose a strategy based on customer value and satisfaction, as there is a lot to win by stepping away from price com- petition and instead satisfy customers by providing an opportunity to become less bored.

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