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  • 1.
    Bergström, Annika
    et al.
    Göteborgs universitet, JMG, SOM-instituet.
    Höglund, Lars
    Göteborgs universitet, JMG.
    Maceviciute, Elena
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Nilsson, Skans Kersti
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wallin, Birgitta
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wilson, Tom
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Books on Screens: Players in the Swedish e-book market2017Book (Other academic)
    Abstract [en]

    The music and film industries have long come to terms with the digital, and now the traditional printed book is challenged by digital formats. The e-book has become established in most countries, but is still a small part of the book industry. In this book a group of researchers follow the actors involved in the Swedish e-book market, from authors and publishers to libraries, booksellers and readers during 2012-2016. Using surveys, interviews and other sources the main actors were researched and it is shown how they act and react towards the e-book and towards each other. While the main focus in on Sweden as a small language country, several international comparisons are made. 

    Are printed books disappearing soon? How are reading habits changing when the book becomes digital? Which forces are driving radical change and which are holding it back? The book discusses these and related questions and shows that after a period of rapid increase in the production and use of e-books, several factors slow down the rate of adoption, but digitisation of the book is an ongoing process and the current e-book is not the end of the story.

  • 2.
    Bergström, Annika
    et al.
    Gothenburg university; JMG; SOM-institute.
    Höglund, Lars
    Gothenburg university; JMG.
    Maceviciute, Elena
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Nilsson, Skans Kersti
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wallin, Birgitta
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wilson, Tom
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Conclusion2017In: Books on screens: Players in the Swedish e-book market, Gothenburg: Nordicom, 2017, p. 209-218Chapter in book (Other academic)
  • 3.
    Maceviciute, Elena
    et al.
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wallin, Birgitta
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    E-book distribution in Sweden2015Conference paper (Other academic)
  • 4.
    Maceviciute, Elena
    et al.
    University of Borås, Swedish School of Library and Information Science.
    Wallin, Birgitta
    University of Borås, Swedish School of Library and Information Science.
    Swedish booksellers attitudes on e-books2014Conference paper (Other academic)
  • 5.
    Maceviciute, Elena
    et al.
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Wallin, Birgitta
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Nilsson, Skans Kersti
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Book selling and e-books in Sweden2015In: Libellarium: journal for the research of writing, books, and cultural heritage institutions, ISSN 1846-9213, Vol. 8, no 1, p. 15-29Article in journal (Refereed)
    Abstract [en]

    This paper addresses the issue of the understanding of the book-selling situation as Swedish booksellers see it. It pursues the answers to the following questions:1. What are the perceptions of Swedish booksellers of the impact of e-books on their business?2. What drivers are important for Swedish booksellers for adopting and developing e-book sales through their own sales channels?3. What do they perceive as barriers to e-book selling through their own channels?The authors have employed the analysis of the secondary statistical data and a survey of Swedish booksellers to answer their questions. The results of the investigation have shown that the Swedish booksellers do not feel their bookshops, or business in general, are threatened by e-books. The opinions on e-books do not differ between the few selling e-books and others who do not offer this product. The reasons for selling e-books are well-functioning routines and personal interest in the product. The reasons for not selling the books are the lack of demand and technical resources as well as contractual agreements with e-book publishers or vendors. So, technical resources for e-book sales, routines, and contracts with publishers are the main premises for this activity.The biggest barriers to e-book sales are: a) the price as one can see not only in the answers of the booksellers, but also in the drop of sales obviously related to the rise of prices during 2014; b) lack of demand from customers who do not enquire about e-books in bookshops. This leads to the belief that e-books will be sold mostly online either directly from publishers and authors or through online booksellers. However, an equal number of booksellers believe that physical bookshops will be selling printed books and e-books in the future. The future of e-books seems to be quite secure and non-threatening to printed books from the point of view of booksellers. The growth of e-book sales is quite slow and the respondents believe that it will increase at a moderate rate.

  • 6.
    Wallin, Birgitta
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Selling and lending e-books: Changes in the Swedish literary field2018Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This study explores the actors distributing e-books in the Swedish book market. The focus was on public libraries and booksellers, which included aggregators, subscription services, online booksellers and physical bookshops. Field theory (Bourdieu, 1996) was used in order to investigate the positions, dispositions and capitals (social, cultural, economic and symbolic) of the actors in the literary field. Innovation theory (Winston, 1998) was used to identify the suppression of radical potential and supervening social necessity of the e-book on the Swedish book market. Different strategies utilised by the actors in the changing digital market were explored using the concepts of planned and emergent strategies (Mintzberg, 2003). A combination of quantitative and qualitative methods was used for the data collection. Surveys were used in order to reach a large portion of the respondents and semi-structured interviews were added to reach additional respondents and get further in-depth responses.

    Key findings revealed that the e-book distributors in the Swedish book market maintain their positions by adapting to the changing digital market. There are two main strategies found in regard to e-book use: the first in which the use of e-books is encouraged in order to maintain relevance for customers and library users; the second in which physical bookshops and some public libraries are passive and do not encourage the use of e-books when it comes to their customers and library users. The risk of disintermediation was considered to be low and was really only the concern of one aggregator who was the mediator of e-books between publishers and public libraries and booksellers.

    The tensions found mainly concerned the availability of e-book titles and conditions of selling, licensing, lending and use of e-book titles as dictated by the most powerful actors in the field. There were ideological tensions which emerged with e-book lending which were not present with print book lending (at least not from the beginning of the 20th century). Booksellers considered that e-book lending was unfair competition as the principle of one book and one loan was no longer valid given that e-books can be lent out to several library users simultaneously. Public libraries were worried about the better usability and technological advantages offered by commercial e-book providers as they offered more attractive options to their users. The findings illustrate that there were social necessities pushing and radical potential suppressing e-books on the Swedish book market, which were sometimes created by the same actors.

    The study contributes to research that explores how actors in small language markets, like the Swedish book market, can deal with the changes brought on by the digital production and distribution of books.

  • 7.
    Wallin, Birgitta
    et al.
    University of Borås, Swedish School of Library and Information Science.
    Maceviciute, Elena
    University of Borås, Swedish School of Library and Information Science.
    Main actors in provision of fiction e-books in a small language market: a Swedish case2014Conference paper (Other academic)
    Abstract [en]

    One of the consequences of the “small language” phenomenon is that the Swedish book industry is prey to the negative effects of globalization, since books have an international market and a Swedish multilingual citizen can buy e-books from international online booksellers. Publications in the local language are potentially in competition with books in English, and a local publisher or bookseller is competing with international publishers and Amazon.com

  • 8.
    Wallin, Birgitta
    et al.
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Maceviciute, Elena
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Main actors in provision of fiction e-books in a small language market: A Swedish case2014In: Information Services and Use, ISSN 0167-5265, E-ISSN 1875-8789, Vol. 34, no 3, p. 321-324Article in journal (Refereed)
    Abstract [en]

    One of the consequences of the "small language" phenomenon is that the Swedish book industry is prey to the negative effects of globalization, since books have an international market and a Swedish multilingual citizen can buy e-books from international online booksellers. Publications in the local language are potentially in competition with books in English, and a local publisher or bookseller is competing with international publishers and Amazon.com

  • 9.
    Wallin, Birgitta
    et al.
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Tattersall Wallin, Elisa
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Gunnarsson Lorenzen, David
    University of Borås, Faculty of Librarianship, Information, Education and IT.
    Bokläsning och den svenska bokmarknaden2019In: Storm och stiltje / [ed] Ulrika Andersson, Björn Rönnerstrand, Patrik Öhberg & Annika Bergström, Göteborg: Göteborgs universitet: SOM-institutet , 2019Chapter in book (Other academic)
    Abstract [sv]

    Det här kapitlet behandlar frågor som på olika sätt rör böcker, bokläsning och distri-bution av e-litteratur på den svenska bokmarknaden. Exempelvis analyseras hur stor andel av svenska folket som läser böcker, i vilka format de läser, och hur ofta de läser. Olika samhällsgruppers läsvanor analyseras, liksom hur läsningen har förändrats över tid. Några av de resultat som framkommer är att läsning av e-böcker fortsätter öka. Andelen som läser e-fackböcker har ökat från 13 till 16 procent mellan 2017 och 2018 samtidigt som andelen läsare av e-skönlitteratur har ökat från 16 till 18 procent. Lyssning av ljudböcker har ökat för facklitteratur från 9 till 14 procent medan lyss-ning av skönlitteratur har ökat från 26 till 29 procent. Statistik från bokbranschen tyder på att allt fler använder sig av prenumerationstjänster för sin konsumtion av digitala böcker, vilket är en fråga som kommer att diskuteras i kapitlet tillsammans med tillgången till digitala böcker via folkbibliotek och bokhandel.

1 - 9 of 9
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