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  • 1.
    ADNAN ALI, MUHAMMAD
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    IMRAN SARWAR, MUHAMMAD
    Högskolan i Borås, Institutionen Textilhögskolan.
    Sustainable and Environmental freindly fibers in Textile Fashion (A Study of Organic Cotton and Bamboo Fibers)2010Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing more on sustainable products these days, so that they can meet the environmental and social aspects. For getting competitive advantage in fashion business the companies have to take care of social, political and economical issues, and they must be aware of current trends of the market. Sustainable fibres provide solution for the companies facing issues regarding environmental problems; these fibres are also favorable to meet the market demands of quality products these days. The main objective of this report is to use the sustainable materials in fashion garments; the report contains rich information about two natural sustainable fibres (organic cotton and Bamboo), that describes the brief history, biography, development, processing, application and uses of these fibres. This report briefly describes the advantages and disadvantages of these fibres and underlines the usage of these fibres by famous designers, and by many top brands and fashion companies for their competitive advantage and brand image. The report highlights the potentials of using these materials in textile fashion products and describes that high fashion and quality products can be made by these products to guarantee the environmental and social standards

  • 2.
    Adolfsson, Jennie
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Söderberg, Jenny
    Högskolan i Borås, Institutionen Textilhögskolan.
    Kombination av egna och etablerade varumärken: Ett företags liv eller död?2012Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Konkurrensen i klädbranschen växer och blir allt intensivare. Det krävs idag mer från ett företag för att kunna skilja sig från mängden. En rad olika faktorer påverkar en konsuments beteende och attityd gentemot ett företag och en butiks val av varumärken och sortimentsutbud spelar en betydande roll för att kunna kommunicera ut ett budskap som lockar den tänkta målgruppen. Det blir allt vanligare att detaljistföretag som erbjuder etablerade varumärken integrerar bakåt och producerar egna märkesvaror. Lager 157 är ett företag som på senare tid har följt denna trend. Vår studie undersöker kombinationen av etablerade och egna varumärken och fokuserar på vilken påverkan Lager 157:s varumärken har på konsumenters attityder och beteenden. Vi har även undersökt vilka positiva och negativa effekter som kan uppstå genom varumärkeskombinationen och hur sortimentets inriktning, djup och bredd styr konsumenters efterfrågan. Studiens innehåll är baserat på primärdata i form av en marknadsundersökning och en intervju och sekundärdata i form av litteratur, vetenskapliga artiklar och elektroniska källor. Marknadsundersökningen har utförts i enkätform med 13 frågor i Lager 157:s butik i Gällstad och intervjun har genomförts med butikens chef Maja Brolin. För att kunna analysera och tolka aktuell information har vi använt oss av tre teoretiska modeller, ”Kommunikationsprocessen”, ”Varumärkesprocessen i en tjänsteverksamhet” och ”Faktorer som påverkar konsumenters köpbeteende”, i kombination med teoretiska begrepp. Det vi har kommit fram till är att företagets varumärken har en stor påverkan på konsumenters åsikter, attityder och beteenden sett från både ett personligt och ett socialt perspektiv där identifikation med företagets koncept är en viktig del. Genom Lager 157:s kombination av etablerade och egna varumärken kan företaget nå en större målgrupp, locka fler besökare och skilja sig från mängden, men också förlora försäljning på grund av konkurrerande varumärken som också kan dra ned helhetsintrycket. Ju bredare och djupare sortiment ett företag som Lager 157 erbjuder, desto större chans är det att en konsument kan hitta det den eftersöker och få sitt behov tillfredsställt, vilket leder till en ökad efterfrågan. The competition in the clothing industry is growing and becoming more intense. It currently requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a store's selection of brands and range selection plays a significant role in order to communicate a message that attracts the intended audience. It is becoming increasingly common for retail businesses that offer established brands to integrate backwards and produce private label products. Lager 157 is a company that has recently followed this trend. Our study investigates the combination of own and established brands and focus on the impact that Lager 157's brands have on consumers' attitudes and behaviors. We examined the positive and negative effects that may occur through brand combination and how the assortments focus, depth and width controls the consumer demand. The study is based on primary data in the form of a market survey and an interview and secondary data in the form of literature, scientific papers and electronic sources. The market investigation has been conducted in the form of a questionnaire with 13 questions in Lager 157's store in Gällstad and the interview was carried out with the store manager Maja Brolin. In order to analyze and interpret current information, we used three theoretical models, "Communication Process", "Brand process" and "Factors affecting consumers' purchasing behavior", in combination with theoretical concepts. What we have found is that the company's brands have a major impact on consumers' opinions, attitudes and behaviors as seen from both a personal and a social perspective. Identification with the company's concept is an important part. With Lager 157's combination of established and own brands, the company can reach a larger audience, attracting more visitors and stand out, but also losing sales because of competing brands that can also reduce the overall appearance. The wider and deeper range of a company like Lager 157 offers, the more likely it is that a consumer can find what they are looking for and get their needs satisfied, leading to increased demand.

  • 3.
    AHLNÉR, EMELIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Kurbitch!2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    In architecture we usually divide built things into structure or ornament. The same way of thinking can be applied to fashion. First you have a construction (garment) and then you add an ornament, like a way of styling. This works aim to change that relationship. One way of exploring the relation between the two concepts is to subordinate structure under ornament in order to change the hierarchy between form and decoration. Ornaments have in themselves structural elements that can be transformed into construction. My aim is to find these and let them be the bearing structures when augmenting for new shapes and expression with a codependent relationship between the two. The concrete methods of this work have been carried out through experimentation with different perspective on ornamentation in a trial and error process to achieve new expression and potential of ornament. The results are various examples of the design method carried out in different scale and proportions. They show how the method could be used in a structural way to find form and a more pictorial way to build expression. It questions modernistic thinking with its form follow function principle and explores other values such as attraction of the eye and the expression of light reflective materials. It explores the clash between tradition and new material. A new discussion could be raised about what is construction and what is ornamentation, if a separation is needed or even can be done.

  • 4.
    Ahlström, Stefanie
    Högskolan i Borås, Institutionen Textilhögskolan.
    A Cross-Country Skiwear Collection for Beautiful Women2006Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    This thesis deals with cross-country ski clothing for non-competitive women. Women in this category look for different clothing features in comfort and aesthetics than male top athletes, for whom cross-country skiwear today often seems to be designed. In this thesis the demands of these women have been mapped out by an interview with a reference group of users. The ergonomics of exercising in the winter outdoors are naturally a base for the collection. The collection consists of three functional layers of garments. Each layer has its own purpose and its specific style that reflects its function for the user. Knit materials are developed for thermal underwear and an insulating middle layer. The protecting outer garments were tested in real outdoor conditions. The spirit of the collection can be summarized as to mature femininity. The collection allows each skier to enjoy skiing as she best feels. The aim is to inspire more beautiful women to dust off their skis and enjoy nature.

  • 5.
    AKASH, UMAIR
    Högskolan i Borås, Institutionen Textilhögskolan.
    Mapping the flow Of Apparel in a Wholesale Company2013Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. Buyers shift their maximum orders to the low cost countries to increase their profit margins. China has gained its popularity among the European and American buyers because of the cheap labor and large scales of production and has become the world’s largest exporter of textile and apparel. The traditional competitive factor among the buyers is the lower cost of the product but the changing markets trends and demand volatility pushes the buyers to focus also on quality and lead times in addition to price. Due to the huge competition among the cluster of brands, retailers and wholesalers, lead time is becoming critical as longer lead times increases the risk of bottleneck to sales. China is the most important apparel supplier for the EU (especially Germany, the UK, and France) because it provides the cost benefit to the sourcing companies, but at the same time, it increases the lead times and also has more environmental impact in terms of pollution because of the long geographical distance. This thesis highlights that there is a remarkable rise of the labor cost in China, noticed for the last couple of years, which has reduced the competitive factor of price while sourcing from China. This is also an upcoming challenge for the whole world with regards to sourcing strategies. Many sourcing companies are shifting their shares away from China in order to achieve their desired profit margins. Turkey may be an alternative sourcing destination for the European apparel buyers and wholesalers because of its competitive labor cost, favorable government policies, flexibility, sustainability, and proximity to Europe. In this thesis, a pilot study is carried out to determine the relationship and effects of lead times on sales. This thesis also describes the effects of relationships among the business partners on the supply chain flow. It is noted through several pilot studies that the organizations who work in collaboration with their supply chain partners can significantly improve their supply chain efficiency by reducing the inventories, markdowns, lead times, lost sales, and increasing forecast accuracy. There are several tools in use for collaboration such as Vendor Managed Inventory (VMI), Electronic Data Interchange (EDI), Just in Time (JIT), Customer Relationship Management (CRM), and Collaboration, Planning, Forecasting, and Replenishment (CPFR). In this paper the CPFR implementation steps, benefits, and hindrances are discussed in detail.

  • 6.
    Akash, Umair
    Högskolan i Borås, Institutionen Textilhögskolan.
    Mapping the flow Of Apparel in a Wholesale Company2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. Buyers shift their maximum orders to the low cost countries to increase their profit margins. China has gained its popularity among the European and American buyers because of the cheap labor and large scales of production and has become the world’s largest exporter of textile and apparel. The traditional competitive factor among the buyers is the lower cost of the product but the changing markets trends and demand volatility pushes the buyers to focus also on quality and lead times in addition to price. Due to the huge competition among the cluster of brands, retailers and wholesalers, lead time is becoming critical as longer lead times increases the risk of bottleneck to sales. China is the most important apparel supplier for the EU (especially Germany, the UK, and France) because it provides the cost benefit to the sourcing companies, but at the same time, it increases the lead times and also has more environmental impact in terms of pollution because of the long geographical distance. This thesis highlights that there is a remarkable rise of the labor cost in China, noticed for the last couple of years, which has reduced the competitive factor of price while sourcing from China. This is also an upcoming challenge for the whole world with regards to sourcing strategies. Many sourcing companies are shifting their shares away from China in order to achieve their desired profit margins. Turkey may be an alternative sourcing destination for the European apparel buyers and wholesalers because of its competitive labor cost, favorable government policies, flexibility, sustainability, and proximity to Europe. In this thesis, a pilot study is carried out to determine the relationship and effects of lead times on sales. This thesis also describes the effects of relationships among the business partners on the supply chain flow. It is noted through several pilot studies that the organizations who work in collaboration with their supply chain partners can significantly improve their supply chain efficiency by reducing the inventories, markdowns, lead times, lost sales, and increasing forecast accuracy. There are several tools in use for collaboration such as Vendor Managed Inventory (VMI), Electronic Data Interchange (EDI), Just in Time (JIT), Customer Relationship Management (CRM), and Collaboration, Planning, Forecasting, and Replenishment (CPFR). In this paper the CPFR implementation steps, benefits, and hindrances are discussed in detail.

  • 7.
    Alexandersson, Nina
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Kalin, Mimmi
    Högskolan i Borås, Institutionen Textilhögskolan.
    Hur kan Gina Tricots redan utarbetade CSR-arbete stärka företagets varumärkesimage?2012Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Corporate Social Responsibility, CSR, kan förklaras som ett företags frivilliga samhällsansvar, där grunden för ett lyckat arbete handlar om att finna balans mellan ekonomiskt, miljömässigt och socialt ansvarstagande. Företagen ska inte bara fokusera på dess lönsamhet, utan också bidra till etisk social och miljömässig förbättring, faktorer som idag har blivit en självklarhet för att bidra till en hållbar utveckling men också för att bygga, stärka och bevara varumärket. Ett varumärke anses ofta vara ett företags främsta tillgång vilket också kan skapa värde för ett företag och på så sätt ses som en konkurrensfördel. Företagets varumärkesimage är i sin tur kundens uppfattning om varumärket och är något kunden skapar på en egen hand. En varierande bild av företaget kan då uppstå, eftersom individer har olika uppfattningar om ett varumärke. Gina Tricot är det företag som ligger i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen. Fast fashion är en affärsstrategi vars mål är att reducera ledtiderna från idé till butik och strategin syftar till att tillfredsställa kundernas behov av de senaste trenderna på mycket kort tid. Syftet med rapporten är att få en fördjupad förståelse för vad CSR innebär men också hur CSR kan bidra med positiva effekter och gynna Gina Tricots varumärke och dess varumärkesimage. Rapporten har både kvalitativa och kvantitativa utformningar, där datainsamling har skett genom intervjuer med medarbetare på Gina Tricot och en marknadsundersökning utformad som en enkät till tänkbara konsumenter. Den insamlade empirin har analyserats utifrån de litterära och elektroniska källorna vi använts oss av samt vetenskapliga artiklar. Källorna har behandlat CSR, kundbeteende, varumärke, varumärkesimage och fast fashion branschen. Vi kan utifrån resultatet urskilja en något motsägelsefull ställning till hållbarhet och miljömedvetenhet. Att intresset och den rätta attityden finns framkommer i resultatet, men då ingen av respondenterna anser att man medvetet väljer etiskt och ekologiskt tillverkade plagg, framkommer det även att det finns en problematik och ett glapp mellan attityd och handling. Ytterligare en slutsats vi kan dra utifrån empirin är att CSR kan ge både positiva och negativa effekter på ett företag, där det är viktigt för ett företag att se CSR som ett strategiskt tillbehör till den övriga affärsverksamheten och inte som en genväg till framgång. För att Gina Tricots CSR-arbete ska kunna stärka deras varumärkesimage, krävs både ett välutarbetat CSR arbete men också att Gina Tricot är medvetna om kundernas upplevda varumärkesimage. Corporate Social Responsibility, CSR, can be explained as a company´s willingness to contribute in society where the foundations for a successful job is about finding the balance between economic, environmental and social responsibility. Companies must not only focus on its profitability, but also contribute to ethical social and environmental improvement, factors which has become second nature to contribute to sustainable development but also to build, strengthen and maintain the brand. A trademark is often considered a company's greatest asset, which can also create value for a company and thus be seen as a competitive advantage. The company's brand image is the customer's perception of the brand and is something the customer creates on his own. A different picture of the company may then occur because individuals have different perceptions about a brand. Gina Tricot is the company that is the focus of this study since we believe that they are a well-known brand within the fast fashion industry. Fast fashion is a business strategy that aims to reduce lead times from concept to store and a strategy aimed at satisfying customer needs for the latest trends in a very short time. The purpose of this report is to gain a deeper understanding of what CSR means but also how CSR can contribute to a positive impact and benefit the Gina Tricots brand. The report has both a qualitative and quantitative design where data collection was done through interviews with employees at Gina Tricot and a market research designed as a survey for potential consumers. The collected empirical data is analyzed from literature, scientific articles and electronic sources. The sources have dealt with CSR, customer behavior, brand, brand image and the fashion industry. We can discern from the results somewhat contradictory position on sustainability and environmental awareness. That the interest and the right attitude is evident in the results, but none of the respondents consider to deliberately choose ethically and ecologically produced clothing, it becomes clear that there is a problem and a gap between attitude and action. Yet another conclusion we can draw from the empirical data is that CSR can give both positive and negative effects on a company, where it is important for a company to see CSR as a strategic tool to the rest of the business and not as a shortcut to success. If Gina Tricots CSR work is to strengthen their brand image, it requires both a well-defined CSR work but also that Gina Tricot is aware of customers' perceived brand image.

  • 8.
    ALI, MAJID
    Högskolan i Borås, Institutionen Textilhögskolan.
    PEDOT Coated Viscose Fibers by Optimized OCVD Process: Washing and Stretch Sensing Properties2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Electroactive textile fibers are key components in smart and interactive textile applications. In previous research on textile base conductive fibers, viscose fibers were coated with poly (3,4-ethylenedioxythiophne) (PEDOT) using oxidative chemical vapor deposition (oCVD) technique[1]. Ferric chloride was used as oxidant and reaction conditions were optimized at which better electrical as well as mechanical properties of conductive viscose fibers could be achieved. In this thesis work, effect of new parameters such as pretreatment of viscose fibers with solvents, drying of oxidant treated viscose fibers at different time and temperature and comparison of two different oxidants have been tried. One new and important oxidant, ferric (III) p-toluene sulfonate or ferric (III) tosylate, used to prepare PEDOT coated viscose fibers and then compared with PEDOT coated viscose fibers prepared using oxidant ferric (III) chloride. Viscose fibers have been treated with two well know solvents, acetone and ethyl acetate before soaking in oxidant solution. Oxidant enriched fibers dried at different temperature for variable time prior to polymerization step. Knitted structures of conductive viscose fibers have been prepared. Hand washing of PEDOT coated viscose fibers with tap water and machine washing of knitted structures according to the international standard ISO EN-6330 have been performed and washing effects were investigated. Effects of all of the above mentioned variables on electromechanical properties of PEDOT coated viscose fibers were studied by using tensile testing, TGA analysis, FTIR spectra and conductivity measurements. Stretch sensing properties of knitted structures; before and after washing, were determined on cyclic tester. The purpose of this study is to enhance the properties of PEDOT-coated viscose fibers by controlling different parameters and to evaluate their usage as stretch sensors as well as to check the washability of PEDOT coated viscose fibers and knitted structures. Better electromechanical properties were achieved on new parameters and PEDOT coated viscose fibers were successfully utilized as stretch sensors. PEDOT coated viscose fibers could have potential to apply in areas such as, military textiles, medical textiles and sensors.

  • 9.
    Ali, Zeeshan
    Högskolan i Borås, Institutionen Textilhögskolan.
    THE ROLE OF MERCHANDISER IN MANAGING THE SUPPLY CHAIN2010Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    This research project is based on observing and Analyzing the Role of a textile merchandiser in managing the supply chain of the Home Textiles In The Buying or retailing, in the Mill and with the Agents. The project also "highlights the comparative analysis of the practices by Followed merchandisers into the retailer side, mills and Those In The Agents', on the basis of the Functions Which Supports the supply chain. In the discussion, We Have highlighted Importance Of The Role Played by an agent and by the merchandisers of Buyer and Supplier in Different situation. By our research work we find out The Challenges face by merchandisers And Then we come up with sometime suggestions.This Research Project Has Been Developed by Contacting and Visiting Hemtex, Brink Textiles, by interviewing the merchandisers working in the Industries like Al-Abid Silk Mill . By Analyzing the data & the data through the visits and the interviews, this Research Project Has Been Combined to give in-depth knowledge about the Activities Which merchandisers performer in a mill and into buying a house.

  • 10.
    AMERKHANOVA, NATALYA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    TOPALIDOU, ANASTASIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Online consumers' perspective on digital fashion branding magazines2014Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. Factors of positive online shopping experience were employed in order to identify perceptions and preferences towards digital fashion branding magazines. The study is implemented by the means of digital fashion branding magazines’ analysis, focus group and individual interviews. The results of the research enable to identify various ways of presenting the branding magazines. The study demonstrates differences in perceptions of digital fashion branding magazines of various types of online fashion consumers. The types of consumers attracted by the branding magazines are considered as well. Digital fashion branding magazines are regarded to be an effective marketing tool which requires further improvement by all the identified types.

  • 11.
    ANDERSEN, HENRIC
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Edvardsson, Martina
    Högskolan i Borås, Institutionen Textilhögskolan.
    Urban Outfitters: En Extensiv Marknadsplan2011Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Som Göteborgs marknad ser ut idag erbjuder utbudet både en bredd och ett djup. Många butiker ligger tillgängliga i eller med närhet till stadens centrum. Då det inte direkt finns en lucka i marknaden är det metavärdet och produktmixen som avgör valet av varumärke för konsumenten. Tanken med vår rapport är att undersöka möjligheten att expandera den redan existerande butikskedjan Urban Outfitters också till Göteborg. Vi vill därför undersöka Göteborgskonsumentens inköpsbeteende samt vilket som är den bästa lokaliseringen av en butik . Vi har tittat närmare på företaget Urban Outfitters vilket är en Amerikansk butikskedja, som startade med en butik under namnet Free People. Detta var år 1970. Vi har genomfört en marknadsplan med företaget som studieexempel. För att kunna undersöka om Göteborg är en bra plats att expandera till har vi undersökt konsumenten, dennes köpbeteende samt kunskap och uppfattning om företaget. Dessutom har vi tittat p och analyserat vart den bästa lokaliseringen för en butik. Till en början studerade vi befintlig litteratur för att få fram en ram för arbetat. Vi utförde 100 stycken påstana intervjuer. Resultatet av vår undersökning visar att det finns kunskap och övervägande positiva åsikter om företaget, vidare utförde vi en fokusgrupp intervju för att få en djupare förståelse för inte bara hur de handlar utan också hur de resonerar vid val av varumärke, vi diskuterade också företaget och Göteborgsmarknad. För att Urban Outfitters ska kunna etablera sig och få en stabil kundgrupp anser vi att det endast är till deras fördel att fortsätta med samma affärsidé som de har nu vad gäller produktmixen och konceptet. Utifrån vår analys och de marknadsundersökningar vi utfört drog vi slutsatsen att Göteborg är en lämplig marknad om företaget vill expandera i Sverige och att stora lokaler i centrumkärnan är läget man ska satsa på. An extensive marketingplan.

  • 12.
    ANDERSEN, HENRIC
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    ÖSTLUND, EMELIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Lean and Agile Philosophies and work-methods in the Swedish Textile Sector: A Pilot Study2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Lean Production is a well-established concept that has been most prominent within the car manufacturing industry. It bases on the ide to remove all waste and to strip away unnecessary steps that do not add value to the customer. Agile, on the other hand, is a flexible concept, aimed to stay put during volatile circumstances. This thesis deals with the phenomena of Lean Enterprise, which is an elongation of Lean Production. Now the whole organization, on all levels, is included. The thesis also explores the concept of agile, as in agile development and not in a software focus. The purpose of this study is to identify the dispersion between lean and agile philosophies and methods of working within the Swedish textile industry. No previous research about this subject have been made, solely on Lean Production, both in the textile sector and others, or Lean Enterprise, but then not within the chosen sector. Moreover, have no study been made regarding the Swedish textile sector. In order to pursue this study the authors had to explain what characteristics that are describing the phenomena of Lean Production, Pettersens (2009) research was chosen to display these. Then, these groups of characteristics were transmitted into a suitable Lean Enterprise way of thinking, to lift lean up from solely producing environments. By using this information a quantitative survey with 33 assertions have been assembled and executed on three different companies with a total of 16 respondents. The conclusions that can be drawn from this study are that there are indications that lean do exist on an operative level, throughout whole organizations, with the most prominent group of characteristics being scientific management. The least implemented group of lean characteristics within the participated companies is defects control. The results also did indicate that agile characteristics do exist but however in various amounts and in various parts. This thesis is a pilot study which will be used as the fundament for an upcoming study, therefore the latter part of this thesis’s purpose was to conduct, test and give suggestions for improving a survey.

  • 13.
    ANDERSSON, JULIA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    NORMAN, EMELIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    Konsumenters köpbeteende: hur handlar kvinnor?2010Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påverkar en kund när hon handlar. Det är bland annat humör, tidpunkt, marknadsföring, butikskommunikation, service och atmosfär i butiken.Den empiriska delen är grundad på två intervjuer med personer med stor erfarenhet från konfektionsbranschen samt en enkätundersökning om kvinnors köpbeteende i åldrarna 20-60 år och hur de anser sig handla i butik. Frågorna som ställts handlar mycket om vilka faktorer butiker arbetar med för att skapa en säljfrämjande miljö. Resultaten av de båda intervjuerna stämmer väl överens med varandra.Av enkätsvaren kan inget specifikt mönster inom köpbeteende urskiljas. Däremot visar den på gemensamma drag och samband mellan vissa frågor. Utifrån svaren har det också gjorts tre olika exempelkunder av de respondenter som svarat. De olika exempelkunderna kallas för: Karriärkvinnan, Småbarnsmamman och Studenten. Enkäten har vissa brister vilket kan ha påverkat utfallet. En mer genomarbetad enkät hade varit att föredra. Resultaten från intervjuerna och enkäten tyder på att det finns ett samband med hur butiker bygger upp en bra butik och vad kvinnor påverkas av och förväntar sig av en bra butik. Jämförelsen mellan teorin och empirin visar att det finns gemensamma drag om hur konsumenter handlar i butik och hur butiker kan arbeta med olika faktorer som ljus, färg, doft, musik, skyltning, hängning och butikslayout för att skapa en säljfrämjande miljö.

  • 14.
    Andersson, Lina
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Persson, Kristin
    Högskolan i Borås, Institutionen Textilhögskolan.
    Staffas, Anna
    Högskolan i Borås, Institutionen Textilhögskolan.
    Etablering på snäv marknad-om Gina Tricots möjligheter på Åland2008Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Åland är en ö vars invånare har utvecklat ett speciellt köpbeteende, som innebär att de åker utanför Åland för att shoppa kläder. Detta för att utbudet på Åland idag är smalt med endast ett fåtal butiker. Avsikten med vår uppsatts är att undersöka och analysera möjligheten att öppna en lönsam Gina Tricot butik på Åland. Det företag vi valt att se närmare på är Gina Tricot som är ett svenskt konfektionsföretag som startades 1997 med syftet att erbjuda bra mode till bra pris. Vi har utvecklat en etableringsplan utifrån Gina Tricots affärskoncept. För att se om en etablering är möjlig har vi undersökt följande förhållanden: kundernas intresse och efterfrågan, konkurrenssituationen idag, etableringsmiljön samt vissa ekonomiska aspekter. Efter att ha utfört intervjuer med branschfolk har vi också tagit fram en omfattande marknadsundersökning som innehåller både påstana enkäter, med 150 stycken svarande, och webbaserade enkäter, med 319 stycken svarande. Resultatet av vår undersökning belyser att det finns ett behov och en efterfrågan hos ålänningar som är större än dagens utbud, vilket visar att det finns en lucka att fylla. På sikt kan det förändra marknadsutbudet, och ge ålänningarna möjlighet att shoppa mer hemma, vilket i sin tur kan leda till ett förändrat köpbeteende. Om Gina Tricot fyller luckan förändras även konkurrenssituationen, då den idag är svag. Att fler butiker tar sig in på den åländska marknaden betyder att mer konkurrens skapas samt att ett aktivare centrum bildas. Den mest problematiska delen uppstår i etableringsmiljö och lokaler; bristen på dem och storleken är en nackdel för en eventuell etablering. De ekonomiska aspekter som påverkar etableringen är de fasta och rörliga kostnaderna, men genom att hitta ett optimalt sätt att få ner dessa skapas en möjlighet till lönsam etablering. För att Gina Tricot ska lyckas på den åländska marknaden anser vi att det är viktigt att de ser till konsumenternas behov och deras speciella beteende, konkurrensläget för att skapa fördelar och undvika hot, etableringsmiljö då lokalerna är väldigt små över lag samt de ekonomiska aspekterna för att driva en så lönsam butik som möjligt. Om Gina Tricot uppmärksammar dessa förhållanden tror vi att det finns möjlighet att driva en lönsam Gina Tricot butik på Åland.

  • 15.
    ANDERSSON, LINN
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    WILAND, FELICIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Hållbarhet och miljö inom modebranschen2013Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    En rapport om hur Lindex arbetar med miljö- och hållbarhetsfrågor, samt hur de kommunicerar detta med sina kunder.

  • 16.
    ANDERSSON, SARA
    Högskolan i Borås, Institutionen Textilhögskolan.
    prepositions2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    Prepositions describes relations between different things. In this collection those things refers to the soft and moving body, hard and stiff sculptural shapes, colours, prints, fabrics and shoes. I have a great passion for sculptural shapes and for this collection I have used this passion as an important source for inspiration. Interesting and challenging meetings between the choice of especially materials and colours is another aspect of this project. Wholeness has a significant meaning to me, as the important thing is not to put focus on the garments themselves rather than the combination of all elements, in the composition of each outfit and in the line-up. I have looked at the different components such as the sculptural shapes, garments, colours, prints and shoes as if they where building blocks. I have arranged and rearranged and combined those building blocks in different ways trying to achieve a dynamic and balanced composition. I have tried to simplify all parts as much as possible when aiming for a clear and strong result.

  • 17.
    Andersson, Sara
    Högskolan i Borås, Institutionen Textilhögskolan.
    prepositions2011Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    Prepositions describes relations between different things. In this collection those things refers to the soft and moving body, hard and stiff sculptural shapes, colours, prints, fabrics and shoes. I have a great passion for sculptural shapes and for this collection I have used this passion as an important source for inspiration. Interesting and challenging meetings between the choice of especially materials and colours is another aspect of this project. Wholeness has a significant meaning to me, as the important thing is not to put focus on the garments themselves rather than the combination of all elements, in the composition of each outfit and in the line-up. I have looked at the different components such as the sculptural shapes, garments, colours, prints and shoes as if they where building blocks. I have arranged and rearranged and combined those building blocks in different ways trying to achieve a dynamic and balanced composition. I have tried to simplify all parts as much as possible when aiming for a clear and strong result.

  • 18.
    Andom, Rebecka
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Joxelius, Patricia
    Högskolan i Borås, Institutionen Textilhögskolan.
    Entering Japan: A qualitative literary study on potential barriers to market entry for Swedish retail companies in Japan.2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Background and problem: There are strong incentives for Swedish retail companies to establish their business in Japan. With its 128 million inhabitants the country accounts for 40 percent of the total world consumption of luxury goods and is the world’s largest importer of foreign fashion. Moreover, Japan is the second largest retail market in the world. However, as a company in a foreign market there are many obstacles to overcome. A Swedish retail company aiming to enter the Japanese market does not have the same insight and knowledge into the formal and informal institutions in the country as a domestic company might have. Furthermore, Japan is experiencing complaints from both business organisations and foreign politicians regarding the trade practices in the country arguing that the Japanese market is not receptive enough to Western products. A company that moreover aims to enter markets where both the cultural and actual distance is far away from the business’ home country shall preferably realize the complexity of such a decision and be as prepared as possible. Purpose: The purpose of the study is that “through a literary study identify and provide a deeper understanding of the major entry barriers a Swedish retail company may encounter when entering the Japanese market”. The following research questions were developed in order to reach the purpose: “What are the main industry and institution-based barriers a Swedish retail company may encounter when establishing its business in Japan?” and “What are the main cultural barriers a Swedish retail company may encounter when establishing its business in Japan?” Methodology: When conducting the study, a descriptive research approach has been used. The study is of a qualitative nature and the design of the study is a descriptive literary study. Performing a literary study involves the collection of data from already published scientific articles, journals and dissertations. The data used for this study consist of eight scientific articles and journals and one dissertation. Conclusions: The analysis was based on the theories, which explains a company’s decisions of where, when and how to enter a foreign market as well as theories that explains a nation’s cultural impact on an organisation. Based on the findings the results were divided into two sections. The study reached the conclusion that among the industry and institution-based barriers the high level of rivalry among firms, the high level of bargaining power of suppliers, the high standards regarding quality and service, regulatory risks, trade barriers and institutional norms were the most important barriers to market entry for foreign companies in Japan. The most important cultural barriers to market entry in Japan were the high level of collectivism, power distance, uncertainty avoidance and masculinity in the country.

  • 19.
    ANDREASEN, JENNIE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    LESKINEN, MARIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Produktplacering i film: En studie om konsumenters uppfattning2014Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    I den här uppsatsen undersöker vi huruvida produktplacering kan påverka mottagarens åsikt om ett modevarumärke och vad som krävs för att denna typ av marknadsföring ska få en optimal effekt. Utöver de redan existerande teoretiska källorna har såväl kvalitativ och kvantitativ data samlats in, detta i form av en enkätundersökning och ett experiment utförda av oss. Engelsk titel:

  • 20.
    APOSTOLIDOU, ANASTASIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    CREATIVE LEADERSHIP IN FASHION BUSINESS TODAY: A case study on MUUSE2013Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    Purpose: From an anthropological angle, the purpose of this paper is to shed light into how young innovative fashion companies can exercise creative leadership and reflect the creativity of their external image in their internal environment, towards their path to prosperity and success. Design/methodology/approach: The research analyses the case of MUUSE, a paradigmatic fashion company based in Copenhagen, Denmark in order to examine its creativity inside-out (external image and internal environment/operations). The entrepreneurs and employees were interviewed during two workdays, as well as observations were held over a period of eight months. For the analysis of the case and its operations, the 4P’s creativity framework (person, product, process and press/situation) was used. Findings: The research shows that creative leadership in fashion business today can be linked with innovation, meaningfulness and transparency in all levels of infrastructure. Further it declares the significance of creative leadership traits, which can include: having a creative and purposeful vision, developing an effective global mindset, evolving a creative work environment and increasing intrinsic motivators.

  • 21.
    Arnbert, Camilla
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Scattered Print Gathered Form2017Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The specific area of interest in this work is to explore decon- struction of printed motifs in relation to shape as a method of construction. One of the main objectives of this explo- ration is to change the traditional ways in which designers work with print and material in relation to form. This implies to question the structures currently present within the fashion industry as well as preconceived ideas of existing techniques, their limitations and visual appearances. What is presented in this work is how print and material can be brought forward and make out the foundation of the process. Please note that this does not imply that form comes secondary. Instead the idea is to present a method of working where these different factors have a vital connection and where form is a product of the construction and placement of print motifs. Resulting in form which is dependent on print and in turn, print which is dependent on form.

  • 22.
    Arnbert, Camilla
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Surfaced Print2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This bachelor degree work explores the interrelation between print and surface in fashion design and aims to investigate the expressional possibilities in merging of techniques. With focus on creating an irregular surface through embroidery and fringing, three-dimensional expressions are created, resulting in an illusion of depth and movement within the motifs. The work is textile-driven, hence the main focus has been to find materials, applicational techniques and motifs that interact with each other without conflicts. Through the use of heat sensitive yarns within the transfer printing process a clear relationship between texture and motif occur where the different aspects affect each other and are equally important for the final visual expression. It is the heat-press used to transfer print from paper to surface that is the most vital step of the process. This work strives to propose a transposed order of applying techniques within a design process. Whilst the act of embellishing existing prints has been investigated by a range of designers, this project propose an order where the print is added post additive surface-manipulation. Therefore this work is to be seen as a suggestion of new ways of approaching the use of prints within the fashion field. Balancing between fashion design and textile design, the collection is based on generic prints and shapes which are affected by the surface manipulations used.

  • 23.
    Arshad, Khubaib
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Mujahid, Muhammad
    Högskolan i Borås, Institutionen Textilhögskolan.
    Biodegradation of Textile Materials2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    In this research work different textile materials were buried in soil and their biodegrading pattern will be studied after different specific period of times.

  • 24.
    Arvidsson, Elin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    #in bed2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This project investigating the female body in relation to objects and dress in bed through beautified pictures of the bedroom. It aims to find new expressions by looking at how femininity and the female body is/ and has been portrayed on social media and through paintings in a specific intimate environment. However, the methods of reaching a new expression have been a great part of this work. They work as a bridge between pictures of existing expression of femininity to the deconstructed and an interpretation of how femininity and dress are connected. To reach this expression, analyze through using describing words have worked as a foundation to recreate the pictures with the use of garments and objects related to the bedroom. From these sessions, drapings have been determined and inspired by the expressions. The final result could be seen as examples of ideas of how the relationship between the female body and objects displays in dress. It is also an exploration of femininity in modern time.

  • 25.
    ARVIDSSON, EMELIE
    Högskolan i Borås, Institutionen Textilhögskolan.
    End of Line2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    Lines are a fundamental part of visual perception. This work explores how to conceptually work with lines as guildelines when constructing garments. The aim is to investigate the dynamics of straight lines through experimental construction of dress. This dissertation is conducted through experimental artistic research. The main applied method is constructing from striving line compositions to three-dimensional shape. Other line properties, such as angle, width or length became influential variables in creating form and dynamic in combination with the choice of colour and fabric. Line compositions can provide strong dynamics given it’s put in relation to body and movement.

  • 26.
    ATAPHOL, SUJIRAPINYOKUL
    Högskolan i Borås, Institutionen Textilhögskolan.
    Texniture, a freestanding functional textile object2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The purpose of this thesis is to explore the possibilities to create freestanding functional textile object that involves the potential of traditional textile technique for creating three-dimensional textile structures. These three-dimensional textile structures are used to generate the style of freestanding functional textile object and to create a product for the public room. The subculture and techniques involved in Thai textile techniques are the inspirations throughout this project. For example, sitting on the floor is prominent in this subculture and is, therefore; an initiation of the furniture development in this project. Meanwhile, Scandinavian design also influences the aesthetic and finds out the simple solution with its simplicity and functionalism. Nature is also a powerful source of inspiration in creating these three-dimensional knitted textiles. These factors influence the method used to explore techniques, colours and style. Moreover, sociology is considered to guide the design process and to determine the style of freestanding textile object, for instance; the relationships among people. “Texniture” is a name given to the freestanding functional textile object and is a kind of the furniture created in this project. The result shows how three-dimensional textiles can be manipulated in space, and aims to give audiences a new understanding of textiles. Texniture 1

  • 27.
    AUGUSTSSON, JESSICA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    WESTERBERG, LINNÉA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Sortimentsplanering för modeföretag2013Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Avsikten med denna studie är att undersöka hur sortimentsplanering arbetas fram i större och mindre modeföretag och koppla ihop detta med hur man planerar sitt sortiment, vilka beslut som tas, vilka faktorer som påverkar, hur sortimentsplanering sker i butik och hur man förbereder en sortimentsplan. Genom att undersöka och analysera arbetet kring sortimentsplanering har vi kommit fram till skillnader och likheter mellan de medverkande modeföretagen. För att uppnå syftet med studien och för att få svar på hur modeföretag arbetar med sortimentsplanering och vilka skillnader och likheter som uppstår beroende på en verksamhets storlek och företagsform, har vi utgått från fyra företagsintervjuer. Två av dessa skedde genom ett personligt möte, ett via telefonkontakt och ett via mejlkontakt. Utifrån de frågor som ställdes och respondenternas svar var det möjligt att både analysera och dra slutsatser gällande ämnet i fråga. Studien utgår från bland annat Hernant och Boströms (2010), Nordfälts (2007) och Clodfelters (2009) teorier där till exempel produkternas roller och de fem stegen vid utformandet av en sortimentsplan presenteras. Genom dessa har vi kunnat skapa en överblick av vad sortimentsplanering handlar om och hur man kan framställa en så strukturerad sortimentsplan som möjligt. Genom att analysera svaren från respondenterna har vi kommit fram till konkreta skillnader och likheter som uppstod mellan samtliga modeföretag. Alla företag arbetar med sortimentsplanering, men vikten av processen skiljer sig beroende på vilken modestil företaget vill förmedla till kunderna och vilka behov som ska tillfredsställas. Slutligen har vi kommit fram till att sortimentsplanering är ett brett begrepp som innebär olika för olika företag. Av större företag krävs det ett större engagemang och ansvar kring den planering av sortimentet som utförs. Planeringen påverkar hela företaget, från huvudkontor till butik. För mindre modeföretag är sortimentsplaneringen inte lika komplex då det endast ansvarar för den enskilda butiken.

  • 28.
    Axebrink, Madeleine
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Andersson, Elin
    Högskolan i Borås, Institutionen Textilhögskolan.
    Björk, Sofie
    Högskolan i Borås, Institutionen Textilhögskolan.
    En affärsplan i ekologins anda2008Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Syftet med det här projektet är att starta en butik som säljer ekologiska och miljövänliga kläder. Genom att utarbeta en affärsidé, affärsplan och göra en marknadsundersökning får vi reda på om detta är möjligt. Idén har vuxit fram under utbildningens gång då många kurser tagit upp den miljöpåverkan våra kläder står för. En annan anledning är att Borås nyligen blivit en Fair Trade City, vilket innebär att Borås stad ska ha ett visst utbud av ekologiska och miljömärkta varor. För att kunna skapa en affärsplan behövs olika verktyg och metoder, några av dessa är litterära, muntliga och undersökningar. Undersökningarna består av en påstan intervju och en enkätintervju som bl.a. hjälper oss att få reda på om det finns något intresse för en ekologisk butik i Borås. Vår målgrupp är kvinnor och män i åldern 25-45 år, med barn. Sortimentet är utformat för att passa denna grupp med bl.a. jeans, T-shirts, skjortor samt babykläder. Jämfört med våra konkurrenter kommer vi att ha ett större sortiment, en högre prisklass och bättre service. Våra konkurrenter är väletablerade på marknaden i Borås medan vi är nya aktörer som kan leda till en del problem och risker för oss. Därför har vi valt att analysera dessa närmare med hjälp av SWOT - analys och Porter´s femkraftsmodell. Vi har även gjort positioneringskartor som visar vilken plats på marknaden som är ledig och att det faktiskt finns ett hål som vi kan fylla. Som sagt finns det stora risker förenat med att starta ett nytt företag och några av dessa är bl.a. en missbedömning av vår marknad och målgrupp, att den ekologiska bomullen skulle kunna ta slut m.m. Många nystartade företag får stänga inom det första året och därför är det viktigt att göra en budget som visar det tänkta pengaflödet. Vi har därför ställt upp en resultatoch en likviditetsbudget för första året. Likviditetsbudgeten och investeringskapitalet visar oss hur mycket vi behöver låna av banken för att kunna öppna butiken samt betala våra fakturor och resultatbudgeten visar vinsten det första året. Den enkätintervju som vi gjort med två egenföretagare visar att det går att starta ett nytt företag och att det kan gå till på helt olika sätt. Den påstan intervju vi gjort har tagit plats i Borås med personer mellan 25 och 45 år, både kvinnor och män. De flesta köper kläder flera gånger i månaden och vi anser att vår målgrupp är relativt köpstark. Analysen visar dock att intresset och kunskapen om ekologisk bomull är mindre än vi tänkt oss. Detta kan leda till problem med att starta upp verksamheten.

  • 29.
    Backlund, Axel
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    A Bunch of Motherfuckers2018Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 poäng / 15 hpOppgave
    Abstract [en]

    In this project a collection of clothes, based on the raggar culture has been developed. e work is intended to be a modernization of the clothing, exploring the subculture and developing it, however without loosing its attitude. In uences from other related subcultures have also taken part in the work.

    The aim is to investigate the technique of spray painting directly on garments, as a method for developing prints, taking visual inspiration from the culture of raggare. Sources for inspiration to the painting have been gra ti, airbrush and action painters. In order to keep the attitude of the raggar culture, the collection is largely based on vintage clothing, linked to the culture in question. e result in this project is a collection containing eight out ts, dedicated mainly to raggare but also to others.

  • 30.
    Bahlner, Sofia
    Högskolan i Borås, Institutionen Textilhögskolan.
    Under con-structure2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    For this project I want to cheer my subconscious passion for animals and use them as inspiration and as a starting point. Animals are mostly interesting in the project when it comes to their surface and their structure. The work has been a development of structures and techniques in an experimental way of working with textiles and mixed media on garments. The aim is to explore how structures can form garments. Comparing to a traditional design process this work is explored by a reversed design method where the material are formed into shapes or modules and then put together as a garment. So the form has been secondary to the surface structure of the garments. It is also important that the collection urge viewers to touch and feel the structure and hopefully also encourage people to understand and get involved with the fabric and what it´s maid of. The work shows that structure in textile is a lot about levels and layers in the surface area. The investigation in the work is about creating a three-dimensional feeling that is almost like a landscape to explore. During the process it has been found that it´s a thin line between when the garment has a specific surface structure and when it is a garment decorated with modules of a certain material. For me this could be a neverending life project. A project that can continue into several outfits in various techniques and materials but the idea could be developed by putting up rules like using only waste material or material that has been given to you.

  • 31.
    BALDVINSDÓTTIR, UNA
    Högskolan i Borås, Institutionen Textilhögskolan.
    The Wind Projects2013Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    The Wind Projects are based around ideas about materialization. They are an attempt at combining factors related to textiles, such as patterns, structure, materials and body with abstract ideas about movement, change, unpredictability and interrelated relationships between materials, environments objects and actions.

  • 32.
    BASHIR, IKRAM
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    KHAN, SHAHZAD
    Högskolan i Borås, Institutionen Textilhögskolan.
    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan thesis is about finding out the strategy which is driving the Pakistani textile industry and the problems this industry is facing and the problems in terms of creative business management, state of the art technology or the smart textiles that are keeping the industry for making further progress

  • 33.
    Bashir, Ikram
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Khan, Shazad
    Högskolan i Borås, Institutionen Textilhögskolan.
    What is the driving strategy? creative business management, state of the art technology or smart textiles, focussing on the T&C industry of Pakistan2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    “It is change, continuing change, inevitable change, that is the dominant factor in society today.” Isaac Asimov The development in technology and the adaptation to strategies and production techniques has led the textile industry to a completely different path, to the one on which it was for decades. The current scenario shows the world at the verge of total transition. But this much advancement is not consistent. The countries across the globe can be divided into two distinct groups, developed and the developing countries. So is also the case with the development and the advancement within these countries and the one country Pakistan which is the focus in this paper. The countries which were at the forefront in expansion and development during the industrial revolution are now leading the textile industry in all aspects and the developing countries which realized the importance of textile industry quite late, are now following the footsteps of these countries. Still there is a huge gap between their approaches and strategies, and that concerns not only the technology but other constituents of society such as education, policies and infrastructure etc. The basic thinking and objective behind the study was to identify the strategies of the Pakistani textile and clothing industry with the consequences and results as a response of these adopted strategies. The textile and clothing industry of Pakistan has always been the backbone of the country’s economy. It contributes 54% of total exports and 46% of total manufacturing income which shows the importance of this industry in the overall economy of the country. So, in order to sustain and also to increase the current contribution level, it is necessary to sustain a certain level of competency and to increase this level either by improving the system, strategies, infrastructure or policies with or without the help of government. The technology up-gradation has not only simplified the processes but also has helped different industries to extract favorable results and to shape the things according to the desires and needs. But still there are regions where the main focus of the textile industry is not on further development in the textile field but to sustain a specific level of production which they are doing by containing a certain level of technology and equipment to run their industry such as in Pakistan, while on the other hand the developing countries are involved in much more intensive development in textile field exemplified by smart and intelligent textiles, nano technology, bio mimics and tissue engineering. In order to achieve the results, an extensive and detailed search was done which was then analyzed and finally interpreted to find the desired outcome. The study showed wide differences between the general approach and strategies of people and the industry of Pakistani textile and clothing industry from its main competitors in the same region of Asia and with the other countries.

  • 34.
    BECKMAN, SIRI
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    KARLSSON, LINA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Gant: vägen till deras framgång2010Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Modebranschen är en ständigt föränderlig bransch med högt tempo. Konkurrensen är stenhård och hela tiden etablerar sig nya varumärken på marknaden. För att nå framgång, eller för att överhuvudtaget överleva, gäller det att slåss för sin sak – det gäller att synas! Ett företag som verkligen har lyckats i sitt arbete är svensk/amerikanska Gant, de har hittat en väg att följa, en väg som har lett dem till den position de har idag – ett internationellt ledande modeföretag. Att deras företag har en historia bakom sig, något att berätta i sitt varumärke, spelar troligen en stor roll i denna framgång. Syftet med detta arbete är att göra en kartläggning över Gant som företag samt deras marknadsföring och kundgrupp. Detta för att få förståelse för hur de arbetar för att nå långsiktig framgång i den hårda modebranschen. För att ta reda på detta har följande frågor ställts:1. Vad gör Gant som är unikt för att nå framgång på den konkurrenskraftiga marknaden? 2. Vad har varumärket för betydelse för Gants positionering i kundens medvetande?3. Hur jobbar Gant med att marknadsföra sig ut mot kund?4. Vilka är Gants typiska kunder?För att svara på dessa frågor har det varit nödvändigt att använda sig av en kombination av en kvalitativ och en kvantitativ metod. Den kvalitativa i form av intervjuer och den kvantitativa i form av en enkätundersökning, detta för att styrka den sekundärdata som insamlats. Rapporten har ett hermeneutisktiskt förhållningssätt då det handlar om att tolka texter, intervjuer och den utförda enkätundersökningen. Varumärket Gant bygger på en historia om dess amerikanska ursprung och denna historia genomsyrar allt i företaget. Varumärket står för en livsstil vars värderingar präglas av integritet, elegans, karaktär, samförstånd och optimism. I arbetet med att bygga upp ett starkt varumärke har det varit en självklarhet för Gant att vara konsekventa i sin marknadskommunikation. Detta för att konsumenten alltid ska känna igen sig och veta vad Gant står för. Historien bakom Gant är även grunden i all marknadsföring, i vilken det handlar om att förmedla en livsstil och en känsla bakom varumärket. Även om Gant har en väldigt spridd målgrupp är det främst en önskan om god kvalitet och design som kunden värdesätter. De personer som handlar Gant gör det främst på grund av den kvalitet, design och livsstil som Gant erbjuder.Under arbetets gång har det framkommit att bakom Gants framgång ligger en välbevarad historia som alltid har haft en avgörande roll i företagets utveckling. Kontinuitet i allt de tar sig för medför också en stadig grund och ger trygghet åt varumärket. Utöver detta har Gant en otroligt väluttänkt och välgenomförd marknadsföring som ger deras kunder känslan av en uppnåelig dröm. Gants framgång kan alltså sammanfattas med orden: en unik historia, den rätta känslan, en strategisk marknadsföring och kontinuitet i alla delar.

  • 35.
    Bell, Daisy
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    Almqvist, Emelie
    Högskolan i Borås, Institutionen Textilhögskolan.
    The intention of clearance sales: A comparison between consumers and retailers in a volatile business environment2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Low prices in textile fabrics are a phenomenon that can be traced back for centuries. In 2011 a new record was set when 37.7 percent of all items in the fashion commerce were sold at a discounted price. Retailers today on the Swedish market have taught the consumers a new consumption behavior due to the constant flow of new products. It has become difficult to increase a price of a product due to globalization and the hard competition it brings. Economies of scale have made it possible for retail chains to offer products with low prices. Because of the fluctuated demand among consumers today clearance sales have become a natural part of a company’s business strategy. The purpose of the thesis is to define if companies use clearance sales as a strategy in today’s volatile business world and to compare retailers’ approaches with consumers’ attitudes towards clearance sales. This study questions whether clearance sales are necessary today. The purpose is also to clarify if clearance sales can be limited by several factors and how companies will manage clearance sales in the future. The methodology used in this thesis is an inductive approach together with a qualitative and a quantitative research strategy. A case study including interviews with seven different retailers and a survey with 100 participating consumers have been accomplished. The authors of this thesis could not discover a strategy how clearance sales are managed among the participating retailers. They claimed that clearance sales are necessary and that it is a result of faulty forecasting and a decreased willingness to buy among consumers due to the volatile business world. A speeded up system with more collections each year stresses and forces retailers to purchase more products that cannot be sold at regular prices, which in the end lead to even more clearance sales. Clearance sales affect the companies differently depending on their retail construction. The authors have noticed a shift in the society where consumers’ willingness to buy has decreased due to a rise in environmental thinking. Meanwhile, companies are still using clearance sales as a tool with the purpose to attract consumer to low prices. However the authors claim that clearance sales have lost its function. Companies are realizing that they need to understand their consumers and their market so that their forecasts are more correct and thereby they will have less unsold products that will end up at clearance sales.

  • 36.
    Bendzovski, Daniel
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Trend-sandwich: Exploring new ways of joining inspiration, such as different kinds of trends, through processes of morphing and melding different trendy garments and materials, for new methods, garment types, materials and expressions.2015Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The aim of this work is to explore the joining of inspiration, such as different garments and materials, in relation to commonly used methods in the fashion industry when it comes to joining of different trends and references such as clashing and collaging. The work proposes a new method and framework for join- ing inspiration which generates different results depending on what kind of inspiration that is put in to it. A garment can roughly be broken down to a silhouette and shape, materials and details. The material put in to the method and framework is based on information from trend seminars for SS16, because that is how many of today’s trend-oriented fashion brands get there inspiration. Trendy garment silhouettes are mixed through processes of computational morphing in Adobe Flash by a generation of spin in the mixing process were shape hints are used in a new manner. The new generated silhouettes are further developed and materialized through procedures of interpretation and figuration. Different trendy materials are melded in a direct and concrete way through mixed media techniques such as laminating, fusing and vacuum-techniques. The final steps of the method is a garment shape and material synthesis with starting point in the generated shape with the final material. The projects intention is to let the physical experimentation, interpretation and figuration play a central role in the research process for new types of methods, garments, materials and expressive pos- sibilities.

  • 37.
    Benea, Claudia-Roxana
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Morphing Structures: An exploration of the fusion between marbled coating and triaxial weave2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The purpose of this study is to investigate the effects of a marbled coating applied on a triaxial woven structure. Although both of these techniques are traditionally used for many years, they are nowadays utilized in innovative ways, the marbling being applied on a large variety of surfaces such as wooden floors or ceramics and the triaxial weave being used as a hi-tech material for sports or in the automotive industry and having applications in diverse fields, from art to architecture. Their fusion, however, is a topic that has yet to be thoroughly explored, which makes for the motive of this thesis work, as an opening has been observed for the exploration of the expressive power of their combination. The experimental approach that has been taken towards this exploration will determine how the marbling effect may contribute to the visual expression of the structure. Multiple cycles of experiments have been conducted in an attempt to understand the behaviour of the chosen materials and their combination, the effect that various colour combinations have and the best possible pairings between the elements. The organic marbling combined with the geometric triaxial weave proved to generate the most powerful visual expression and the clearest result out of all the experiments. Thus five experimental textiles were developed in order to illustrate different aspects of this complex relationship, where the marbling would affect the visual expression of the structure by either enhancing or concealing the structural aspect and the contrast between the graphic element and the organic one would be a constant presence throughout the work. This work pushes the boundaries of conventional textile design and through the application of a textile thinking to unconventional materials a different type of expression is born. By mixing a limited amount of variables in multiple ways, a large range of visual effects may be achieved.

  • 38.
    Benettsson, Anna
    Högskolan i Borås, Institutionen Textilhögskolan.
    Ett plastobjekt, en filt, en textil pelare, en t-shirt och lite kakel rikare sprang jag sista biten och hann med 20.11 tåget2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Ett plastobjekt, en filt, en textil pelare, en T-shirt och lite kakel är ett examensarbete där jag undersöker hur jag som designer fungerar i en verklighetsnära kontext och inom en begränsad tidsram. Jag har bett fem formgivare som jag beundrar att med helt fria händer ge mig en brief var. Brieferna har jag sedan löst på en vecka vardera. För att hålla tempot uppe och för att komma framåt har jag använt mig av olika metoder och tekniker. Projekten omfattar allt ifrån rumsliga lösningar för offentlig miljö och produkter till kreationer mot kropp. Några projekt gör jag ut i full skala, några lämnas vid att visualiseras i mindre skala. Arbetet presenteras även i en bok som visar hela processen och resultatet.

  • 39.
    Berg, Ingrid
    Högskolan i Borås, Institutionen Textilhögskolan.
    3Cu2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    En studie av kopparvävens egenskaper i kombination med ljus. A study of the copper weave characteristics, in combination with light.

  • 40.
    BERGENHOLTZ, SOFIE
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    MARKLUND, MIA
    Högskolan i Borås, Institutionen Textilhögskolan.
    En undersökning om mäns konsumtionsvanor av kläder2011Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Bakgrund Vi ser att det finns ett växande intresse hos män att bry sig om sitt yttre och en större medvetenhet om vad för sorts kläder man väljer att ta på sig. Internets exploatering av näthandel har öppnat upp nya möjligheter att konsumera på därför ser vi det som intressant att göra en studie kring hur män i åldrarna 25-35 resonerar kring sina inköp. Vår målgrupp valde vi på grund av att vi tror att det är ett relativt modeintresserat segment som har en tanke bakom sitt sätt att konsumera kläder. Idag finns det inte så mycket forskning kring mäns konsumtionsvanor av just kläder därför fann vi det som intressant att studera hur de tänker och agerar kring shopping. Syfte Vårt syfte med arbetet är att få en djupare insikt kring hur vissa män konsumerar kläder. Vi ville ta reda på om de föredrar att handla kläder i en fysisk butik eller om Internet-handeln är ett alternativt sätt att shoppa på. Då ville vi även veta vilka faktorer det är som styr dem i deras val. Metod Vi valde att göra en fokusgruppsintervju samt ett antal personliga intervjuer. Samtliga intervjuer har analyserats och redovisats på ett kvalitativt sätt. Detta gjorde vi på grund av att vi trodde att dessa intervjuformer skulle besvara vår problemställning på bästa sätt. Undersökningen genomförde vi i Uddevalla kommun då vi ville se om ett relativt begränsat utbud av fysiska butiker leder till ökad konsumtion på Internet. Fokusgruppsintervjun utfördes först då denna kunde leda till nya infallsvinklar inför de personliga intervjuerna. Resultat Resultatet från undersökningarna visar på att vår målgrupps viktigaste kriterier för inköp av kläder samt vad som styrde dem till att handla i en fysisk butik, var klädernas passform och kvalité. Samtliga ansåg det som viktigt att kunna prova plaggen på riktigt och utefter det besluta sig om ett köp. Det var endast ett fåtal som valde att komplettera Uddevallas utbud av kläder med att vända sig till nätet. Då handlade de främst nischade plagg som exempelvis t-shirts med speciella tryck.

  • 41.
    Berglin, Lena
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Norm vs Fluidity2015Annet (Annet vitenskapelig)
    Abstract [en]

    The piece illustrates how predefined design objects (girls dancing, boys playing football) maintain gender norms compared to a fluid design (a bunch of pearls) that opens up for a variety of interpretation regardless gender, ethnicities etc.

    Norm vs Fluidity has been exhibited at the exhibitions “The Great and Small” HongKong 2014, “Blue+Pink>>>Rethink” at designxport Hamburg and designtransfer Berlin 2015. iGDN – International Gender Design Network, http://genderdesign.org/ 

  • 42.
    Berglind Stefánsdóttir, Jóna
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Object Poetry: Shaping Through Knit2018Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Textile design has long been known for its craft related and traditional ways of working. Different designers and artist have found a way of approaching the field from an unconventional perspective. The aim of this project is to demonstrate an alternative way of approaching the field by applying traditional methods to unconventional materials. By doing so the hope is to bring joy and playfulness to the field.

    As a final result the three groups consisting of nine objects present ways that knit can be used to sculpt and to lend flexibility when combined with stiffer structures, therefore giving way for movement and transformability. Object Poetry engages the viewer to interact and experience fun.

  • 43.
    Bergmann, Helene
    Högskolan i Borås, Institutionen Textilhögskolan.
    Wettodry Initiative: Leading the Way to a Sustainable Fashion Supply Chain through E-Mass Customization2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    For this thesis, the concept of e-mass customization, supported through e-commerce and away from mass production is considered as an alternative and sustainable strategy for fashion and textile companies of western markets. Since the need for self actualization and individualization increases among western societies, in addition to sustainably conscious consumption patterns, mass customization is one strategic solution to face current market trends. In accordance to that, it is aimed to find highly flexible supply chain possibilities suitable for this volatile industry sector. This is accompanied by exploring modern and innovative production and information and communication technologies to ease cost, location and risk advantages. The main effort is placed on digital textile printers since this technological integration is regarded as a hub that supports a digital, yet flexible supply chain setup, regardless of point of production.

  • 44.
    BERKO, NILLA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Transformative Space2014Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    Transformative Space is a project positioned between the field of architecture and textile design. In this work the definition of space focuses on the experience of space in contrast to defining space as static shape or built enclosure. Due to the pliability and ambiguous materiality of textiles, textile space proposes a more instable logic which constitutes the relation between the individual and architecture in form of the solid. Throughout the material exploration ambiguity, light and inside outside are used as major place holders to develop woven textiles. The material is configured in a large scale structure as an “open system” open for the user to transform or define. “Blurred Surfaces”, “Extended Layers”, “Float Free” and Transformative Structures” are results of design explorations in this research which relate both to spatial as well as material scale. The work proposes different examples of ambiguous structures whereof one is further developed into an installation in the exhibition context.

  • 45.
    Berlin, Lena
    Högskolan i Borås, Akademin för textil, teknik och ekonomi. lena.berglin@hb.se.
    Blankout2015Annet (Annet vitenskapelig)
    Abstract [en]

    Power is unequally shared in the world, one in four people live without electricity. Art and art production is therefore not only a question of choice but a question of power. 

  • 46.
    Berner Wik, Tove
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    Let’s talk about Perfection: An investigating of how decorative techniques and non-decorative text can create a dialogue in garments, with the body as a billboard2017Independent thesis Basic level (degree of Bachelor of Fine Arts), 10 poäng / 15 hpOppgave
    Abstract [en]

    This collection is an investigation of how decorative techniques and non-decorative text can create a dialogue in garments, with the body as a billboard. The work is based on two different aspects. The first one deals with the question of how people look at embellishments, and the second is the message aspect. The investigation wants to find out how we can communicate with the human body as a billboard and the topic of the communication is an idea about perfection. The writer’s dyslexia experiences are used as a recurs and gives the topic a new dimension. The work explores new ways to deal with embellishments, techniques and messages. It shows that the statement T-shirt is not the only perfect garment to decorate and that garments can communicate a message in more ways than with a flat print.

  • 47.
    Bessel, Claire
    Högskolan i Borås, Institutionen Textilhögskolan.
    Heterarchy, Weaving and Skateboarders2009Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    The aim of this project is to design and craft sustainable fabrics according to slow fashion principles. Furthermore the intention is to develop these fabrics, to make them exciting and congenial for use as trouser fabric for skateboarders.

  • 48.
    Bexell, Felicia
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    MINDTRIP: An exploration of mirror illusions in fashion design2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This work explores the interactive use of mirrored and reflective materials in the context of fashion. It draws parallels between the way in which it has been used in architecture in comparison to fashion and seeks a way to make a fair translation between the two mediums.

    The motive behind this work lies in the curiosity to explore reflective mirror materials in clothing beyond simply as shiny surface materials and aims instead to explore its illusive properties when combined with archetypical pattern prints. This to explore the potential aesthetic expressions it could bring to the fashion field.

    Using the theoretical approach of convergence, divergence, and transformation by Jones and methods by Thornquist that was slightly modified and reworked to fit the context of this project.

    Investigations with the reflective material were tested in different scales, both by draping with the material as is and by cutting and placing it in different ways in relation to the printed textile material. Derived from these experiments a new illusive material was created with special draping and shaping properties that came to define the collection as a whole.

  • 49.
    BJÖRKGREN, SANDRA
    et al.
    Högskolan i Borås, Institutionen Textilhögskolan.
    SILFVERSTEN NORDIN, ANNA
    Högskolan i Borås, Institutionen Textilhögskolan.
    Hur utformar vi en hållbar affärsplan?2010Independent thesis Basic level (university diploma)Oppgave
    Abstract [sv]

    Syftet med uppsatsen är att skapa en affärsplan och utveckla vår affärsidé som från början var att sälja herrkläder i ett lägre prissegment till killar mellan 18-30 år på den svenska marknaden. Våra problemformuleringar är; Hur utformar vi en hållbar affärsplan? Hur skapar vi en affärsidé för vårt valda koncept? Hur ska erbjudandet utformas och vilka delar bör ingå för att nå potentiella konsumenter?Vi har studerat olika källor där exempel på affärsplaner och vad de innehåller tagits upp, vi har även genom personliga möten på Drivhuset i Borås fått hjälp av projektledaren Linn Johansson att utveckla vårt koncept och affärsplan. Genom en marknadsundersökning där vi tillfrågade killar mellan 18-30 år så ville vi ta reda på vilken som är vår målgrupp och även se om det finns intresse får vårt koncept. Undersökningen gav oss en bra grund att bygga vidare vår affärsplan och affärsidé på. I vår affärsplan har vi valt att koncentrera oss på affärsidén, visioner och mål, marknadsplan och risker. I marknadsplanen bestämmer vi vår marknad genom segmentering och positionering. Vi tittar på konkurrensbilden genom SWOT-analyser och en omvärldsanalys. Vi presenterar marknadsmixen och hur vi valt att använda oss av den för att nå ut på marknaden och vilka delar som vi tycker är viktigast för oss. Vi har i uppsatsen analyserat vår tänkta kund, marknad och konkurrenter genom olika metoder. Exempelvis har vi gjort SWOT-analys på vår affärsidé och även på de två största konkurrenterna som vi fick fram genom marknadsundersökningen, Jack & Jones och Carlings. Genom Porters femkraftsmodell har vi också analyserat andra tänkbara faktorer som kan påverka oss än de faktorer som tar upp den befintliga situationen på marknaden. I slutet av vår affärsplan har vi presenterat tre tänkbara riskscenarier där vi tar upp det bästa som kan hända(bästa fallet), det värsta som kan hända(sämsta fallet), det som troligtvis kan inträffa(normalfallet), riskerna med dem samt hur vi skall kunna åtgärda dem.

  • 50.
    Blixt, Elin
    Högskolan i Borås, Akademin för textil, teknik och ekonomi.
    FILLINGS2019Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Even though traditional filling techniques are both functional and decorative today, the main use of the traditional filling technique (encapsulating of materials) is to be functional. The purpose of this study is to investigate the possibilities and potentials within the encapsulated filling technique. Though the method, Tales of our time‘ by J. Friggieri from Artistic Development in [Fashion] Design by Thornquist (2010, pg. 97), the two components that will meet in this study are filling technique and decoration.

    What is presented in this work is an exploration of the encapsulated filling technique in the form of which materials are used and how these are used. Moreover, the effects of using decorative fabrics and objects as filling material while the traditional materials we usually hide becomes exposed. Resulting in ideas and presenting potentials for how the technique can be used to, for example, imitate a technique, create patterns and generate uncontrolled surfaces. Furthermore, this work aims to find new methods, expressions and explore the decorative potentials within the filling technique while questioning the hierarchy and value of the materials.

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