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Ambidexterity drivers in plural business models’ (pBMs’) value-structure: an explorative study from DuPont
DuPont Company.
University of Borås, Faculty of Textiles, Engineering and Business. (Textile Management)ORCID iD: 0000-0003-2015-6275
2016 (English)In: From Science to Society: Innovation and Value Creation, University of Cambridge, 2016Conference paper, Published paper (Refereed)
Abstract [en]

This paper investigates how can ambidexterity be detected and classified in plural business models (pBMs) at the level of their underlying value-structure (value- creation and extraction), and what are the drivers. Such pBMs are run by multi-national firms to accommodate various technologies and innovations however is stressful due to inherent incompatibilities and conflicts between them. Existing scholarly discussion is limited in exploring this issue, from a value generation perspective, essential to identify where to and how to commit resources in these pBMs. The paper builds upon an explorative study of six successful product cases (and their associated business models) from DuPont’s Textiles Fibre Division (DTFD) to show how exploration and exploitation generates resultant trajectories along value- creation and extraction mechanisms, respectively, in a product. Consistent and inconsistent combinations of these trajectories along the value-structure results in four differential drivers of pBMs, viz. (i) technological breakthrough, (ii) market-back technology, (iii) continuous technology, and (iv) continuous market-back, thus characterizing their inherent ambidexterity. These ambidexterity tendencies are along value- creation and extraction mechanisms.

Place, publisher, year, edition, pages
University of Cambridge, 2016.
National Category
Business Administration
Research subject
Textiles and Fashion (General); Bussiness and IT
Identifiers
URN: urn:nbn:se:hb:diva-10590OAI: oai:DiVA.org:hb-10590DiVA: diva2:954105
Conference
R&D Management Conference, Cambridge, July 3-6, 2016
Available from: 2016-08-20 Created: 2016-08-20 Last updated: 2017-05-02Bibliographically approved

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Citation style
  • apa
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More styles
Language
  • de-DE
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