Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Användning av sociala medier på BVC: En studie av E-hälsa, föräldraskap och interaktiv kommunikation.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
The use of Social Media by Child health center : A study of e-health, parenting and interactive communication. (English)
Abstract [en]

The rapid technological development of the media and the Internet has brought new ways to communicate and socialize. Social media is an undeniable force with its fast, simple and informal communication style and health care today is a relatively new concept to convey health information through social networks. This provides opportunities for various healthcare organizations to market themselves and pass out health information but also the responsibility of the challenges and risks related to information posted, the organization's reputation, privacy risks and personal integrity. The thesis intends to explore how the BVC perceive this form of forums regarding obstacles and opportunities and what they think about Facebook as a communication channel for communicating health information to parents. The aim was also to investigate how the BVC through social media can contribute their dedication and skills on Facebook and how BVC feel they can support parents through Facebook. Semi-structured interviews were conducted with four different health care activities and then transcribed. Based on theory and empirical sections were then made comparisons to find similarities and differences. The analysis was based on various themes in the interview guide. The results show that health care businesses do not see any disadvantages to a Facebook page about good review held and inappropriate posts will be deleted. Questions of a personal nature and the treatments are prohibited due to patient confidentiality. It´s important for healthcare businesses to market themselves. The Facebook page is used as information on which the BVC nurse demonstrates the commitment by informing and encouraging participation in parent groups and lectures on the BVC. It´s considered important to be on Facebook today where the majority of the audience are today.

Place, publisher, year, edition, pages
2016.
Series
MAGISTERUTBILDNING I STRATEGISK INFORMATION OCH KOMMUNIKATION ; 2016:1
Keywords [sv]
Sociala medier, Facebook, BVC, eHälsa, föräldraskap, interaktiv kommunikation, information, marknadsföring
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-10249OAI: oai:DiVA.org:hb-10249DiVA, id: diva2:944243
Subject / course
Library and Information Science
Available from: 2016-08-02 Created: 2016-06-29 Last updated: 2016-08-02Bibliographically approved

Open Access in DiVA

sik16_1(1365 kB)782 downloads
File information
File name FULLTEXT01.pdfFile size 1365 kBChecksum SHA-512
95233e33e05490534f2a16f7599966989fe450022adf192b60cf037da4e8a2ab3dd7f947dc9ee1057a76435be8f6677f32088ffe3300c868207e9d98fb4d7a3d
Type fulltextMimetype application/pdf

By organisation
Faculty of Librarianship, Information, Education and IT
Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 782 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3402 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf