The starting points of this paper are twofold. Firstly, computer game design can be taken as an art form (Crawford 1982). Seconly, and building on the first point, computer games can be taken as a model of organising whereby there are multiple dimensions or levels of analysis (Burger-Helmchen & Cohendet 2011). In and across the starting points, this paper unfolds a set of findings and generates a set propositions. The propositions include that new forms of art such as computer games have been and will be much like old forms of art. More specifically, the proposition here is that each new particular form of art, as well as art generally, needs to be invented in order to exist (Shiner 2001). In order to persist and not only to exist for a short instance, one or another kind of a process organizing needs to happen. Such a process can unfold following a a grand design. The process of organizing can be dictated by chance or be a result of drift. Or, the process can emerge in a series of small steps. In the latter instance, hybridization or a combination, even recombination, can be the way of the happening.