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The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
University of Borås, Faculty of Textiles, Engineering and Business. (Swedish Institute for Innovative Retailing)ORCID iD: 0000-0003-2219-1525
2015 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The Scandinavian market has changed significantly over the past half-decade with several online distributors, particularly of digital files such as music, originating locally. This in effect has significantly further increased globalization of commerce in the Nordic countries.  The purpose of this research is to examine the effect of more traditional models of consumer choice regarding local vs global products in this context.  While the major metro areas of Scandinavia have always been largely global, this research reaches further into the central part where attitudes and globalization tends to be adopted at a slower pace. 

Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-8728OAI: oai:DiVA.org:hb-8728DiVA, id: diva2:899086
Conference
AABRI International Conference, Orlando USA, January 1-3, 2015.
Available from: 2016-01-31 Created: 2016-01-31 Last updated: 2018-04-05Bibliographically approved

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Sundström, Malin

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • en-US
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Output format
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