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The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
University of Borås, Faculty of Textiles, Engineering and Business. (Swedish Institute for Innovative Retailing)ORCID iD: 0000-0003-2219-1525
University of Borås, Faculty of Textiles, Engineering and Business.
2015 (English)In: Journal of Management and Marketing Research, ISSN 1941-3408, ISSN 2327-5340, Vol. 18, no February, p. 1-12, article id OC15039Article in journal (Refereed) Published
Abstract [en]

The Scandinavian market has changed significantly over the past half-decade with several online distributors, particularly of digital files such as music, originating locally. This in effect has significantly further increased globalization of commerce in the Nordic countries. The purpose of this research is to examine the effect of more traditional models of consumer choice regarding local vs global products in this context. While the major metro areas of Scandinavia have always been largely global, this research reaches further into the central part where attitudes and globalization tends to be adopted at a slower pace. 

Place, publisher, year, edition, pages
Florida, USA, 2015. Vol. 18, no February, p. 1-12, article id OC15039
Keywords [en]
Ethnocentrism, Cosmopolitanism, National Identity, Structural Equation Modeling
National Category
Business Administration
Research subject
Business and IT
Identifiers
URN: urn:nbn:se:hb:diva-8724OAI: oai:DiVA.org:hb-8724DiVA, id: diva2:899061
Available from: 2016-01-31 Created: 2016-01-31 Last updated: 2018-04-30Bibliographically approved

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http://www.aabri.com/OC2015Manuscripts/OC15039.pdf

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Sundström, MalinRadon, Anita

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