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Online News and Corporate Reputation A Neurophysiological Investigation
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2015 (English)In: Journal of Media Psychology, ISSN 1864-1105, E-ISSN 2151-2388, Vol. 27, no 3, 118-133 p.Article in journal (Refereed) Published
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Text
Abstract [en]

We examined emotional, motivational, and evaluative responses to positively and negatively valenced online news messages about companies with a good or bad corporate reputation; the valence of reader comments on the news messages was also varied. In addition to self-report ratings, physiological measurements, including electroencephalography (EEG), facial electromyography (EMG), and electrodermal activity (EDA), were obtained continuously. Self-reported pleasure and willingness to use products/services, relative left frontal EEG activation (i.e., approach motivation), and EDA were higher for good-reputation companies compared with bad-reputation companies. The findings show that corporate reputation affects emotional and motivational processes and that the emotional tone of messages and reader comments in online news affects reputation formation.

Place, publisher, year, edition, pages
2015. Vol. 27, no 3, 118-133 p.
Keyword [en]
Digital publicity, Emotions, Neurophysiology, Organizational communication, Public relations, Reputation
National Category
Business Administration Engineering and Technology
Research subject
Bussiness and IT
Identifiers
URN: urn:nbn:se:hb:diva-8575DOI: 10.1027/1864-1105/a000149ISI: 000361781600004Scopus ID: 2-s2.0-84942325007OAI: oai:DiVA.org:hb-8575DiVA: diva2:894468
Available from: 2016-01-15 Created: 2016-01-15 Last updated: 2016-08-10Bibliographically approved

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Ravaja, NiklasAinamo, Antti
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Language
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  • Other locale
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