This paper challenges traditional grounded theory. Both theoretical and empirical grounding is proposed as claims of validity for theory generation. This paper builds on a framework about multi-grounded theory (MGT) presented in Goldkuhl & Cronholm (2003). In that paper the framework is presented on a conceptual and procedural level. The aim of this paper is to support the use of multi-grounded theory. This paper also takes a critical stand towards MGT.