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Integrated marketing communication: from tactics to strategy
2006 (English)In: Corporate Communications: An International Journal, Vol. 1/2006, 23-33 p.Article in journal (Refereed)
Place, publisher, year, edition, pages
emeralds , 2006. Vol. 1/2006, 23-33 p.
Keyword [en]
competitive strategy, communication, strategic competitive tool, Strategic marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-7379Local ID: 2320/6456OAI: oai:DiVA.org:hb-7379DiVA: diva2:888241
Note
artikeln tillkommen inom ramen för Företagskonomiska Institutionen Stockholms UniversitetAvailable from: 2015-12-22 Created: 2015-12-22

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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Output format
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