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Integrated marketing communication: from tactics to strategy
2006 (English)In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 11, no 1, p. 23-33Article in journal (Refereed) Published
Place, publisher, year, edition, pages
emeralds , 2006. Vol. 11, no 1, p. 23-33
Keywords [en]
competitive strategy, communication, strategic competitive tool, Strategic marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-7379Local ID: 2320/6456OAI: oai:DiVA.org:hb-7379DiVA, id: diva2:888241
Note

artikeln tillkommen inom ramen för Företagskonomiska Institutionen Stockholms Universitet

Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-09-27Bibliographically approved

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Holm, Olof

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