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Aspects of marketing communication and operational concepts in companies and organisations
1998 (English)In: Research report, Vol. 73/98, p. 63-74Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Swedish School of Economics and Business administration Helsinki , 1998. Vol. 73/98, p. 63-74
Keywords [en]
marketing communication, marknadskommunikation, strategisk konkurrens
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-7374Local ID: 2320/6458OAI: oai:DiVA.org:hb-7374DiVA, id: diva2:888236
Note

Artikeln tillkommen inom ramen för institutionen Ekonomisk Politologi vid Svenska handelshögskolan, Helsingfors

Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-10-13Bibliographically approved

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Holm, Olof

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CiteExportLink to record
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  • apa
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