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Aspects of marketing communication and operational concepts in companies and organisations
1998 (English)In: Research report, Vol. 73/98, 63-74 p.Article in journal (Refereed)
Place, publisher, year, edition, pages
Swedish School of Economics and Business administration Helsinki , 1998. Vol. 73/98, 63-74 p.
Keyword [en]
marketing communication, marknadskommunikation, strategisk konkurrens
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-7374Local ID: 2320/6458OAI: oai:DiVA.org:hb-7374DiVA: diva2:888236
Note
Artikeln tillkommen inom ramen för institutionen Ekonomisk Politologi vid Svenska handelshögskolan, HelsingforsAvailable from: 2015-12-22 Created: 2015-12-22

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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