Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Spontaneous reactions to an anti-piracy initiative: A Youtube clip micro analysis
University of Borås, Swedish School of Library and Information Science. (FilIP - Fildelning efter IPRED)
University of Borås, Swedish School of Library and Information Science. (FilIP - Fildelning efter IPRED)
University of Borås, Swedish School of Library and Information Science. (FilIP - Fildelning efter IPRED)
University of Borås, Swedish School of Library and Information Science. (FilIP - Fildelning efter IPRED)
Show others and affiliations
2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

In this case study we analyzed the traces of spontaneous reactions of Youtube users when confronted with the short clip ’You wouldn’t Steal a Car’, that was used by the Motion Picture Association of America (MPAA) to influence people not to download copyrighted material from the Internet. This film has become an important cultural icon, which to a certain degree has shaped a whole generation of film viewers. The aim of this study was to provide an example of how anti piracy initiatives are received and understood by the receivers of the message. This was performed by collecting and analyzing the users spontaneous reactions as entered as comments on the Youtube page for the clip by qualitatively categorizing the contents using a bottom up approach. The results suggest that people practicing Internet-based culture consumption (IBCC) do this in more nuanced ways than is assumed in the film, where they are polarized as either “common thieves” or “good citizens”.

Place, publisher, year, edition, pages
iSchools , 2013.
Keyword [en]
Interet-based culture consumption, spontaneous reactions, anti-piracy, Internet, cultural informatice, information policy, social and community informatics
National Category
Social Sciences Interdisciplinary
Research subject
Library and Information Science
Identifiers
URN: urn:nbn:se:hb:diva-6982Local ID: 2320/11997OAI: oai:DiVA.org:hb-6982DiVA: diva2:887689
Conference
iConference 2013, 11-15 February, Fort Worth, Tx
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-10-05Bibliographically approved

Open Access in DiVA

No full text

Other links

http://hdl.handle.net/2142/41278

Search in DiVA

By author/editor
Nelhans, GustafMaurin Söderholm, HannaNolin, JanKlang, MathiasLassi, Monica
By organisation
Swedish School of Library and Information Science
Social Sciences Interdisciplinary

Search outside of DiVA

GoogleGoogle Scholar

Total: 124 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf