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Customer segmentation based on buying and returning behaviour: supportin differentiated service delivery in fashion e-commerce
Hjort, Klas
University of Borås, Swedish School of Textiles.
Lantz, Björn
University of Borås, School of Engineering.
Ericsson, Dag
University of Borås, School of Engineering.
2012 (English)
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2012.
Keywords [en]
Strategy, Customer segmentation, Differentiation, E-commerce, Buying behaviour, Supply Chain Management, Logistik, SCM, DCM
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
URN:
urn:nbn:se:hb:diva-6930
Local ID: 2320/11850
OAI: oai:DiVA.org:hb-6930
DiVA, id:
diva2:887637
Conference
17th International Symposium on Logistics (ISL 2012), Cape Town, South Africa, 8-11 july, 2012
Funder
Region Västra Götaland
Note
Sponsorship
:
VGR
Available from:
2015-12-22
Created:
2015-12-22
Last updated:
2017-09-27
Bibliographically approved
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No full text in DiVA
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Hjort, Klas
Lantz, Björn
Ericsson, Dag
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Lantz, Björn
Ericsson, Dag
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http://hb.diva-portal.org/smash/record.jsf?pid=diva2:887637
Cite
Citation style
harvard-cite-them-right
apa
ieee
modern-language-association-8th-edition
vancouver
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harvard-cite-them-right
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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html
text
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rtf
html
text
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