Customer segmentation based on buying and returning behaviour: supportin differentiated service delivery in fashion e-commerce

2012 (English)Conference paper, (Refereed)

Place, publisher, year, edition, pages

2012.

Keyword [en]

Strategy, Customer segmentation, Differentiation, E-commerce, Buying behaviour, Supply Chain Management, Logistik, SCM, DCM

National Category

Business Administration

Research subject

Textiles and Fashion (General)

Identifiers

URN: urn:nbn:se:hb:diva-6930Local ID: 2320/11850OAI: oai:DiVA.org:hb-6930DiVA: diva2:887637

Conference

17th International Symposium on Logistics (ISL 2012), Cape Town, South Africa, 8-11 july, 2012

Note

Sponsorship:

VGR

Available from: 2015-12-22 Created: 2015-12-22

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Hjort, KlasLantz, BjörnEricsson, Dag

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Swedish School of TextilesSchool of Engineering

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