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Customer segmentation based on buying and returning behaviour: supportin differentiated service delivery in fashion e-commerce
University of Borås, Swedish School of Textiles.
University of Borås, School of Engineering.
University of Borås, School of Engineering.
2012 (English)Conference paper, (Refereed)
Place, publisher, year, edition, pages
2012.
Keyword [en]
Strategy, Customer segmentation, Differentiation, E-commerce, Buying behaviour, Supply Chain Management, Logistik, SCM, DCM
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-6930Local ID: 2320/11850OAI: oai:DiVA.org:hb-6930DiVA: diva2:887637
Conference
17th International Symposium on Logistics (ISL 2012), Cape Town, South Africa, 8-11 july, 2012
Note

Sponsorship:

VGR

Available from: 2015-12-22 Created: 2015-12-22

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Hjort, KlasLantz, BjörnEricsson, Dag
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf