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Generation Y’s and Swing’s consumption of clothes: a cost/benefit analysis of sustainable behavior
University of Borås, School of Business and IT.
University of Borås, School of Business and IT.
University of Borås, School of Business and IT.
University of Borås, School of Business and IT.
2012 (English)Conference paper, Published paper (Other academic)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

The consumption of clothes is high and steadily increasing. The garment industry’s resource-intensive manufacturing and consumers’ use and disposal of clothes therefore constitute an increasing environmental problem. The negative impact that consumption of clothes has on the environment makes it important to further investigate consumers’ acquisition, use and disposal of clothes. The aim of this paper is through a cost-benefit analysis of consumers’ consumption of clothes study what affect their propensity to consume more environmentally friendly – focusing on consumers representing generation Y and Swing. The study is based on three empirical studies: a survey at the largest retail store in Scandinavia, focus group interviews with members of the generation Y and Swing cohorts, and interviews and observations at a clothes swapping event. Our results show that the propensity to behave environmental friendly when consuming clothes is negatively affected by price sensitivity and various search cost, cost of disposal, information cost, and cost of use. The study also shows that the two cohorts experience different benefits in the consumption of clothes which also may affect their behavior.

Place, publisher, year, edition, pages
2012.
Keywords [en]
Sustainability, Cost, Benefit, Acquisition, Disposal, Generation Y, Generation Swing, Consumer behavior, Sustainability
National Category
Business Administration
Research subject
Bussiness and IT
Identifiers
URN: urn:nbn:se:hb:diva-6851Local ID: 2320/11608OAI: oai:DiVA.org:hb-6851DiVA, id: diva2:887558
Conference
Nordic Retail and Wholesale Conference, Lund, Sweden, 7-8 nov
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-09-27Bibliographically approved

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Hjelmgren, DanielSalomonson, NicklasGustafsson, EvaEkström, Karin M

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf