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Crowdpushing: the Flip side of Crowdsourcing
University of Borås, School of Business and IT.
2012 (English)In: ECIS 2012 Proceedings, Association of Information Systems , 2012Conference paper, Published paper (Refereed)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.

Place, publisher, year, edition, pages
Association of Information Systems , 2012.
Keywords [en]
Informatik
National Category
Information Systems
Research subject
Bussiness and IT
Identifiers
URN: urn:nbn:se:hb:diva-6835Local ID: 2320/11498OAI: oai:DiVA.org:hb-6835DiVA, id: diva2:887538
Conference
European Conference of Information Systems, Barcelona, Spain, June 10-3
Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2018-01-10Bibliographically approved

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http://aisel.aisnet.org/ecis2012/187/

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Rudmark, Daniel

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  • Other locale
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Output format
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  • asciidoc
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