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Branding and the consumption of brands as a virtual process
Radon, Anita
University of Borås, Swedish School of Textiles.
2011 (English)
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2011.
National Category
Business Administration
Research subject
Textiles and Fashion (General)
Identifiers
URN:
urn:nbn:se:hb:diva-6775
Local ID: 2320/10777
OAI: oai:DiVA.org:hb-6775
DiVA, id:
diva2:887477
Conference
Nordic Academy of Management Conference, Stockholm, August 22-24.
Available from:
2015-12-22
Created:
2015-12-22
Last updated:
2017-10-15
Bibliographically approved
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Radon, Anita
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