This position paper introduces the project ISSI – Citizen Centric Public Service in Sparsely Populated Areas. In the project we are applying the citizen value model, to improve interaction between citizens and municipal authorities as well as within and between municipal authorities, aiming at a major improvement of the level of service for citizens and SMEs in the sparsely populated northern municipality of Örnsköldsvik. The project applies an adaptable and scalable comprehensive e-service model focusing on multi-functionality and cross-sector services – a new up- and running modular infrastructure for e-services The model is based on social media, an on-line community InneLandet, www.innelandet.se, driven by a private-public partnership, that will successively take over the project. Core concerns are individual and organizational participation, e-service literacy, citizen - authority dialogue, activity and flexibility – a new tool for implementing co-design as the next step in e-democracy. A special concern now is to increase the number of users in a higher pace