Through the allocation of funding Swedish literature policy aims to guarantee quality and diversity by supporting broad and versatile book publishing. By using the WPR-approach, a methodology based on critical discourse analysis created by Carol Bacchi, it is possible to explore ways in which the “problems” that underlie the construction and legitimization of state support to new, Swedish fiction are represented. The analysis reveals that quality and “good books” are key concepts in the literature policy, always used but seldom defined. Fiction is treated as something that everyone should read, but there is a qualitative difference between “good” fiction and “trivial” fiction. Quality is considered to be a neutral concept even though it contains normative/traditional views, for example, on gender. Support is appreciated by both politicians and publishing companies and it is seen as apolitical even though it comes from the state and is based on the notion of quality.