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Beyond mass customisation: Mass individualisation
University of Borås, Swedish School of Textiles. (Knit on Demand)
University of Borås, Swedish School of Textiles. (Knit on Demand)
University of Borås, Swedish School of Textiles. (Knit on Demand)
2009 (English)Conference paper, Published paper (Other academic)
Abstract [en]

For some years customers have been able to purchase mass customized garments on the Internet and “Design your own...” is very often used to attract the customer. Most of the products are standard products that the customer are allowed to change in a number of predetermined ways. Design however is something more than just choosing the colour or changing the length of the arms, it also involves changing the silouette and the whole expression of the garment. The idea is to create the basis for a new type of design and manufacturing that allows true own design for everybody.

Place, publisher, year, edition, pages
2009.
Keywords [en]
mass customisation, fashion design, knitting, Fashion Design
National Category
Other Humanities
Identifiers
URN: urn:nbn:se:hb:diva-6279Local ID: 2320/5804OAI: oai:DiVA.org:hb-6279DiVA, id: diva2:886966
Conference
AUTEX 2009 World Textile Conference, İzmir, Turkey
Note

Tack till Ulf Göthager på Ivanhoe och Simon Hjelte, Lotta Hjelte på SOMconcept.

Sponsorship:

KK-stiftelsen

Available from: 2015-12-22 Created: 2015-12-22 Last updated: 2017-05-02

Open Access in DiVA

fulltext(220 kB)255 downloads
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File name FULLTEXT01.pdfFile size 220 kBChecksum SHA-512
fb5ec5d8a9952a537048e8a838a8e4435bd8b9a02fbce636b63534000793f889b6187326c09fc8efa624da3d0300fa5d119e07c2ab980efacd1e228f930fbc70
Type fulltextMimetype application/pdf

Authority records

Mouwitz, PiaLarsson, JonasPeterson, Joel

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • harvard-cite-them-right
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf